So much info. She is an absolute unit in regards to her NIL knowledge.

HUGE shout out to Olivia. You won't find someone better equipped to speak on this subject matter. A star!

Great podcast. My favorite Hokie Podcaster by far.

This was one of the best podcasts you have had

Can you talk about the aspect of "bidding wars" and how it affects recruiting, players transferring almost every year, etc. That part feels less about "influencer marketing" and it is more about just buying players without any real marketing/branding occurring. And then how to deal with the roster value --- how to deal with 2nd and 3rd string players... and then how to deal with the stereotypical thought that player performance might decline when they get paid (the standard FA argument that players get paid and don't work)