Listen to the Show on all Podcast Apps "Really? no, Really?" www.iheart.com...
As celebrities bask in their own fame, they are frequently offered exceptionally lucrative endorsement deals, often worth obscene amounts of money. But as this trend has grown over the past decade, many of the deals seem to be encountering significant problems!
Brad Pitt and Angelina Jolie’s wine brand may take a hit due to their acrimonious divorce. Diddy (formerly Puff Daddy, P. Diddy, Puffy and more) reportedly lost 18 brand partnerships due to assault allegations. And Adidas’s billion-dollar deal with the controversial Ye (formerly Kanye) may end up costing them over a billion dollars…Really, no Really!
So, is it worth hiring a well-known star to create awareness for your brand or has it now become a recipe for disaster? To help find the answer, Jason and Peter invited Mark Haas to join them. Mark is the CEO of The Helmsman Group which helps brands navigate the world of consumer-packaged goods and he’s helped over 200 new product platforms enter the commercial market- representing more than $2 billion in sales over the last decade.
FOLLOW MARK:
https:/www.HelmsmanGroup.com
https:/www. HelmsmanGroup
Follow us:
reallynoreally.com
/ reallynorea. .
/ reallynoreal. .
/ reallynoreally_
Jason's Socials:
/ jalexander1. .
/ ijasonalexander