Patagonia is a great example that if you prioritize the environment while creating a great product, your competitors will become more environmentally friendly out of necessity to compete. Lead with a good model and others will follow.

This story totally missed the fact TNF Founder Doug Thompkins and Patagonia Founder Yvon Chouinard were climbing buddies who climbed Cerro Fitzroy together in 1969. Both companies had the early heart of sustainability at genesis, but Thompkins decided his passions were best directed towards land preservation in Chile. This intriguing story thread may have proven too difficult to weave into the video.

The North Face was acquired in 2000 by VF Corporation. Supreme was acquired in 2020 by VF Corporation.

The North Face brand has been destroyed in recent years (in the UK at least), it is now mostly a fashion brand for teenagers sold in JD Sports. Patagonia still tends to be only worn by those interested in the outdoors.

I bought stock in VF Corp because Vans continued paying their employees when they were closed for COVID. I wanted to support a company like that. Plus, I've worn Vans for years.

Topics we didn't ask for but super thankful for 💯

I agree with the general statement that money lies in sportswear. The north face needs to be careful though to not dilute the brand too much into a mere mainstream lifestyle brand. This will be the beginning of the end

The North Face makes incredible gear but they should be very careful to ensure the distinction between their technical and fashion products. So many companies have blurred those lines leaving athletes like myself looking for new brands.

It would be nice if they fact-checked this video. The North Face was sold to VF in 2000, not 2020.

Hip-Hop and pop culture helped to mainstream The North Face, and Patagonia was helped by Wall Street and Silicon Valley.

The more time I spend outdoors, the more I realized I don’t need fancy technical gears. Maybe for a short period of time to break a record or very specific uses, those can give you an hedge, but the longer you stay out the more you tend to go back to roots (cotton, wool, wood, metal…). These brands I used to love are now totally committed to suburb, wokism, anti free speech etc… very happy not to need them any longer.

Scrolling through the comments…. I’m refreshed to see the love people have for Patagonias products and ethos. Bravo everyone! It’s also good to see how people can see through the marketing trash and will prefer to buy from more sustainable and environmentally compassionate businesses like Patagonia.

I’m an out doors guy and I like both brands. North face is best for baselayers and high end mountaineering tents. My 4 season 2.5 person tent is a north face. I also chose the thermo ball puffy over the nanopuff from Patagonia. I love my Patagonia torrentshell. It’s h2no system is silly awesome. I use it both as my rain jacket (I work outside too). and as a ski shell. I’m not a fan of either brands backpacks. Mostly bc their buckles aren’t easily replaceable.

Arc'teryx is the lead outdoor apparel company today

Completely different companies with different missions. I’m a Patagonia fan for life.

I have keep all my Chouinard climbing gear from the days of Yvon. Although there are improvements in gear today, my original Chouinard gear preform excellent 40 years later. I also miss the old days of North Face. I still have my old 555 jacket I store in perfect condition. Made so well.

Patagonia lover here 😊

I'm currently wearing their pants. They are super comfortable since they have that extra liner inside which sits on your skin like a silk. These are surprisingly warm and comfortable sports pants. I bought them in sports clothing shop, they were most expensive clothing option and seemed to be most premium brand on a shelf. The downside of North Face is that their logos are massive and they tend to plaster it on their products in the most obnoxious way possible. I wish that they would have some style in their marketing as Nike does.

I have a Patagonia fleece that I got when I was 15 and I still wear it (I’m now 38). It’s super comfortable, hasn’t faded colour or gotten damaged. Clothes that stand the test of time are worth buying.

I’d never heard of Patagonia until a few years ago, I don’t think I’ve ever seen a Patagonia store even. But then again I don’t go to malls

I honestly stopped investing in Northface due to the fashion strategy. 90% of my $ goes to Patagonia. Just love what they do!! I feel good about my Patagonia owns.

More affordable than Patagonia but still more expensive than Colombia. At least in my experience.

NorthFace Gucci is a real collaboration? I saw one two weeks ago in İstanbul and immediately thought it was fake. That's a weird combination.

As a rock climber I love the fact that the north face sponsors climbers and enables them to live out their passions. TNF is also a big sponsor of a lot of climbing events and I’m glad they’re such a big contributor to the sport that I love

I have a 2004 Micro Puff from the 1st run & it’s still as it was then. The DWR’s still so good I had to call The Forge to ask if it had been resprayed…nope. I toss it on right after cold runs to lock in the heat that’s still rapidly escaping to avoid the post-run chills. Simple & versatile 👌🏾

I love the NorthFace brand. I once had a pair of outdoor/hiking sneakers by them that I used to wear everyday for work and those shoes lasted years longer than my Nike shoes I also had. They make high quality goods.

There is a big difference between north face expedition gear and the cheap stuff they sell in the stores.

Patagonia has day 1 roots in caring for the footprint of products. North Face has fantastic selections and WAY more cool options than Patagonia, but has to play catch up in the carbon footprint department. I'll take Patagonia 9 times out of 10

I have a NorthFace rain jacket with hood that I bought 10 years ago on sale from Sports Authority. It is one of my favorite things to wear if it’s cold and rainy. I remember first using it on a cold rainy day in a Bamboo forest in Kyoto. Unfortunately I am unable to find a comparable rain jacket at NorthFace and the prices of their stuff has gone up a lot in 10 years. There is a Uniqlo store near the North Face store at the mall. I can find nice rain and cold weather clothes there for a fraction of the cost.

I work for VF and deal with TNF on a regular basis and they really do care about sustainability and go the extra mile. The video is great at explaining the brand but it does so much more for disability and sustainability than it’s given credit for.

I like Columbia personally, offering tall sizes. However they don’t really compete. “In 1993, Douglas Tompkins, founder of North Face and Esprit, and Kristine Tompkins, former CEO of Patagonia, got married and moved to South Chile full time.”

Didn’t VFC buy them in 2000? They bought Supreme in 2020.

This was well produced!

Both North Face and Patagonia are great products. Each brand excels in different areas. I've had jackets, shorts, tshirts, etc. from both makers for years and years---definitely worth the higher prices.

Meanwhile i've been impressed lately with Eddie Bauer's offerings. Good mix of style and comfort.

I

I got my first North Face Jacket several years ago because I needed a windbreaker. Its nice!

Patagonia lover! Yes it more expensive but I buy less and minimise my impact!

People still wear North Face? I thought nowadays people wear Canada Goose and Montcler

Man the north face in France was super popular for their down jackets. Was the most worn jacket I saw

I graduated high school in 2002 in North Carolina and never heard of north face or nalgene til I came to the Midwest for college. It was Columbia all day. Makes sense of they were down bad then. I don't remember seeing their logo on anyone in person.

Honestly, I just think Patagonia has the best customer service and warranty I have never seen (include the used gear experience).

Wait, whaaat? The North Face sold to VF for only $25 million? 😦 That makes the Activision-Blizzard acquisition by Microsoft at $70 BILLION look absolutely INSANE.

What a huge The North Face ad!

6:44 "fashion historian" Now y'all just making up jobs at this point. 😂😂😂

I would say at least for winter coats that it’s already been doing a pretty good job I feel like everybody I know and half the people I see out and about has a north face jacket on or at least owns that standard black one that you see literally everybody with

I still have my 1996 (UK) Nuptse jacket. I wore at university in the 90's, while travelling the USA national parks in the 00's and now in the back garden doing gardening. Thank you North Face.

Patagonia is still number one for anyone who truly loves nature

At 1:20 there’s a pie chart on screen and next to it the words “85% of textiles produced each year, end up in landfills” the source is The North Face. What I want to know - is that 85% of all textiles in the world? Or is it 85% of textiles shipped to the US plus the textiles made here in the US? Or is it 85% of textiles produced here in the US but not any of the stuff being imported? Also I would like to know how they came up with that specific and high number. What methodology was used to produce that result, 85%. It seems to me that it would be really difficult to know with any kind of certainty how much of anything ends up in landfills. Starting with the admission that it is logistically impossible to contact every person in the US, and definitely not every person in the world lol. Next they, the north face, would have to be in contact with a seriously large number of people from each income bracket within our society as well as ensuring that an adequate representation of all racial groups was obtained. They would then have to rely on each person to accurately remember how many textile items if any that they purchased in a particular year that they threw in the trash. At that point North Face would have to create a big spreadsheet with each year going back say 10 years and then input the information from all those people into the correct year that A the item was produced and B in which year was the textile thrown in the trash. Only then could they even come close to being able to make such an outlandish claim as they did with that 85% number. Plus knowing when a textile was made and what year it ends up in the landfill isn’t enough information. It would be extremely important to know WHY a textile was sent to the landfill. Did it get worn out from use? Did it have a defect? Was it fine but the person just didn’t want it anymore? If so why didn’t they donate it to a charity? There are a lot of unanswered questions popping up

4:08 Says " From the tip of South America " but shows Cape Town South Africa🤦

Yeah, they tried to boycott the oil industry, when almost all the material they use is oil based 🙄

*Arc'teryx has entered the chat.*

Sustainability aside, Patagonia is much more democratic where TNF is chasing that extreme end of things. You can see this in their approaches, Patagonia is adopted by the everyday recreational camper and outdoor adventurer and TNF wants to be at fashion week and influencers.

My admiration for The North Face ended when I saw my TNF hiking boots falling apart two years after purchasing them. I understood that TNF is the fast fashion of the outdoor brands. Patagonia has a different vision and encourages recycling and reusing clothes. I just bought my first Patagonia piece - the Retro X vest - second hand of course.

0:24 sustainability is not a "trend" it is literally what is necessary for the survival of the human species. As long as people like that guy are at the top, well, I'll leave it to your imagination.

I 💜 Patagonia

wonder how much is revenue of decathalon

Brand companies: “if the moneys there, we don’t care”

I’m an outdoorsy person and do not have any clothing items from north face or Patagonia 😂

Definitely saw him up Denali this past year

Hey CNBC, great job using the wrong stock picture for the Ned Gillette portion where you use a picture of Cape Town South Africa instead of “the tip of South America.” Attention to detail matters.

We don't need anymore street wear apparel. Stop chasing trends🙄.

It seems like TNF's actual technical gear is always mysteriously on sale and generally pretty affordable. At least, that's how I ended up with ski bibs and shell from North Face. It's almost as if part of their strategy is for the fashion conscious to see people like me taking selfies from the tops of mountains while wearing their gear.

It sucks north face stopped using goretex. I feel like theyre the ones that really popularized that waterproofing material too.

Not gonna lie….I love Patagonia, but… Patagonia is active work-wear. The North Face is for if you find it at a swap meet or clearance mall. Any actual climbing, or hiking, or backpacking, etc…it’s: Arc’teryx, La Sportiva, Marmot, Solomon, Mammut, Mountain Hard Wear, Outdoor Research, Edelrid, Petzl, and some Black Diamond.

6:44 WE ❤️ YOU Deidre!!! So Berlin 1995!!!😍🥰

Umm the video said the north face was sold for $25m when it had revenue of $600m+... fact checking def Needed

I really don't see a lot of hipsters / unemployed skinny jeans wearing podcasters and youtubers wearing NF. They tend to buy cheaper stuff from the mall to match their hoodies, beanies, and flat bill hats. Oh and their super cool tattoos.

Douglas Tompkins, the founder of Northface would be rolling in his grave if he knew what the company he founded has become…like partnering with Gucci to make boots that can’t actually be worn in cold weather 🤦🏻‍♀️ Tompkins’ childhood friend and best friend Yvon Chouinard went on to found Patagonia…which as we know believes in social responsibility and conservation.

Carhartt did there move into fashion the right way for there customers by keeping tough workwear separate from the over priced fashion pieces on Carhartt WIP brand.

I have Northface gear still from 20 years ago. I would rather spend more money for NF that i know has good quality and utility then a fashion brand that is expensive for no real reason.

I might try one of their coats, but god God, could add any more and larger advertisements on your jackets? I mean, I'm not a sponsored race car driver.

Someone at CNBC should get fired for letting this video publish stating (verbally & graphically) The North Face sold in 2020 for $25.4MM..

The fact that North Face boycott facebook ads, thats awesome. They have my business. I like the RENEW aspect as well.

More power to Vasu!

Big level reporting here

Streetwear is a euphemism for black style real talk y’all can copy the style but can’t copy the swag 💪🏿

Rab is better than both. It’s called patagoochia for reason. As many non outdoor people if not more wear Patagonia than northface

This is a video about The North Face, but somehow became an advertisement for Patagonia

I bought a North Face expedition style down coat while a student at the University of Michigan for trudging across the Quad on bitter Winter nights that would go on for weeks and it kept me toasty warm. I think that same jacket now would be around a $1000. Camping equipment is relegated to the back of the stores now. I bought a Hilleberg tent, the best tents in the world. NF can't even compare.

Living about 1000-2000/ 2500 kilometers from the North face of Mount Everest my endorsement is for north face

Inaccurate data TNF was acquired by VFC 2000 not 2020

Guess what Patagonia just won, North face made sure of it with their grooming camp announcement, some real geniuses in the marketing department at North face, I bet the shareholders are stoked

I love northface and yes it's worth the money

I'm sold. I'll take 20!

Encouraging 🙏

PATAGONIA IS N’1, PERIOD !!!!

Buy Arc’teryx over both of these.

With The North Face you know what you get!!!!

Arc’y callin 👀

as the North Face moves further and further away from its roots, the less and less credibility it has as a supplier for serious outdoor equipment. While Patagonia stuff is functionally not much better, it has managed to retain the connection to folks who actually use equipment for serious stuff. It's sad to see NF move towards becoming nothing more than a generic clothing manufacturers. Of course, the market for the real stuff just isn't big enough for companies that are focused on just selling lots of anything. Very sad.

There both good products 👌

4:08 thats the tip of South Africa, not South America. To be fair that's Lions Head, in Cape Town which is about 300km from the tip of South Africa, so all in all that image has nothing to do with the conversation.

The supreme deck in a corporate CEO’s office…. Oh how they’ve fallen

Why didn’t know about Patagonia before?

"Whooptie-do Basil, what does it all mean?"-Austin Powers. Yeah.

I wear Kathmandu

I dont really understand when people say innovation in clothing. Innovation in what.... sweat shop management?

What about Eddie Bauer Filson Those brands have been around for 75 year's ⁉️

Add in LLBean and Eddie Bauer for competitors