Do you think we charge too much?

The issue with pricing nowadays is that it's not just a matter of going with the cheapest just to save money but it's a matter of affordability. If someone simply cannot afford it and it's a necessity then can you blame them to go with a cheaper quote?

£30k is a 'I don't want the job' price. If the customer had not bothered to get another quote they'd of paid way over the odds. Now they've got a new install for £10k and a grands worth of 'artisan' flex to put it right.

The difficulty for customers is differentiating the "expensive because we're high quality careful team" and the "we're trying to rip you off" fly by night ones. Some review sites help - and I tend to gravitate to local companies that have clearly been in business a good while - maintaining a happy local customer base speaks volumes. But it's not easy. Social media helps - but not all customers are that tuned in to KZfaq or social media generally.

30k? Your not building the bloody house just running some new wires!

Anyone think neat wiring is worth an extra 20k has lost their mind 😂 refusing to work on their house unless they get a rewire and then over quoting that much is super scummy

Considering the average price of a rewire is between 5-8k for a 4 bedroom house, yes 30k is silly.

How have they done a re-wire and left a 1950 lamp holder (£5) in place that clearly would be a FI on an EICR ???

30k for a re-wire is ridiculous - good job there are other reputable sparks out there who give a fantastic service and do not rip off their customers.

There will always be the mugs and people who get ripped off by such high prices. A good honest safe job can always be done cheaper than these prices.

What kind of rewire had left that lamp holder in , makes you wonder what else they have left in behind the scenes

Always carried a spare pendant and two core. I would have trimmed the two core and probably not have charged, good PR. Sometimes being a perfectionist can have its downsides. I prefer a board with longer wires for future changes or adaptions, not a fan of boards with little pretty perfectly aligned wires. Why do professionals always have to find fault with other trades, its best to keep quite and say nothing, let your work speak for itself. I enjoy watching your videos, enjoy even more a good rant.

90 mins to change a cable & the cable is so commonly used you should have loads in stock

My father handled civil engineering contracts from domestic blocked drains up to multi million, construction. If he didn't want to commit the company to a particular job, then he would work out the quote and add on anything up to 400%. His reasoning was, that even if he did win the contract, there was enough in it to cover all eventualities. They were never short of business.

That red clip in the ceiling rose fitting has another function too, it stops tension to the terminal fittings as it holds a bit of excess wire in the rose, so the bayonet does not pull / hold on the terminals / rose fittings too much.

30k I’m surprised you’ve not been reported to the council for exploitation 😂 absolutely ridiculous price

Come on Jordan. You know how snobbish it makes you sound when you criticise someone using a BG board? Atleast it was an RCBO board. And the customer obviously wanted to make savings and by not paying someone to spend 2 days making the inside of the board (which no one except an electrician will never see) look OCD neat, that’s obviously where they made their savings

I agree you do quality work and provide a great service but not many people these days will have a spare 30 grand kicking about and if they got the job done and saved 20 grand then why not as long as it is safe and functions as it should

When you sometimes mention your prices and I have a chance to compare them with what is available on the market, the answer is yes. You are expensive. As long as you have Customers willing to pay, this will work in your favour...

One thing to add, you say it took you an hour and a half, does that include filming time though and doing pieces to camera? Surely the customer shouldn't be paying extra for that?

Superb and interesting vlog as always, I use TLC in Basildon, good service and always have what I’m after, although I did have to purchase a 13 amp non standard plug (T shape) for a site I was working on and had to go to CEF electrical, take care and best regards to you, Mark from Billericay 👍😀

My favourite saying in these circumstances is "we work up to a standard not down to a price", that gets them thinking.

The problem is, the bigger you get the bigger your overheads, the more you have to charge. I personally think your pricing is too high based on your previous videos. As for the board, it's not like one of the master pieces people put out there but perhaps it's safe and useable!? If it's safe and signed off it was a better value job!

Granted there are several factors that play a role in pricing, company overhead, cost of materials, etc. What I’ve expressed to customers is yes the price may be higher than company B or C. But with that cost come a guarantee that others can’t match.

The old BG screwfix boards were cheap. But a new one with SPD and all RCBOs wouldn't cost any less than a Fusebox one you would have fitted if you won the job.

I was kinda shocked on one of your videos when you suggested that it would cost 20k GBP for most typical installations. As a comparison I got a 7kwp panel system installed in November with 2 strings 5kw hybrid and 9.5kwh battery for approx 12k. Based in Ireland. The payback on a 20k system would be very long.

You can't install Fusebox and then slag someone off for installing BG! 😂

Great job, Jordan.. Good to make agreement with customers about the pricing quote. If a customer decides to sign a name. before you go ahead work there. Thumbs up! Cheers!

The problem is sometimes you can pay top money & still not get a good job!

I've recently had a bungalow I'm renovating fully rewired. I went with a sole trader in the end who gave me a reasonable quote and also came with a few recommendations from friends who have used him in the past. It wasn't the cheapest quote I had, but wasn't the most expensive. It all started off well, I told him what I wanted and where I wanted and he cracked on. Due to timings I was away when he was finishing the second fix. I came back and found that despite me telling him exactly what I didn't want, he did it anyway - switches for lights where I didn't want them, additional dimmer switches where I didn't want them, etc. Fairly annoyed at that, but not the end of the world. However, he also said he'd tidy all the wiring up in the loft after I pointed out how messy it all was with all the trailing wires. 'Yes, I'll get that tidied up before I finish the second fix'. He never did. And there's not enough play in the wiring to actually make it neater. I know it's wiring that'll very rarely be seen (it'll be under loft insulation) it's still shoddy. The consumer unit looks quite similar to the one on this job too. Not the neatest by a long stretch. To be fair, so far there haven't been any issues, everything seems to work as it should, but I do regret my choice of electrician. I still stand by the fact you have to pay top money for a top job, and with other aspects of the renovation that's what I've done.

Speaking of the 'Pyro' cable you highlighted my late dad worked for BICC Pyrotenax in Hebburn, making similar cables

Jordan, it's your business and it's your choice to charge what you want. I think it's fair to say you are targeting the more premium end of the market, so just embrace that and don't question yourself 🙂 You won't win every job, and maybe there are also some you don't want to win as they're not strategically what you're after! As a long term subscriber, I'm reminded of a previous rewire you recorded where the people had gone away for a few days and it was a mad rush to get it done before they came back and it ended up making you very little or no profit.

Not an electrician, I work in light weight BMS and energy monitoring and honestly when you said we aren’t expensive we just charge what we should charge to do a proper job I couldn’t agree more! I hear that a lot of smaller customers ect. 👌

i had this issue today - customer scoffed at a quote i sent weeks ago, called me back today because the company she originally got stopped answering her calls as there is now issues. Funny how on the other side of the world, people are all the same :D Cheers from Australia.

Would you have changed that accessory at re-wire stage and would you have replaced it and others in your original quote.

If you ever do a new install or re-wire of a huge mansion style house Id be interested to see a video about it - how you design the circuits without them being too long for voltage drop etc

30grand to rewire bloody hell man! I did my own and it cost me less than 400quid and that was with nice sockets fronts as well that is some serious profit your raking in there but if they want to pay for it... Lol I still remember a lass moaning about me charging her 40quid to put up a light on a sunday.

Great job, Jordan. It’s rare to see such good customer service in this day and age - I’m sure the customer will have you back next time she needs something! Just to add….pleeeeease don’t drop cable ends on the floor (especially outside) 8:27 - I know they’re only tiny bits, but still; unnecessary!

average person would need to take out a loan for this, absolutely mental.

Hi guys. Thanks for posting this video. It good to see what others electrical companies charge. I’ve recently started by myself out of interest how many bedrooms was this house in the video?

Strange that an electrical wholesalers wouldn't have a lamp holder and .75 flex in stock.

30 grand seems a bit pricey , how much would the stuff you use cost ? how long would it take ? if we knew this we might have a better idea

I just shared this video on a Manchester sparks group where we all work in commercial. 30k for rewires, we’re all leaving tomorrow.

I like your ethos dude, always have and your success is evidence enough. Just curious though. Does that min callout include testing time? Interested to know what readings you got if you put the meter to that circuit. I always advise a second opinion and have no issues when my estimates are not accepted. I sometimes get a call later down the line but not always. It is what it is, there will always be somebody that will under cut just to win a job and I figured that one out fairly early on, that is no good for progression. Thanks as always Jordan. Nice to see you still out on the tools.

When I see a fleet of top of the range vans arriving on site I know there's a big bill in there at the end!

I'm always of the opinion that the customer doesn't have to accept your quote however you shouldn't have to lower your price to suit people. You use the best materials and do a quality job! Hence why they are calling you out to do the fault finding 😂

If the neutrals and earths are in the correct numbered recepticle for the circuit then I would say good enough. Function comes before form to me! Looking good is nice but the next guy just needs to be easily able to identify the conductors for a given circuit quickly and without hassle.

Completely understand your frustration here Jordan, ive had lots of jobs missed out on because of being "too expensive" and they find someone to do it cheaper, but in reality my price is for doing a proper job and the person they get in who is cheaper is just cutting corners and/or not doing a proper job, dont get me wrong there are people who will do a top job for cheaper but there are more out there who are cheaper for the bad reasons

Friendly constructive feedback.. Please please stop double/triple compressing your ferrule crimper when crimping, when you do this you risk opening the ferrule back up again potentially leaving it loose on the cable. I audit aircraft wiring and safety check terminations and have seen connections fail/arc, one causing a major fire due to this. I get it... The ratchet feeling on those Knipex crimper is sexual and the noise... Uufftty.. Much love ✌️

I'm a builder and £30k is a p*ss take. If you don't want the work, just say so politely and don't quote. I'd bad mouth you all over town if you slapped a price like that on me or one of my customers.

a wholesaler without a lampholder or 2 core flex 😮

There is also so much differences in prices for exactly the same product at different wholesalers but the electrician will go to what is most convenient to him/her or where they have a line of credit

You're doing something right, from a one man band to a thriving company employing multiple people. Keep doing what you're doing, if it ain't broke, don't fix it..

I always kept my charges high to get rid of bottom feeders. Value for money

Lots of comments here suggesting 30k was asking too much. Maybe it was, but Jordan said that they didn't want the original job, replacing old VIR cable. We don't really large the property was, or the condition and placement of previous wiring (in conduit or buried) etc. There are plenty of large rambling properties in and around that part of Cambridge, often from the late Victorian period, often with 3 or 4 floors including a basement. I would think that Artisan perhaps saw it as a 15-20k job due to scale, but there were perhaps too many unknowns to make the time estimates reliable.

Nice video, what was the burn mark on the lamp shade at 11:47?

Yes. You quoted me ~£1500 for putting a cable up the toilet stack into the loft and install a small extra consumer unit+tails. Local guy charged half that.

The customer got exactly what they paid for.

Here's the thing about trade work: More times than not, you're paying for time more than anything else. I was a master electrician back in the mid-90s ad 2000s, but I've worked in computers since I was 15. And the one thing that customers never understand is that time is money. In computers: I can rebuild a computer, install the OS and additional software, run OS updates to current status, and test all connections to ensure they work. And customers see what's done, and they always say, "Why does it cost so much, you didn't do that much!" And I have to respond - without sounding condescending (which isn't easy sometimes) - "Yes ma'am/sir, you're correct. It's not much work. But the work, while not difficult, is time consuming. It's the better part of half a day to do all the little things you need done to get your computer back up to spec and working flawlessly. It's not hard, but it IS tedious. We charge by the hour and not a flat rate BECAUSE all this work is time consuming. A lot of this work, many people could do themselves, but don't know how and don't want to mess with it. So they hire people with the knowledge to do it for them. You pay for the skills and, most of all, the time it takes to do all the work. It's not meant to break your bank, but the time invested is the killer on stuff like this, even though it seems simple enough." In electrical: A lot of the same applies, but now you add licensing and insuring/warrantying the work on top of all that. You have to estimate the worst possible scenario in your bid/quote, because you don't know what you've got before you get into the work. Yo can only see so much, and you have to account for the unexpected. So of course they quoted a high number. You want the work redone right and clean, it takes time. No one is racing through work they have to put their name to and warranty everything they've touched. And they have to pay highly skilled and licensed workers to do it all. That costs money. To work faster you have to use more workers. More workers means more money. Or you use the amount of workers you need to get the work done, and you quote THAT amount of time. Either way, good, quality work costs money. It's not to rip you off - that's not true, sometimes it is. There ARE people who will take advantage and try to rip you off, and it is REALLY hard to know who those people are, and that makes you distrust the industry as a whole. Understandable. But if you've done your due diligence, and found a reputable company to do the work right, you should give them the benefit of the doubt when they quote you. Look up the cost of some of the materials. Wire, circuit breakers, panels/consumer units are all available to the public to purchase, you can see for yourself what stuff can cost. If you are getting low bids/quotes that barely seem to cover the cost of materials, you're getting ripped off in some way. USUALLY, that way is in work quality. And more times than not the work isn't up to code and has to be redone AGAIN. Electricity is the most dangerous thing in your home. Doing the work right means keeping YOU safe from electrocution. You take a switch plate off and see bare copper on a wire, that's shoddy work. If you didn't turn off the circuit breaker, you could kill yourself with a minimal shock of electricity (no joke, a fraction of an amp can stop your heart). When you hire people to come into your home, you're hoping for quality and safety. You can't buy that at heavily discounted prices. cheap bids/quotes usually means corners are cut, work is done sloppy, safety isn't guaranteed. The company they hired came in and re-wired the house, and stuff is tripping. That means they did shoddy work, they didn't test all the systems and devices - or they DID, and left the work as is anyway. Now they won't even take her calls - why? They don't want to get stuck doing warranty maintenance/repair on whatever they messed up. You get what you pay for. For what it's worth, I wasn't the most expensive in computers or electrical, or the least expensive. But what I DID do, many times, is knock some of the price off if the work was easier and faster than I projected. It's worth its weight in word of mouth when the customer is happily surprised that you've saved them some money. Maybe I give up a little bit in the short term, but every person that customer knows call me when they need work done. I make exponentially more money in the long run, PLUS it builds a reputation of honesty and integrity with the customers. You can't buy that trust with advertising.

Jordan I have followed you for ages and all your work seems 1st class. Sometimes over priced work can look very shoddy but whatever you or your team do, always looks the business. If you had lower overheads then I'm sure you would be more competitive but employing as many as you do, then people must realise, wages and bills have to be paid.

I work at an electrics wholesaler and it's pretty annoying when customers call about everyday items.

I have been retired for many years, and its amazing how the prices have gone through the roof since i was a working man and so when you said £30 grand for a rewire i have to admit i was amazed ,we had an extension built 4 years ago and the builder recently told us just how much material prices have shot up in the last two years ,greta video thanks.

I hate that when they put the CPC in the loop terminal, I even saw this on a light switch once and I thought the earth was being switched. You should have asked to look at the electrical certificate, it just takes one parallel loop test to see if they made it all up

To be there afterwards to answer any queries is what makes the quality service.

Funny how she called you out and not the electrician that rewired it

Are your team all busy, and are you profitable? If yes to both, then no, you're not too expensive. Quoting more than some folks might want to (or be able to) pay doesn't make you too expensive per se.

Do you ever set up the new DCL outlets for ceiling lights or are they all hardwired? Where I live (Sweden) we have had small round pin outlets for decades now for ceiling lights, but DCL shall be used in new installations. In any case those don't require an electrician to come in just because you want to move a lamp.

I think the problem is that its difficult to convey quality. It's fairly easy to see it in these videos, but no one gets to see inside the consumer unit and the care and attention that went into it. Nor do they appreciate that a job done properly is easier to maintain in the future. It could even make future work cheaper because subsequent electricians aren't having to work around bodges. There will always be customers who want things done on the cheaper side, in that case let them go elsewhere.

It's always the trade off I guess. As long as it is safe, the 10-15k rewire is the better option compared to a completely rotten install that can blow up any minute you touch it. But also you gotta adhere to a company standard. It's like with everything else. You can buy a 300€ TV and be fine, but it won't be premium. You can also get a 1000€ one and do very good, or you go with 3k and you get the cutting edge. So no, I think you are perfectly good charging 30k, at the same time it is probable that some people will just not be able to afford that, even if they were willing to get the premium service. (especially considering that would not be something people are actively saving up for as they usually do not exepct it) I think it would be wise to actively encourage people to set 2-3k aside each year in a savings account with some interest or a less volatile type of investment if they own a house and this money is solely for covering such expenses. Because regulary after 20-30, maybe 40 years some stuff will inevitable come up. The roof, plumping, electrical etc. 2k over 30 years with interest should give you north of 80k to deal with stuff like this.

Jordan, I came to understand in over 40 years in business that service is not all doing or supplying. The overall experience is king - courtesy, knowledge and general IP skills are all important. I have been watching your output for a long time and your team certainly have those attributes - backed up by a strong team spirit and shared knowledge and training. Expensive? No - the package is what you are offering and that comes with the costs o providing those A+ elements. Well done all!

"We're not really expensive, we just charge what you should charge to do a proper job." THIS is the takeaway. We run a small business (IT with 11 VERY talented employees) and I often get this on quotes. "XYZ have quoted and will do it at half your price." to which i reply, "I understand and it's absolutely your prerogative to decide where you want to spend your money." only to be called in after the fact to rectify cowboy works. I've given up getting sour because of this and seen it as a way to a) Make my money as I would have day 1, b) SUCK it to you for doubting my track record and c) Pay monkeys, gets peanuts. Jordan and Co., STELLAR work as always and DON'T EVER change. My weekly enjoyment / release comes from seeing new releases on this channel. MAJOR Kudos to you all. Such a pleasure to watch these videos. Now, where's my popcorn :D

Eex Royal Navy Electrician. Domestic electrical work as well as Weapons. Call a Lamp a Bulb. One way to cause the Chief to lob a wheel spanner or other tool in your direction. Punishment could be rewinding a Hoover vacume field winding as Stuard used it to vacume flood water from officers mess / Wardroom. It worked but a tad noisy and vibrating.. Lasted until back in port.

i think the problem is not charging too much but people who are ripping people off say sharing 50k for work and then only doing it for 10k in quality I think that's the issue also as a lighting tech a bulb is on the front of a ship :P

I always use bg boards and have zero interest spending any longer than needed to make it look “neat” if it’s safe and it works that is all that’s needed

So the video concludes with everything being ok and you saying , I quote “nothing bad that the other electrician has done”. So therefore, how is £20k extra justified other than to have some neat wires that nobody sees inside the CU?

I have no idea how much these things cost but that’s fully built extension money complete with wiring & plumbing. How many hours would a full rewire take & how much would materials cost?

Why would you not carry lamp holders and pendant wire as a mater of course. They are so commonly used, small and cheap to buy I would have thought it would just save you time and fuel going to the wholesaler which probably cost as much as the items are worth.

If the electrics in my house were playing up and someone told me they were dangerous and I'd need to spend £30k to fix it I reckon I'd cry myself to sleep with worry for a week. I can only hope she's loaded. Least you got a nice video out of it though.

Were did you get your van storage system from looks good

The last time I saw MI cable was in college in '05 😂 the instructor had us terminate it for...apparently no reason

30 grand for a rewire? Was it Buckingham Palace? Let's imagine it took 2 solid weeks of work. A full fortnight dedicated to the house - That's 2 grand a day in labour Most people would consider that expensive. Don't get me wrong - it would look pretty. But not £2,000 a day to the tune of a new car pretty

The little pin you put at the end of the wire are absolutely amazing: where can I buy some as well as the crimping tool?

That’s the difference between a 30 grand re-wire and a 10 grand re-wire?? Seriously??? £20,000 for a tidy consumer unit?

Charging three times the amount is excessive. I get it, you have plenty of customers that can afford you, so you don't need to reduce prices but it has less to do with "being able to afford to go back to fix an issue" and more to do with the reputation you've built with rich customers.

30K!!! Good grief! According to checkatrade, a 3 bed house is between 4,500 and 8000 quid, on average, in the UK. I'm pretty sure this house wasn't a 12 bedroom house.

To be fair ive just been to land electrician expo done by CEF and BG has improved on their design quite a lot.

Using google to get the 'average rewire cost for a house in the UK' is not going to be accurate as each job is different However we get "A full rewire of a detached house can take a week or so, and will typically cost between £3,000 and £5,000 for the materials and labour. Smaller properties will be cheaper - a small flat will cost more like £2,500.". This at least gives us an idea. The cheapest quote is almost never the best. Neither is the most expensive. A quote of £30,000 for a single property well it must have been massive. You let slip prices on the rare occasion before and they have been OMG moments. Where I live £30,000 is not a rewire quote but an aspirational annual salary. Many people are on minimum wage and some well below it. Price is location dependent. Here you would be super expensive and probably get no work. Where you are then maybe you are just on the high end.

Price will be location dependant, but I'd hazard a guess and state you're on the more expensive side. That being said, your price is inclusive of the supply and installation of good qualtiy products (ie MK vs BG consumer units), you stand by you (and your teams) work, and you won't leave your customer high and dry when there are problems.That level of service doesn't come for free. Some poeple don't see the value in that level of service and support, others do.

You pay for what you get! You might be top end but so is your work

As an aspiring Electrican I’m wondering how much that ceiling rose, job costs.

For abbreviations said, could a little bit of text appear at the bottom of the screen to explain what that is and summed up its meaning

Whether it's £30K, £10K or £3K...You can connect the consumer unit nearer than that. £30K is hilarious though, but if you can get someone to pay that, then great for you.

Would a rolls Royce be described as "too expensive"? It all depends on the customers budget and requirements.

I know a couple of Engineers who do the most complex jobs on the planet and they don't brag or overhype their abilities unlike most tradesmen (Electricians, Plasterers, Plumbers, Bricklayers etc).

For customers it's hard to know what the quality of the work at the end will be. Even if a company was good a while back, the team and ownership can change. Just moving the one end of the ground wire when there are wiring issues already, is that a good idea?

So £30,000 to rewire sounds massively expensive (regardless how large the house is) but you get what you pay for. I am of the opinion that you name your price to do the job and the customer can decide if they want to hire you or not. I would rather pay more to get a job done if I knew the after care was not going to be a problem.

Man i feel like i got a bargain of rewire now paid £3700, this was about a year ago now, and ive not had a single issue, ok he wasn't the cleanest worker he did it on his own over 2 weeks but wow i feel like i have saved a fortune, 3 bed detached with a Dorma bedroom and garage

The first house we bought was 1850 Town house now back in the 1990 it had consumer board with trip switch our electric meter was a very early manweb smart meter which went via a telephone data wire so until Manweb was sold in the great privatisation we had very accurate meter readings. Anyway the meter had to be taken out and and old rotation disc type put in but the man doing had to get help this older electrician came out he looking at out wiring and the consumer box and he was amazed you can isolate individual socket and light switch in the same room our (consumer board cupboard was huge it was an industrial type. ) Then he said the last time he saw wiring time this was on a ship . She said it super safe and great for working on because you can isolate every single circute . There is no ring main everything on its own circuit with its own trip. Well we did not mind but when it came to getting an electrical safety certificate the man doing just laughter all the time . But he said they used high quality everything but it must have tooled them weeks to wire the house up . He said the same imthink this was done by a naval electrician.

if last company charged 1/3 your price just charge 1/3 less. simple really!

This leads to the question... what consumer unit, wire and fittings brands get the quality seal of approval from AE?