Coca-Cola's marketing strategy encompasses a strong focus on brand recognition, global reach, and emotional connection with consumers. By leveraging iconic advertising campaigns, strategic partnerships, and continuous product innovation, Coca-Cola aims to position itself as the beverage of choice for refreshing moments and shareable experiences worldwide. Coca-Cola has been around for more than 120 years, but it is still the most popular drink in the world. Every day, 1.9 billion servings are sold in 200+ countries. The brand has always been interested in finding better ways to connect with buyers. Coca-Cola's strong marketing strategy has been able to bring up millions of people over the years, making it the world's biggest maker and licenser of 3,500 nonalcoholic drinks.
Coca-Cola Target Audience
Coca-Cola has a huge amount of brand recognition because it tries to sell to everyone. Its success depends on how well it divides up its marketing.
Age
First, the business is aimed at young people between the ages of 10 and 35. They use famous people in their ads to get people's attention, and they also run campaigns in schools, universities, and colleges.
They also offer diet coke to middle-aged and older people who must control their weight or have diabetes.
Income and Family Size
It comes in different sizes and packages with different prices to make it more affordable for students, middle-class families, and people with low incomes.
Geographical segmentation
Coca-Cola sells its goods all over the world and seeks to reach people from different places, cultures, and climates. For instance, in America, it is liked by older people too. So, the business goes after different groups. It also differs the change accordingly, like the Asian version is sweeter than other countries.
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The program we used to make the animated video: tidd.ly/3Y5siMb
Copywriter: Aysun Ibadova
Voiceover author: Jeremy G.
Animation author: Nazanin Suleymanova
Sound editor: Mahluga Taghiyeva
Project manager: Kamran Tagiyev