How To Use Emotional Branding (In 7 Steps)

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Күн бұрын

Learn what a brand manager is, what they do, and how to manage your brand more effectively.
#emotionalbranding #branding #brandstrategy
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By the end of this video, you’ll have 7 steps you can take into your business to use emotional branding to connect with your audience through your marketing messages.
First, we’ll explore what we’ve learned from neuroscience over the past 20 years to understand the human brain and how we make decisions.
Then you’ll learn how to inject emotion into your branding, marketing, and messaging to make emotional human connections with your target market.
0:00 7 Steps To Use Emotional Branding
1:29 There Is No Rational Decision
2:03 How To Inject Emotion
2:43 Step #1 Define Their Goals
3:12 Step #2 Define Their Challenges
4:18 Step #3 Define Their Desires
5:13 Step #4 Define Their Fears
6:23 Step #5 Connect With Understanding
7:50 Step #6 Leverage Story
8:39 Step #7 Leverage Vulnerability
With this process, you can design a brand experience that makes emotional connections at every touchpoint to ultimately grow your brand.
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Пікірлер: 38

@Gael.itg. 10 ай бұрын

This is exactly what I needed thank you for this gold mine of knowledge!

@BrandMasterAcademy 10 ай бұрын

You're so welcome!

@yokoso2386 7 ай бұрын

#2 emotional branding : make a connection to solve heart, how we fewl about something when you are speaking to your aduience that they analyze and have good feel Inject emotions = define their goals and why they are going there, define their challenges, define theor desire, define their fear, connect with understand, leverage your story

@amaraci Жыл бұрын

I must say, all of your thumbnails are THE BOMB!

@BrandMasterAcademy Жыл бұрын

Thank you

@TaiwoBalogunImpact 3 жыл бұрын

Instead of connecting with the hard head, connect with the soft heart. 👍👍👍👏👏👏👏❤️❤️❤️❤️

@BrandMasterAcademy 3 жыл бұрын

👍👍👍👍

@davidsnowTHEGREAT 9 ай бұрын

i can see the book from the copyright legend himself ''Ogilvy'' on your shelve haha, that's one of the books i'm currently reading

@KazamBartending 2 жыл бұрын

This was awesome! Thanks for sharing this!

@BrandMasterAcademy 2 жыл бұрын

My pleasure!

@marketinsolutions5010 3 жыл бұрын

Spot on Stephen ! I just discovered this video and I must say it really 'touched' my heart. Keep up the excellent job and thanks for sharing your great expertise. Suzanne

@BrandMasterAcademy 3 жыл бұрын

Delighted to hear that Suzanne 😊🙏

@elwazaraza 2 жыл бұрын

I’m very surprised you don’t have more subs. Awesome work.

@BrandMasterAcademy 2 жыл бұрын

Thank you

@DunBossNyakundi Жыл бұрын

Pure knowledge!

@BrandMasterAcademy Жыл бұрын

Much appreciated 🙏

@tessah.7641 3 жыл бұрын

I know a marketer who is huge on emotional branding, but his business just comes off as really ingenuine. I want to do emotional branding but Im worried it'll come off as fake.

@BrandMasterAcademy 3 жыл бұрын

It has to be coupled with authenticity.

@chriseagland 2 жыл бұрын

Great process. Makes perfect sense. Thank you.

@BrandMasterAcademy 2 жыл бұрын

Glad it was helpful!

@blessingcentral694 Жыл бұрын

Your channel is amazing. Thank you for all the incredible content! 😇

@BrandMasterAcademy Жыл бұрын

You are so welcome!

@antonynjenga001 Жыл бұрын

Thank you very powerful presentation

@BrandMasterAcademy Жыл бұрын

Glad it was helpful!

@tanishacharlynn Жыл бұрын

I love this page

@BrandMasterAcademy Жыл бұрын

Thank you

@TaiwoBalogunImpact 3 жыл бұрын

You've done it again. I am connected to this 👍💪✍️🤓

@BrandMasterAcademy 3 жыл бұрын

👍👍👍👍

@keeyawnainspires 2 жыл бұрын

Great video very practical tips Really helped a lot.

@BrandMasterAcademy 2 жыл бұрын

Glad it was helpful!

@ANEWCreationLimited 3 жыл бұрын

Kind FYI: I believe there's a typo in your cover image (meant to spell "Emotional").

@BrandMasterAcademy 3 жыл бұрын

Thanks 👍👍👍👍

@FTFT-zd2el 2 жыл бұрын

you need to add visual examples of existing commercials or you just sound like a text book. Commercials aren't copyright protected since they want them played.

@BrandMasterAcademy 11 ай бұрын

👍👍👍👍