Clayton Christensen: Disruptive innovation

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Saïd Business School, University of Oxford

11 жыл бұрын

In the first of his lectures for Saïd Business School, Clayton Christensen explains his theory of disruption, drawing on examples of innovations occurring in the steel industry and from leading companies such as Toyota, Sony, Walmart and Indian refrigerator manufacturer, Godrej. Christensen explores how the theory can explain why the economies of America, England and Japan have stagnated. He also uses the theory to analyse how economies in Asia have achieved prosperity and to examine why countries such as Mexico are not experiencing economic growth.
Clayton's lecture from 10 June can be found here: • Clayton Christensen: M...
Clayton's lecture from 11 June can be found here: • Clayton Christensen: T...

Пікірлер: 118

@noasswa2010 4 жыл бұрын

We shall greatly miss you Professor Clayton Christensen. Rest in peace great thinker

@lukepelletier8580 Жыл бұрын

39:52 just want to earmark this incredible prediction. christiansen notes that in about 10 years' time (2023) equipping populations to be better employed, specialized, and "more capable" will be the main value point that firms recognize and chase. it's amazing to see the change in the tune that firms sing now about building better relationships with employees and employee empowerment as being competitive qualities. truly marvelous mind at work here, folks

@dogriffiths 6 ай бұрын

If this bloke had lived longer, his theory would surely have gotten him a Nobel Prize for Economics

@ManuAnand79 3 жыл бұрын

"Have I told this story before" at 11 minutes cracked me up :)

@jlogbusiness 10 ай бұрын

I was there. Literally changed the trajectory of my career.

@mensrea1251 9 ай бұрын

In what way? Just curious to know.

@jlogbusiness 9 ай бұрын

@@mensrea1251 got an understanding of how incumbents lose to entrants and why they struggle to fight them off. Knowing this changes your corporate strategy.

@albiorixsaturn3532 2 ай бұрын

Clayton Christensen is one of those few intellectuals who changed how I view the world. You shall be missed sir!

@senthilkuppuswamy 8 жыл бұрын

Sheer brilliance!!!! Prof CC, exudes grace and empathy not to mention very sharp and focused intelligence. Glad that the lecture is out there for us mortal humans to view and enjoy. Thank you Said and Harvard.

@Uhmu 8 жыл бұрын

Many others have come to the same conclusion why growth has slowed but usually they explain it away as us being more and more risk averse. The problem is that it's hard to cure risk aversion, but we can reverse false rational conclusions that lead us into a corner, that's why Christensen's explanation is so much better.

@RUSSLANDfuerIMMER 4 жыл бұрын

What an amazing lecture! What competence and gosh, what a sense of humor! RIP, Professor :(

@shaniapereira3973 8 ай бұрын

oh nooo

@sylviabb863 7 жыл бұрын

Brilliant, just discovered you this week. Thank God for your life

@akaninyeneasuquo3196 2 ай бұрын

The brain power behind his thoughts was amazing.

@on_it 3 жыл бұрын

AMAZING! THANKS SO MUCH I COULD LISTEN ALL DAY! THank you Clayton! God Bless

@seangrace2422 6 жыл бұрын

Fantastic. Not just the information, but the delivery. Thank you.

@Danger_us86 11 жыл бұрын

Dr. Christensen is remarkable.

@wieauchimmer 10 жыл бұрын

this is fantastic! i study informational science and find this spectacular!

@MathiasKryspinSrensen 10 жыл бұрын

Very recommendable lecture on how disruptive innovation is a true job creator. Highly relevant for policy makers and businesses aiming at job creation and growth strategies respectively.

@MarkGraydk 10 жыл бұрын

A great watch indeed!

@samirzahar2142 7 жыл бұрын

Mark Meldrum sent me here

@asawirgull1914 4 жыл бұрын

Samir Zahar me too

@TAAMADVISER 11 жыл бұрын

Wisdom, built bottom-up and very candid!

@NatHarward 10 жыл бұрын

I think what's happening in what he's saying about countries is that beyond politically drawn boundaries, there are economic boundaries around epicenters of innovation. The U.S. has treated Mexico like it's inside the same economic boundary, so they are way too connected us to look for innovation in their own midst.

@soumenb22 6 жыл бұрын

What a wonderful.lecture . In just one hour he described so many case studies. Slowly i have become his fan.

@amalaha77 2 ай бұрын

I sincerely enjoyed the lecture

@malcolmmanby8666 7 жыл бұрын

All individuals journey through life is to become a guiding light for the younger generations yet to come, to show a way forward that is to be of benefit to the whole population, not just for the self ego, this journey starts from your birth, if we know what the meaning of new ideas like ADET the 4 building blocks of your life, these are the eternal teachings from the SOUL of each of us

@mrashikhan19 4 жыл бұрын

One of the best presentation i have seen on innovation 😍

@nadiab.8869 4 жыл бұрын

What a great lecture! Thank you for sharing!

@akashmangaonkar1056 4 жыл бұрын

Got here after Mark Meldrum suggested to watch this, but Mr. Clayton makes sense about the theory why we are taking time to recover and why markets are overvalued.

@unccmike 10 жыл бұрын

Thanks for posting this.

@wassemm.alward436 3 жыл бұрын

Fantastic lecture indeed

@JonathanMarks 10 жыл бұрын

I work in broadcasting - nowhere has the small disruptive team done more to totally change the face of what is made for audiences these days. I guess both authors will do well from the attention these articles are getting. But, in my experience, only those who practice disruptive thinking survive. But the disruptive period is limited. Toyota, Sony, Walmart and Godrej are no longer the disruptors. So they have become vulnerable in the long term themselves.

@DandinXY 4 жыл бұрын

I think what you said is still reverberating - wonder what you are seeing now

@mensrea1251 9 ай бұрын

@@DandinXYExactly as the original poster suggested. Real journalism is fleeing the large, mainstream media outlets and finding profitable havens in places like Substack, KZfaq and podcasts. Profits are small, but they are growing as more and more people are recognizing the relative value of consuming content from these alternatives compared to paying hundreds of dollars for the privilege of accessing increasingly out of touch, cynical, misleading content from established media platforms like the New York Times.

@kralicit 4 жыл бұрын

Thank you, that was inspiring.

@gmtzc123 5 жыл бұрын

Interesting slide at 40:14 "The evolved model of venture capital"

@alexhua3691 5 жыл бұрын

谢谢！

@d1oftwins 9 жыл бұрын

The story between the integrated mill industry and the mini mills sounds just like a fairy tale to me. At least it has some of the tone or climax I recognize. :D Anyone else had that thought?

@fatimakamali2190 4 жыл бұрын

RIP Prof.Clayton Christensen

@wassilahowes3594 10 жыл бұрын

Brilliant lecture! Cherishing the investment of People and their Development is to be 'husbanded' smart & tight!!... I wonder what would be the 'Disruption' element(s) which have been keeping some regions of the world in a 'sustainable' vicious circle of 'efficient' turmoil & poverty?...Undervalued 'Domestic Economy' perhaps?? Many are benefitting with plenty of 'Capital' at 'no costs'!!...Except of course the 'Human Cost' ....which for some has 0=cost!!!...with more and more people in a growing state of deeper and deeper destitution & desperation, driven by more and more greed & unethical actions... 'Disruption' seems to be driving the 'Theory of Prosperity' for some when 'chaos' and 'stagnation' are maintained 'efficiently' for others... An ongoing 'depressing' situation leading to more 'correlative' as much as 'causal' to current 'crisis' in many regions:( Maybe a better state of 'Equilibrium' can be explored where 'disruption' does not exist and the 'Theory of Prosperity' is sustained efficiently for all through common sense, shared values, fair trade, fair barter, fair dealing... and no greed involved at all.

@stephennichols90 Жыл бұрын

Yoseph sent me here

@arunatindia 9 жыл бұрын

Good one.

@alaataktokani8884 3 жыл бұрын

This vedio/ lecture is an eye opener , thanks a lot for uploading

@OxfordSBS 3 жыл бұрын

Glad you liked it

@mensrea1251 9 ай бұрын

@@OxfordSBSIn the 9 years of comments on this video, THIS is the comment the channel admin chooses to reply to? 😂

@PyroVesten 5 жыл бұрын

Good talk.

@delonroberts602 7 жыл бұрын

Phenomenal lecture. Just subscribed to Said Business School channel.

@rahilgosalia1179 6 жыл бұрын

great

@ananananlondon 3 жыл бұрын

Listening today

@Discovery_and_Change 7 ай бұрын

1:59 Clayton begins

@PeterJasonSenarillos 10 жыл бұрын

A must see video for graduate students.

@michelauspimmelberger 4 жыл бұрын

R.I.P. my boy

@johnchukwunenyenwa 2 ай бұрын

Nice lecture

@mohamedalami5863 4 жыл бұрын

Great thinker

@Motivation-gz7gy 3 жыл бұрын

Brilliant

@UmrahH-jn6hk 2 ай бұрын

Very interesting

@sergiopinto2002 8 жыл бұрын

BIG. REALLY REALLY BIG.

@db-techmobilrepair1485 3 жыл бұрын

Improve what we have already is the solution

@TODAY-today747 Жыл бұрын

39:00

@JohnDoe-we9yk 5 жыл бұрын

One thing common between the two top growing economies (INDIA & CHINA) is CHEAP SKILLED LABOUR by the boat load. All our manufacturing went to China and IT (information technology) to India. In India it started with the CALL CENTRES where an employee worked for $15 a day where as in the states it was $8 an hour n up. Next was so called software engineers who were nothing but BUTTON PUSHERS. And this particular field still dominates in the H1 B visa war where Indian rank the highest. Why ? They are CHEAP really cheap...... this leads to a domino effect making India and China grow n states slow..... off course there is a lot more but.........

@MegeshVaidun 3 жыл бұрын

RIP legend.

@johngiam 6 жыл бұрын

Dear all, does anyone know which of his books talks more about allocation of capital to create more innovations? I like to see if these books have more details to the model.

@rendyfajrin 6 жыл бұрын

You may read his book tittled "Innovator's Dilemma" published in 1977

@riosurfsurvive 4 ай бұрын

1997 I guess

@xhocheinsdurchmol 4 жыл бұрын

REST IN PEACE

@maheshaiyer1359 4 жыл бұрын

As per this thesis that Disruptive innovation starts at increasing the base of users essentially non users. Initially the disrupter creates average products and then scale up. So by that logic apple was not disruptive innovation at all. Is that what I understand ?

@JonesJr876 Жыл бұрын

I think the iPod moved apple out of artistic development (of personal computers) into a disruptive company, by making a higher order of music portable, and interactive (think screen and search). During that time, people compared the iPod innovation to Sony's walkman radio innovation (see disruption).

@winniewinnie1 2 ай бұрын

💙 💙 💙 💙 💙

@jordanzimmerman7590 5 жыл бұрын

The computer disruption graph doesn't make sense. The IBM PC arguably was the product that made personal computing widespread and, of course, IBM was a mainframe company - they did both. Also, smartphones were popularized by Apple who still has some of the most popular personal computers.

@HenryLoenwind 4 жыл бұрын

The IBM PC wasn't actually the disruptive product---the IBM-compatible PC was. Apple is kind of a weird thing. The Apple we now know could as well be a new company, with the original having died in the late 90s. One of the few examples of a failing giant turning itself into a fresh startup.

@hansmuller3676 4 жыл бұрын

RIP

@itssimplyjeff1 6 жыл бұрын

protip: watch on 1.5 speed or 2x speed.

@5hm00p 6 жыл бұрын

itssimplyjeff1 genius

@jordanzimmerman7590 5 жыл бұрын

Yeah - he speaks in Mr. Rogers mode

@olfssen 3 жыл бұрын

No way! You need to think!

@itssimplyjeff1 3 жыл бұрын

@@olfssen I don't think that slow 😂

@mensrea1251 9 ай бұрын

lol you’re right, it’s awesome at 1.5x!

@yatexasnycaflnvnigga 3 жыл бұрын

What’s up professor

@thomasd2444 3 жыл бұрын

Clayton Magleby Christensen had leukemia & died on 23 JAN 2020, aged 67, due to complications from his cancer.

@MrLolzor12344 8 жыл бұрын

When he takes up the Toyota story, isn't that LEAN? And what exactly is the difference between LEAN and disruptive innovation? I mean, there very similar? LEAN: Omtimizing your production (?) Disruptive Innovation: Making a new product - That will more likely disrupt the current marked because of its cheaper cost/easier to use/etc. Sorry if I'm wrong

@MrLolzor12344 8 жыл бұрын

+MrLolzor12344 But I guess when the LEAN changes are so dramatic as it was with Toyota it'll be a disruptive innovation

@1991payam 8 жыл бұрын

Disruption is the result. While the process in case of Toyota is lean

@mensrea1251 9 ай бұрын

No. The hallmark of any disruptive innovation is the creation of new markets, new customers, new users. Think Henry Ford. People who had never used nor needed a car (horse drawn carriage worked just fine) could now be incentivized to use one. Uber was disruptive because it increased the number of people who would pay for personal transport. Uber became many times more valuable than the entire taxi market combined because people who would typically not use a taxi for certain situations now started using Uber. Same for the microprocessor enabled personal computer, not just scientists, but every day people now use a computer.

@zakariyyadanladimarshal7783 2 ай бұрын

He is so fast 😅 i catch few

@danielk1671 7 жыл бұрын

Thomas Tiefel sent me here

@malcolmmanby8666 7 жыл бұрын

We can create billions of jobs worldwide, to reduce road accidents by 75% day and night, saving millions of lives, and producing safer vehicles and improving road conditions, to inform all rood users of the danger, distance, directions, hazards and speed, colour coded to simplify all conventional street furniture at a quick glance, without the use of electricity, batteries or bulbs.

@sciencebeartimberwoods7610 4 жыл бұрын

And who made the most revolutionary cellphone? Apple. After being in business since personal computers came out. I don't see how that the theory is anything else than a post hoc analysis of why some big players fall out of the market.

@yatexasnycaflnvnigga 3 жыл бұрын

So not talk about innovation

@impostoremil 3 жыл бұрын

emeraldkingdom.name/showroom

@shotatoriumi7944 3 жыл бұрын

The quirky pump perioperaively curl because couch visually trick save a scintillating gear. defeated, unadvised character

@MrKilopapa 9 жыл бұрын

And then the gates of heaven opened and Jesus said, "Children, I have a question of utmost importance to ask of you. I have masturbated to Kim Kardashians big fat ass so many times that I am starting to get carpel tunnel syndrome in my wrists. So my question is, can anyone recommend a good orthopedic surgeon?" ---Jesus Christ, as told to Pat Robertson

@godvia 9 жыл бұрын

43:35 " Its a puzzle " Oh come on now Mr. Clayton.... don't be so modest..... The Asians social ,political & economic fabric have never been successfully infiltrated..Rather decimated by the white man. Unlike Africa and Latin America whom have not only been infiltrated but in Africa's case bombarded with "Aid" funneled to War lords and dictators to secure the continent's instability. The Asians have remained homogenous, secured deliberately secluded from the Parasites, and today we are seeing the results.

@steptb 6 жыл бұрын

yeah, that's why they started to grow only after ditching their horrendous systems and adopting western economic systems, right.

@mulhollanddose 3 жыл бұрын

Why would the establishment elite leftists GLORIFY a racist cult leader?....You have to wonder.

@mulhollanddose 3 жыл бұрын

All this Mormon cultist has done for business is to weave in failure and an excuse for failure....He calls it "disruptive"....NO, it is just failure.

@aklem001 8 жыл бұрын

This guy has no idea what he's talking about. At 20:20 he claims that you "didn't need the mainframe nearly as much, till ultimately that [mainframes] just disappeared." Sorry Mr Harvard guy, the mainframe is alive and kicking. It may even outlive the PC: www.economist.com/blogs/schumpeter/2012/09/ibms-mainframes

@fdalbello 8 жыл бұрын

In the early days, companies had only what they called "dumb terminals" which were basically a screen/keyboard connected to the mainframe. With the raise of PC the need for dumb terminals declined and so did the need for the main frames for that use case. Agree the main frames are still being used, but not in the same way it was in the early days. I think he over simplified his statements for the sake of the lecture.

@aklem001 8 жыл бұрын

The "dumb terminal" was only the access point for the mainframe. When PCs came around, they connected to the same mainframes--they just used a networking cable instead of a "dumb terminal". Companies didn't replace their mainframes with PCs. They bought both. If you want to claim that networking cables + PCs replaced "dumb terminals", I'll give you that. PCs replaced: Typewriters, word processing machines, personal assistants, files and file cabinets, inter-office messaging services, graphic design and layout by hand, accounting services or accounting by hand, game systems like Atari, and board games like Dungeons & Dragons....

@Chreeq 8 жыл бұрын

Very interesting, but not appropriate remark. This is not about eliminating an existing industry, but eliminating growth in an industry. And the market for mainframe pcs has been stagnant for almost 40 years by now with only very few big players in it.

@aklem001 8 жыл бұрын

That isn't what Clay's "Disruptive Innovation" is about at all. He claims that PCs "disrupted" mainframes - which they did not. They are unrelated. All industries have consolidation as they mature. Look what happens to cars. At first (early 1900s) there were dozens, perhaps 100, different car manufactures in the US. How many are there now? 3 + Tesla? Look at smartphones. In the 90's and early 2000's there were many smartphone manufactures / OSs & platforms (e.g. Symbian, Windows, Treo, Blackberry, Android, iOS). How many are there now? iOS and Android. And the same will / is happening with PCs. Low end "disruptive" PCs are the first ones to kick the bucket. Just look at Dell, Hewlett Packard, Asus...

@albarleta2511 8 жыл бұрын

If you know better, upload a video and teach us.