Imagine a healthy drink that makes you feel good all day and helps you digest. This image may not be part of Pepsi's marketing plan anymore, but it used to be.
Since then, Pepsi's marketing plan has changed, like all good things do, to make sure the soda stays popular. In this video, you'll learn about PepsiCo's past and how the company has managed to stay in business.
You'll also find out more about Pepsi's marketing strategy and what worked and what didn't work. Even better, you'll be able to see how smart marketers like you can use Pepsi's strategies.
A History of the company
In 1893, Caleb Davis Bradham in New Bern, North Carolina, came up with the recipe for Pepsi. The pharmacist came up with the name "Brad's Drink" for this cola and finally quit his job to focus on his new business.
Due to a lack of sugar, the business went out of business in 1923. Creditors took the patent for the drink until Roy Megargel paid them off.
Megargel kept working until the company went out of business for the second time, this time because of the Great Depression. Charles Guth used this chance to buy out Pepsi, so all of the Coke products in his candy shop, Loft's, were switched to Pepsi.
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Copywriter: Aysun Ibadova
Voiceover author: Jeremy G.
Animation author: Nazanin Suleymanova
Sound editor: Mahluga Taghiyeva
Project manager: Kamran Tagiyev