"Make yourself someone that this world needs". That's some powerful stuff right there!

Dwayne, I just want to thank you for what you do here on the channel. You are that fatherly voice this country needs to hear; that I need to hear. You have helped me become a better man, that's for certain. This world could use a lot more cowboys like you.

Take responsibility Embrace the suck Purpose over pleasure Do what others won't do Be grateful These five things have influenced my life over the past several years, leading to stronger relationships, career development and overall satisfaction. Great video Dewayne.

Sir, you may not have smarts (as you so claim) but you are chock-full of wisdom, and it's so refreshing to hear it coming from a man like you. Thank you for all your videos. I'm always looking forward to the next one.

She raised 7 kids, she was stronger than she knew she was just to accomplish that. Good woman you have there. They do exist. I have one too. Couldn't do what I do without mine.

Dwayne, I gotta tell you a story of when I did NOT cowboy up. We come in from a trail ride and I did not feel good. I reluctantly asked the other wrangler if she would unsaddle. Sure no problem she said, but I still felt guilty. I went to the bunkhouse, puked and laid down. I had the "flu" and a back ache. Anyway, long story short, about 4-5 days later went to the doctor and it was a ruptured appendix. I didn't feel quite so guilty after that.........lol

Throughout my twenty-four years as an active duty United States Marine, including my time in Vietnam and Desert Storm, I found that physical toughness is far more common than mental toughness. Everyone has their limits when it comes to physical endurance. Your “sore butt” cowboy apparent;y has a low endurance level because his mental toughness is weak. Your wife, on the other hand, has the mental toughness of a mother of seven, far greater than most men in this country, and her physical endurance and attitude matches it. There’s a story about a young Marine in a fighting hole (Marine terminology for Fox Hole) in Iraq. He and his unit had been after the enemy in 130+ degrees heat and unbearable humidity in full combat gear with little rest and with the very minimum amount of water and food because the slow supply chain unable to keep up with the attacking Marines. When a senior officer accompanied by an embedded news reporter asked the Marine if he needed anything, his response was, “I could use more ammo, sir.” That’s what embracing the suck is, that’s what cowboying the f*** up is. Accomplishing the mission. Mental toughness. Rare these days. Thanks, Dwayne.

I hear ya brother, I was hauling a load of bull's to the stock yards and when I went to unload them one of them was being bad tempered so I tried to get him to lead out when he turned and caught me and fractured my spine and cracked 4 ribs, but I was 2000 miles from Texas so I had to man up and get it done. And while I was doing all this the rear differential went out of my personal vehicle and I got a replacement but I couldn't do the work so my late wife cowgirled up and she replaced the differential as I sat there and told her what to do. God bless a good woman with true grit.

"Embrace the suck" was something I heard over and over in the Army. The one I preferred, however, was "Fuck it. Drive on." AKA FIDO. Same meaning, but more suited to those times where the suck is especially nasty--hostile incoming fire, torrential downpour, twisted ankle, extra heavy kit, etc. Life sucks sometimes, and there's no getting around that. The capability to rise above the discomfort is one which not everyone has, but which everyone can foster in their own way, regardless of mental or physical capability. One person's pain is another's discomfort, but the only way to learn your limit is to push past it.

I'm currently going through a divorce and geographic separation from my kids right now. And yes, I needed to hear this tonight, because I have indeed been wallowing in self-pity over this situation today. As you say, time for me to cowboy up and get on with what needs doing.

I needed this today - I’m 31 and my entire body (neck, back, elbows, hands, etc.) is riddled with arthritis already. My jobs really physical and some days absolutely suck. I’m gonna remember to cowboy up on those days. Thanks.

Such good advice. I’m 70 years old and most younger ones can’t keep up. I’ve led a pretty tough life and learned to cowboy up by some good people Only way to get through life

I am 63 and was a logistics supervisor for a German car manufacturer and retired after 19 years. Man I wish I new the term Cowboy up when I was there. Great paying jobs but sometimes could be very physically demanding. Most kids just out of school could not handle it while a person twice their age worked rings around them. Like your channel you have a uncommon value which is comment sense.

Great advice, sir. It took me until my early 20s to realize that I'm soft, weak-willed, and lack discipline. I'm 24 now and still on my journey to becoming the man I want to be but your wisdom/advice helps me tremendously to do that. I'm glad to have stumbled on your videos and I hope you and your family are doing well.

I was in boot camp and had several large blisters on my feet, I went to my Company Commander and asked if I could go to medical. He looked at me and said "Son if you want sympathy it is between shit and syphilis in the dictionary" . My first taste of Cowboy Up!

There is a fine line between cowboy up and being stupid. Nobody that knows me would call me weak, but I do know my limits and where that stupid line falls. You can be aggressive and safe at the same time. I've seen way too many people trying to cowboy up and diving right across that stupid line face first.

Hi there this is Scott I was raised in Texas and I live up in the mountains and Quebec I normally watch your videos first thing in the morning they're positive video and they're entertaining it's about 5:00 something in the morning and you have me laughing my butt off about Cowboy Up come on people get it together

Well sir, 27yrs ago I was riding in a 3 day bull riding event & the last bull on the last day sent me to the hospital with 7 broken bones, 4 separated ribs, 1 collapsed lung & a brand new hoof-print in my chest. Went skiing 3 months later. 6 months after that I get broadsided on my way to a job sight & this time 3 months later I woke up paralyzed from the neck down. My therapist told me after about 18months in recovery you will probly have regained all the control you will ever get back. And I calmly replied, "your not the last say." And almost three decades later I can confidently say that I think I will be able to run this year. I think to many people are too willing to let a 'professional' talk them into giving up on their self. So I just wanted to give you my example of the same idea you presented here. Toughness is first a mental capacity.

I’m a third generation roofer , I’m 33 been roofing for 12 years . Fell off and landed on a fence , after a few minutes of bitching , I was on my back I just self evaluated and shut up . Found the green leaves swaying in the trees and made that my only concern. Beautiful I thought . I cowboyed up . Was fine mentally after a shattered t12 and t11 Broken sacrum 12th rib Ripped my asshole But those trees were beautiful and I just breathed . Helicopter ride on fetynal was epic too 😂

My man I swear I wake up everyday and a video pops up from you and just makes me want to work harder like this one. Thanks for spreading the message and I’m gonna cowboy up in my own way!

I lost my husband to cancer. You give sound life advice in a way that he would have. I have sent my sons your videos and told them that this is what your Dad would have said on this matter. They are 21 and 28. He has been gone 7 years. They’ve had to cowboy up. I thank you for taking time to make these videos. You are making an impact probably more than you know. My youngest has taken a liking to trying cigars. Maybe not such a good impact. Lol. God bless you and your wife.

To respond to your ”I’m not smart…”… Wisdom is worth a whole lot more then smart. 😉👍

“Embrace the suck” is what we live by in the army. Spending 33 in the New Mexican desert and 30 in California with no shower and bad food and even less sleep was not fun. “Cowboy up” was always in the back of my mind through I hated hearing it as a kid.

“Embrace the suck” yep that’s what Soldiers do I did it for 21 years. But really learned it on my sister and her husband’s ranch in South Dakota 300 head of cattle can teach you a lot for 4 summers my mom would send me to Hecla South Dakota from 5:00am till supper we work cattle, Buck hay, mended fences just to name a few. Working on that ranch made me a good Career soldier. I’m not bragging but that hard ranch work toughened me up for life as a soldier. I truly love your cowboy wisdom and your channel Gob bless you and keep you and yours safe.

Cowboy up....man, this country is in dire need of more 'cowboy up'. So true what you said about that girl finding a strength inside she didn't know she had - there's a time to give someone a hand, and then there's a time to let them stand up on their own. Don't rob someone of that lesson. Solid advice.

This the best straight talk video I have ever watched. This world is full of weaklings. We now idolize victimhood and now everyone is a victim. My grandfather would roll in his grave if he knew the horseshit that is going on every day. Thank you for your honesty and no horseshit approach to your videos. Much appreciated.

When I was ten the horse I was riding got upset with the trail order of the horses and started throwing a crazy fit.. needless to say I got bucked off and landed in a tractor rut. It knocked the breath out of me and I began to feel fear and at that moment my dad rode up to me and said get back on and I said I didn't want to ride. My dad said cowboy up and get on my horse. He told me that if I didn't want to ride then get back on and take it back to the barn which was miles away or get back on and handle it. In my dad's eyes I saw something that scared me more than any horse ever hoped to.. so I climbed on and made my horse behave because getting bucked doesn't compare to having a mud hole stomped in your ass and it being walked dry!! I am 33 now and I could never convey to you how grateful I am for having a hero for a dad who showed me the meaning and purpose of " COWBOY UP ". Thank you for the video

66 year old Blacksmith here. Spent yesterday felling a 70 ft. Douglas Fir tree, cutting it up and loading onto my trailer and hauling it 60 miles to my buddy's mill to cut it into lumber for our cabin build. Oh yeah, I have to haul it 750 miles before I even start building with it. A little sore today. Ibuprofin and ice is better than aspirin. No blisters even though I forgot my gloves. Callouses for the win.

This video I happened upon as a total accident, though I’m no where near what a cowboy represents. Hell, I don’t even have horses, and have only rode a horse a handful of times. I respect men like you a lot, you’re simple and smart in your own way. Honest and true, back bone of this country. I needed to hear this, to “cowboy up” in my own profession and in day to day life. So thank you Dewayne, God bless you and your family ❤️ you have a new subscriber 😌

Not a wrangler here, but your advice has really helped me get my life back on track. Thank you

Great video, thanks Dewayne. Even though I don't work at a physical job, "cowboy up" is a mindset I always try to take into the office with me. Suck it up, get it done, and get it behind you. Life is a lot easier when you just do what needs doing.

My wife broke her Tibia just after I got my horse. At the same time we were in looking for one for her. Had surgery they put a rod from her knee to her ankle. We found a horse she was interested in and I road him to check him out. We purchased him took him got him home. Two weeks she was riding him with one foot in the strip one food in a boot cast. She insisted on saddling her own horse throughout the hole thing. All at the age of 58 years old. She just broke it again two weeks ago and is back riding. Last ride was 10 miles. I would say Cowboy up. But she is all Cowgirl. Much stronger then I ever new. 25 years together this year

Sorry we missed you in Bandera. I was thinking I’d book a ride with you in a few weeks. Next time. And you’re so right. Nobody cares if your butt hurts. I wish more folks understood that. God bless.

A nurse here! Cowboy up is something I do on the daily. Tough patients? Sure, cowboy up. Busy day, lots of emergencies? Sure, cowboy up.

Thank you for sharing this! What a wonderful message from a great soul! 🙏

I don't watch many of your videos, until lately. I agree that mental toughness is a quality that is lacking in this world and especially this country. Thank you for the message... it is one that many people need to hear. Happy New Year to you and yours!

This was really encouraging. Thank you sir. It's been years since I've cared for or been on a horse, but your words of wisdom can apply to so many things. This young man has learned much from you.

Love the simple, genuine message with a positive approach. Thanks Dwayne

I just found your videos and really enjoy them. I found a lot of the lessons you discuss on my own in the past. I will do whatever I need to do, no one owes me anything, I for whatever reason have some kind of drive to take care of my family and myself and I will do whatever job needs to be done, wake up early, sit out while everyone else is having fun or whatever else so that I make sure I get the job done. I'll learn how to do whatever I need. I try to have a good attitude, be kind to people. When I was starting out I realized t hat just showing up on time, and being willing to try, is enough to get you ahead in life. Most people can't even show up on time with a good attitude and give something a try. Anyway, you are much better at doling out your wisdom and you have a nice voice.

Found you by accident this morning and I've watched 4 of your vids. Excellent info. Thank you for being you, and continuing to be you. I'm in NC and will follow your new endeavors in Tenn. I've only ridden a horse twice, but look forward to your knowledge.

Thank you for this. Exactly what a lot of people needed to hear. I need to be reminded myself

I found this channel few days ago. This man has so much life widom to give! & I am learning a lot about horses too!

Just found your channel, and am sure glad I did. I knew right away me and you was gonna be friends! Love your channel, keep it up. The world needs this more than ever

Thank you so much for sharing Dwayne. I came across your page some time ago and find myself listening to you every morning to help set the tone for my day. ❤

Just came across your page a couple days ago and your videos keep popping up and everyone I've watched has been nothing but truth and informative your the type of guy young guys should look up to

Hi Dewayne, I just came across your channel and it sure has brought back memories. I used to guide back in 1980's in the Redwoods in northern California as well as the Cascades in central Oregon. I grew up on working cattle ranch in eastern Oregon and been riding and training horses all my life. Grew up on morgan/thoroughbred cross horses. We used them for ranch work, riding and working cattle in the BLM and USFS land. When I moved away from home in the 1980's I was personally horseless. Then in the 1990's I started riding and breeding a different type of Arabian horse. Mine are queit and tough as nails. Niw in mt sixties, I ride them in cowboy mounted shooting. Watching your videos makes me want to get back to my roots. Moving cattle and riding in the high country. Hoping maybe this coming year to get back to Oregon and do some of that. Thank you for shedding light on the cowboy way of life. Thank for explaining there is no time clock to punch. You are a breath of fresh air. I also love the set up of your videos unders the english willow trees. Great shade trees.

I'm sorry to know that y'all are leaving the great Lone Star State, but I wish for you and yours a safe journey and good fortune in the upcoming endeavors. Y'all always be welcomed back.

Sir, I've just started watching your videos, one just poped up a couple days back, it took off from there, and I thank you for your wisdom.

I remember in the80s in reno i was walking down the street when a guy yelled at me hey i owe you $20 and this was a guy from the street .i hardly ever saw him .bur he surprised me ..he had integrity God bless him where ever he is today

Dewayne, Thanks for the video. I’ve told our 6 kids their whole lives “You don’t know how strong you can be, until being strong is your only option “. Those words never rang true or until I lost my wife of 30 years suddenly. Cowboy up stay safe out there. And tell your wife I’m proud of her and you should be too.

I really enjoy the inspiration. My father taught me these things but sometimes i just need to hear it again and i just wanted you to know i appreciate it

Thanks for sharing your kind honest words. I just subscribed cause it's like listening to my grandpa cause he never steered me wrong with his honesty.

I find these videos so very calming.

Glad I found this channel, words of wisdom here!

I’m very glad I found this channel. Thank you I love what you have to say. It is the way I have always believed. God bless and safe travels

Thanks for the sound and practical advice.

Mr. Dwayne: I'm a first time viewer and have been totally delighted in watching your videos. They have certainly taken me down memory lane. I volunteered as a very young teenager at a stable on board a military base for horse rentals. You sooo remind me of Mr. Earl, our stable master and a true cowboy. I learned so much from him which most I had forgotten until I started watching you. Needless to say, those were the best summers I ever had.

WOW!! You have a lot of wisdom! Sounds just like my dad!

Dwayne sir you do have a gift. Your voice and message brings peace and calm to people that have anxiety.

What a breath of fresh air we have here with Dwayne. Keep up the good work here. Your words of wisdom are greatly appreciated.

Thank you So much for this. We so need to hear this now. I, like your wife do enjoy a cigar with my husband as well. Times are gonna get tougher and we all need to “Cowboy Up”. Well said.

Thanks Dewayne for the great message! I needed this today

Really needed this type of advice! Thanks!

I can hear the awe in your voice when you talk about your wife. Very moving story. Thank you for sharing.,

I appreciate your wisdom and message. Keep up the good work.

You sir a one of the wisest men I have ever listened to. The “Cowboy up” mentality was instilled in me at a very young age by my Dad and Grand Dad. Much to the dismay of my X wives (2), I’ve tried to pass that on to all my kids. God bless, and drive on!

Best wishes and good luck in TN.

My wife (an Olympic level rider) says she knows when she had broken her back because she pees herself and it runs down into her boots. She gets back on and continues the ride. You have to get home somehow.

WOW! 😯 Your wife is AMAZING ! 🏆 God bless Mama AND you for your respect and praise you give her ! 😌

Great video! I am told one of the things the Navy Seals teach their guys in training is when you are completely exhausted and totally wore out you are really only at 40% exhaustion, that you actually have another 60% you can push yourself if you really have to (want to) and that is everybody. They also teach attention to detail, every single tiny detail. It is the details that make or break the deal, the mission, the job, whatever you want to call it. Again, great video lots of wisdom for all of us.

Wise words Sir, Your videos are always great. Been a Climber for 35 years, my friends and I would always say, my best vacation is your worst nightmare. Lots of folks would get more out of life if they would just Cowboy Up. Thanks Dwayne, safe travels to you and your wife.

Happy New Year from Canadian Cowboys Wayne stay blessed brother

I love a good story. Keep up the great videos! Ma! hope your feeling better

Dwayne, I have to say thank you for making this channel. I have been in some pretty bad ways lately with nowhere to turn. Until, I found your channel and podcast. I have been listening and sticking to every word you have said. I have lost my way in so many aspects in my life. You have been a guidance to me and you don’t even know how much I appreciate it! Thank you!

Dewayne, I sit here listening to you and think dang. Then I remember, these words are exactly what I did when I was a hunting man. I haven't spent hours in the saddle (though I wish I had the life that I could have) But I remember many times in the wet cold morning and instead of thinking about how uncomfortable it was I was enjoying nature. So thank you for the reminder of some good memories!

This was a wake up call, an attitude adjustment for me. I’m young, and I live with chronic pain that’s pretty debilitating. I’m at that point in life where I’m looking for a job, for a career, a purpose, and I find myself shying away from everything because of the risk for pain. But you’re right, and I agree; I’ve gotta cowboy up. Else I’ll be spending the rest of my days miserable and reliant on people who don’t deserve that. There’s a mental strength required, and I might not know how exactly to build that up, but I think I’m making a good start my placing myself in the company of godly, moral role models.

Love the message. I'm 56 and beat up but still do all the things my friends, Dr. And everyone else says is crazy for my age. Yes, I get injured and have aches and pains but look around and don't want to be the alternative

I hope you grow even more as a channel on KZfaq . I wish you all the best Dwayne , world needs more people like you .

Amen, sir. Heart surgery Monday...I needed this. Thanks. 🤠

Man Dwayne i wish i had more people like you in my life just someone to look up to

You sir are an inspiration to myself and I'm sure many others. There aren't enough people like you in the world.

I feel like I found gold coming across this channel. When you said "embrace the suck" I lit up like a little kid because that was the most valuable thing I learned as a kid and learned some more in the army.

Your channel presentations are like a conversation with a wise ole friend. Thank you sir.

I'm new to the channel but this applies today even more than it did when you released it. Thanks for the insight and all the videos you do. I look forward to spending more time with you even though it's virtual. Stay safe and cowboy up.

Just found your Chanel and have yo say I do know how momma felt . I was always the one helping the kids saddle get ready ride or momma was feeding while others rode . Now it’s this mommas time and I realize I can tell someone else what to do but it’s not so easy for me to do myself and a field of unbroke horses with kids all grown and gone

Damned good advice, sir. Thank you for the wisdom!

Well said!!!! Thankful to see real men like this in this day in age! Appreciate your story telling style! God bless 🇺🇸

I enjoy listening to you and your çalm straight wisdom

Great video Dwayne, keep up the good work sir. Good luck with moving, safe travels.

Oh my. I love your stories. Greetings from germany.

Great Content. Love the mentor style/advisor/wisdom/common sense. Keep it coming

As a retired self employed dirt farmer of 50 years this video resonated with me Dewayne. I had no employees during those years except the crew needed for weeding or the daily asparagus cutting, etc! But when the combine broke down on a 110° afternoon or the water needed changing in the sweet corn, I needed to “Cowboy up” because my livelihood and my self respect was at stake. Whining about these difficult situations wouldn’t achieve anything but me hearing myself gripe. Perseverance is a lost word in conversation and rarely seen in society today. Model it! Thanks again Dewayne for another great video.

I love your channel .I'm new to it but I'm really enjoying it. thanks for the content.

I'm sorry to hear about your wife,shes a tough lady. I was wondering if you've done a video on cowboy boots. If you have please let me know, if not would you? I buy the best I can afford. Your hat video was a great help, thank you.

Back in the old days of my Marine service we called aspirin "Recon candy" it was almost a ritual of taking it.

Just recently found you channel and have benefited from you talks and cigar information. This video reminds me of the John Wayne quote “ courage is being scared to death but saddling up anyway”. Thanks for creating good content.

You turned it around for me today. Thank you.

I agree thank you! God bless you

Dwayne, its people like you who have inspired me to take aback my life in a new perspective, that father figure voice I've always sorely lacked. I'm young, and I have much to learn about life, but if there is one hard lesson I can always appreciate in times like these, its to goddamn cowboy up when life is trying to put you down. Keep up the outstanding work, cant wait for the next video!

Thank you for the wise wisdom!