By far my favorite video I’ve seen y’all put out!!!

Johnathan- "Once COVID happened. That's not Fender's fault!" Our GenX brains- ::Made in Corona, CA:: "Riiiiight...."

Is the question for winning the PRS at 50K subs still on?

I played at namm back in the day when it seemed small, it was like being at a family reunion and meeting relatives you never met before. By the way you two should do a jam together on one of these, you’re both good players I’ve heard you both individually, or point me to a video where you did?

So, what next guitar show can I go to and find great stuff...and see Casino Guitars? Fun vids guys. Thanks

Back when I used to attend Summer NAMM (media badge), I think my favorite part of the show itself was all the booths from tiny companies making off the wall products. The parties in the evenings were great too.

Dude, that Ric is gorgeous! You should do a demo video on that one

Believe it or not, I saw Birdman with Antonio Sanchez playing the entire movie score LIVE on stage! He did an intro on his background & how the movie cam together, then played along as it was on screen and after that played another 20 min solo... Even not beeing a drum geek it was amazing!

Is Beetronics gonna be at NAMM? I'm curious to see what they come up with next.

Meatloaf lived on the same street in Connecticut as the Torks (Peter) and Wendy O Williams of the Plasmatics. My buddy invited Meat to his 7th birthday. Unfortunately, the Loaf declined.

No!!!! Was hoping to see you guys there!

Baxter and John. What do you think about Luna Acoustic Guitars In 700 to 800$ price range?

Great job guys!

As long as music stores are still in existence I’m good. I teach at one and I’m so glad to be back in person.

I looked in to going to NAMM, just to discover that it's industry only. So many of the youtubers that I watch have posted videos of their trips, and it looked like a cool party.

Hey I know Carlos! Bought my PRS from him and Doc at EXP PRS!

I have the same shirt as Jonathan and it's one of my favorites! I have a few more music Villa shirts too! Best guitar shop I have ever been to!

My fiancee and I just got to see Smashing Pumpkins and NIN this past weekend and it was phenomenal. I couldn't believe how good they were.

What’s the story with both of you rocking the Music Villa shirts? Just asking as a Montana resident. It’s a great store, but you have to go to Bozeman. 😂

Events like these should focus more on the companies that are new and innovative. Most want to see quality component innovation, and not just another cycle through the same old stock guitar and limited colors. Hey which episode can I find you with combed hair? Thanks for your channel.

This all seems very familiar. E3 was the NAMM of video games. At one time it was a mythical industry-only party. Over the years it has been kind of watered down, and just before the pandemic the big names (Sony, Microsoft, etc) realized they didn't need to actually go to E3. They could rent a theater down the road, have their big press event, and not give any traffic (or money) to the show. Post pandemic, in an era where all of your most effective advertising and all of your sales are done online, it's hard to imagine E3 continuing as anything more than a glorified convention for gamers.

Omg i swear i see a guitar pick in that beard. Right? You guys helping me through rotator cuff surgery recovery thank you.

NAMM was definitely on my bucket list. I do hope it comes back and then I get to go.

You guys crack me up… VR sex and NAMM in the same sentence… I’m dying

Good call!

Love your Music Villa shirts. Good people up there in Bozeman 👍

I've always wanted to go to NAMM . would anyone recommend going as a holiday?

I work for a rep company, and we’re basically going for the politics of a few companies we rep that have booths. For one of them, they’re only going because namm wouldn’t refund their deposit from 2019 for the 2021 show. We’re reps in metro NY and I have zero appointments because none of my accounts/dealers are going

Jonathan wearing a Music Villa shirt... thought Tony Polecastro was a guest host today 😂😂 Some of the return to pre-Covid NAMM likely has to do with the venues available. In the LA/OC areas, once a venue is vacated, there is another vendor/organization waiting to fill the gap, especially when it comes to multiple days. NAMM likely could not return to January because the dates were not available.

Let’s be honest just like E3 and computer games, the internet allows companies to direct market to the customer for pennies. I used to work in the Garden industry in the UK and there was a big trade show called GLEE in Birmingham. After a while it became obvious you were travelling all that distance to see a bunch of new packaging without stock in it for a salesperson to say they’d come and see you directly. Plus each stand was £250,000-£1m to exhibit on. If you want to cut costs, this is the first thing to go.

Baxster and Jonny! I love you guys! I watched this video…why? I don’t give a shit about NAMM! But I watched because I love you guys! Now, gonna ask a favor: what do you guys think of ESP? I just ordered me one! Do a video!

I’m bummed that we are not getting a Summer NAMM here in Nashville, since I usually get to go-although last year’s Summer NAMM show was a sad joke of a show. Pitiful lack of manufacturers at that show. I walked the entire show floor in 15 minutes. The only time I’ve been to Winter NAMM was the 2011 show, so I could see some McPherson guitars that we designed the fretboard inlays for.

As someone who has been to namm 18 times, I don’t believe it hurts the new smaller dealers. Guitar Shows like the Dallas and GUITARLINGTON shows and better events for them and they’re growing bigger.

Went to NAMM a few years ago as the guest of a small manufacturer. I had been wanting to go forever, I had a blast, and picked up some cool stuff! However, that’s one of those things I only need to do once. It was so loud on most of the show floors that earplugs were mandatory (like the worst imaginable day at Guitar Center), and too crowded to move around. However, absolutely worth going once for the music geek.

Thought it was mostly for retailers and new builder's

NAMM won't go away... at least, the winter portion. Historically it's when manufacturers will peddle their new models, in many cases get an opportunity to see clients just that 1x a year as well as sniff out what the competitor is doing. However, if one would go back 5 years, then MI trade show scheduling was just insane: Jan California Mar/Apr Germany June Nashville Oct Shanghai (Not to mention the countless regional trade shows) The cost of being present at these shows as a manufacturer is insane, and most dealers opted for the winter NAMM show anyway as it is almost always nice weather in Anaheim that time of year. So no, I doubt that there is an end coming to trade shows, the yearly one will stay in Anaheim... or, who knows, they decide that every 2 or 3 years they will move the Anaheim location to one of the ones mentioned above... Also, Fight Club remains a gem even 20 years later!!!

Turn out the lights, the party's over. Cheers Casino!

Why aren't Fender and Taylor going?

Man in the High Castle was the first series in over 7 years I could actually get all the way through. I watched it with Beato and he said, OH! So good!".

Why is NAAM in California instead of Nashville?

We’ll be visiting the Martin factory again during NAMM. Here’s hoping everyone stays safe.

Damn! I was only going g to go because of you guys! Now it sucks!

Why aren’t the big three exhibiting at NAMM this year?

I went to NAMM in 2019.Once was enough. There's more DJ equipment than musical instruments now. Glad I went, but no more.

How about an exhibition just for the little guys? Get your Small Builders, buddies who have shops and internet presence who retail for them, and find a friendly small city with a reasonable hotels and an Exhibition Space (fairground?) and easy airport that would love to host several thousand folks who can afford 4-5 digit guitars. Just a thought.

“Times, they are a changin.’…” Hate to hear that NAMM is not doing the regular thing or schedule. We know you guys enjoyed it and got a lot out of it at one time.🎧

❤️❤️❤️

NAMM needs to get current. Once they start embracing social media and influencers, and let the public attend, it’ll become a relic of the industry.

prayers for Norm today

I think it’s a simple as COVID numbers are down in the summer months. That’s why they are starting it back in the summer. As far as the big players not going, they just don’t want to spend NAMM show money when they’ve been killing it with online sales. But I think that will change quick when all of that ends here pretty soon.

Shoulda gone to it, fellas. Was a lot busier than we, Rickenbacker, expected. We expect the next show in April to be even better, sooo 😉

Wait, what? There's a NAMM this year!?! Why?

Why am I having difficulty understanding the guy on the left(Baxter?). I think his mic EQ is too bassy, making his voice muddy. Even the guy on the right(Jonathan?) Is a tad too bassy.

Move NAMM to Vegas and call it a wrap!! Once a year 5 day blowout. Guitars, hookers, and blow. Whatever shop / vendor parties the hardest wins!!

I'm guessing there are too many copies of main brand guitars to make you want to go.

If memory serves me right COVID was still pretty strong problem in January and before for NAMM to decide to have it. Look at the Nashville Namm in 2021. They couldn't have that disaster again. I think the big boys should have supported NAMM and NAMM should of worked with them to make it a success. NAMM is an important part of the Music business and should be supported but NAMM has to work with them. Can you imagine the rental fee on the entire Anaheim Convention center for 3 or 4 days with security and other expenses to make it work? I hope its successful and people will not "bash it". Its always been a one of a kind event.

from a company bottom line point of view, paying huge money and logistics to setup a booth in namm is simply not worth it. selling online is easier.

Went to the Tacoma Guitar Show last weekend "No One" no Yamaha, no Fender, no Gibson, PRS showed up. Very sad, but just more time with small independents that earned a couple dollar from my sone and i.

Next NAMM will be in the metaverse.

Gorr the gods butcher. That is the funny thing I’ve heard all week and I’m a comic 🤣

The changes in 60's started us down this slippery slope. It started out going in the right direction. Then it got hijacked. Anaheim in the summer is miserable.

Kinda sounds to me like the big names are making a power play. By not showing up they suck the life out of the show and all those random, small maker items that could wind up being a breakout hit won’t get the exposure they need to make it happen. And from your perspective, no new unexpected networking opportunities. I don’t know anything about anything but it feels like a mistake to forgo NAMM, especially when you’re being very explicit that it’s primarily because PRS and Fender won’t be there. But of course those guys live to hear you say it.

The only thing I liked about namm was that manufacturers all dropped new product at the same time. Now it's spread out through out the year

I guess when you can buy brand new custom shop Les Pauls for 5k out the door right now today that sales are slowing to mega proportions

Some things just run their course.....whether that being from their own doing or from circs out of their control....or both! This is just one example out of thousands the last couple of years....people have just had to find other ways of doing things - some will be temporary and some permanent....those that are permanent might suggest that whatever took its place is now better, which can certainly include NOTHING taking its place!

we will be saying, remember NAMM, one day

I remember going to Namm and getting drunk every night 🤣

David Grissom gay moment. Every man is sexy to Baxter.

NAMM might just turn into a place to discover new makers 🤷‍♂️

I stopped caring about NAMM years ago when Fender stopped offering vintage correct models at the factory level. I think the last NAMM video I watched with any excitement was when Gretsch brought out the G5034TFT. Just because it was cool.

No crazy NAMM stories about weird, angry people you meet from Casino Guitars this year?! Noooooo!! 😭😭😭😭 (Anyone know if Phil from NYG is going cause he also always comes back with the funniest NAMM stories about people he’s somehow pissing off one way or another lol.) I agree that the need to go back to the twice a year thing like always. I said it as soon as they announced this once a year thing. I also think NAMM should organize a petition to show interest in the big players returning to the show - and make a video of people attending this year explaining why big brands should return to post with that petition. I know the big brands don’t need NAMM, but they’re missing part of the point from the customers’ point of view - there is a thing to showing off what’s to come to the and pleasing the fanboys/nerds, meeting with smaller vendors, helping create relationships with KZfaqrs (and giving them an opportunity to make more content of their stuff at NAMM - hello free advertising and hype!), etc. NAMM should also make attending more attractive to the big brands by organizing special events that are just for each one of them - concerts with their artists, the opportunity to provide special history classes and playing workshops for attendees and smaller gear-makers (education totally appeals to Mr. PRS himself - I mean, look at his yearly conference), etc. But ultimately, it was a big mistake not going back to twice a year this past year. I’d argue spring on the East Coast and Fall on the West Coast when weather is most mild and making it easier for people to travel to at least one of those conferences. I also understand the airfare is wicked this year because of the various “events” in our world, but it would help if NAMM helped arrange group rates for travel with the help of a few travel agents - airlines usually just need 10-20 people to qualify for reduced rates, and the rates drop significantly with larger groups. Get some people to meet at the airport for the same flight and there’s a group that saved those people a nice chunk of change. For people traveling from large cities, you may even have enough people to fill an entire NAMM plane which also often drops the rate. Or if you get individuals to book through a couple of specific airlines, even without doing the above, those airlines may be willing to drop the price being that hundreds to thousands of people are traveling to the same event (even if not flying together as an official group). NAMM could even hook up with companies like Expedia and Travelocity to secure the best possible rates. In many cases, KZfaqrs cited the expense at the primary reason they could not attend this year - ThreeChordDave was ready to travel from Ireland, but when he priced the hotel and airfare, he said that would have been several thousand dollars before even buying the NAMM passes, paying for food, etc. NAMM could probably help KZfaqrs get press/media rates for airline and hotel to drastically reduce the cost. I mean there’s so much more to be said, but those things would make a huge impact. The event is and should always be about brands making professional connections and showing off their upcoming products . . . but NAMM needs to put more emphasis on guitar players, fanboys, nerds, etc. along the lines of Comic Con (minus the Cosplay lol). If they make NAMM more player-centric, more guitar players and gear nerds will show up.

summer namm should be in Nashville.

All of these big "gala's" will need to re-think their approach. I don't have a dog in this fight, so I don't spend much time thinking about it. Plenty folks out there reviewing stuff on this very platform these day. If I want to try something out I will find a way. Going to California, while a great song, would be torture at this point. Nashville on the other hand, well I might make that 3 hour drive :)

NAMM and other shows of this type might look like fun, but they are not the best way to see and try the latest gear. Most stands will only let you look at their new models, you are not allowed to play them, unless you are known to the vendors. The samples on show are the best they can make, the ones you can buy are not as good. Save your money and energy, and wait until you can play the gear that is of interest, i have often been very disappointed when i finaly get to see and play the so called must have new gear. The PRS Siver Sky SE was a classic example, i just couldn't bond with it in the store.

Things change. Remember when the 3 t.v. networks thought cable was a joke? Who's going to pay to watch t.v.? With the internet and onmline ordering, maybe NAMM isn't needed anymore. KZfaq demos have taken the place of going to the store and trying out 15 overdrive pedals, amplifiers, etc. You go to NAMM, see stuff you really want in your store, and then have to wait 6 months to get it. By then, a lot of the excitement has worn off. How do you tell your customers about this new thing, but then have to tell them they can't get it. So, yeah, maybe NAMM is no longer needed.

Word on the street that Namm as we know it,( Anaheim Convention Center, etc.) Where all the musical instrument companies bring their latest wares to one location is quite possibly going away. With the world wide web companies easily get the info of their latest and greatest into consumers hands for practically no money. I sincerely hope not. But time will tell.

Given the way that products are released on the web these days, NAMM more or less lost the main reason for meeting.

If I went to mammoth I would be exited to see guitars I could afford your shop would be irrelevant to me

I believe namm is becoming what E3 became for video games.

NAMM was a great way for a company to release all their information to print magazines and shops (which then educate the consumers). The internet killed any actual need for that.

Hollywood can't come up with a new idea . There are many of us who are sick of comic book movies . Because they suck.

Skipping NAMM to listen to Kenny Loggins on the big screen?

I thought you weren't gonna make it to namm.. maybe because you were out of hairspray dude

Faltering guitar manufacturers budgets are thin in fun area and COVID is still happening. So maybe the next one.

Dr Strange was great Jonny!

I love meatloaf. The key is breadcrumbs.

Inside baseball.

I have successfully avoided Meatloaf!

Someone fell off the mower

And now Taylor isn't going this year....

NAMM is more than guitars fellas. The big guitar manufacturers just don't need it anymore ,so it's not worth spending the $ just the have face time with their venders who they all secretly hate.

Likeable video . Maby a nam could do better in texas?

I used to go to Guitar shows years ago, it's 99 percent bullshit. It can be cool to interact with manufacturers, but it's just become such a hard sell recently.

I went to see AFI and they were opening for smashing pumpkins. After afi finished I left. I don't care about smashing pumpkins at all. 😂

“They seem intelligent”…..

I 'd rather go to a "local" guitar show and buy, sell, trade, or just b.s. with "normal average" guitar people. The last thing I want to do is walk around NAMM talking to a bunch of snobby big shots, who wont even let you touch they're products. Plus, why would I want to step foot in California, and give those crazies any of my hard earned doe rey me ?

Have you ever heard of a thing called a hair brush. You always have bed head.

Dr. Strange was an ok movie.

The Doctor Strange movie is pretty good. Just saying.

Guess it’ll be virtual lol