“Products that people can afford” Just visited their website... Each straw costs about 20 cents compared to 1 cent for a regular plastic straws. For a set of 1 knife, 1 spoon and 1 fork it’s $7 Compared to $0.25 for a regular plastic cutlery. Not very affordable to an average Joe

I didn't understand the last shot ..

Yes, it is unbelievable!

If only the plastic was the problem. The problem is the carbon emission and this can't do anything about it. It is mostly a marketing plan to exploit the plastic guilt.

This is green snakeoil.

if it's not at least as cheap as plastic it will never be successful.

i hope there will be a big success of saving our enviroment🌎❤️🌍❤️🌏❤️

How about not using straws in the first place...humans are so lame sometimes

Plastic is useful for the flexibility in shapes, the variations in composition (hard, soft, heat resist, etc), MOST IMPORTANTLY how cheap it is. Thus, it’s everywhere. Sure, you could make a better for environment plastic, but a company or consumer has to choose to buy it. On a small scale the difference in 1 cent per unit is meaningless. The issue is large scale. If I need 10 million units and yours is only 1 cent per unit more expensive, I now need to choose to spend an extra 100,000 to make it happen. That’s enough money to add a lot of equity in a business. You can amplify a business drastically by reducing costs this simply. Take straws. You provide it as a bonus as a convenience to customers. They use it once and dump it. The straw they used didn’t impact their enjoyment of the item, so it becomes a gamble for marketing. Will people care if I advertise that my straw degrade faster and help the environment? Maybe. But what I DO know, is that the 100,000 could have gone towards something I KNOW everyone would want, like more efficient equipment that reduces costs more to pass on the savings to the customer (thus remaining competitive with other businesses who are trying to take market share). In my opinion, these ALTERNATIVE plastics aren’t the real solution. In my opinion the real solution is an economic way to deconstruct the already popular and abundant “hence cheaper” plastic. The things I’ve read on enzymes that eat plastic material I feel are the right direction, but we’ll need more research on viability and scale.

Plastic, air quality, deforestation, water crisis, melting ice caps, ozone layer, But hey, wind and solar is the way to go... SMH.

yes! this is my debate skript evidence reee

My country has banned plastic straws

Awesome love this stuff, so much better than green new bullshit

The best way to solve the plastic problem is to reinvent a plastic that is NOT plastic but does the exact job at the exact quality.

This guy is as genius as Elon Musk but he is unheard of.. the major reporters should be highlighting this man weekly on nbc and fox.. but no