On stage or on camera, our newest friend never shies away from hard work. That's because Luke Grimes' blue-collar upbringing instilled the discipline and drive needed to build his future - his way. While the work's different, Luke's pursuit of his craft and the quality of what he makes is something we all share.
We set out to capture the real Luke Grimes, behind-the-scenes. He comes from humble roots: from pouring concrete in Ohio, to being an actor and musician living in Montana. He never forgot where he came from, and the hardworking people that taught him to roll up your sleeves, get it done, and take pride in what you do.
Luke is navigating a critical inflection point in his career: the launch of his first album. As he puts it, "You can worry about what other people think, or you can put in the work and be true to yourself." That commitment to authenticity and taking action is what makes #Carhartt and Luke Grimes such a great fit. Find out more: bit.ly/4dgZvM3
Songs: "Playin' On The Tracks" & "Ain't Dead Yet"
Artist: Luke Grimes
© 2023 UMG Recordings, Inc., Range Music
Established in 1889, Carhartt is a global premium workwear brand with a rich heritage of developing rugged products for workers on and off the job. Headquartered in Dearborn, Michigan, with more than 5,800 associates worldwide, Carhartt is family-owned and managed by the descendants of the company’s founder, Hamilton Carhartt.
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