Redesigning Your Logos! (In Depth 8+ Hours) 🚀 Ep5

Рет қаралды 99,803

Күн бұрын

Check out Printful here to learn more about print-on-demand:
www.printful.com/will-paterso...
If there's anything you would like me to cover in a video, then let me know by commenting down below!
🔗 Links
Will Paterson: linktr.ee/willpaterson
Join the Reddit crew: / willpatersondesign
Become a member: / @willpatersondesign
If you would like me to design your logo and company branding, please check out my website for more information! www.willpaterson.design/
Edited by PJ Summers: www.1five.co.uk
📋 Timestamps
00:00 Intro
00:56 Research & Ideation
03:29 Sketching Ideas (Procreate)
04:47 Inspiration for the Logo Design
05:33 Refining my ideas for the Icon on the iPad (Adobe Illustrator)
07:34 Selecting the Logotype (Part 1)
08:51 Selecting the Logotype (Part 2)
09:57 Working out the Logo Composition / Layout
10:52 ‘Roughening it Up’ Technique (Adobe Illustrator)
11:18 Putting the final Logo on mock-ups using (Adobe Photoshop)
12:30 Ordering physical products from Printful & Sponsor segment
14:27 Outro

Пікірлер: 187

@willpatersondesign 2 жыл бұрын

Hope you guys enjoy the video! Let me know below what you think of the redesign :)

@therealwhyss 2 жыл бұрын

This was beautiful! It would be nice to see a longer process.

@RuthlessXNexus 2 жыл бұрын

I really do like the idea of making a design based off of playing cards. I was really into that too when I was in college years ago. One of the few things I’ve also always liked is how some designs on products and even in posters for example will have a sort of wild, grafiti look sometimes, or sometimes how some patterns on some materials will look like, like in carbon fiber. I remember how, ten years ago growing up, all the rage in design was all these grafiti backgrounds of characters that would pop up to mind would show up on posters, papers, etc. I’m getting sidetracked, but I really like how you’ve gained inspiration from playing cards, and implemented that into the design. It’s really neat, I like it a lot.

@tituscodymusic 2 жыл бұрын

Fascinating! The rasterizing sold it for me

@MrKeeganimal 2 жыл бұрын

What pen and pad are you using at 1:57?

@tomteunissen 2 жыл бұрын

Great video Will, amazing to see more of the creative process. It makes me appreciate a design even more. This is exactly what I asked for some videos ago and you nailed it. Keep up the fantastic work!

@paulsbourne 2 жыл бұрын

Sometimes as a designer I am constantly second guessing myself, but to see another designer’s process really helps in understanding a proper workflow. Thanks for this and all you do!

@willpatersondesign 2 жыл бұрын

Thanks so much for watching!

@shonthelawn 2 жыл бұрын

Self-taught designer here: This was a good one! It's nice to see someone else going through the process. I've been struggling all week with logo design and its tough to remember that even professionals get stuck and work their way through long hours. As a new designer, I feel guilty billing time spent on ideas that don't come to fruition (and, in my opinion, suck) but this video is a nice reminder that "bad designs" are part of the process, leading to the good ones.

@Kanoog 2 жыл бұрын

As a fellow Sean here haha I've been doing this professionally for awhile now. What has always helped me when stuck. It's to do massive research and toss on a ton of ideas I like into Adobe Illustrator on a layer and use some elements I like from them to create my own unique logo / design. It's like putting together a outfit with a fully stocked closet in a way. This process great because you can see finished designs to also gain inspiration from while at the same time creating your new unique design.

@golemaster11 2 жыл бұрын

Well said❤ same as you I'm stuck but this made me satisfied to go through the process no matter how long it will be.

@jackinal 2 жыл бұрын

this is so much better than the quick ones!

@lazorik96 2 жыл бұрын

Amazing job! Finally designer with a nice number of subscribers who is not afraid to show the proper BTS, and not just a design critique 👍🏼 Well done! 👏🏼 I have a feeling this is going to be a very popular series 🤞🏼

@willpatersondesign 2 жыл бұрын

Thank you so much :D I'm so glad people enjoyed watching the process!

@hskwii5407 2 жыл бұрын

THATS SOME GOOD CONTENT

@steveopp1892 2 жыл бұрын

This has to be my favorite video you’ve made! There’s just something about watching other creative’s design processes. Amazing job 👍🌟🌟

@willpatersondesign 2 жыл бұрын

Glad you enjoyed it! So kind of you

@taicustomkicks 2 жыл бұрын

I agree

@jamalater 2 жыл бұрын

Love the fact that you're into playing cards and I can tell you know a lil sleight of hand. Just something magical about card design and art.

@willpatersondesign 2 жыл бұрын

I love the artwork so much! I'd really love to design my own deck!

@altaydogahan342 2 жыл бұрын

@@willpatersondesign please do something with that!

@rubyterpball3817 Жыл бұрын

@@willpatersondesign new video idea right there

@ghxst4393 2 жыл бұрын

Youve really stepped up your video too bro. love it

@aaronmillerillz 2 жыл бұрын

Love watching people work, and this was perfect. Great to see your process, including all the head tilts while working away in Illustrator!

@saliuarts 2 жыл бұрын

love that tip about showing someone your logo design and asking them sometime later to draw it out

@strvggle1174 2 жыл бұрын

Great video Will. You get way too little attention than you deserve, and I wish the best for your videos success because I enjoy the in depth process being demonstrated soo much. Honestly keep doing what you love and keep your great consistency going because it is very much appreciated by all us designers.

@davidpruitt5885 2 жыл бұрын

This is fun! Love the music in the beginning and the card play! Also seeing a process all the way through is super cool!

@mnvinit8517 Жыл бұрын

Designing is never ending process. Sometimes after finishing the design I can't stop thinking about it.

@eargawd 2 жыл бұрын

Absolutely loved this! Made me curious of how you come up with ideas and the thought process. I want to start learning so I can do projects for myself and expand my creative skills. So these are perfect to go back and reference! Who knows maybe I’ll hire you again to create another logo! ♥️

@lomby 2 жыл бұрын

Great video! Really enjoyed seeing the full process!

@ConorCresswell 2 жыл бұрын

I absolutely loved this! Great to see the process from front to back, the effort that you’ve put in really comes across! Thanks for uploading it!

@N9O 2 жыл бұрын

Thanks for this awesome video! It packs so much information and also does a great job of showing (unlike other tutorials might suggest) that a great design is not done in 5 minutes.

@BallsofSamus 2 жыл бұрын

I really love this type of content. I like to see your process and struggle through the process, especially tougher jobs. Time well spent, you did a great job!

@nachef 2 жыл бұрын

Amazing, thank you, we need more of this!

@aaronyellin8881 2 жыл бұрын

Bro really has more fonts than my computer does

@LockedInNOW Жыл бұрын

Love seeing other Graphic Designer’s process on a project and your accent just adds the frosting on top ❤️ !

@matr2187 2 жыл бұрын

These are the videos that I love to see and watch. Thank you for the explanation throughout your creative process. Great work! I hope to see more of this in the future!

@willpatersondesign 2 жыл бұрын

Glad you like them!

@Gaoxingdesigns 2 жыл бұрын

Love to see the procces, great video!

@lookylooks3977 2 жыл бұрын

I love these!! Really liked how you did not try to suger coat the whole process with editing and make it look like it was a peace of cake xD

@willpatersondesign 2 жыл бұрын

The process is very rarely a piece of cake, is it! Glad it showed the reality for you :D

@MadOldBiker Жыл бұрын

Will, your videos are brilliant and inspiring, I think you were trying to say "detached" or "unattached"...but the very fact that you made a muckin fuddle of it made you more human and likeable...keep up the brilliant work..it's insane !!!

@willpatersondesign Жыл бұрын

Thanks for the kind words! Glad you enjoyed the video :)

@jaumefontane7352 2 жыл бұрын

I hope you get the 10k likes 😁 I love this kind of video where I can see all the process done by a pro

@alexp6210 Жыл бұрын

I ve just finished, and I m gona definitely see it one more time, brilliant job!

@SunshinePrecuious 2 жыл бұрын

This was actually enjoyable to watch

@tigormihaljevic1449 2 жыл бұрын

This was sweet. Defs want to see more videos like this.

@VA5H 2 жыл бұрын

Holly molly! This videos inspires me to work the creativity and apply it in real life. Also the website printful, amazing! I check it out in the future. Thanks Will

@willpatersondesign 2 жыл бұрын

It's really worth checking out! I've worn my hat every day since so I think I'll need to design some more!

@alexp6210 Жыл бұрын

oooh man, huge work you ve done! thanks!

@bbd1254 2 жыл бұрын

Great video man

@stickydoodlez8948 Жыл бұрын

Loved this content. Really helps show how you work and gives great insight on how to create a brand. Hope there’s more of these to come!

@willpatersondesign Жыл бұрын

Glad you enjoyed! These kinds of videos take a long time to film but they're so fun to do at the same time :)

@tonygrasso8892 2 жыл бұрын

Loved this! More please 😁

@ryujinryuk 2 жыл бұрын

Absolutely love this video! Please make it a series :)

@hermanlopez2945 Жыл бұрын

Well done, I love that you brought us through your process. Thank you

@naomipaterson9300 2 жыл бұрын

You put so much work into this redesign and video, well done! I love the vibe too it’s super chill and interesting to watch 😸

@DanaBeaufait 2 жыл бұрын

Amazing! It’s not just the amazing redesign it’s a process video and full of tips!!

@willpatersondesign Жыл бұрын

Glad it was helpful!

@azuraskye88 2 жыл бұрын

Amazing. So creative and smart. Loved the final designs!

@willpatersondesign 2 жыл бұрын

Thank you! 😊

@gearlounge3743 Жыл бұрын

really amazing brother, your brainstorming and ideas are amazing. Ing sha Allah I will try to follow your thought process.

@krystle8090 2 жыл бұрын

i enjoyed every second of this! it was so helpful to see another creative’s process , well done!

@willpatersondesign 2 жыл бұрын

Thanks! It means a lot :)

@JOceanLeo 2 жыл бұрын

love the content, thank you for sharing it

@AmySmulders Жыл бұрын

Amazeee!

@SketchUK 2 жыл бұрын

I really enjoyed this video. More please 😊

@usamakahoot5717 2 жыл бұрын

I would love to see these videos from you. Really this playlist is going to be the best one.

@willpatersondesign 2 жыл бұрын

More to come!

@MetalAges Жыл бұрын

I really liked this one! I'd definitely like to see more along these lines too (but realize it took longer than your normal ones).

@mahdimirka5605 2 жыл бұрын

this kind of videos take vary longer to make but personaly a learn very more from them, tnx will for effort of making it

@willpatersondesign 2 жыл бұрын

Glad to hear that

@kimsemoms 2 жыл бұрын

pretty cool. would love to see you work "live" on a full logo job. maybe do a stream?

@MartinHeiselberg 2 жыл бұрын

Great video and awesome tip about printful. I need to check them out.

@GuyElla 2 жыл бұрын

We need more of that ❤️

@DesignWho 2 жыл бұрын

I like these kind of videos. Would love to see more. Thank you for sharing

@willpatersondesign 2 жыл бұрын

@TeganMacMoss 2 жыл бұрын

Hey Will, omg I found this project soo interesting, and the physical side of things has spark little ideas in my head, that would work for the area of design I am interested in for sure. I learnt a few handy tips from this video and I think I will need to re watch to take some notes of little tips etc. It has shown me how you can set up passion projects etc and make it look professional. Nice work and loved the video

@willpatersondesign 2 жыл бұрын

That's awesome, I'm so happy to hear you enjoyed it and learned things from it! :D

@Bumbybumpsyou 28 күн бұрын

I am a beginner designer and this was really helpful to see your process through the final product. Thank you for taking the time!

@willpatersondesign 27 күн бұрын

Glad it was helpful!

@sachinkushwah190 Жыл бұрын

Now i am very happy to see your workflow ......before watching your video, i became frustrate sometimes during create a logo but i understanding that good things take time 😊😊 thank you sir ji ❤❤👍☺

@3manuiyolo321 2 жыл бұрын

Really nice vid !! I lire the concept😁

@willpatersondesign 2 жыл бұрын

Thanks! 😃

@twmcmahan 2 жыл бұрын

Only a designer could spend 8-10 hours on 4 water drops! Love it.

@sebastianseidler2988 2 жыл бұрын

Great Process. I love your Calligraphy!

@willpatersondesign 2 жыл бұрын

Thank you so much!

@GWAANTotherocket 2 жыл бұрын

great vid!

@sarahjanebrennan6412 2 жыл бұрын

Please more of these!!!

@RydalS 2 жыл бұрын

I think I would have incorporated the drop into some sort of flame shape

@willpatersondesign 2 жыл бұрын

That's a great idea! If you post on Reddit I'd love to see different interpretations :D

@jorgeeduardoreynoso6790 2 жыл бұрын

Amazing dude!!!!!! I really loved this I hope, u do another one!!!!

@willpatersondesign 2 жыл бұрын

That's the plan!

@marcratner9477 Жыл бұрын

Great tutorial! Are you comfortable going directly from the sketchbook drawings to Illustrator? If cleaning up designs on the iPad do you find Fresco as capable as Procreate?

@shayansj6507 2 жыл бұрын

Best Ever Video pls make more

@willpatersondesign 2 жыл бұрын

Wow, thanks so much!

@user-ng9pn9lg2p 2 жыл бұрын

I like this type of video :) Seeing the brand in the flesh is cool too, the products from printful look very good quality! I do prefer the rebrand to the original :)

@willpatersondesign 2 жыл бұрын

Glad you enjoyed! I've worn my new drip hat so much since it arrived! It's really cool :D

@RosemaryWilliams49fruits 2 жыл бұрын

Loved seeing this, if you made another video like this, I don't think you'd need to spend more time working on it, but I would like to see more of the time you spent shown in the video. Or in other words, you spent a long time working on this logo redesign for this video, and I feel like there must have been a lot more content you worked on while making this that didn't get into the video, but I'd definitely be interested in seeing it. Always enjoy seeing your sketching and thought process in what you make it's definitely a great learning experience.

@willpatersondesign 2 жыл бұрын

Great suggestion, thanks! It was a bit of a test video to see if people would actually enjoy it, and they have so I'd like to do another and will keep it in mind to have more of the process on screen :) It is over 15 mins though so it's a bit of a balancing act!

@ziaulhasankhan8690 Жыл бұрын

That's awesome

@JayChairJackson 2 жыл бұрын

love it

@MaDragon7 2 жыл бұрын

neat as always.

@willpatersondesign 2 жыл бұрын

Glad you think so!

@chimnanuokeke6727 2 жыл бұрын

It was a great video Enjoyed every bit of it Classy logo too

@willpatersondesign 2 жыл бұрын

Thank you very much!

@ChaossX77 Жыл бұрын

7:23 That top right one would look awesome if the points in the drops on the left and right ones were like the top and bottom ones with the point facing the X. Hope that makes sense. Either way great video!

@jaztiryzer06 2 жыл бұрын

Goat

@MillerDesign 2 жыл бұрын

What is that large Rhodia notebook? Having tried to sketch ideas on my iPad I always turn back to paper.

@coffeedis Жыл бұрын

okay, now i need an entire collection of Drip

@shawdexter1586 Жыл бұрын

Amazing Job, I'm wondering tho, Are you using the iPad with Paperlike or normally?

@collins_channel8643 2 жыл бұрын

lol at the alarm going off the whole video

@warrenpeace9314 2 жыл бұрын

I actually thought the intro font with the drippy bottoms was the end Logo but I really like how clean this ended up being. I think if you wanted to keep the tattoo Idea then a gothic would have fit better. Love the hat though- clean AF

@willpatersondesign 2 жыл бұрын

Thanks for watching :D

@elodiespagnol7335 2 жыл бұрын

Yes please more of those! But where is the final logo with tag and pattern? Suggestion for another video: process of finding and testing a typeface for a project. Aka you have an idea of what you want, how do you go about finding it either on your computer or internet. Then how many do you test and how. Finally how you keep your typefaces organized to search through them. Thsnks

@willpatersondesign 2 жыл бұрын

Thanks for the helpful feedback! :D

@kareldgr 2 жыл бұрын

Good job

@BR.Creative24 2 жыл бұрын

Can you link what pencils and sketchbooks you use?

@johnsherman5794 2 жыл бұрын

Thanks!

@willpatersondesign 2 жыл бұрын

You bet!

@skullyferguson1331 2 жыл бұрын

I loved the drip with the gem look I though it looked great but that’s just my opinion

@willpatersondesign 2 жыл бұрын

I loved the idea and I'm sure there was a way to make it work, which is why I went back to it, but I just needed to make the choice in the end!

@skullyferguson1331 2 жыл бұрын

@@willpatersondesign I hear ya. Instinct knows best most times

@truongchinhto1439 2 жыл бұрын

To download soft soft is the download free or do you have to pay for it?

@zacaroni24 2 жыл бұрын

I actually want that hat irl

@willpatersondesign 2 жыл бұрын

If this comment gets over a 100 likes I'll see what I can do to bring it out to you :)

@RemcoPeggeman 2 жыл бұрын

Thanks for the in-depth video! Do you mind sharing what the abstract poster is in your background?

@willpatersondesign 2 жыл бұрын

It's a poster Jim made with the vector pack we recently made. You can purchase the poster here: assets4d.com/products/the-vector-pack-vol1-print

@RemcoPeggeman 2 жыл бұрын

@@willpatersondesign awesome!! Thanks for the quick reaction!

@africanboyflyasabird2511 2 жыл бұрын

We have a Drip footwear brand in South Africa🇿🇦 they also have a powerful brand identity.

@rohanranjan616 2 жыл бұрын

Damn Will... That was the Most impressive video I've seen ever on your channel. Don't get me wrong, fan of your other videos and efforts as well 😁. But the process is simply relatable and the cleanest. Just loved it. 🔥🔥🔥 Keep growing brother ❤️.

@seamusbrennan6302 2 жыл бұрын

Your presentation got my full attention coming into logo/icon design for the first time while attempting to design my signature + icon for my photographs. Your language and logic flowed freely in the absence of arty abstract nouns in favour of objective observations in the critical path to project completion. I have of course a thousand questions but just one for the moment: Do you use 'OneNote' or equivalent to keep track of your ideas and progress; if you do, then what are the main tabs on your folder?

@willpatersondesign 2 жыл бұрын

So glad you enjoyed! I've not heard of OneNote, what is it?

@seamusbrennan6302 2 жыл бұрын

@@willpatersondesign I'm not necessarily pushing OneNote!

@Brave3538 2 жыл бұрын

Please give the link of tutorials of your pen trick and card trick

@phillipmontoya9415 Жыл бұрын

What is the software you use to create your logos?

@MrKeeganimal 2 жыл бұрын

Anyone know the pen and journal at 1:57?

@trendcoreldraw5208 2 жыл бұрын

very nyc

@ckhozeni Жыл бұрын

Hi will, there's a similar sneaker brand in South Africa.

@ZEMGEE 2 жыл бұрын

We NEED assets 4D on illustrator, save myself and other creators so much time

@willpatersondesign 2 жыл бұрын

It's coming don't worry :) I'll make sure to announce on socials or a video when it's available :D

@kmac01312 Жыл бұрын

I just want to see will working for an hour with that music from the beginning of the video

@Ranburu Жыл бұрын

Please post a full 8 hour video, we already know what you are saying but we need a full uncut process of work and thinking

@willpatersondesign Жыл бұрын

oh man, hahah that would be boring don't you think? I'm planning on showing more in the next one I'm recording. In fact, I've already started recording it. :)

@xkiller554 Жыл бұрын

I see nordic spirit woh man you are doing that too

@hansendesigns 2 жыл бұрын

Does the original logo need work? 100% But tbh I’m not moved by the rework. Maybe next time. Showing your process was great.

@timz9862 2 жыл бұрын

I think you should’ve gone for something a bit more complex, like with your ornamental elements. The final result doesn’t really represent “sexy” to me, which is what drip is supposed to mean. I personally think drip is not a good word to represent sexy fashion, but I’m not down with the slang nowadays. It would be cool to see an actual design brief that you would send to a client before beginning work on their logo.