When you were taking about simplicity it reminded me of the question I hate most about doing logo design. I get asked to help people (friends) to make a cheap logo for them bc I'm a designer 🙃 and they always say "I can only afford to pay you $50, but don't worry I just need something really simple" 🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄 all logos are simple. I don't charge my clients for my designs bc I'm making an oil painting for their logo... Ya know? Does anyone else feel this?

Will: A logo has to be simple. Metal bands: hold my beer

"I'm a graphic designer, so I don't really know how to code websites". I feel you man, I've been trying to explain that to everyone who asks me for a website. You just earned a new subscriber!

Special mention: do whatever Adobe just did and make all your icons the same damn color so no one knows whats what anymore.

If plumbers had rainbows in their logos and wore pink unicorn jumpsuits I would call them over just to look at them tbh

bruh that plumber rainbow logo was lit af! fucking brilliant logo if you ask me. i absolutely loved the wholesome vibe. sometimes its really good to break out the stereotypical design styles.

Its so satisfying looking at the process of sketching for some reason

I have just started commercially designing as a freelancer, and I just wanted to vent, since most of the stuff mentioned is what I try to put into practice but my clients don't seem to appreciate it. When I submit something that's simple and appropriate, they want something flashy and when I try to explain the whole process, they ignore me. And then for some reason, they point out "I'm not paying to do some scribbling" as if all the research and thought I put into is insignificant.

Awesome video! Thanks for this. One thing to note is that "appropriate"-ness is ENTIRELY subjective. The client might want something that allows them to stand out. Apple is a prime example of this. A piece of fruit to represent tech??? But it works beautifully. Just thought that was worth mentioning! 🙏 So thankful for your videos!

5:54 Botanically, a tomato is a fruit-a berry, consisting of the ovary, together with its seeds, of a flowering plant. However, the tomato is considered a "culinary vegetable" because it has a much lower sugar content than culinary fruits; it is typically served as part of a salad or main course of a meal, rather than as a dessert. Tomatoes are not the only food source with this ambiguity; bell peppers, cucumbers, green beans, eggplants, avocados, and squashes of all kinds (such as zucchini and pumpkins) are all botanically fruit, yet cooked as vegetables. This has led to legal dispute in the United States. In 1887, U.S. tariff laws that imposed a duty on vegetables, but not on fruit, caused the tomato's status to become a matter of legal importance. The U.S. Supreme Court settled this controversy on May 10, 1893, by declaring that the tomato is a vegetable, based on the popular definition that classifies vegetables by use-they are generally served with dinner and not dessert ( _Nix v. Hedden_ (149 U.S. 304)). The holding of this case applies only to the interpretation of the Tariff of 1883, and the court did not purport to reclassify the tomato for botanical or other purposes.

So many people in the comments speaking with authority on the meaning of "the apple". Jobs and Wozniak have both said it was because they liked apples, and the MacIntosh was their favourite. The bite makes it more like an apple. It's not original sin, it's not knowledge, it's not Turing's suicide. Its just an apple.

Interesting. I'm no designer but something I do when I'm driving around the UK is to look at the logos on vans and lorries and judge them on their style and content as you mentioned in this excellent video. My pet hate is the logos that include a tag line done in a style that makes it harder to read. The tagline is the message and should communicate with as much ease as possible. If I find myself struggling or working hard to read that all important tagline, the logo fails! Thank you Will, great message.

I feel like you should have split scalability into two concepts. As in scalability in a physical sense, as it's own thing-then utility, in making sure it's usable in a variety of ways to establish clear branding standards.

Liked the definition of simplicity that you provided. 👌👍.... helpful tips as well. Good job

I would definitely trust a solicitor with comic sans... I know he'll give me epic advice with my legal issues.

Such a good video 🙌🏼 full of great advice 💜

It's funny that the Apple logo actually breaks the first rule, an apple for a tech company? This twist is what makes it so interesting and creative, in my opinion. It's in contrast to companies like IBM. A good example for that "out of the box" thinking often means breaking the rules.

I think I learned more from Will than I did at my university

Thank you for this video. I also just purchased the book Logo Modernism and I will be using it to further my design process!

Thanks for sharing your knowledge Will 💜 your the best 🙌🏻

I hope you guys enjoy the video! What are some of your biggest struggles in design/business right now? Let me know below! :)

very helpful bro love how you explain things

I'm the one who has the worst connection, so I take time to draw your "a" while the video is loading

It seems Steve Jobs wasn’t a big fan of the first logo of Apple by Ronald Wayne. It showed Isaac Newton sitting under a tree with a glowing apple on top of his head. So within a year Steve asked another graphic designer, Rob Janoff to design a fresh logo. He came up with the “bite” in the Apple logo and Steve added rainbow color to it. Janoff had later explained two reasons why he used a bitten apple for the logo : 1. He didn’t want people to confuse it with a tomato. 2. He tried punning on words ‘bite’ and ‘byte’ (to lend a geeky flavor to the fruit)

Make a video how to convince a client to ask something appropriate. Many clients do have some kind of bad taste and want cheesy things. How can we convince them, especially when they're too stubborn?

I feel grateful upon watching this video tutorial. I won't make any mistake anymore. Wonderful! Thank you so much for the tutorial.. Thanks for this idea.. I've realized that the problem with having no idea about making mistakes for instance makes you tend to make a mistake. If you avoid these mistakes you'll come up with a perfect design. Thanks a lot!

Thanks you so much , as always 😍

I always look forward to watching your videos. Thanks Will

Excellent resource for teachers, thanks.

very useful content. thank you so much.

The bite out of the Apple logo was not to indicate that it is an apple and not a tomato. They took a byte out of the apple. A byte is a unit of digital information that most commonly consists of eight bits. So the byte linked the logo to computers.

Another good way to get the point of simplicity across is to ask the client to imagine the logo in full color vs how it looks in monotone. Can you tell what it represents when it's rendered in only 2 colors? If so, it's a logo that can be used across a broad spectrum of media.

I would love to see a huge company like Amazon switch to comic sans for a month just to screw with people. It would be even funnier if a bunch of different companies secretly got together and decided to screw with their logos for a short amount of time to convince people that this was the new direction things were going. It would make a great April fools prank.

The apple logo has a bite in it (aside from legibility like you mentions) because of it being a reference to the forbidden fruit of knowledge. It notes the symbolism of a computer’s purpose in dealing with information and knowledge in general.

Right after he said his video was sponsored by squarespace, I got a Wix ad. Coincidence? I think not.

Great one bro👊

I like this idea of critiquing. I haven't seen anyone touch on this in the past couple months.

Good morning Will- Happy Friday. Well done!!!! 👊🏼

Man I appreciate these insights critical

Something else to consider is that a good logo should work in one colour. Try and change your logo to black on white and see if it's still legible.

really an amazing video! ❤️

Everyone who's interested in logo design, I'd suggest looking up Sagi Haviv. There are a few videos on youtube of him talking that are full of gems... Oh, and he's done some of the most recognisable our world has seen to date.

Great video!

Simple, good advice.

1rule I have. If something looks simple and impactful in b&w, that's a good logo.

Great content as usual! Love the new backdrop! Are those all video ideas?

Thank you so much for this informative video! I got so much out of it.

This is kool💯🔥🔥 this is the kind of value I want to add to my KZfaq channel.

Super dope questions to ask when figuring out a logo. It has to be appropriate for sure! We decided to go with a clean Logo-Type-an adjusted version of Palm Canyon.. Just couldn't pinpoint 1 icon to really symbolize it's entirety. But we are still working on the overall brand identity and creating some iconography to with various parts, like pieces in our KZfaq videos, things for Instagram, and eventually products. What would be you tips for the process of creating a cohesive icon set that resembles a brand?

Simplicity is a key component to a successful logo design but I strongly disagree with the "drawing it in 10 seconds or less" test.

@Will Paterson, what app was that & how did you set the grid?

Awesome ideas as always! When does CDM start again?

Thank you so much

Thank you :)

Which software are you using while playing with the apple icon there?

Hi ! Thanks for all the tips, also may i ask what tablet do u use ? Have a nice week 😊

I like that Vape you have. Keeping it real!

Today 1 of May!!! The holiday for workers from all over the world!!!! Unite!!!!)))

Yes to everything here!!! 👍✨

Hi thanks for the informative video , could you make a video on designing social media templates

What is the program on your ipad and which pen is it? Cheers.

As soon as I discovered you Will I subscribed 👍🏻😍

Imagine DISLIKING this video... 🤦🏼‍♂️ Appreciate you man! 👏🏻

The bite out of the Apple logo represents the forbidden fruit. Temptation.

Yo what's that app you have on the tablet?

thanks man :)

Hi Will, I am new to the Graphics Design world and I am learning each day a lot by watching these wonderful videos, so thank you! I have designed a logo for me, of my name and I wondered if you could review and critique it. It would go a long way in helping me hone my craft!

What is the iPad app you're using in this video?

Personally, I think a Rainbow Logo for a Plumber sounds fun! haha. But yeah probably not the most appropriate... I just think sometimes the most random things can be the most memorable

hmm..now I'm thinking about my logo. good things to think about, great video.

I always thought the bite was a byte, because.. computers =P

So nice 😍😍

Nice and very helpful as always! btw tomato it is a fruit as everything containing seed (yes, even cucumbers and peppers).

Thanks

I'd be very interested in logo design for let's say music artists. Do we need lettering to accompany the icon? Keep it solely an icon?

Which app are you using on the IPAD? Thank you :D

NEWSPAPER TYPESETTING RULES for the 1900's as STANDARD PROTOCOL today, well that stands out suddenly so much better, cause nobody remembers the damn rules anymore and we are only 10-15 years removed, maybe not even that far removed from traditional print publishing as primary focus for publishing. So retain your awareness about 1900's NEWSPAPER TYPESETTING RULES and remain classic, ensure your clarity of context is very, very good because you are using these rules. Pretty simple rules these ones. The main one to keep in mind is this: ALWAYS USE a SERIF FONT as (headline or text body) with a SAN SERIF FONT as (headline or body text) and maintain this rule as standard protocol. It's pretty simple and it's essential.

Great info 💙👏🏻 .. I have a a question for u will and I know many people would see it as a stupid one but I'm still gonna ask .. I just started learning about graphic design and I it is completely out of my study area which I hate ..so do you recommend buying a graphic tablet now even if I'm doing a agood job using only classic mouse ? 🤔

what was that app called that he was using? can you create logos on it?

Great video, Will. However I thought Apple's logo was about taking a bite out of the competition, which back then was IBM.

I've worked together with a carpenter, who had a logo that made me think about cake decoration. Looked fancy, but not appropriate.

Just so I understand, what was innapropriate about times new roman font for a nursury?

Great channel

What sketching app are you using?

You could end the vid with all the logos on screen... Just to save me from going back and seeing which ones I liked best. TFS, G :)

What device are you drawing on?

Hey Will, great vid. Apparently Steve Jobs decided to call his company Apple because he loved his experience as an apple picker during his student years.

can someone please explain why using new roman for nursery is bad ?? i dont get it

There is a _Rainbow Plumbers_ down the road from me. xD

What apps did he use on ipad?

I did do graphic design/printing in school. Had to design my own logo. Now almost 30 years later still use it and it still stands the test of time. It follows most of your rules and friends still think it looks cool. So why change it. :D

Yo happy birthday dude

because design is empathy that's why it has to be appropriate. in apple's logo, they added a bite in it because it looks like a cherry without that bite in it

The majority of the biggest international brands will spend millions of dollars on the same type of logo, regardless of what they are selling… *Golden Ratio/Sacred Geometry/Ancient Symbolism*

What's the tab you used?

The question about what's appropriate for what type of business is more difficult than it seems. It's obvious a lawyer needs a serious logo or of its meant for kids it should be more playful, but what kind of typeface should I chose for a small business that sells wood, for example?

lucky, im learning graphic design and they also teach us coding and how to build a website from scratch

Nolimit records logo was the best I’ve seen 🔥 Simple but hot

Says you have to make stuff simple while the text is over other text on the screen...

this guy sounds like James Moriarty from sherlock holmes with rdj and jude law. Auto sub.... This guy must be a design mastermind... oh hey! 2 days before a brand new year!!! Hope y`all have a great one! Stay safe!!