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Plastic waste is one of the world’s biggest polluters. But simply producing less waste won’t do the final trick. Instead, we need to invent materials that reintegrate fully into the environment - and even have the potential to nourish it. Dr. Anne Lamp is co-founder and CEO of the circular bioeconomy start-up traceless materials. She has developed the technology for the production of the novel, natural-based plastic alternative traceless materials. Anne holds a PhD in process engineering from Hamburg University of Technology and has extensive experience in commercial product development and process scaling. She is also a recognized industry expert in life-cycle assessment and Cradle to Cradle. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx