Conversion value in Google Analytics 4 (replacement for UA goal values)

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Analytics Mania - Google Analytics & Tag Manager

Күн бұрын

In Universal Analytics, you could measure goal value. In Google Analytics 4 that is possible with event values.
In this tutorial, you will learn how to send values with events and then see them in reports. This is equivalent to the Goal Values of Universal Analytics.
There are several ways to achieve this and I will explain all of them.
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Пікірлер: 20

@JimAlbers Жыл бұрын

The explanation on the event value is gold! Was struggling with getting a value to my conversions for quite some time, but this solved it!

@SamGuydude Жыл бұрын

This was EXACTLY what I needed. Thank you!

@RawHasan Жыл бұрын

Life saving tips on showing the event value, thanks!

@lucascobb3515 2 жыл бұрын

Regex tip very much appreciated towards the end of the video - good stuff!

@hamidullomirzaikromov8468 Жыл бұрын

Hi, Thanks a lot!. It is really helpful!

@yuriykabanets7665 2 жыл бұрын

Thank You!

@illyb7921 2 жыл бұрын

Awesome guide, thank you for taking the time! Is there a reason why I can't see quantity and revenue in my report? I can see everything else.

@VolodymyrKreschenko Жыл бұрын

Hi Julius. How do you think should subscriptions and rebills be tracked as regular purchase events or like custom ones?

@kaypkargo852 2 жыл бұрын

thanks

@mohammadharun481 2 жыл бұрын

Hey. On My website, a subpage displays podcast episodes. I want to track how many clicks each episode generates. Exactly we want to know how often an episode is started (click on the play button) and in the optimal case, how long the episodes are listened to on average. Can you help me with a video or articles, where I will be able to learn about that? I am searching for this for a long time, but I didn't get any solution. ( GA4 , GTM)

@MrEmptyfuel 11 ай бұрын

Thank you for video, what could be the best parameter name to report the cost of a lead and how can retrieve a the data from gads ?

@juijinu8571 Жыл бұрын

Hi, thanks a lot. It would be great if you teach to mark as revenue the value!

@Kompulsator Жыл бұрын

How to configure a purchase event (conversion) in Google Tag Manager to send data such as value (dynamic), currency, quantity? To Google Analytics 4. Online course sale, price varies due to promo codes. The price has to fall back to analytics itself. I have a problem. The real-time event is logged. Unfortunately, there is nothing in the reports. There is no conversion. There are no prices. There is nothing. Can you help me?

@thebabycaca Жыл бұрын

what about replicate page value from UA to GA4 will this be the way to do it?

@AnalyticsMania Жыл бұрын

There is no way to replicate page value in yhe ga4 ingerface the way it was calculates in UA

@user-ud1gj2by5x Жыл бұрын

i got a conversion from purchase event set in google analytics but the source is showing as 306,307,308,312. Why is this. How can i know those 306,307,308 traffic source?

@bringtheseo Жыл бұрын

Christ, I've been waiting for my event value data to come through for hours. Now I know it never would have because I was viewing event revenue. Hope they fix that. (and add the currency symbol)

@mmakijenko 2 жыл бұрын

Who else finds it weird that from the docs for the "purchase" event google suggests sending "value" (as long with the currency code), but then you don't see it as a "revenue"" anywhere in the reports "Revenue", "Item Revenue" are always 0. The only way to see actual value is to modify reports (or build new ones) based on the "event value" field. Is there a way how to force GA4 to display "value" under the "Revenue" sections in reports?

@hamidullomirzaikromov8468 Жыл бұрын

I have found a solution for this occasion. After adding tag configuration as video, go to Tag configuration > More settings > Ecommerce > Send Ecommerce data and click checkbox and select Data Layer. Then your data will be shown in "Revenue" and any other places that related to ecomerce.

@MrEmptyfuel 11 ай бұрын

value of a lead_generation is really abstract in my head im confused,