Creating a brand mascot with AI

Рет қаралды 7,127

Күн бұрын

🎨 In today's video, we're diving into the awesome world of AI to create a brand mascot that's uniquely yours! From the spark of an idea to a fully realized character, I'll guide you through each exciting step. 🚀
We'll kick things off with a cool 'static' image of your soon-to-be-famous mascot. But that's just the beginning! Next, we'll jump into the magical world of video tools like Runway, where you'll see your mascot not just take shape but literally come to life! 🤖✨
And hold on, because there's more! We've got a super fun case study with the amazing Haris Spahic. He's the genius behind 'Calvin Cooks,' a mascot that's taking his brand to new heights. 🌈🍳
So, grab your favorite snack, get comfy, and let's create something extraordinary together! 🌟 #ai #midjourney #dalle3 #brandmascot #branding
Chapters:
00:00 - The power of brand mascots
02:16 - Step 1:Ideation
03:42 - Fundamentals of a good mascot
05:57 - Define your mascot
10:18 - AI Tools breakdown
12:35 - Making a mascot with Dall-E (in ChatGPT)
14:10 - Case study by Harris Spahic (Calvin Cooks)
20:30 - Bringing your brand mascot to life
21:41 - Using video AI & 3D
Tools & links:
- Midjourney (in discord for now)
- Dall-e in either ChatGPT+ or with Bing image creator
- AI video: runwayml.com/
- Bing image creator: www.bing.com/images/create?FO...
- Calvin Cooks on LinkedIn: / haris-spahic
- 3D tool: huggingface.co/spaces/jiawei0...

Пікірлер: 32

@dale7561 2 ай бұрын

Amazing quality. I think the fact this video only has 3k views shows how many people overlook mascots. I'm completely sold. Thanks so much for this

@Letstalkbranding 2 ай бұрын

Thanks a lot mate 🙏. It's a huge opportunity

@wearestudeo 7 ай бұрын

I thought it was a pigeon because... carrying pigeons - carrying a message across to different parts of the world... Haha, I'm always reading too much into things! 😆 Great breakdown, Stef and excellent case study from Haris!

@Letstalkbranding 7 ай бұрын

Haha, thats why you're a strategist friend 🥰

@thomaseslier5332 12 күн бұрын

Thank you very much, amazing video !

@Letstalkbranding 12 күн бұрын

Thank you sir!

@adanna_mani 7 ай бұрын

I love the details and the use of useable tools I am familiar with. I will definitely create my mascot for my blogs.

@Letstalkbranding 7 ай бұрын

Amazing! Feel free to share them.

@haris.spahic.1728 7 ай бұрын

Awesome video. Thank you for having me! Mascots FTW 👨‍🍳

@Letstalkbranding 7 ай бұрын

Thanks for sharing your story!

@jamesfearon1998 5 ай бұрын

Great video - definitely subscribing!

@Letstalkbranding 5 ай бұрын

Thanks so much James! A lot more to come on this in 2024.

@oukastoukast 7 ай бұрын

so odd this idea popped in my head today. good timing!

@Letstalkbranding 7 ай бұрын

Great! Let me know how it turns out!

@arno7163 2 ай бұрын

1) Should be ownable - it has to have characteristics that stand out so its illegal for others to use 2) Human traits 3) Exaggeration 4) Legs 5) Brands personality 6) Distinct from competitors Define your mascot: 1) type of character (human, animal, object) 2) Personality of mascot 3) distinctive elements (owl with red shoes) 4) How will it live - how it moves, does it dance

@adewalesemiloore 2 ай бұрын

Loved the video, very helpful

@Letstalkbranding 2 ай бұрын

Thanks!

@bochcreative 6 ай бұрын

This was an amazing video!!!

@Letstalkbranding 6 ай бұрын

I'm so happy you liked it! Feel free to share your creations via email or on socials!

@bochcreative 6 ай бұрын

@@Letstalkbranding definitely will do.

@JUSTCreative 7 ай бұрын

Thanks for sharing, I was not aware of the Tune prompt in midjourney, that's super cool to see so many variations VS Dall-E which is just one. And the GenID reference was handy. Thanks!

@Letstalkbranding 7 ай бұрын

Thanks for watching Jacob!

@MrEriklagace 2 ай бұрын

Great video! How do you get ChatGPT to continue to create the same character? I asked it for the Gen ID but it keeps changing the image (by a lot), so I can't get the same character from different angles.

@Letstalkbranding 2 ай бұрын

Sometimes you have to use a combination of the Gen ID + mention the specifics of your character in the same prompt, most of the time it doesn't work, but if you can get it to 3-5 images that are 'close', you can pull them over to scenario.ai for more fine-tuning.

@MrEriklagace 2 ай бұрын

@@Letstalkbranding awesome, thank you so much!