I REMEMBER when the dealers windows were covered in brown paper until the announced introduction of the new models - I've seen crowds 3-4 deep waiting on the sidewalk for the paper to be removed and the doors opened.

I hung out with my Dad at the local DeSoto dealership ,so I love big fins!

Did he really say "They shot their wad"? 😂😂

Excelent cars in 55, 56 Chrysler too. Out west in the mtn states and no traffic we ran them 90 to 100 all day.

I had a '55 Firedome and a '56 Fireflight. Excellent cars

15:25 "Yeah, it's got a Hemi"

In 1964, I owned a brand new Dodge Dart. I T-boned a 1955 DeSoto. I dented the right front door. The door still opened and closed. The Dart needed a new bumper, headlights, grille, radiator, fan, water pump, hood and left front quarter panel.

It's amazing how variable speed windshield wipers are not available today--and it'd be great to have.

Betty Grable and her husband Harry James were in a 1955 car commercial for the new 55 DeSoto, Groucho Marks was in the back seat. Marilyn was not there, she only rode in Cadillacs

I REMEMBER the dealership's windows being covered with brown paper until the announcement date, and different makes were introduced on different dates... That's when automakers had something to show - not the bland, generic 'car' being offered today.

Say, did I mention I had a 57 Fireflite when I was in high school in 1971?

My Dad had two DeSotos! a early 50s and a 58!

In just a few years DeSoto will be no more. (1961)

Betty Grable sent me here.

OMG TUBELESS? THATS SO DANGEROUS :) and no knee knockers when getting in the front door!

I had no idea “shot their wad” went that far back. Or that it wasn’t vulgar.

I'll take 2 55 DeSotos: A wagon and a convertible. Notice the car in the showroom was stick shift. Not many were made that way. I've seen only 1 in my lifetime.

Bill Kennedy and Joe Walker got chewed out in the back room because they didn’t sell enough new Desotos. Kennedy stormed off the job and Walker got so mad he stunk up the toilet. Then using extra paper he stopped up the bowl causing it to overflow into the sales floor. The owner ushered Joe out of the building. Because he lost his job his demonstrator car was taken away from him and he had to stand at the bus stop for 50 minutes in a cold driving rain.

Did 56 DeSotos with stick shift use 55 dashboards? Maybe some DeSoto experts know.

Back then a sentence was started with the word SAY, now a sentence is started with the word SO 😂😂😂😂😂

This would be a lot better without the lame, distracting colorization.

Shot their wad?