Online advertising is a scam.
48:11
Creating a brand mascot with AI
26:33
How brands grow up with James Hurman
38:53
Пікірлер
@christiancastro8534
@christiancastro8534 22 күн бұрын
it is just unbelievable how great your content is. keep the good work. I'm sure you channel will grow because the amount of good quality information on each one of your videos is amazing. Cheers
@Letstalkbranding
@Letstalkbranding 21 күн бұрын
This means a lot. Thank you!
@olegstrateg_
@olegstrateg_ Ай бұрын
Jenni is the LEGEND
@thomaseslier5332
@thomaseslier5332 Ай бұрын
Thank you very much, amazing video !
@Letstalkbranding
@Letstalkbranding Ай бұрын
Thank you sir!
@ScottAdamLancaster
@ScottAdamLancaster 2 ай бұрын
Love the channel. Want to do a podcast together? Let me know and I can link you with our Founder, Scott.
@Agui007
@Agui007 2 ай бұрын
I think online ads are a bribe to the public. Pay us to get rid of ads so we can make money in another unethical way. 🤦🏻‍♂️
@richardhausig9493
@richardhausig9493 2 ай бұрын
Mr...Galowitz. You mean Dr Galowitz? Yes I am. 😂
@rafaelaandrade3179
@rafaelaandrade3179 2 ай бұрын
Thanks for this incredible masterclass! 🚀
@Letstalkbranding
@Letstalkbranding 2 ай бұрын
Thanks for listening!
@arno7163
@arno7163 2 ай бұрын
1) Should be ownable - it has to have characteristics that stand out so its illegal for others to use 2) Human traits 3) Exaggeration 4) Legs 5) Brands personality 6) Distinct from competitors Define your mascot: 1) type of character (human, animal, object) 2) Personality of mascot 3) distinctive elements (owl with red shoes) 4) How will it live - how it moves, does it dance
@BrasilCryptoNews
@BrasilCryptoNews 3 ай бұрын
Suggestion: putting sections on the video helps those who want specific content of the video.
@BrasilCryptoNews
@BrasilCryptoNews 3 ай бұрын
Very good content, btw! Thanks for your work!!!
@Letstalkbranding
@Letstalkbranding 2 ай бұрын
@@BrasilCryptoNews Thanks! I'll keep it in mind for next video's!
@adewalesemiloore
@adewalesemiloore 3 ай бұрын
Loved the video, very helpful
@Letstalkbranding
@Letstalkbranding 3 ай бұрын
Thanks!
@Healingyourself_mentalhealth
@Healingyourself_mentalhealth 3 ай бұрын
Thank you so much! This was helped
@dennismolina1127
@dennismolina1127 3 ай бұрын
A brand is all about perception because branding is all about perception management.
@dale7561
@dale7561 3 ай бұрын
Amazing quality. I think the fact this video only has 3k views shows how many people overlook mascots. I'm completely sold. Thanks so much for this
@Letstalkbranding
@Letstalkbranding 3 ай бұрын
Thanks a lot mate 🙏. It's a huge opportunity
@MrEriklagace
@MrEriklagace 3 ай бұрын
Great video! How do you get ChatGPT to continue to create the same character? I asked it for the Gen ID but it keeps changing the image (by a lot), so I can't get the same character from different angles.
@Letstalkbranding
@Letstalkbranding 3 ай бұрын
Sometimes you have to use a combination of the Gen ID + mention the specifics of your character in the same prompt, most of the time it doesn't work, but if you can get it to 3-5 images that are 'close', you can pull them over to scenario.ai for more fine-tuning.
@MrEriklagace
@MrEriklagace 3 ай бұрын
@@Letstalkbranding awesome, thank you so much!
@MrEriklagace
@MrEriklagace 3 ай бұрын
Amazing video! Thanks for sharing! Do you know of a way to make small clips with the mascot to make it seem like it is talking? Or something along those lines? I want to add a mascot to my video and have it "talk" with me throughout the video.
@Letstalkbranding
@Letstalkbranding 3 ай бұрын
depends on how the mouth looks like, if it's close to a human you could try HeyGen, if it's more complex, try Pika (it has a lipsync feature) or manually with Puppet warping in after effects.
@MrEriklagace
@MrEriklagace 3 ай бұрын
@@Letstalkbranding Awesome I will try those! Thank you so much!
@kiankianpisheh7629
@kiankianpisheh7629 4 ай бұрын
Could you please share some of your designs?
@ghenereheerah4566
@ghenereheerah4566 4 ай бұрын
Where can I see this full interview?
@Letstalkbranding
@Letstalkbranding 4 ай бұрын
kzfaq.info/get/bejne/n7Bkarmml6muaXk.htmlsi=h6D-Fn4l-qX0hWeR
@alnilam537
@alnilam537 4 ай бұрын
Thank you so much so helpfull
@Letstalkbranding
@Letstalkbranding 4 ай бұрын
You're welcome!
@Patrick-fq9or
@Patrick-fq9or 4 ай бұрын
😇 P R O M O S M
@jamesfearon1998
@jamesfearon1998 6 ай бұрын
Great video - definitely subscribing!
@Letstalkbranding
@Letstalkbranding 6 ай бұрын
Thanks so much James! A lot more to come on this in 2024.
@bochcreative
@bochcreative 7 ай бұрын
This was an amazing video!!!
@Letstalkbranding
@Letstalkbranding 7 ай бұрын
I'm so happy you liked it! Feel free to share your creations via email or on socials!
@bochcreative
@bochcreative 7 ай бұрын
@@Letstalkbranding definitely will do.
@simbamukandatsama6333
@simbamukandatsama6333 7 ай бұрын
👌
@jawwad1189
@jawwad1189 7 ай бұрын
Okay i will use it later
@adanna_mani
@adanna_mani 7 ай бұрын
I love the details and the use of useable tools I am familiar with. I will definitely create my mascot for my blogs.
@Letstalkbranding
@Letstalkbranding 7 ай бұрын
Amazing! Feel free to share them.
@JUSTCreative
@JUSTCreative 7 ай бұрын
Thanks for sharing, I was not aware of the Tune prompt in midjourney, that's super cool to see so many variations VS Dall-E which is just one. And the GenID reference was handy. Thanks!
@Letstalkbranding
@Letstalkbranding 7 ай бұрын
Thanks for watching Jacob!
@oukastoukast
@oukastoukast 7 ай бұрын
my chat GPT says it can't do images...
@Letstalkbranding
@Letstalkbranding 7 ай бұрын
Yes, it's only for gpt plus users for now. But you can use bing image creator, its also dall-e underneath
@oukastoukast
@oukastoukast 7 ай бұрын
so odd this idea popped in my head today. good timing!
@Letstalkbranding
@Letstalkbranding 7 ай бұрын
Great! Let me know how it turns out!
@wearestudeo
@wearestudeo 7 ай бұрын
I thought it was a pigeon because... carrying pigeons - carrying a message across to different parts of the world... Haha, I'm always reading too much into things! 😆 Great breakdown, Stef and excellent case study from Haris!
@Letstalkbranding
@Letstalkbranding 7 ай бұрын
Haha, thats why you're a strategist friend 🥰
@haris.spahic.1728
@haris.spahic.1728 7 ай бұрын
Awesome video. Thank you for having me! Mascots FTW 👨‍🍳
@Letstalkbranding
@Letstalkbranding 7 ай бұрын
Thanks for sharing your story!
@ven.austinelayno
@ven.austinelayno 8 ай бұрын
Hello Stef and Jacob, In some sense, I get confused with Brand Strategy even after thousands of research. Is there a way I can reach out to you personally to ask a couple of question?
@Letstalkbranding
@Letstalkbranding 8 ай бұрын
Feel free to shoot an email too [email protected]
@ThisDesignLife
@ThisDesignLife 8 ай бұрын
Very interesting guy
@Letstalkbranding
@Letstalkbranding 8 ай бұрын
He's great! Make sure to check out his stuff on KZfaq too!
@bhayuravelliarsyad8392
@bhayuravelliarsyad8392 10 ай бұрын
a new perspective on brand health! most of the agency folks must watch this one before refining their approach and share to the clients
@Letstalkbranding
@Letstalkbranding 10 ай бұрын
agreed, even though it's a very traditional method, the way it's framed and can be used for modern brands is super relevant.
@zhuch1
@zhuch1 10 ай бұрын
that is a great format! enjoyed watching it, very funny and entertaing but also helps to think about actual marketing problems
@Letstalkbranding
@Letstalkbranding 10 ай бұрын
Thanks! I should ask Austin for another season 🙏
@zhuch1
@zhuch1 10 ай бұрын
Great podcast! lots of useful information
@Letstalkbranding
@Letstalkbranding 10 ай бұрын
Thanks! Jenni is wonderful
@jimharrington9464
@jimharrington9464 11 ай бұрын
🔥 *promosm*
@guyabraham9089
@guyabraham9089 11 ай бұрын
Really insightful all round. So much bullshit out there and great to have simplicity in brand speak
@Letstalkbranding
@Letstalkbranding 11 ай бұрын
Thanks! Agreed 🙏
@redegopad
@redegopad 11 ай бұрын
👏🏼👏🏼👏🏼
@nodeberiassss
@nodeberiassss Жыл бұрын
Great questions!!!!’
@Letstalkbranding
@Letstalkbranding 11 ай бұрын
Thanks!
@thebrandfather.
@thebrandfather. Жыл бұрын
I love the contrarion argument. But it's important to have as much pushbacks as possible to find the balance.
@Letstalkbranding
@Letstalkbranding 11 ай бұрын
Agreed! Sometimes we need some 'contrarian' point to see the middle
@OF-FAW
@OF-FAW Жыл бұрын
I love the term growth thinking... LOL
@OF-FAW
@OF-FAW Жыл бұрын
I've have been waiting for this 3rd video...
@faworganismedeformation2835
@faworganismedeformation2835 Жыл бұрын
Thx Austin for your research. I'm learning and enjoying your videos at the same time.
@faworganismedeformation2835
@faworganismedeformation2835 Жыл бұрын
Wow, didn't know Airbnb stole from verb..
@faworganismedeformation2835
@faworganismedeformation2835 Жыл бұрын
I so glad you guys are going over this topic. I always though there was something fishy about "Design Thinking"...
@Letstalkbranding
@Letstalkbranding 11 ай бұрын
Thanks! It's such as an overused concept that is not understood well enough
@thebrandfather.
@thebrandfather. Жыл бұрын
I'm enjoying this more than i thought i would. 🤣
@Letstalkbranding
@Letstalkbranding Жыл бұрын
Hah, tx mate! :-)
@stevebalistreri6934
@stevebalistreri6934 Жыл бұрын
Love the no bullshit reaction to the staples logo reveal haha.
@Letstalkbranding
@Letstalkbranding Жыл бұрын
Haha, it's an epic reveal with not so epic contents
@alexgabriel1069
@alexgabriel1069 Жыл бұрын
😉 քʀօʍօֆʍ
@pillow4casestudies
@pillow4casestudies 2 жыл бұрын
Nice talk
@ashlysinfoandmusic8209
@ashlysinfoandmusic8209 2 жыл бұрын
Take Note Migraine Suffers - Oreo cookies are a migraine Trigger!!
@yannkall298
@yannkall298 2 жыл бұрын
you have website or Instagram ?
@Letstalkbranding
@Letstalkbranding 11 ай бұрын
Yes! Letstalkbranding.com - and @letstalkbranding