Why should you use call tracking as a part of your marketing mix and conversion strategy? Simple! Call tracking allows you to do more of what works and less of what doesn't.
Good call tracking allows you to make your marketing so much better, let’s breakdown 3 tips on why...
Tip #1 - Without call tracking you’re blind on a large portion of your marketing tracking. For us, 20-40% of our leads are calls. That would be nearly impossible to track and optimize without some sort of tracking in place.
Tip #2 - Call tracking allows you to better understand the marketing channels that are driving calls so you can invest in them more! Dynamic call tracking is a powerful tool in your marketing arsenal.
Tip #3 - Call tracking and call recording allows for call coaching! By helping your sales team or front desk get better, you increase your chances of turning a phone call in to a conversion.
Bonus tips - Don’t be concerned about changing your number! If we're being honest most people don't memorize phone numbers any more. Nor do they save them in their phone's contacts unless it's going to be a number they call often.. By utilizing call tracking you're able to provide a better experience to your customer, and they'll thank you for it!
Conclusion - Thanks for watching. If you found this content helpful please take a second and like, share and comment.
Also make sure to follow us for more great content just like this down the road or text “marketing” to 39970 to opt into our weekly marketing tip text messages. Happy marketing!
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Presented by: JB Kellogg
JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire.
JB Kellogg on LinkedIn:
/ jb-kellogg-8567a029
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