For more about cause marketing, visit: causemarketing.com/research/c.... The Cause Marketing Museum defines cause marketing as: "A type of Corporate Social Responsibility in which a company’s promotional campaign has the dual purpose of increasing profitability while bettering society."
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CAUSE MARKETING MUSEUM
View more cause-related advertising, and case studies, at the Cause Marketing Museum.
➡️ Advertising Gallery: causemarketing.com/ad-gallery/
➡️ Case Study Gallery: causemarketing.com/case-studies/
➡️ Cause Marketing Definition: causemarketing.com/definition
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MEANINGFUL IMPACT PODCAST
Get inspired by stories about purpose-driven leaders who overcome enormous challenges to achieve a triple win: a win for a philanthropic cause; a win for their companies; and a win for their project teams. Each episode of the Meaningful Impact podcast reveals surprising, behind-the-scenes stories about the development of award-winning advertising, cause marketing campaigns, and corporate social responsibility (CSR) initiatives.
▶️ Listen on KZfaq Music: meaningfulimpact.com/youtube
▶️ Listen on Apple Podcasts: meaningfulimpact.com/apple
▶️ Listen on Spotify: meaningfulimpact.com/spotify
▶️ Listen on Amazon Music: meaningfulimpact.com/amazon
➡️ Episode transcripts: meaningfulimpact.com/episodes/
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CONNECT WITH MEANINGFUL IMPACT
Get social media updates announcing excellent examples of mutually-beneficial corporate citizenship:
/ meaningfulimpact
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✉️ Subscribe at meaningfulimpact.com/subscribe
✉️ Contact us at meaningfulimpact.com/contact