Data Mining: How You're Revealing More Than You Think

Рет қаралды 248,394

Күн бұрын

Data mining recently made big news with the Cambridge Analytica scandal, but it is not just for ads and politics. It can help doctors spot fatal infections and it can even predict massacres in the Congo.
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Sources:
www.aaai.org/ojs/index.php/ai...
www.theregister.co.uk/2006/08...
www.theatlantic.com/technolog...
www.economist.com/node/15557465
blogs.scientificamerican.com/...
qz.com/584287/data-scientists...
www.amazon.com/Predictive-Ana... dml.cs.byu.edu/~cgc/docs/mldm_...
content.time.com/time/magazine...
www.nytimes.com/2012/02/19/ma...
www2.deloitte.com/content/dam...
www.cs.helsinki.fi/u/htoivone...
cecs.louisville.edu/datamining...
bits.blogs.nytimes.com/2012/0...
scholar.harvard.edu/files/tod...
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Audio Source:
freesound.org/people/makosan/...
Image Source: commons.wikimedia.org/wiki/Fi...

Пікірлер: 431

@dexis9412 6 жыл бұрын

Could you imagine finding out your daughter is pregnant from a bloody target coupon...

@maythesciencebewithyou 6 жыл бұрын

"...I'm will become a granddaddy...thank you target"

@Engel-ol5rm 4 жыл бұрын

Power of statistics

@gillianross7225 3 жыл бұрын

Wait why is it covered in blood?

@rajdeepchakraborty7961 3 жыл бұрын

Lol ngl you had us in the first half. XD

@angeliquea9557 6 жыл бұрын

I’ve always noticed this because I search really strange things out of curiosity and notice my ads change due to it. To the point which I can tell what someone spends their time looking at based off their KZfaq, Hulu, etc. ads lol

@QuinnsIdeas 6 жыл бұрын

The only Data I know has a brother named Lore.

@scholarmonk3380 6 жыл бұрын

IdeasOfIceAndFire ha

@JoshHowardChannel 6 жыл бұрын

Okay. Who is Lore a uncle to?

@PaleGhost69 6 жыл бұрын

Joshua Howard Lal. What do I win?

@JoshHowardChannel 6 жыл бұрын

PaleGhost69 here's your prize. A youtube comment reply.

@JadeDragoness77 6 жыл бұрын

I LOVE YOU for that reference!! haha Trekkie for life

@JasperKlijndijk 6 жыл бұрын

I love how this show keeps getting better!

@SciShow 6 жыл бұрын

Thank you! We work really, really hard at that. :)

@maxmusterman3371 7 ай бұрын

@@SciShowPlease go back to becoming better :( rip sci show space and psych and quiz show. And the old topics kinda sometimes seem more interesting to me than the new ones. I mean this video for example is so relevant

@maxmusterman3371 7 ай бұрын

@@SciShowThe technical complexity of the new content has gone a bit downhill :S

@Failedprodegy42 6 жыл бұрын

This is a bit late. I've already given my soul to the digital God Gooogle.

@pacman8551 6 жыл бұрын

They're gonna take away fiat currencies and they're gonna convert us all into cyborgs

@angeldude101 6 жыл бұрын

"You're revealing more than you think." What? That can't be possible! How could I be revealing more than absolutely everything?

@ConstantChaos1 6 жыл бұрын

angeldude101 same

@fajaradi1223 6 жыл бұрын

You ... My friend only reveal everything from now and the past. Not from the future ...

@ConstantChaos1 6 жыл бұрын

fajar adi Pradana I'm way too sporadic to be defined by an algorithm that works for normal people, also I will tell peo0le what I plan to do as well so for all intents and purposes I do reveal the truth (to the same degree of accuracy or better that they get)

@volkerherbst1251 6 жыл бұрын

Yeah about Spotify being soooo good in predicting what I want to hear: Why is it always trying to force that silly gangsta rap playlist on me then while I'm listening to Heavy Metal?

@ancientswordrage 5 жыл бұрын

Don't forget it's trying to sell you stuff

@volkerherbst1251 5 жыл бұрын

Yeah, so? That's the whole point, you think Spotify is selling their subscription to a 30 year old mostly listening to Heavy Metal, Punk and Indie Rock by forcing him to listen to a genre that is completely irrelevant to him? You could argue that it's a negative reinforcement to buy a subscription to get rid of the ads. However positive reinforcement ALWAYS works better (e.g. "Oh look, Spotify really knows my taste and I didn't have to dig for hours for these really sweet tracks!") But even when I'm not subscribing, they can sell their commercial breaks for a fortune to external companies, IF they can prove it's aimed at the right demographic. And obviously they don't even try...

@kayleerosemarks4055 5 жыл бұрын

Or crappy TV stars wants be big shot singers when I am listing to people who actually can sing... (No hate if your into them but they can't sing)

@RandomCowboy420 4 жыл бұрын

Because you Listen to Shitty Music!!!

@chaliciah8199 2 жыл бұрын

@@RandomCowboy420 facts

@juliantheivysaur3137 6 жыл бұрын

Imagine if you want to surprise your husband with a child, and then he sees ads for baby food in the mail.

@PaleGhost69 6 жыл бұрын

Julian the Ivysaur this already happened to a 16 year old girl who got diaper coupons while living at her parent's

@JustIn-sr1xe 6 жыл бұрын

How do you know it won't traumatize him instead?

@ecoKady 6 жыл бұрын

As a statistician, I'm quite happy with this video. The simplifications the script writers had to make to fit into 11 minutes were really good. Thanks for a well thought out summary!

@baranorak4080 6 жыл бұрын

I feels as if the Scishow people have there cursor on the upload button and just let it rip right when it turns 4 o'clock

@nathnlturner68 6 жыл бұрын

Baran Orak, it would be 3 o clock. They live in Mountain Time Zone, like me.

@baranorak4080 6 жыл бұрын

Agent 187 *smacks lips* crap Well I'm in the central time zone

@PaleGhost69 6 жыл бұрын

You can schedule when a video is published when you upload it. A lot of these are probably filmed on the same days a week or two in advance. Or however long their editor needs...

@OEpistimon 6 жыл бұрын

Well, youtube's algorithm (which also uses some forms of data mining, appropriately enough) loves consistent upload schedules...

@ncc.voyager 6 жыл бұрын

From a technical standpoint, it's more consistent release schedules, rather than uploads directly.

@finanov6646 6 жыл бұрын

I took the Dual Enrollment Computer Science class at UT Austin and one of the modules explained data-mining and data collection. I learned so much from that class. Data-mining doesn't surprise me anymore as a result. And it makes sense: Google is practically the King of data-mining. Even if you're not using any of their services, if you visit a website with Google Ads, unless you turn off third-party cookies, they can still collect your data. Be careful of what you do on the Internet.

@AndreiTache 6 жыл бұрын

In theory I’m all for data mining if it makes the product better, but I’d really like if companies would just ask me for it and I would give them the data that I want instead of them just finding every little scrap of information (like age and sexual orientation... that’s just creepy)

@kitcoffey7194 6 жыл бұрын

Andrei Tache Yes, the vid should have discussed ethics and policy more, as you point out.

@kitcoffey7194 6 жыл бұрын

Consent and control over one's personal data is important

@apple54345 6 жыл бұрын

i remember that Target pregnancy thing from Vsauce :)

@aendir1927 6 жыл бұрын

apple54345 same

@52hands 6 жыл бұрын

It was also described in the book "The signal and the noise" by Nate Silver. A good read if you like these kind of things.

@furiko9989 6 жыл бұрын

apple54345 yes :p

@FedJimSmith 6 жыл бұрын

Yeah I think it's featured on many books

@pascha-j 6 жыл бұрын

One of the best videos on the topic, thanks for the overview!!

@terrenmaplethorpe4001 6 жыл бұрын

I guess you could say.. this was a good data get out of bed

@SciShow 6 жыл бұрын

lol

@gabrielr.trindade7557 6 жыл бұрын

Hi guys, your channel is very good, I'm from Brazil, and I watch your videos to learn English.

@user-wq3rl9jt8q 6 жыл бұрын

Gabriel Ramos Wow, that's impressive because they use advanced english and I know for sure that I wouldn't understand if I was learning English.

@gabrielr.trindade7557 6 жыл бұрын

It's Adnan I can understand the videos, by the way, a lean something interesting. keep it up, thank you!

@arzigogolato8944 6 жыл бұрын

They use good english and, because of the different subjects, it really is a good exercise :) just remember to practise and read too: watching videos is somehow a passive exercise, so do not binge watch ;)

@ellawong4748 6 жыл бұрын

I do the same thing, although I can’t understand what he’s talking about 😂

@Bbi_Official 6 жыл бұрын

Using the English captions to improve reading skills is also very helpful!

@BigDaddyWes 6 жыл бұрын

"The messy human stuff." Is what I expected this video to explore.

@gigglysamentz2021 6 жыл бұрын

So many things covered ! That was nice.

@downup 6 жыл бұрын

Data miners are mining Nasa to leak Despacito 2

@Markd315 6 жыл бұрын

Hey, computer engineer here. Great video! Even I learned from it.

@lasarousi 6 жыл бұрын

markd315 how does being an "engineer" prevents you from learning something new? Just got your paper eh?

@brianle2147 6 жыл бұрын

lasarousi He never said that you can't?

@sebastianelytron8450 6 жыл бұрын

LMAO can't believe SciShow hearted this comment, about as arrogant and condescending as you can get. "Even I learned from it". I really wonder who's in charge of the comments at SciShow cause it's embarrassing.

@francischic7854 6 жыл бұрын

Once in awhile you guys have a really great video.

@tadpole53 6 жыл бұрын

I can understand being suggested things online after I've actually searched them myself, like being suggested videos about, I don't know, rabbit food if I've typed it before on KZfaq or Google and my device catches that. But what about all the times I've literally just talked about things, never typed them in, and then started getting suggestions for them. It's happened many times, most recently KZfaq was suggesting me videos about barracudas after I was talking about them with my dad. I didn't look up anything about them on my phone, I don't even know if I've ever even typed the word on my phone, yet I get suggested videos after talking about them.

@FriedEgg101 6 жыл бұрын

I ditched gmail a couple of years ago. The final straw was when my dad forwarded me an email he had received with flight details, so the email was from my dad and not the airline company. I then had an email from google saying "we noticed that you're going away on these dates, so we added the dates to your google calander". At the time I didn't even know I had a google calander, and certainly had no plans to start using it. I was so annoyed and creeped out.

@jasminewood395 6 жыл бұрын

Wow... I've not been keeping close track but 5+ m subs is a lot! Has is been growing really fast lately or have I not paid enough attention? Gratz on 5m! Awesome and deserved, lots of hard work and time but its paid off!

@yosoyysoyyo 6 жыл бұрын

Y'know, I straight-up filled out google's ad targeting and interest questionnaire because I hoped it would stop showing me (under 21, a vegetarian, no driver's license) ads that were irrelevant to me, but I still get cheeseburgers driving specific cars down to the local brewery. Kinda wish the algorithms were even better at creepily mining all my deepest darkest secrets.

@kannan3801 4 жыл бұрын

Five ways to do data mining- classification,regression,clustering,anomaly detection,association mining. 3 types of machine learning -supervised learning -unsupervised learning -reinforcement learning Algorithms to perform classification,regression and clustering 1.K-means 2.decision tree 3.log/linear regression 4.naive Bayes 5.random forest 6.neural network 7.etc...

@Kabbinj 6 жыл бұрын

This was shockingly similar to the first lecture i had in a data mining course at university. You even used some of the exact same examples :O

@crimfan 6 жыл бұрын

Nice video. Regression and classification are indeed very, very similar. The math is almost identical. Anomaly detection is like model diagnosis, looking for points that don't fit the model. The one big thing people need to recall is Goodhart's Law: "Any observed statistical regularity will tend to collapse once pressure is placed upon it for control purposes." So these regularities will frequently die when they start being used for some purpose.

@grandpastoner7527 4 жыл бұрын

Mind Blown! Very informative. Thanks 😊

@AlexiaSAGITARIO 6 жыл бұрын

Great one, thank you !

@baileydustin2139 2 жыл бұрын

This helped me wonders, thanks!

@cthulhutheendless1587 6 жыл бұрын

Damn, this is the Minority Report of Capitalism

@celinak5062 6 жыл бұрын

Jack Timothy yep

@jwessel1969 6 жыл бұрын

Makes me think of the TV show Person of Interest.

@xmaswitguns 6 жыл бұрын

Or perhaps China’s social credit score program... All this information would be of great interest to police states.

@Mirudesuu 6 жыл бұрын

Love your videos!

@SciShow 6 жыл бұрын

Thank you!

@BothHands1 6 жыл бұрын

Wondering how your name is spelled. 美流 seems like it would be pretty. Mi seems pretty obvious, but not sure about the second character tbh :P (Sorry, been drinking 😂)

@Mirudesuu 6 жыл бұрын

Danielle Spargo haha Miru is “見る” or “To see” in Japanese. I’m an entertainer, and I perform for people to watch and enjoy. So Miru is my stage name :)

@BothHands1 6 жыл бұрын

Miru あっ、そっか。ステージ名として、素敵だわ。やっぱり考えすぎだったねw

@MegaElderscroll 6 жыл бұрын

I thank Hank Green. He helps feed my children and defends feminist scum.

@TurtlesC4nFly 6 жыл бұрын

It's so weird, I DO like having Spotify recommend music to me that I will probably like, but it IS scary how many companies can know so much about you. Mixed feelings, which makes it tough to find the perfect spot for data mining.

@McHaven07 6 жыл бұрын

I never stopped liking Limp Bizkit, some of their songs, at least.

@HTYM 6 жыл бұрын

McHaven07 I like cake.

@FishFind3000 6 жыл бұрын

Yep

@aaronwise1089 5 жыл бұрын

Everyone does

@mattkuhn6634 6 жыл бұрын

Great episode! A minor quibble: I would have put a bit more emphasis on the fact that clustering doesn't require any training data, whereas both classification and regression usually do, though there are many unsupervised methods for all of these tasks.

@CompBioQuest 6 жыл бұрын

Clearly explain. Good Job!

@alexlandherr 6 жыл бұрын

That example of the upset father is the prime example of this, being cited in documentaries such as “Terms and Conditions May Apply”.

@musclehank6067 6 жыл бұрын

dang right I'm revealing 💪💪💪

@haloborn6785 6 жыл бұрын

W h o a h hANK hill

@themonkeyspaw7359 6 жыл бұрын

Muscle Hank SWOLE HANK BEST HANK

@HTYM 6 жыл бұрын

Muscle Hank Congrats!

@firstnamethenalastname 6 жыл бұрын

your comments on every video trying to farm likes aren't funny and you just come off as desperate and pathetic, inb4 fanboys get angry and defensive

@demianmaurer9374 5 жыл бұрын

hank the tank

@earthbjornnahkaimurrao9542 6 жыл бұрын

I love this topic. Imagine all the things we can discover!

@saeedalamry3857 4 жыл бұрын

very helpful, thank you

@harrisonfackrell 6 жыл бұрын

". . . help cell phone companies predict massacres in the Congo." *doesn't bring up that point for the next nine minutes*

@anthonycaruso1781 6 жыл бұрын

9:40

@harrisonfackrell 6 жыл бұрын

Anthony Caruso, I stand corrected.

@lorddeimos82 6 жыл бұрын

Great vid, keep it up.

@kassiman5307 6 жыл бұрын

*THATS A VERY INTERESTING VIDEO .....!!! THANKS FOR THAT ,,!*

@SlyPearTree 6 жыл бұрын

That was a very interesting and informative episodes. I'm ambivalent about data mining so companies can figure me out, I consider it a plus to get targeted advertisements but I don't want it used to influence how I think. I do see everyday that it is not perfect by the number of car advertisements I get despite the fact that I do not drive and will never drive because I'm bad at not letting one thing capture my complete attention, I've collided with parked car while riding a bicycle.

@Coach_Stefan_Brule 6 жыл бұрын

Love the video great jov

@jerryhanzel2953 6 жыл бұрын

I like the way this is edited

@shanehagan 4 жыл бұрын

fantastic video

@WildEngineering 6 жыл бұрын

In my probability course I wrote MATLAB code that did a linear regression on a set of data points I gathered. I was trying to model male/female palm ratio( height / width of their hand without digits) to the length of their middle finger.

@peterbrdar3661 6 жыл бұрын

Nicely done guys. Once thing isn't quite right at 2.27, there are pretty clear distinction in what those are. I can see people using data mining and machine learning interchangeably, even that is a bit sloppy

@BenTajer89 5 жыл бұрын

Target sent me those pregnancy ads when I was 17, I am a man, and I did not even live in a country that had target. I also did not shop online.

@rareroe305 6 жыл бұрын

The targeted ads can also be shockingly inaccurate. Like when I get them in languages I don't know.

@Master_Therion 6 жыл бұрын

Can data miners mine minors' data? I mind if miners mined my minor's data. Mind your own business.

@Master_Therion 6 жыл бұрын

#wontsomeonethinkofthechildren

@cwtrain 6 жыл бұрын

Yes. We do regularly.

@emiliepullen2082 6 жыл бұрын

Good one.

@FishFind3000 6 жыл бұрын

Kids have much stricter privacy

@dutchik5107 6 жыл бұрын

Meh. Legally can consent to it at age 13. People do it before it that though.

@anny23108 3 жыл бұрын

Who disliked the video? it is aboslutely brilliant! thank you very much for this!

@sketchstuffs 6 жыл бұрын

I look up motorcycles a lot. Now all my ads are nothing but motorcycle helmets, jackets, etc. on every computer and device I happen to be on.

@ZaBiMaRuSz 6 жыл бұрын

the LimpBizkit Joke kill it. my god you got me out of my concentration state in work. i was Loling my ass off. Thanks SciShow

@LilyMyLolita 6 жыл бұрын

As a machine learning practitioner, I think Stefan said it pretty well 😉

@brendanberg9523 6 жыл бұрын

Best description of k-means I have heard so far (-;

@Euphytoseful 6 жыл бұрын

I have to admit I had never heard of this kind of data mining before, for me data mining had always been decrypting things you're not supposed to in search of valuable information.

@StrongButAwkward 6 жыл бұрын

Missed a real opportunity to sneak in a picture of Commander Data during the "Data, data, data, data!" bit at the start.

@Nipponcakes 6 жыл бұрын

Watching this in the break room... at Target lol

@c2lredstone946 6 жыл бұрын

I don't care how much data companies get about me as long as it's not my passwords or credit card info because I always do research before decidions. Common sense absolutely destroys targeted ads.

@c2lredstone946 6 жыл бұрын

The only problem is that I don't get coupons because what I want are fairly priced PC parts.

@FArkhanor 6 жыл бұрын

His forehead is so shiny that I think Stefan has officially become a rare Pokemon. By the way, what a cool episode, thanks SciShow ! :D

@jaybea365 6 жыл бұрын

I've learned one thing about data mining, I am an outlier. I have yet to find a system that manages to do anything other then offend me, KZfaq ads, my grocery store points card, etc. They all just fail.

@pH7Programming 5 ай бұрын

Doing a Master in Data Science, and this video is actually a decent good overview 👌

@MikefromTexas1 6 жыл бұрын

"If you had an off switch, Doctor, would you not keep it secret?" -Data

@armyof2ninjas381 6 жыл бұрын

Good video

@bluejedi723 6 жыл бұрын

this channel is why I'm passing most of my college classes

@nikolademitri731 6 жыл бұрын

Freak Folk is a real sub-genre, and it’s peak was Animal Collective’s 2004 album, “Sung Tongs”. Now go; go and listen! You’re welcome. ✌🏼

@Mr6Sinner 6 жыл бұрын

I’d like to believe that the title is meant to be literal.

@banditpsy 6 жыл бұрын

That has to be the most positive insurance example I have heard... EVER come to think about it.

@jwfelde 6 жыл бұрын

Machine learning techniques such as these are also used with satellite imagery to detect patterns and classify features on the Earth’s surface

@trebortrahrebe2575 6 жыл бұрын

Ya but every time I watch Jeopardy they have a question about what I just googled online. How's that possible? And TV commercials already seem to know what dog food I eat, and what pet products I use. And I don't even use money.

@XenomorphYo 6 жыл бұрын

The limp bizkit line killed me hahahaha

@obscuredsweetness 5 жыл бұрын

nice one

@Jake-bt7ig 5 жыл бұрын

With all this data mining and predictive ability, how come every store in Minnesota still sell out of vehicle snow brushes every year with the first snowfall?

@bobb6924 6 жыл бұрын

1:44 SATURDAY IS ALSO A DAY :(

@psychoactivednb 6 жыл бұрын

I recognize that number. I lived in Great Falls for 8 years as a kid...1 area code for the whole state.

@ubermench3000 6 жыл бұрын

Hierarchical clustering/Hierarchical linear modelling is very useful in research of schools.

@greyturner3114 6 жыл бұрын

Awesome, I first saw data mining on mobile games I'm playing few months ago.

@vettaimannan2082 6 жыл бұрын

1.classification 2.regression 3. Clustering 4. Anomaly detection 5.association learning

@rufusneumann9703 6 жыл бұрын

Anamoly

@JustinY. 6 жыл бұрын

Gotta love Deep AI learning

@best_youtube_channel 6 жыл бұрын

Justin Y. Reply

@sirsnowy7986 6 жыл бұрын

is Justin Y. even human?

@kanji6376 6 жыл бұрын

Now you even appear on education videos. Stop following me!

@pierrecurie 6 жыл бұрын

Most of the techniques he described aren't "deep learning"

@albusdu8069 6 жыл бұрын

Well google got me wrong, they put a thirteen year old in the “soon to retire”catagory they keep trying to sell me 401K accounts

@TheyCalledMeT 2 жыл бұрын

and the entirety of analyzing the customer data of big stores is only possible because everyone in the US pays with plastic

@Azrage 6 жыл бұрын

I operate under the assumption that the companies know basically everything about me, but that random people that aren’t related to the companies don’t.

@t.vinters3128 6 жыл бұрын

Some algorithms can spot people with bipolar disorder, and also recognize when they're going to be manic - and display ads for expensive-but-exciting stuff when the user is likely to be not in control of their own actions.

@sethbrooks8889 6 жыл бұрын

First 100 comments, John Green should make one scishow episode

@ConstantChaos1 6 жыл бұрын

Seth Brooks 100000000% agree

@gephc4 6 жыл бұрын

#P4A2018 ...And it should be about Mars.

@Jake-bt7ig 5 жыл бұрын

Also, what’s scary about data mining? If target knows you are pregnant, what’s the harm? That you get access to coupons that save money on the things you are gonna purchase for your baby anyway? I remember a time when I bought a sous vide, added modernest cuisine and an isi dispenser to my wishlist, watched a few cool science videos on liquid nitrogen and suddenly a video was suggested about cryosteak. It’s a really cool thing, I learned about something I didn’t know before. The coolest part was that something was suggested to me that was right in line with my interest at the time. This sounds like education at its finest. I know it’s education targeting my wallet, I went straight to amazon and added A liquid nitrogen dewar to my wishlist. None the less, I learned something extremely relevant to my interests because a huge set of data about people with similar interests was both available and examined by computers to suggest that video. So maybe I’m missing something. I like learning so please point it out if I am. But what’s so scary about collecting data. It’s not like that judgie suburban housewife down the street is poking through the data collected about me so she can judge more. And if she is, what do I care if she’s got nothing better to do than judge others? I don’t expect she can be a very enlightened, satisfied, happy person if that’s what she is choosing to spend her time doing. And I can comfort myself with the fact that I’m having a far nicer time than she. Please, someone, tell me why I should be scared and why I should prevent the tracking at all costs? What am I missing?

@DasAntiNaziBroetchen 2 жыл бұрын

You're missing the grand scheme of things: Prediction peoples' actions, invasion of privacy, and population control. He literally mentioned it right at the beginning.

@galenrichter41 6 жыл бұрын

wow, i've never heard the term data mining in this way. the only times i've heard it is to talk about people going through all the data in a game program. to like find things that are hidden until a later date, or other hidden bits in the code, like some underlying formulas.

@alexlandherr 6 жыл бұрын

Fitting seeing this on KZfaq...

@adhaarsharma753 6 жыл бұрын

Future is here!

@two-face1041 6 жыл бұрын

00:20 have a feeling this video could possibly be about data just a feeling lol

@k5rakitan 5 жыл бұрын

It's a gross breach of privacy for Target to reveal a daughter's pregnancy to her parents before she's ready to tell them. The man should not have apologized to Target but sued them.