Brock 808 Mafia Talks Producer Deals, Building Your Brand & How Labels Work

Brock 808 Mafia Talks Producer Deals, Building Your Brand & How Labels Work | CEO Morning Show # 11

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Күн бұрын

CEO Morning Show LIVE Ep 11
Interview with President & COO of 808 Mafia Brock Luker. This guy comes from the tech startup world and is applying his entrepreneurial skills to running a record label & production company. There will be lots of gems in this one!
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producergrind.com
🌟 Tap in with Brock on Twitter
/ brock_luker
🌟 Follow Dylan on IG
prodgrnd.com/CEODylanIG
Time Stamps
00:00 Intro
01:23 Episode Overview
07:35 Brock from 808 Mafia joins the stream
08:27 How Brock’s entrepreneur journey started
10:00 Brock talks about his first business venture
14:30 Similarities between a label and a startup
19:08 How the partnership with Southside come along
23:28 Understanding the difference between business and friendships
25:24 People getting taken advantage of in the music game
27:07 Don’t be desperate
30:43 Relationship with failure
32:00 Finding your lane
32:48 Labels running like hedge funds
34:37 Importance of obsession
40:26 Importance of self awareness
43:01 808 Mafia 2019 reflection and 2020 vision
47:33 “E-myth” book
48:30 How can a producer setup their business structure early on
53:00 How to run you music producer business by delegating tasks
55:17 “How to get rich” book by Felix Dennis
57:00 Paying lawyers hourly vs a percentage
01:01:32 Producer deals, being creative with deals, creating a catalogue and giving engineers a percentage of your publishing
01:09:24 Having self awareness when approaching deals with labels
01:11:40 How to build with artists and capitalizing on your strengths as a producer
01:13:49 What 808 Mafia looks for when signing producers
01:15:17 What the tech infrastructure looks like at 808 Mafia
01:19:37 “Everything you Need to know About The Music Industry” book recommendation and how to have a conversation with publishers
01:23:24 How Brock gets producers on the right path
01:26:00 Investing in traditional businesses vs status, perspective on money and wealth, compound interest
01:32:30 Hiring college musicians to create loops for you
01:33:52 Importance of investing in your brand and image as a producer
01:36:15 Thoughts of a producer union, not being a victim and accepting your mistakes
01:41:38 Q&A with Carlton: Rebranding and stepping out of your comfort zone
01:45:51 Q&A with Venitus: How to get placements and work with other people
01:49:32 Brock’s opinion on commenting on peoples pages to get attention
01:54:31 Q&A with TraPicasso: How to breakthrough when you’re taking all the right steps and relationship building
01:58:46 Q&A with Lab51: How do you find the right artists to invest in, losing money early on to make money
02:03:50 Q&A with Jesse: Taking L’s and how to handle business and paperwork with artists
02:11:00 Outro

Пікірлер: 120

@Producergrind 3 жыл бұрын

FREE DRUM KITS, SAMPLE PACKS, PRESETS & MORE 🔌🔌🔌 bit.ly/FreeSoundKits

@RnBDhyan 2 жыл бұрын

to think, this guy ended up f*cking over 808mafia and southside...

@rorikho3634 2 жыл бұрын

how

@benarfa652 2 жыл бұрын

@@rorikho3634 Pvlace found out that Brock took the money which was supposed to go to southside and when he told southside, southside found out that brock had stolen even more money from him over the years. When they confronted Brock he just disappered but Pvlace postet a big statement on instagram which you can look up.

@brockluker4544 4 жыл бұрын

808 MAFIA 2020

@pratikinnani4449 4 жыл бұрын

I'll see you soon sir.

@PS1LY 2 жыл бұрын

This video didn’t age well… 😂

@herbetplum 4 жыл бұрын

The part about obsession has to be a top key element

@dylanproducergrind4103 4 жыл бұрын

big facts!!

@rapidfiremuzik_official 2 жыл бұрын

I came bc of Pvlace's recent podcast with y'all lol

@dotastillthebest5474 2 жыл бұрын

What a disgusting beign. Producer Grind should take this offline. This guy has nothing to do with producer or grind

@MusicNoww 2 жыл бұрын

lol "ppl get greedy" foreshadowing

@learn2xpand862 2 жыл бұрын

new pvlace interview makes this shit hit waaay different

@h1ph0p10 2 жыл бұрын

Yep

@JayDa1zt 2 жыл бұрын

Bruh getting exposed as we speak 😂😂 apparently stole from and blocked a couple ppl

@LacedBacon 4 жыл бұрын

This was my favorite episode so far. Brock spilled so many gems it was crazy! Much appreciated!

@brianwolf2319 4 жыл бұрын

SELF AWARENESS IS KEY !!! IN MUSIC BUT MOST IMPORTANTLY IN LIFE.

@intelleck 4 жыл бұрын

I'm 50 minutes in and I've already uncovered so many gems. This is worth the time. I can't wait to finish it.

@XcaliberZeroSync 4 жыл бұрын

Needed this episode! Appreciate the gems

@malcolmliljohn3807 4 жыл бұрын

One of the best if not the best video calls I’ve ever seen. Dylan you killing it. And you only been doing this format for 2 weeks...that’s crazy. 🐐 status.

@Collecta808 4 жыл бұрын

Incredible Episode, so much knowledge right here. Thank you for the dedication

@CursiveHaze 4 жыл бұрын

Been a listener since 2018. Thanks for giving us great content! This one is a gem

@sharmajikaladkavarun 4 жыл бұрын

Gem episode🔥🔥 Respect brock 🙏 Keep hustling dylan🐐🐐

@dan.cremarecords 3 жыл бұрын

Thank you so much for these GEMZ one of the best shows yet! salut from Argentina! keep up the good work!

@i2hiigh 4 жыл бұрын

great motivation thanks guys!

@kilobumpin 4 жыл бұрын

i started making beats when ferrari boyz came out so around 2011, not knowing southside made most of those beats. But that shit inspired me to start producing, here we are 9 years later and 808 mafia is at the top of the game. If u ever noticed the trend i always felt like 808 mafia was always creating the newest wave and look where rap is today. Its no question 808 mafia is monemental

@theephantommenace 3 жыл бұрын

808 Mafia created the 2010s Rap Renaissance

@deadworld3543 3 жыл бұрын

Great interview! Really enjoyed it!

@leshabeats 4 жыл бұрын

Game changer, thank u guys

@maxa7849 4 жыл бұрын

Fire fire fire interview

@CurryBoy44 4 жыл бұрын

Great interview PG on the come up!

@czabeats2964 4 жыл бұрын

This episode is amazing god damn

@TaylorBoy 4 жыл бұрын

If I could like this one a hundred times I would. This one was 🔥

@Ready4jerri 4 жыл бұрын

I haven't even watched all of it but i'm recommending all producers/artists to watch this! GL with the 808 mafia 4L 5 beat sending hehe

@GABETHEGOAT1K Жыл бұрын

I binge yall videos all the time but never comment, I hope y’all know how much y’all are helping young artists like me

@makagallinger 2 жыл бұрын

Excellent job guys. My favorite channel. Keep up the great work. I pray our paths cross one day. Salute!

@czabeats2964 4 жыл бұрын

I feel like the idea of obsession is parallel to the term desire in the book “Think and Grow Rich”. You have to have a desire to attain your goals. It has to be what drives you, always on your mind. You think about during most of the actions you take daily. Love the idea. Obsession

@realloudhere 4 жыл бұрын

I like this morning show.. Good job

@dylanproducergrind4103 4 жыл бұрын

thanks bro💯💯

@trumpgangmusic5958 4 жыл бұрын

that last comment brock made was phenomenal for u dylan. put me on. !!!!

@camcartermusic 3 жыл бұрын

This interview so hard. NOTHING BUT FACTS

@CXDN.0 2 жыл бұрын

How the mighty have fallen

@intelleck 4 жыл бұрын

Just finished the whole thing. I got so many good notes. Thank you 🙏🏽 major gems dropped. Got $8 mil in mind and working backwards

@brockluker4544 4 жыл бұрын

🙏🙏🙏

@soundedbybelev 3 жыл бұрын

30 min already caught many gems 🏁🏁

@Producergrind 4 жыл бұрын

Time Stamps 👇 (Also in Description) 00:00 Intro 01:23 Episode Overview 07:35 Brock from 808 Mafia joins the stream 08:27 How Brock’s entrepreneur journey started 10:00 Brock talks about his first business venture 14:30 Similarities between a label and a startup 19:08 How the partnership with Southside come along 23:28 Understanding the difference between business and friendships 25:24 People getting taken advantage of in the music game 27:07 Don’t be desperate 30:43 Relationship with failure 32:00 Finding your lane 32:48 Labels running like hedge funds 34:37 Importance of obsession 40:26 Importance of self awareness 43:01 808 Mafia 2019 reflection and 2020 vision 47:33 “E-myth” book 48:30 How can a producer setup their business structure early on 53:00 How to run you music producer business by delegating tasks 55:17 “How to get rich” book by Felix Dennis 57:00 Paying lawyers hourly vs a percentage 01:01:32 Producer deals, being creative with deals, creating a catalogue and giving engineers a percentage of your publishing 01:09:24 Having self awareness when approaching deals with labels 01:11:40 How to build with artists and capitalizing on your strengths as a producer 01:13:49 What 808 Mafia looks for when signing producers 01:15:17 What the tech infrastructure looks like at 808 Mafia 01:19:37 “Everything you Need to know About The Music Industry” book recommendation and how to have a conversation with publishers 01:23:24 How Brock gets producers on the right path 01:26:00 Investing in traditional businesses vs status, perspective on money and wealth, compound interest 01:32:30 Hiring college musicians to create loops for you 01:33:52 Importance of investing in your brand and image as a producer 01:36:15 Thoughts of a producer union, not being a victim and accepting your mistakes 01:41:38 Q&A with Carlton: Rebranding and stepping out of your comfort zone 01:45:51 Q&A with Venitus: How to get placements and work with other people 01:49:32 Brock’s opinion on commenting on peoples pages to get attention 01:54:31 Q&A with TraPicasso: How to breakthrough when you’re taking all the right steps and relationship building 01:58:46 Q&A with Lab51: How do you find the right artists to invest in, losing money early on to make money 02:03:50 Q&A with Jesse: Taking L’s and how to handle business and paperwork with artists 02:11:00 Outro

@MMMEGARCADE 3 жыл бұрын

Gems from the producerGrind Palace 💯💎

@chrisxishida 3 жыл бұрын

808 mafia is getting stronger and bigger every year and they rly deserve it fr fr

@Paiico540 4 жыл бұрын

Yo that fart 11:27😂

@LaynoProd 4 жыл бұрын

Thanks for the gems Brock and CEO Dylan!!

@garrettboyack 4 жыл бұрын

Brock is a genius when it comes to the music business. Could listen to this man for hours!

@albans.4811 Жыл бұрын

Ummm 🤔

@MilesGotBeats 4 жыл бұрын

Yo Dylan this is one I definitely could've been in here to add value to the conversation live. It was still a lot of sauce in here but in the future if you can, could you put in the description who's going to be the guest in the next one?

@NINESKYZ 4 жыл бұрын

More business content Dylan knowledge is key!

@dylanproducergrind4103 4 жыл бұрын

💪💪💪

@blaccicebeatz5555 4 жыл бұрын

Thank you for free game

@LacedBacon 4 жыл бұрын

Gems on Gems

@cyrilalex97 4 жыл бұрын

Brock best man!

@BeatsByMason 4 жыл бұрын

have him back on sometime . good energy!

@Anar-hk5rv 2 жыл бұрын

This didnt age well

@bennyjetsonmontreal6113 4 жыл бұрын

Droppin the gems daily!! I lowkey enjoy these more than the actual episodes because we get a wider range of opinions and guests

@dylanproducergrind4103 4 жыл бұрын

glad u like the new show! I am really liking it too

@MauriceWilliams 2 жыл бұрын

Fearlessness is invincibility. If you ain't scared nothing can stop you. Practice controlling your fear please. Practice makes perfect.

@luxoloe.nkonzwana6719 4 жыл бұрын

🔥🔥🔥

@blackheartbeatz1219 4 жыл бұрын

CEO dylan don't be letting up on them horns at all tho 🤣🤣🤣

@dylanproducergrind4103 4 жыл бұрын

🤣🤣🤣🤣

@blackheartbeatz1219 4 жыл бұрын

I'm not gonna lie dylan, I be tryna get mad at it. Because its early af. And you waking up folks in the house. But then you hit the lil trap beat and smooth my feelings over and i start dancing for no got damn reason. 🤦‍♂️🤷‍♂️🖤☠🤣🖤☠🤣🖤☠

@Nynick 4 жыл бұрын

First and foremost.. Know yourself.. Invest in yourself.. Set goals, both personal and professionally. Work diligently, hold yourself accountable and build a team that will do the same.

@BernardMalik 2 жыл бұрын

Wow! Invaluable information. Thank you.

@TrunkzNvM 4 жыл бұрын

this shit better goes viral

@bigloutypebeats6119 4 жыл бұрын

you should try get mike boyd jr on, he's Gary vee's A&R

@dylanproducergrind4103 4 жыл бұрын

facts that will be fire

@fitzybeats7920 4 жыл бұрын

💪💪

@prodnightfall5991 4 жыл бұрын

nun but gems in this 1

@jaxgambino1880 4 жыл бұрын

Producer family quick question! What's a budget laptop that can best be used to smoothly run one daw ..budget 450. I got kids man help

@wavlordbeats Жыл бұрын

Can we get an update on the Brock and 808 Situation ?

@zayotb 4 жыл бұрын

2:03:30

@25miles2compton 4 жыл бұрын

Mountain Dew Gang!!!

@richyrokay3201 3 жыл бұрын

Did he delete his tweet with the video? I couldn't find it lol.

@sooesoss6063 2 жыл бұрын

"NEVER HUSTLE PRESS" by SOO E SOSS

@stephenallenmusic 4 жыл бұрын

54:11 to 54:42 Can We get a full video on this structuring your brand and what position are needed to run it from an artist and producer perspective

@brockluker4544 4 жыл бұрын

Hit me on Twitter I’ll share our brand bible with you

@stephenallenmusic 4 жыл бұрын

Brock Luker I just sent you a message just now my Twitter username is iamstephenallen

@wingmanz2904 2 жыл бұрын

is that ward cameron from outer banks

@KindnessInvokingNetwork 4 жыл бұрын

33:40

@jackpot076 4 жыл бұрын

anybody else cant find the video on his twitter?

@FRTYSVN 2 жыл бұрын

What happened to Dylan and the morning show?

@halunkarecord 4 жыл бұрын

I am making beats as i type this!

@KillaKiRawBeats Жыл бұрын

Thank ya.

@malcolmliljohn3807 4 жыл бұрын

1:38:19 💎 💎 💎

@guruhood4795 4 жыл бұрын

🔥🔥🔥💍💍🔥

@blaccicebeatz5555 4 жыл бұрын

Any artist or producer trying to work connect instagram: IceTrayJ_Beatz Twitter: @icetrayj24

@dandrecorley28 3 жыл бұрын

whenever 808 Mafia CEOs being brought up mention TM88

@IanPlug 2 жыл бұрын

aint no way boy

@gchcom6902 3 жыл бұрын

The second last guy in the Q&A has just shown you that you can be in a downtown LA studio and still 'fin clueless.

@STBCURT 4 жыл бұрын

I’m late but wonder if he talks about the Cashmoney AP shit.

@Producergrind 4 жыл бұрын

this the CEO Morning Show this aint Akademiks

@STBCURT 4 жыл бұрын

Producergrind 2.0 😭😭😭 get out ya feelings. Wasn’t a question no need for a response

@brockluker4544 4 жыл бұрын

Everything good with AP. He’s talented and we want to see him win.

@schwanzuslongus8313 4 жыл бұрын

Brock Luker cashAP is a svcker

@pharaoh808mafia5 4 жыл бұрын

SALUTE BROCK 808 MAFIA PHARAOH 808 MAFIA (1st Video) kzfaq.info/get/bejne/o96Xd5tmnp-cmJ8.html

@MauriceWilliams 4 жыл бұрын

I thought that Southside was CEO of 808 Mafia.

@brockluker4544 4 жыл бұрын

He is. I’m the president. This is the CEO morning show.

@agthaog1986 4 жыл бұрын

Dude look like the accounting

@ogherm9661 4 жыл бұрын

AYE IF YOU GOING TO GEORGIA STATE DROP YO IG @ #GSU’ 24

@con7416 4 жыл бұрын

100 % of nothing is still nothing !

@acranimbeats 4 жыл бұрын

I hate when people swallow in the mic, dope tho

@strawman7936 3 жыл бұрын

Pay attention to compound interest/returns. The younger you are, the more time you have to benefit from compounding returns. If you make average 10% a year on your investment you double your money every seven years. If you start with a $5k investment and add $5k a year for 20 years at 10%, you'll have $348,650. That's achievable for a lot of people if you just don't waste your money on stupid shit.

@gettheguap 4 жыл бұрын

But how to work in the place where nobody want to do something ? where every single person is an fucking asshole who want only play games and chill. I'm fucking tired of searching my whole life the right people to work with. So all I can do is working by myself. But anyways I feels fucked up