Has The U.S. Fallen Out Of Love With Instant Coffee?

Рет қаралды 756,009

Күн бұрын

Americans drank an estimated 517 million cups of coffee daily in 2022 spending almost $110 billion on the beverage that year. Cold brews, expresso-based beverages and perfectly roasted beans are among the top drinks for today’s coffee aficionados trying to get their caffeine fix. But one segment of the U.S. market has given up ground. Instant coffee, the kind that dissolves in hot water, has seen consumption fall to just 4% of American coffee drinkers. By comparison instant coffee accounts for about 25% of the coffee consumed globally. Nescafé, Swiss-based food giant Nestlé’s largest coffee segment, is one of the world’s biggest coffee brands. Worldwide one in seven cups of coffee consumed is a Nescafé.
Chapters:
0:00-2:37 Introduction
2:38-5:16 Chapter 1 - Instant coffee boom
5:17-7:58 Chapter 2 - The global market
7:59-11:52 Chapter 3 - Future growth
Produced by: Shawn Baldwin
Edited by: Marc Ganley
Supervising Producer: Jeniece Pettitt
Camera: Peter Scheid
Additional Footage: Getty Images, Blue Bottle Coffee
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Has The U.S. Fallen Out Of Love With Instant Coffee?

Пікірлер: 1 600

@Mrdresden 4 ай бұрын

This just must be a sponsored piece from Nestlé

@Nikthehermit 4 ай бұрын

Well yeah

@happyyardservice2914 4 ай бұрын

Well said

@grahamc1798 4 ай бұрын

Seriously. 12 minutes and not a single mention of Nestle atrocities. Would they do a piece on O.J. Simpson and casually leave out the murdery bits?

@sunnyinvladivostok 4 ай бұрын

seriously, there are many better instant coffee brands than nestle

@BearingMySeoul 4 ай бұрын

Right! In Korea, no one drinks Nescafe, they drink Korean made brands like Maxim. Puerto Ricans I grew up with drink Cafe Bustelo owned by Smuckers. Jamacains have native brands (one of which is best sweetened by honey!) as do many African countries. And yes, all of this is instant coffee. (Obviously I'm a big fan. 😁)

@Mauricio20121 4 ай бұрын

As a mexican can confirm that Nescafé was all we knew in my family for up until 5 years ago when I started trying other brands and brewing methods lol.

@migueloth 4 ай бұрын

Dolca

@jvasquezito 4 ай бұрын

True lol

@atombomb6719 4 ай бұрын

Bustelo?

@Booz2020 4 ай бұрын

Sinaloan Cartels: Amigo, please hold our TEQUILAs🍾🥃

@cathie3874 4 ай бұрын

china too. Only knew Nescafé for my entire life until I came to the US

@leaninglight6937 4 ай бұрын

The title said it’ll talk about instant coffee in general, not Nestle’s coffee!

@cyberpunk.386 4 ай бұрын

Yeah @cnbc has been doing some clickbaiting lately

@user-kr2mq5dx5d 4 ай бұрын

Every news story is just a paid advertisement from someone. This one is just obvious.

@jonfreeman9682 4 ай бұрын

Sounds like a marketing piece.

@saladien9987 4 ай бұрын

Nestle is the definition of instant coffee in many countries

@joaninharocha5258 3 ай бұрын

That's probably sponsored by Nestlé. Barf!

@ninja.saywhat 4 ай бұрын

i had no idea i'm in such a very small minority, i'm in one of those 4 percent instant coffee drinker.

@cactuslietuva 4 ай бұрын

poverty coffee drinker

@keithjones9546 4 ай бұрын

I love instant coffee, especially today's instant coffee. It's so much better than instant coffee from years ago.

@Bobrogers99 4 ай бұрын

I am, too. I drink just one cup in the morning, and I'll be damned if I'm going to (1) brew more than one cup; (2) buy an expensive pod machine; (3) pay 50 cents or more for one pod; and (4) add a plastic pod to the waste stream every day. If I want a cup of coffee at some other time of the day, just putting the kettle on is so easy. With cream and sugar, my instant coffee tastes quite similar to my neighbor's expensively brewed stuff.

@HAL-9000x 4 ай бұрын

@@cactuslietuvaActually, instant coffee is more expensive and tastier than drip coffee. A favorite of chain store middle Americans.

@user-jv7rn6ux1j 4 ай бұрын

It's a manufactured story. The world drinks instant coffee not perculated.

@DoStuff1958 4 ай бұрын

The great thing about instant coffee is that it has a long shelf life.

@pphedup 4 ай бұрын

So do beans in an airtight container.

@AH-td5hq 4 ай бұрын

A McDonald's hamburger doesn't rot either; doesn't mean it's a good thing!

@LincolnJamesHeathrowIII 4 ай бұрын

@@AH-td5hq nice so true lol

@RegrinderAlert 4 ай бұрын

@@pphedup Not really unless you also freeze them

@fav843 4 ай бұрын

@@AH-td5hq The difference is that those beans do it naturally. A better comparison is popcorn kernels. They can last decades when stored correctly.

@emptyfish8992 4 ай бұрын

Only in America can a product fall out of favor lose demand and double in price.

@artieboyokay1255 4 ай бұрын

That’s American capitalism for you.

@BlackJesus8463 4 ай бұрын

@@artieboyokay1255 It only got that high because individuals were buying it.

@ufo_vid9694 4 ай бұрын

Bidenomics

@Deeptunester 4 ай бұрын

Why lower prices to lure in new customers when you can just squeeze every last drop out of your loyal ones? 😃

@kokomo9764 4 ай бұрын

That happens everywhere. Get out of the country and find out. Europe has many of the same issues.

@hcm808 4 ай бұрын

Brewed coffee is better but instant coffee is convenient and does the trick.

@SmallSpoonBrigade 4 ай бұрын

It does, the issue is that they tend to use robusto beans and then process them in a way that does the beans no favors. If I know that I'm going to want a cup of coffee quickly with lead time, I'll do cold brew. But, it's difficult to compete with coffee that's ready immediately. It's kind of a shame that coffee in tea bags isn't a more common thing.

@abaddon1371 3 ай бұрын

I have some for emergency and then it is with heavy sugar and creamer / full milk. Otherwise the taste is just vile imo.

@offensivearch 3 ай бұрын

Pour over coffee takes a few minutes to make

@RoCkShaDoWWaLkEr 3 ай бұрын

Same with French Press style pot.@@offensivearch

@wewereangels 4 ай бұрын

Missing from the video is that Robusta production involves massive deforestation. Robusta grows in open sun, so they cut down tons of trees. Arabica grows in the shade and can grow under existing trees.

@alonshavit6299 4 ай бұрын

Damn the amount that nestle control everything I put into my body is crazy

@jacobperez8921 4 ай бұрын

This is nothing. There are several super wealthy families who own most of the brands around the world. Look up Rothschild family, Koch, Mars, ect.

@The.Hawaiian.Kingdom 4 ай бұрын

It’s actually blackrock, vanguard and state street that owns everything you put in, on, around your body… amongst other things.

@ValerianAndStuff 4 ай бұрын

AllFoods

@thesrndude6588 4 ай бұрын

Mfs used a news channel's episode for sponsoring their product wise move but dumpest at same time

@fredlacroix6865 4 ай бұрын

and kraft heinz too

@hitardo 4 ай бұрын

To be honest, I stopped drinking Nescafé because the flavor changed drastically. I even tried the Gold, over the regular one, however, the taste changed! My mother-in-law worked at an hotel, and she occasionally brought me coffee bought from a wholesaler. In 2010, that coffee was AMAZING! In 2020, the coffee is just... Meh. Nescafé, being part of the Nestlé group, maybe tried to force people from instant coffee to coffee pods - where it dominates in Europe, from Dolce Gusto and Nespresso. However, this tactic failed miserably. Not only because the patent over its Nespresso coffee pods ended, but also due to the increase competition on that segment. Moreover, due to inflation, many people bought automatic machines, which shifted some demand to ground coffee, in order to both save money and get a great coffee. That is what I did! Nestlé, please get your act together! If you do so, I will go back to instant coffee in between meals 😀 Otherwise, I will continue on my ground coffee across all my day.

@dilarazehradalgc6291 3 ай бұрын

İt started to smell bad too. I would get used to it while drinking but any who came close to that cup Said it smelled wierd

@PhatChin 4 ай бұрын

Always have kept a tin of Nescafe in my desk for emergencies. Like those impromptu meetings or super rainy days when you just don't wanna go get a made to order. It's a reliable friend.

@humorss 4 ай бұрын

instant coffee dissolve in cold water, that beats everything. I like a hint of coffee with my milk and that taste really good.

@coldenhaulfield5998 3 ай бұрын

This! If blended with fresh boiled water right away, it may make the coffee bitter or too sour. Too bad I just discovered the old water method Dec last year😂

@trex1448 4 ай бұрын

Boiled, frothed milk with instant coffee is underrated

@muhammadishmamabdullah5347 4 ай бұрын

Agreed on that from bangladesh🇧🇩 ☺

@19Runner88 4 ай бұрын

Call it latte in US

@muhammadishmamabdullah5347 4 ай бұрын

@@19Runner88 wait it is the same thing? I thought they made it with those machines

@trex1448 4 ай бұрын

@19Runner88 lattes are made with espresso machines not instant coffee

@brucelee5576 4 ай бұрын

Lattes mean different things in different places but in general it’s coffee or espresso with hot steaming milk.

@IraRomfh 4 ай бұрын

The funny part is I have been a coffee snob for years and only recently moved over to instant coffee. It tastes good and is so much quicker, easier and cleaner.

@declanmckenna5111 19 күн бұрын

I doubt you're used to good coffee if you think instant tastes good

@rangerannie5636 4 ай бұрын

An old ironworker friend who traveled the country always drank Maxwell House instant coffee. He said it always made the water taste the same. RIP Jerry... 🙏 ☕️ 💧 Sacramento, California USA 🇺🇸

@weirdshibainu 4 ай бұрын

Instant coffee is perfect for backpacking and starting your day. Standing outside your tent, no one around for miles, drinking hot coffee while looking across a mountain range as the sun rises are some of the better 20 minutes you'll ever experience.

@NightFoxXIII 4 ай бұрын

While this might be true I'd rather do one of two things. Bring coffee, small grinder, and aeropress to meditate and be part of the experience with nature. If I'm really pressed for time and luggage/weight I can bring instant coffee but has to be speciality instant since it's freeze dried and still tastes great after this method.

@weirdshibainu 4 ай бұрын

@@NightFoxXIII LOL. OK..be my guest and carry that addtional weight and bulk for 500 miles. Best of luck.

@jonhenrickson6075 4 ай бұрын

I just bring real coffee 😂

@Huitzilfant 3 ай бұрын

@@NightFoxXIII I'm no coffee snob, but I agree with bringing an aeropress. I'll just bring pre-ground coffee. Or better yet, just make cowboy coffee and dump the coffee directly into the boiling pot.

@NotesfromAnne 3 ай бұрын

@@NightFoxXIIIsounds pretentious

@ashleykbarks 4 ай бұрын

Instant coffee is fine. Its the coffee I keep just in case I am too lazy to go out and have run out of my normal coffee. I think nescafe is actually good, or it wouldn't sell. That, or people severely underreport what type and how much regular coffee they drink. I will always have something simple like this in my pantry.

@xcel5203 4 ай бұрын

Good for you.

@RegrinderAlert 4 ай бұрын

At this point it's just caffeine addiction though, isn't it?

@ErnPrivado 4 ай бұрын

correct, nescafe is my lazy coffee hahahha

@___beyondhorizon4664 4 ай бұрын

@@RegrinderAlert Its great when im traveling, save money at airport, i bring my coffee mug, and Starbucks or coffee shops would give me free hit water

@jonfreeman9682 4 ай бұрын

Honestly it's as good as filter coffee. Less work. You can make one cup at a time. No brewing machine needed and no cleanup. Plus you can control how strong by adding more or less.

@nychris2258 4 ай бұрын

Personally I like instant coffee. It's great for making ice coffee. It tastes different than fresh brewed coffee, but it doesnt taste bad. I like both for different reasons and at different times.

@Docta123 4 ай бұрын

It definitely taste worse than fresh coffee.

@nychris2258 4 ай бұрын

@@Docta123 Worse is subjective. Some instant coffees definitely taste better than some brewed coffees. If you compare really cheap instant coffee to really high quality beans brewed perfectly then yes of course. I actually really like the taste of ice coffee made with Tasters Choice instant coffee.

@Docta123 4 ай бұрын

@@nychris2258 yeah that makes sense. True I was thinking the same. Its a matter of cheap and some quality coffees. Also the beans you select matters. What notes do they have. If they have citrus notes and you don't like it, than no matter how expensive it is, you're not gonna like it. Yeah man. It is subjective

@uhm175 4 ай бұрын

Some instant coffee brands actually taste pretty good to the fact won't be able to tell it's instant coffee, if someone served it to me and i didn't know they put instant coffee in it, i could mistake it for fresh coffee @@Docta123

@nahor88 4 ай бұрын

@@Docta123 Most of the instant coffees I've tried taste burnt to me. I have to add a lot of sugar/milk for them to be palatable. The only exception strangely enough was one I tried from an MRE pack. It tasted as good as any drip coffee I've had.

@bruintoo 4 ай бұрын

Grew up with instant coffee in the Manila, Philippines even though my grandparents were coffee farmers. When we visited my grandparents we got to taste real coffee beans. When we came to the US, I got introduced to freshly ground coffee and never looked back to instant coffee again.

@ln_exp1 4 ай бұрын

Been looking for the ignorant that says “as a filipino”

@ianendangan7462 3 ай бұрын

More matamis lalo 3 in 1. Not all the time brewed, pag mabilisan instant ako.

@redoktober526 3 ай бұрын

@@ianendangan7462 same here. I rarely drink 3in1 bec of the taste, most brands ay lasang kemikal at sobrang tamis. Mas prefer ko magtimpla ng kape ng hiwalay ang sangkap.

@ibvghgfvbnbc 4 ай бұрын

When you start to taste brewed coffee, then instant does not taste the same. It does not help that instant coffee has a bitter aftertaste, a taste that is lacking in traditional brewed coffee

@sweetiepiejer 3 ай бұрын

My husband always brew coffee but i choose to drink instant coffee, i like the taste of it.

@statesoftheunited7049 4 ай бұрын

I like instant coffee. Less waste, no coffee filters and grounds going to lanfill or having to deal with stinky stale smelling coffee maker

@nerdstudent8852 4 ай бұрын

Yeah man, me too, not everyone have time to brewing and processed all those caffeine

@rp9674 4 ай бұрын

Sound like an infomercial, the smell the cost the mess

@shehranazim4784 4 ай бұрын

I would have thought your statement was inaccurate because you'll still have the grounds and waste at the production stage... But I did a bit of research and found out that you're actually right - instant coffee is greener than drip or brewed coffee. The beans are grown much more quickly (unless they're specialty instant) and processed at a very large scale, with much higher extraction rates (up to 80%), meaning less waste. The grounds can also be used to power the production process, resulting in even more efficiency.

@KN-op3et 4 ай бұрын

Good instant coffee tastes better than Dunkin, McD's, or other brown water that the average Americans drink. Also the amount of sugar and cream that the average American adds hides that coffee flavor anyway.

@briantep458 4 ай бұрын

why would anyone drink isntant coffee when you can just do kuerig

@langklongk8501 4 ай бұрын

It's still popular in Middle East and Asia. My mom loves it.

@HAL-9000x 4 ай бұрын

And Europe and Latin America.

@hollyloomer7667 4 ай бұрын

As an ultra-light backpacker here in the U.S., I love the instant Starbucks VIA packets when I'm 8,200 ' in the Sawtooth mountain range It's light, easy to make and INSTANT! However, I do love a daily espresso from my Brevelle machine when I'm home.

@pinkfreud62 4 ай бұрын

My one grandma always used instant coffee in the 60's & 70's until she passed in '83. I think she was the only one in the whole fam. to use it.

@noneofyourbusiness7094 3 ай бұрын

If your grandmother was like mine, she probably drank Sanka or Folgers.

@jagmohan909 4 ай бұрын

Growing up in India, Nescafe is the only coffee we ever saw. Didn't even knew coffee beans brewing was a thing. It is still a common thing to have a nescafe bottle at home in 2024.

@mlg1279 3 ай бұрын

In South India, most coffee drinkers buy coffee beans/powder and brew it themselves using traditional Filter coffee makers

@pazukong 4 ай бұрын

00:00 Start 00:17 Introduction 02:00 History of Instant Coffee 04:09 Instant Coffee Market in the US 05:59 Global Instant Coffee Market 08:11 Nescafe's Expansion and Innovation 10:12 Challenges and Future of Instant Coffee 10:12 Conclusion

@bear1more287 4 ай бұрын

What’s nice about instant coffee is u can make it as u wish ,strong or light what ever pleasure

@almightygoz21 4 ай бұрын

People are just setting the bar higher in the US.

@imbw267 4 ай бұрын

A kettle works with instant coffee, no coffee maker needed.

@pphedup 4 ай бұрын

A kettle works with ground beans too. No electric? Use an Aero Press & hand grind. Staggering with sleepiness? 1 jolt of instant first, then kick back with the best.

@clintcountryman4849 4 ай бұрын

The whole point of instant coffee is to not need a coffeemaker...

@user-ps1ft1hy4j 4 ай бұрын

@@clintcountryman4849 Or to spend a lot of time making coffee.

@Mystic_Edge 4 ай бұрын

@@user-ps1ft1hy4jinstant coffee don't taste great

@lilascharmante2712 4 ай бұрын

Use a french press, it's just as fast but tastes so much better.

@johnthompson7548 4 ай бұрын

This is the same company that the CEO said that water should not be a human right. Keep that in mind.

@rp9674 4 ай бұрын

Water filtered through coffee beans

@hoti47 4 ай бұрын

It's not thought. It's a privilege.

@norikofu509 Ай бұрын

Nice slave mentality @@hoti47

@seansingh4421 4 ай бұрын

Its great for waking up in the morning. Pour water, put some instant coffee in and drink it like a shot.

@pphedup 4 ай бұрын

...and then kick back with some real brew.

@cintiapollock2486 3 ай бұрын

add a teaspoon of olive oil to that shot.

@r.s.4672 4 ай бұрын

It's great to keep a jar of instant coffee in the pantry for when you run out of ground coffee to make brewed coffee. It tides you over until you can get to the store to buy a can of ground coffee.

@mcdeadsquirrel 4 ай бұрын

This is the best advice here!!! Thanks!!!

@Micvic79 4 ай бұрын

Drinking Folgers Instant while watching this 🤘😎🍵

@brettany_renee_blatchley 4 ай бұрын

After a major "downsizing" move, I switched to instant about a year ago, and Folgers is the only instant I can stomach.

@jesusdominguez6427 4 ай бұрын

Folgers means Gers of Fol

@Booz2020 4 ай бұрын

I FARD while watching this and reading ya comment 👀💯

@realDunalTrimp 4 ай бұрын

I watched Folgers whist drinking this.

@_w_w_ 3 ай бұрын

@@brettany_renee_blatchley I would really suggest you try Nestle. Folgers and Maxwell instant are very bland. There is a reason why Nestle outsells these other brands.

@kenc2257 3 ай бұрын

We frequently use Starbucks-brand instant coffee. It's convenient. The quality is pretty good, but you can definitely tell that it is different from freshly brewed coffee. In Asia, Nestle instant coffee is very popular.

@ronkirk5099 4 ай бұрын

I still drink instant coffee, and the cheapest brand I can buy. With a little flavoring, vanilla, chocolate or hazelnut, it all tastes the same and gives me my morning caffeine pickup.

@FrozenzFirez 4 ай бұрын

I still love my Nescafe Gold till today, and i aint changing it.

@msdadsfsx 4 ай бұрын

it has some cancerous agents

@Mystic_Edge 4 ай бұрын

I tried it. Tasted disgusting

@larryc1616 2 ай бұрын

Jacob's gold and bustello are better

@jamesSmith-im5jo 4 ай бұрын

That’s all we drank growing up in the ‘percolator’ era. Then Mr Coffee came out in the 70’s and I was on board with Mr DiMaggio from then on.

@mlbonfox8199 4 ай бұрын

U don’t need a perculator

@StEaLtHMel0n 4 ай бұрын

No way he called it expresso in a news story about coffee 🙈

@xaza8uhitra4 4 ай бұрын

i know right thought the same thing , just immediately butchers it

@Bob-ly4dy 4 ай бұрын

This irked me so much. If you read the description of the video it also spells it expresso.

@Mystic_Edge 4 ай бұрын

😂😂😂 LMAO

@karimaogden3875 3 ай бұрын

He's probably one of the people who says "nuculear" also!

@Sir.VicSmasher 3 ай бұрын

I thought it was "Expresso" because my home town coffee shop used that spelling in its name due to their location on the old Pony Express trail.

@andrewe.7907 3 ай бұрын

Grew up with Sanka being served after Thanksgiving dinners... Memories

@rjackso0831 2 ай бұрын

Its good to know that Nestle makes those instant Starbucks coffee packets. I remember reading an article about how good they were.

@tpop3723 4 ай бұрын

The only time I’ve ever enjoyed instant coffee was when it was prepared cold in Greece called Frappe.

@thefunfam1433 4 ай бұрын

It’s so good! I saw a video and made it

@larryc1616 2 ай бұрын

I got one of those at Starbucks but they call it a Frappuccino in the US

@ChickensAndGardening 4 ай бұрын

Instant coffee was the older generation, pre-Sixties. My mother drank Nescafe and Sanka all the time. And she put those little saccharin tablets in it, plus sometimes skim milk, making it doubly gross.

@alonshavit6299 4 ай бұрын

LOL

@eddyr1041 4 ай бұрын

The only way I will drink that is with sugar and make it in a shaker abs ice... It become cold and foamy😅

@ChickensAndGardening 4 ай бұрын

@@eddyr1041 Put it in a smoothie machine with full fat milk and cocoa powder and sugar/honey.

@pphedup 4 ай бұрын

Mine too.

@WG55 4 ай бұрын

As a child, I thought that the word "saccharine" meant "bitter" because everything I tried with saccharin in it tasted disgusting.

@jimysk8er 4 ай бұрын

a trick for better flavor is to use water at a lower temp than boiling. Same deal with making coffee but technically instant coffee has already been made so it just needs water that is hot enough to drink right away

@jasmarr 4 ай бұрын

I was a regular Nescafé instant coffee user but stopped it last year when the price went so high. I am happy with the other brand who are very cheap. It does the work!

@briancatman24 4 ай бұрын

I remember trying instant coffee when I was younger and hated it. Never tried it again, and I’m a daily coffee drinker. Maybe I’ll give it another shot after watching this.

@rp9674 4 ай бұрын

Doit

@twerkingfish4029 4 ай бұрын

If Nestlé has to "explain" to me why my sense of taste is wrong, and instant coffee is actually superior, I'm not interested. Especially when cheap pre-ground coffee is...well, cheap, often cheaper than instant (in the U.S.), and tastes better when properly brewed in my $12 drip coffee maker.

@pphedup 4 ай бұрын

In a book called Real Foods Fake Foods, The researcher said that wood pulp was added to instant in some cases.

@janofb 4 ай бұрын

I still use it to make homemade Kahlua.

@RedShiftMusic 4 ай бұрын

Tasters Choice French Roast is my go to. Saves time, energy, zero filters, no dirty coffee pot, no hot grounds to deal with. It's a time saving option that saves money at the same time.

@jdkgcp 4 ай бұрын

I'd consider myself a bit of a coffee snob. I have a bean grinder, a high end espresso machine, a French press, several moka pots and a regular drip coffee maker. Yet I still like and buy instant coffee on a fairly regular basis and generally always have some around a long side my Illy or Segafredo etc. Like others mentioned, on days I'm just feeling lazy or if I'm running late for something some hot water straight from the tap and instant coffee is perfectly fine. Also it's what I've always taken with me when I go camping.

@martinmaldonado1498 3 ай бұрын

I’ve drank a cup of instant coffee first thing in the morning every single day for 15 years

@CE000 3 ай бұрын

I grew up never drinking instant coffee. For some reason I always had idea that instant coffee has very little coffeine. But now I buy it once in a while, its good to have it in storage

@JynRoh 4 ай бұрын

ive grown to really like instant coffee it makes for a really easy and consistent iced coffee where as i've found other methods are kind of random

@depressedtrashpanda4827 4 ай бұрын

I travel for a living. I use instant coffee to make gas station coffee stronger and better. Love it

@D_Winds 4 ай бұрын

More coffee per coffee.

@mcdeadsquirrel 4 ай бұрын

great idea!!!!

@Sacto1654 4 ай бұрын

We used to see multiple brands of instant coffee here in the USA. It's mostly Nestlé brands (Nescafé Clasico and Taster's Choice) and Folgers nowadays in most supermarkets; I rarely see Maxwell House brand instant coffee in stores, but interestingly Cafe Bustelo is starting to become common.

@entezami777 3 ай бұрын

I really like tasters choice

@Sacto1654 3 ай бұрын

@@entezami777 The _House Blend_ Taster's Choice is actually quite good. Pity it's so expensive compared to Nescafé Clasico, though.

@busslayer4790 4 ай бұрын

I started drinking instant coffee recently when I have to go in to the office to work. Since working from home took off and the inconsistency of who is going to be in the office at any given time, they don't have coffee any more. A few people have Keurig machines bit they are very possessive of them and don't want to let anyone else use theirs. So picked up sleeves of instant. I found it generally acceptable.

@steven4315 4 ай бұрын

A cup made with the instant coffee and coco from an MRE was great when you hadn't slept for a couple of days. Best use of the heater that came with the MRE.

@WitchyWhale 4 ай бұрын

If I am going to spend money on coffee I want to have some that is actually good.

@sango_wango851 4 ай бұрын

I'm not sure how anybody would even want to try drinking something that smells so bad.

@KS.Caffeine 4 ай бұрын

Can you suggest any good instant coffee brand ?

@KS.Caffeine 4 ай бұрын

@@jannetteberends8730 Will do. Thanks !

@kurartem 4 ай бұрын

Illy

@igisanchez265 4 ай бұрын

You don't even know what is actually good. You're just another sheep consumer.

@brucelee5576 4 ай бұрын

Instant coffee is more bitter and less smooth that why I freakin love it .

@samfeldman1508 4 ай бұрын

Exactly! Probably why I don’t care for it? Maybe iced?

@blitzkriegsebastian 4 ай бұрын

A pinch or two of sugar will make it better.

@hakohito 4 ай бұрын

@@blitzkriegsebastianI'd rather not have diabetes

@cattysplat 3 ай бұрын

@@hakohito Try cinnamon, bit of spice and sweetness, no calories.

@daus6035 3 ай бұрын

I’m definitely an instant coffee drinker that’s what we drink at home here in Australia and I do like Nescafé Gold. When I do travel to to the USA I do still buy instant but I don’t mind trying their black coffee that is unique to Americans 😊

@syrax101 4 ай бұрын

The selection of coffee is overwhelming… I didn’t realize a place like Starbucks had so many different types of coffee…

@dnyalslg 4 ай бұрын

Whatever crap people drink here in America is not coffee. I’m originally from Colombia, and even that cheap Sello Rojo garbage they sell there tastes better than the burned sewage water that Starbucks and Dunkin make. My gringo husband was so used to the burned taste of American “coffee” that he didn’t believe me, so I made for him the only coffee I drink here in the U.S.: Juan Valdez instant coffee. He said it maybe tasted better but wasn’t totally convinced. So, when we ran out of that instant coffee, he then went back to Starbucks and couldn’t even finish his cup: he said it tasted burned! 🤣

@colechapman6976 2 ай бұрын

Instant Coffee is great for emergencies. If I am running late, I jut use instant coffee because it is efficient and gets the job done. If my mornings are incredibly busy, or I have accidentally slept in, simplifying at least one aspect of the morning routine, making coffee, is really beneficial

@sammyt3514 3 ай бұрын

I used to drink Nescafe daily until about 14 years ago when I started using a coffee maker, and more recently grinding the coffee beans at home to use the freshly ground beans for the coffee. A couple of years ago I saw the Nescafe Gold dark roast instant coffee at the supermarket and read raving reviews about how it tasted like ground coffee so I gave that a try and was bitterly disappointed; I barely completed the jar I bought. Just last month, however, I thought of trying Starbucks instant coffee and it was a revelation; it was the closest instant coffee to the taste of ground coffee that I've ever had . It will not replace ground coffee for me, but I plan to keep a box or two of it handy for those mornings when I'm short in time and need a quick cup of coffee.

@TraditonalUSA 4 ай бұрын

Coffee to me is like Vaping and Smoking. Its not just for the effects, its a hobby of alchemy with 'rituals' that ease the spirit.

@lv1543 4 ай бұрын

I keep some with me in my togo bag. Comes in handy

@XPirateMental 4 ай бұрын

Bought first jar of instant coffee in over twenty years just yesterday the day before this video was released. Mainly to add to the variety I have here at home.

@RayR 4 ай бұрын

For those that don't know or care what good coffee tastes like, go with instant coffee. It's that simple. For everyone else our lives are better.

@brandonhunter3036 4 ай бұрын

Odd my mother (an avid coffee drinker and borderline coffee snob) has really been quite taken with Nescafé. She loves it for some reason.

@jcngokai-76 4 ай бұрын

So do my parents and me, in a lesser extent, as we drink quite a bit of Nescafé

@ws1814 4 ай бұрын

If she like Nescafé she clearly hasn’t had any good coffee in her life.

@Raiya_ru17 4 ай бұрын

@@ws1814lol so naive. We are a coffee producing country and we have so much variety here that we can cheaply buy from Arabica to Robusta, to Excelsa and Barako, but lol not all will waste time all the time just to prep coffee using a coffee machine. Nescafe despite the mediocre taste is just simply a well loved brand here, for people who would just like a quick fix of caffeine. I have so much coffee beans in my house but nothing beats an instant coffee fix with my Nescafe Gold.😂

@darinherrick9224 4 ай бұрын

I don’t drink coffee. But if I did I would drink instant. Because it all tastes the same to me.

@kayak0000 3 ай бұрын

I do brewed for 2 years now. No sugar, no acid, and smells really good. love it.

@APEXMACHCORPORATION 2 ай бұрын

The problem in many countries is kitchens are generally small, so it seems to much to invest in a cappuccino or brewing machine with no space around, what they have is a frother / shaker (for coffee) and maybe the coffee press (simpler ones) but they will invest only if beans are available to ground. Generally coffee beans are not available in non production areas except with starbucks😂, so no way to ground up, so instant coffee is easy & way cheaper and it matches tea making procedures (that's why instant is popular in UK and almost all tea drinking countries except in south India (were coffee is produced and beans are readily available) or all coffee producing ones in general.

@sheshan88 4 ай бұрын

Filter coffee people assemble ❤

@caseypenk 4 ай бұрын

folgers gang

@davidlamb369 4 ай бұрын

Using the Chemex or Hario V60 pour over brewing methods is far far superior. Both of those also make it easier to taste the subtle flavor notes.

@pphedup 4 ай бұрын

@@davidlamb369Aero Press is the way I go.

@BlackJesus8463 4 ай бұрын

cold brew sq4d

@RegrinderAlert 4 ай бұрын

@@davidlamb369Chemex is ass. Hario is okay tho

@eduardoa.delimamorales9695 4 ай бұрын

As a Mexican that sells gourmet and premium coffee beans for a living I can confirm Nescafé is still the absolute KING in this country. But it is changing slowly to an espresso based out of home coffee market. time will tell but I don’t think mexicans will ever stop using instant coffee. It’s just cheap and easy to get your fix. it’s caffeine and hot drink comfort food.

@PHlophe 4 ай бұрын

Edu de Lima, you are an outlier. Gringos have a strong control on this. nescafe is like a virus, cocoa cola , fanta , cafe etc. it has Mexico on lock. and i have always wondered if instant cafe is made chemically . what is the name of your brand of Xicano granos de café .

@m.theresa1385 3 ай бұрын

I still have instant coffee, both regular and decaf. When I drink it I do jazz it up though. I used to drink about 6 cups of brewed coffee a day when I was working, starting with the large bodega coffee I took on the train then the several cups with lunch, then coffee with dinner. It never interfered with my sleep, I guess I’d built a tolerance. My favorite was diner coffee, plus I had blue mountain Jamaican coffee for special occasion brewing at home (it was more like a Sunday brunch coffee ;)) I occasionally brewed coffee but it wasn’t like my diner coffee so I wasn’t really happy with it. After my doc suggested I go caffeine free and milk free I didn’t care for tea anymore so tried decaf instant with almond milk and found that various brands worked for a quick hot beverage . I had to treat it as something new and different than the Coffee I used to drink. It’s been a while since I’ve had a bodega or diner coffee 😿

@yelanchiba8818 3 ай бұрын

For those people who are in a rush everyday like me, instant coffee is a friend. I know that freshly brewed tastes so much better but I need my coffee in less than a minute. Just choose a good brand.

@paulbunch5657 4 ай бұрын

I've been drinking Folger's instant coffee for years. Normally 1 cup in the morning. I recently thought about getting something different. Not after watching this!!! 😊

@Bankside1997 4 ай бұрын

The graph at min 4:29 does not show a decrease but an increase in the consumption of instant coffee in the USA. Don't they know how to read their own graphs?

@Funkensturme 3 ай бұрын

That's what I was saying. They don't even have a story here and yet they still decided to run with it. And people even bought it, no one is commenting this in the comments.

@Cicero1988 4 ай бұрын

I don't know how many other people do this, but I like making a decent instant coffee as my second coffee of the day, after having made fresh coffee from whole beans I ground myself earlier in the day. I love making coffee the proper way---whether in my pour-over, or in my Moka pot, or even in the much-maligned percolator---but it's oftentimes too time consuming to do every time I make coffee, especially if I'm busy.

@gshak33 3 ай бұрын

Didn’t realize how little we drank instant coffee in the US until I travelled to both Asia and Europe

@user-en2lm9bb7j 4 ай бұрын

CNBC has done pieces on environmental issues, and I’m sure CNBC knows Nestle is the largest food and beverage company, which causes the most damage to our environment. So did Nestle pay CNBC to do a piece showing a happy couple picking coffee beans. Did CNBC ignore all the children hidden from the camera because in 2023 Nestle did 33.8 in their coffee business as you stated.

@dianapennepacker6854 4 ай бұрын

Nestle isn't holding people at gun point or on pain of death are they? No. It is up to people of their own countries to implement their own laws. They aren't slaves. I'll continue to buy their products. So will you. So shove it with your platitudes.

@AlexFoster2291 4 ай бұрын

Yes

@Funkensturme 4 ай бұрын

@@dianapennepacker6854 Thank you for that, Dianne!

@MoonDog991 4 ай бұрын

I learned pre-ground coffee\instant coffee is infested with cockroaches since the beans are infested and they grind them up with the beans sometimes. Buying whole beans is cleaner, there may have been cockroaches in contact with the beans but atleast they aren't ground up in the mix.

@Walamo 4 ай бұрын

This is my thoughts too. I wish there was instant whole bean coffee. Would've been easier. What is your solution?

@janetr5929 2 ай бұрын

43 years ago my husband and I got started drinking coffee from drinking instant coffee for a long time. It was quick and easy to make early in the morning before work. Haven’t drank it in 40 years. I did purchase some a couple of years ago for a recipe but not for drinking.

@dave900575 4 ай бұрын

Once I bought a French press I can have a fresh cup of coffee in 10 minutes. There's no longer a need to settle for instant. I do keep in Folger's instant decaf, but it's definitely not a good as fresh brewed.

@John_Q 4 ай бұрын

Instant coffee is ok in a pinch, but grinding beans and using a filter is far superior when it comes to flavor. I look forward to my freshly ground cup of coffee every morning, after lunch, and sometimes 6 hours before bed if I need an extra boost of energy.

@auro1986 4 ай бұрын

love has fallen out and what remains is corruption, money laundering, diseases from coffee, exploitation of coffee farming staffs, pollution, water scarcity etc. and etc.

@mattmcfly2165 4 ай бұрын

OK calm down.

@LisaApril 3 ай бұрын

When I was in my 20s I used to enjoy Folgers instant coffee with a little coffee mate creamer. I don't know but the taste was different and nice. I enjoyed it at the time. Then I got into brewing my coffee at home first with a pour over then eventually with the French press which I stuck with for many years. I then got sick of coffee and could not stand the smell or even stand to drink it because my stomach would get upset. Now it's just water. I might Try some instant coffee again though, with cream, tasty.

@ramblinralph7609 4 ай бұрын

Nescafe Brazil instant isn't bad at all. Quick, easy, nothing wasted.

@brooklynboyzfixedgearpov9867 4 ай бұрын

Bro I love instant coffee I just boil the water & get my scoop of coffee, & it’s finished. I make it the minute I wake up

@RegrinderAlert 4 ай бұрын

addiction

@SisyphusJP 4 ай бұрын

@@RegrinderAlertproduce for the glory of capitalism!

@pphedup 4 ай бұрын

@@SisyphusJPI want some bland Stalin coffee.

@UnbreakableM1nd 4 ай бұрын

I only drink instant coffee. It's convenient and hygienic. Can't tell the difference b/w brewed and instant coffee. I'm sure most people won't be able to tell the difference if blind tasted.

@arthurzetes 4 ай бұрын

You definitely can

@ya2u 4 ай бұрын

I drink instant coffee everyday. I feel in love with it living in England

@melenelewis2955 3 ай бұрын

Until about three weeks ago I was drinking an average of 15 cups of coffee per Day.....I Love coffee ...BUT what have the producers done?!!!!! The coffee tastes Awful now.....I tried my usual nescafe gold, then classic ...then even several different beans that we ground at home ......But Something in the products have seriously changed to the detriment of the end product ! ! I miss my coffee but I will have to adjust to drinking tea if I can't get any delicious coffee product anymore........HELP!!!!!

@jw-729 4 ай бұрын

Instant coffee is totally underrated, the consistency you get brewing instant coffee is quite unmatched and no brainer.

@jiSh 4 ай бұрын

I have always thought instant coffee was terrible. Even with budget concerns it is not difficult to just do a simple pour over of normal coffee with a reusable filter to save costs.

@benm3382 4 ай бұрын

I do pourover every day. Starbucks Via instant coffee is actually very good, they spent millions making a better process. But personally I'm not a fan of using a little packet to make a tiny cup of coffee unless I'm camping or on vacation

@missingno81 4 ай бұрын

That’s because the us produces the worst tasting instant coffee. The other countries produce a way more fragrant teas and coffee at a low cost.

@rp9674 4 ай бұрын

Fancy

@RichardHorpe 4 ай бұрын

@@missingno81 drinking fancy instant coffee is like eating fancy cheetos, pointless. even you europoors have better ways of brewing coffee than instant, aka moka pot.

@NailsbyAmbie 9 күн бұрын

Juan Valdez is the best!!

@karimaogden3875 3 ай бұрын

I drank Nescafé exclusively until 3 years ago when I tried the "Beaumont" brand from ALDI which is delicious and much cheaper than Nescafé. An 8 oz jar is $3.69.

@fahada1921 4 ай бұрын

The problem with soluble coffee is that you need to add sweetener/milk for it to be good. Compared to the coffee you brew at home.

@jwes90 4 ай бұрын

I wonder what % of instant coffee is consumed in jail/prison in the US. Typically you can only buy instant coffee in jail and that is a steadily growing population.

@pegcity4eva 4 ай бұрын

In Canada they get it for free because yay socialism.

@Funkensturme 4 ай бұрын

They're trying to build a prison...

@atombomb6719 4 ай бұрын

Facts

@trex1448 4 ай бұрын

I still get it. Just not my daily driver.

@annamillerman3280 2 ай бұрын

Beautiful pictures from the Central Highlands in Vietnam. And the Saigon skyline today. Great!!!

@AlexPerazaTV 3 ай бұрын

I had no idea there was instant coffee until like last year. Nespresso has a stranglehold control of the US Market.

@Hotspur62 4 ай бұрын

When I travel to Asia, I bring a collapsable dripper, filters and ground coffee because there are still rural areas where tea is the drink of choice and coffee is either instant or crap.

@rp9674 4 ай бұрын

He'll on earth

@norwegianboyee 4 ай бұрын

@@rp9674 I don't like coffee so i really wouldn't care lol.

@HAL-9000x 4 ай бұрын

Drip coffee is literally the worst ranked coffee globally. It’s the Herseys of chocolate.

@rp9674 4 ай бұрын

@@HAL-9000x how dare. You look like human pretending to be a bot.

@debbieanne7962 4 ай бұрын

Drip coffee!! The worst coffee on the planet. Only Americans drink it, I would much rather have a good quality instant coffee