we use the burgers at my work, they look and taste so real that customers call back to complain and yell that we gave them a real burger. they always feel so embarrassed after!!

If only they can make these impossible patties affordable.

I like that the CEO is honest with it: "Impossible burger is not gonna be as healthy as a kale salad" People keep obsessing about the health benefits like it's actually good for you to eat a meat burger in the first place... If you eat an Impossible burger once in a while instead of a meat burger, you'll be fine. And honestly, at Burger King, it's pretty much the same price for the Impossible Whopper than any other burger. With all the different companies trying to jump on the bandwagon, the price is bound to get lower. Thanks to CNBC for this great piece!

People who complain about vegan alternatives always being more expensive CLEARLY don't understand the simple concept of supply and demand...

I just hope they make an Impossible Cheese or Beyond Cheese next.

it's so great to see the impossible meat, in the factory instead of living animals.

I can't wait for them to release Impossible Chicken, Impossible Fish, & other Impossible versions of seafood or meat alternative products

I did a side by side taste test with a Impossible Wopper and honestly prefer it. It has a smoker taste and more flavor than a regular Wopper.

Just make it affordable and we will definitely buy it.

Thanks so much for featuring us! We’re a vegan family of 8, and our channel focuses on vegan food that meat eaters would love! We’re so proud of all that Impossible has done to get people excited about plant-based alternatives!

I'm vegan but my older brother is a hardcore meat eater. I got him an impossible burger from the cheesecake factory and din't tell him it was not a real burger......he had no idea and ate the whole thing without the slightest idea he was not eating cow. I told him after he finished and he said "well aren't you deceptive" lmao I had to try it at least once to see if the impossible burger could fool people and it 100% does. I have a feeling he has high cholesterol since he eats so much greasy meat so this was better for him (minus the extra salt of course but still a better option) and he didn't get a sluggish feeling after he ate it.

Now they just gonna make “Impossible: Wagyu Beef”

I actually tried them and they taste like meat burgers! The only difference is that it has a strange aftertaste, but it doesn’t taste horrible, it just tastes different

Come to India for business, there is a huge demand of veg beef. 😎 You will be an overnight multi-billionaire, but just make sure stay unheard from a guy called Mukesh. 😁

I’ve 100% switched to Impossible. I’ve been consistently impressed by their product. Never buy Beyond though, that stuff tastes awful.

I thought the burger was impossible to make when she said “ the impossible burger”

Wdym “so called” fake meat. It’s LITERALLY fake meat.

Now I really want to try the Impossible Burger! Nice job reporting this. I like the scene that you and your boss trying the burger together. It felt so real and authentic!

This video was so well done and informative! Thank you for featuring a plant-based company! 🌱

As long as it costs twice as much as real meat, it won't go mainstream. People care about price first and foremost, no one is buying the same amount of meat for double the price just because it helps the environment

I’ve never heard of this brand but I do like the idea of replacing meat every once in awhile as it is better for the environment. I used to order veggie burgers before I moved aboard, some of them were terrible but some were just great. Can’t wait to move back to my home country and taste any developments.

I’ll be interested when it cost less than regular meat.

You heard it from that couple : "impossible burger is the closest to a normal burger I've ever eaten" I rest my case

In 2025 cnbc : The rise and fall of impossible

Its funny to think about how they are trying to recreate dead animal body

Super excited for plant based meats to overtake real meat one day.

Tbh, they talk about replacing beef but with the prices it’s more or a luxury product then a true replacement.

1:43 sounded like there was a "but" that didn't make the final edit...

would love to start eating impossible meat but the price now is just too expensive for me

Plot twist : They met the aliens and made a deal with them

[Sunday, 5-2-2021] I was finally able to get a chance to try the Impossible Burger, yesterday. They were on sale at a local Pick n' Save food store for $7.99 for one pack or two packs for $10.00, bringing the price of both packs to $5.00 each. Cooked two burger patties using my George Foreman Grill. (Recommended for removing grease into the grease trap.) My GF Grill, on minimum heat, fully cooked the burger patties in under 4.5 minutes and I used Onion Flavored Hamburger Buns with Lettuce, Onions, Tomatoes, Circular Dill Pickles, Yellow Mustard, Ketchup and a pinch of Garlic Salt with Parsley. One bite and let's just say, I WAS HOOKED! DID NOT expect the burger to taste SO good! Plus there was NO greasy taste, thanks to my George Foreman Grill, which also improved the texture and I could NOT honestly tell the difference between real meat! When cooking the vegan burger patties, it smelled like a bacon burger was on the grill.😅 I will definitely be buying more, whenever I'm able to save up enough money to splurge!😅 The cost of these burger patties are NOT cheap which is the only downside.

Reminds me of one Southpark episode where Cartman exclaim plant based meat have if not more GMOs as animal based meat but if the plant based is supposed to be better for the environment...

I hope they could make the price much more cheaper than 'real' meat...

I doubt with such high processing... It is actually having lower carbon footprint than meat one. In India we do have foods used for meat substitute such as jackfruit (properly cooked can replace meat) and gram flour - besan (can be made to replace fish). Their price are much cheaper and at the core they feel vegetarian, don't need to completely imitate meat. Still loved by non-vegetarians.

In regards to cost; I used to have a co worker who had a cat named Harley. She always bought him cheap one dollar cat food while I got my cats food at Whole Foods. Harley got a bowel obstruction and had to have a $2000 operation. He died two months later. Sometimes expensive is worth it.

Can I also say that for people with fatigue like myself who are also environmentalist this is a huge service as I have a noticable difference in energy when I get enough heme iron and now I can get it through impossible burgers instead of having to support the beef industry. I would love to see simular inovations around the forms of Omega 3 only produced in fish (yes you can convert plant based but not everyone is as efficient at it).

I tried it has a texture of meat but it doesn’t exactly taste like meat

When they come up with a 28oz porterhouse steak I will give it a try. But until then I think I will just keep eating locally sourced pasture raised meat. Eating meat is not the problem how the animals are treated in the modern industrial food supply is. If the animals where spread evenly on the landscape and everyone was eating food from within 200 miles of where they live the system would be sustainable and environmentally friendly.

I still haven’t tried it yet, I will soon!

Very interesting. I wonder what kind of food man will eat in a century. Anyway the documentary is, as usually with Helen, very captivating and instructive. Congrats.

I'm glad they made this piece and they clearly announce that the purpose and target of the food is for meat eaters. On a separate note, when have meat eaters ever cared about health? Plant meats have never had the goal of being healthy whatsoever. Any reasonable person can realize this through some critical thinking.

1:01 probably never played hex-a-gone

Anyone here from Mark Rober? Also, I tried it and I really want supermarkets here in HK to sell them

Let's face it. We will never stop eating meat. That's what makes us human. But the product will keep the world's environment balance.

Im hoping more for synthetic meat. That would be great

Still not cheap enough to feed a middle class family.

Search for blind taste tests on KZfaq. A lot of people can't tell which is which.

Waving hi from Mission n Geneva in SF!! ❤❤❤

I just flat out became a vegetarian in my 4th grade when I saw a butcher pulling out the head of a Chicken and the Spinal cord came out like a red bloody string.... 🤢🤢🤢🤮🤮🤮

If you’ve ever tried one, it tastes like low quality meat, sure it tastes like meat, but low quality, it also costs SO MUCH

I worked at bk the impossible burger was cooked on the same grill as the whopper but it’s edges where defined, after cooking the kitchen smells horrible. But people said it didn’t taste bad, but if you were vegan or vegetarian I can say we didn’t clean our grill regularly like we were supposed to and your impossible burger had real meat on it.

I like this idea. The people said "I like meat because it tastes good". They actually tried to make a product that meets that desire for people. The fact that they got this close to the real thing and are actively trying to get closer to the real thing is what makes me happy. They aren't shaming you for eating meat, acting coy about how lame some plant based things can taste, pretending plant based things aren't more expensive. The extra effort counts, considering plant based things don't need to replicate a taste or texture because they already have a dedicated market that doesn't crave meat and doesn't care to taste it.

I've been wanting to buy stock in this company since day one.

I got so excited when I heard about these (I'm pescetarian). I'm allergic to soy :(

I had it once and was pleasantly surprised, it was good and felt like meat, even juicy too. The only thing that gave it away was the aftertaste !

I tried and it still got that factory after taste. I wish this industry would go bankrupt.

Scientists :develops plant based meats that hurts absolutely no living being. Vegans: *understandable have a great day*

I wonder what will happen when you feed carnivore animals with Impossible Meat, since carnivore's body works differently than omivore's. Also, I think it's better to produce meat grown in labs, not made from plants. This makes the job easier and it actually gives you the minerals and vitamins found in normal meat.

It tastes good, they mostly just need to bring the price down to really expand the market most of the ingredients are pretty cheap so it should be possible to turn it into a slightly cheaper alternative to beef with enough scale.

i'd like to try it but there's literally no way to buy it in my country

These burgers need some tegridy

Anyone tried these burgers before ? Good ?

I just wish I could buy this in Denmark...

I'm so happy people love impossible burgers. They are so f-ing good. Only thing I order from BK because I never their whoppers to begin with. When I found out you could buy them from Walmart, I was so elated.

Next, we must dismiss those subsidies toward animal agriculture to help showcase the true cost of meat.

It is so good I check it every single time I consume it.

Totally going to invest my whole inheritance in this

I just saw the South Park episode on this.. and now I find this on KZfaq

Has anyone ever heard of "Soya"??? I dont know what it is, but its basically some kind of vegetarian ground beef substitute. It comes on a packet of dried ground beef looking things that smell bad, and you just boil then and season them with taco seasoning, and it looks and somewhat tastes like ground beef. I myself do not like it at all, but my grandma loves it. Its common in Mexico and its basically what poor people buy when they can't afford real ground beef. That stuff is literally intended to be a cheaper substitute than real beef. Why don't people just make vegan burgers out of that instead if this stuff?

Finally something good to be obsessed abt.

This is absolute great, this is the future. Government needs to subsidize innovations which reduce climate change damage and needless animal torture like Impossible Meat.

More sodioum and added flavors is something i dont like, i do appreciate they are trying to make the envioment safe

When they make oxtails I'll convert

I first tried the Impossible Burger a year or so ago at Fatburger. It was DELICIOUS!! I couldn't inhale enough of them! However, i found the catch with the Impossible Burger, unlike the Beyond Beef brand's product, the moment you overcook the Impossible Burger, it turns into a SUPER DRY, chemical laden MESS. The smell of freshly burned rubber lingered in my kitchen for hours. Thee WORST. I made the mistake of purchasing 6 of the Impossible Foods "beef" bricks without tast testing said brick beforehand. When i use to consume/cook animal flesh, particularly hamburgers, i always cooked them well done. When i tried to do the same with the Impossible Beef, it was like i had cooked a freshly burned, rubber car tire. It was A W F U L. One of thee absolute DRYEST plant based/vegan burgers i had ever tried. EVER. That experience, really compelled me to rethink my support of that brand. When i finally cooked he final package of the Impossible Beef, i did so on a low flame, and added some grapeseed oil. The end result was nowhere near as bad as the previous 5 bricks i cooked, however by comparison to the Beyond Beef i have grown to enjoy, the Impossible Beef still has a long, long way to go in regards to that brand refining their product. If a person who was weary about trying a plant based/vegan " meat " alternative, and they had the same negative experience i had with the Impossible brand, it might put them off from even thinking about eating less animal flesh, and more meat alternatives. In spite of that, i am pleased to see that plant based/vegan meat alternatives are becoming more and more mainstream.

I was able to try it and it tastes amazing.

I've taste impossible meat multiple times and it's pretty good. I honostly would not mind buying it as an alternative if the price was similar or cheaper for sure. Thing I also hate most is when there's an option at a restarunt and the impossible or beyond option costs like +$5

World need sustainable food in order to protect our environment. 🍔 with 🏞. 😋

Next Impossible Milk

Never had one. I couldn't find any over here

I will not allow this company to destroy the farm industry along with my beloved beef and pork and chicken

I want to try them

Only ground beef, bring on the other meatless products and I will be a true believer.

What if you percentage of meat 100% meatless, 50%meat and so on

It's literally a race between beyond meat and impossible. They both say exactly the same

This is like 5 times the price of real meat.

Whoo! Another ad

Come to the Philippines, just use local products and price less than 2$~3$ per pack, just don’t advertise with redness Even it’s cook, it taboo because it represent rawness and and lack of cooking skill, that is one of the reason why our meat is super soft

hi, is this available in malaysia?

This guy Nate doesn't prefer impossible because he knows what it is lol just another placebo effect

5x more sodium tho?! Can’t they just fix that in the lab c’om

To me, I feel like as long as it tastes good and I'm in the mood for it, I'll eat it. Beef, Chicken, Fish, Impossible/Beyond, whatever. I occasionally have a craving for Carl Jr's Beyond Burger because I like the taste. I don't care if it's not animal meat.

I wonder why more people aren't mass cultivating Chicken of the Woods mushrooms as a stringy chicken alternative, I've heard the texture and flavor are almost identical.

I tried the Impossible Burger 2 years ago (so maybe it's different now with the 2.0 version), and it didn't taste like meat. It didn't taste like anything identifiable because it's made in a lab from proteins. I love the idea of it, but if it doesn't doesn't taste like meat or even a veggie burger, I wouldn't waste my money on it. I'd go for a veggie burger or black bean burger every time because they actually have an identifiable taste and taste delicious!

Their partnerships with fast food places are good but their grocery game got to step up

"Safety concerns raised over Impossible Burger. The short (28-day) rat feeding study Impossible Foods commissioned showed worrying effects in rats, including signs of inflammation or kidney disease and possible signs of anemia."

I don't get people who say they can't distinguish between this and a real burger. It's pretty obvious to me. You'd really have to slather it in ketchup or other toppings to disguise it.

Am I watching and ad? I feel they only kept that bread and meat comparison as a way to seem unbiased

If I have to read or hear "it bleeds like meat" one more time...

Seems like an interesting concept.

Where to buy in Canada?!?!?!?!