such a great question & I may have to make this into a follow-up. i actually can see Apple entering the space, in line with AirPods, as you mention. looking at Meta's approach with Ray-Bans, glasses would be a great iPhone accessory - especially for Apple Intelligence. as to your point about dedicated AI devices - if you missed my previous video, i cover it here: kzfaq.info/get/bejne/aqePkth0vZPUkZc.html

@@uncoverage ​ tim cook - though not a designer - made an apt point with regards to glasses, he said he doesn't wear glasses cause he wants to. to me this is indicative of apples thinking and approach, with things that are invasive, they want there to be a cost. "ask app not to track" comes to mind. such permission prompts (like the d3 video of steve saying basically ask the user again and again for permission accountably enforced ( kzfaq.info/get/bejne/q9GPo6-Htriyqps.htmlsi=KgnUeoTdmvnzRJlm ), but also just having to take you phone out and use it's camera vs having already on your face in a confrontation with those you encounter, vis-à-vis glassholes. for the longest time you couldn't record phone calls on iphone until ios 18 announced a like a month ago at wwdc 2024 i think. things like transparency and adaptive mode (and the similar in avp when someone is in immersive mode and it notices them looking at the wearer then parts the immersion to call attention to them to the wearer) are in the same zone of making tech more human. and it's for these same reasons that they've taken the app intents approach for integrating apple intelligence - it's an accountable compartmentalised approach, in keeping with the apple philosophy.

thank you so much for the kind words and for sticking around for so long! i'm glad you like slowing down on this channel & i'm excited to see you in the comments again in the future :)

Zuck says a lot of bs😅

whoa, this is unlocking a new level of understanding for me. i've been working on a video about Apple products with the thesis that the real product is Apple itself; that Apple's brand is the most important thing about the company because it enables their "best" users to buy so many Apple products without fear of being let down (too much). translated to your words, it's the ecosystem that matters. and profoundly (the missing piece for me before your comment), the hardware is part of the ecosystem. in other words, the ecosystem can only be as good as the hardware (and business goals) allow it to be. thanks for the food for thought!

that's fair. my title and hook are definitely bold statements, and are probably a bit overstated in the long run. that said, i do think Quest did just move from its best chance of succeeding to its worst chance in a long time.

thanks for the kind words and for the feedback! you're definitely right - closer is better for engagement & i should use that mindfully to emphasize points/videos as needed. a secret, though, if you're interested - part of the thesis of this channel is that the engagement tactics most people use aren't necessary to grow a KZfaq channel. as it says in my bio, this channel is an experiment in creativity :) excited to continue seeing you in the comment section!

i've never heard that quote but it's going right into my Zettelkasten 🔥 also, i think you're mostly right about generational change - both in people and in technology. Meta's Ray-Bans are, in my eyes, the current iPod of the AR age. but the iPod never became a computing platform in its own right; Apple just parlayed the iPod's success into the iPhone. the bull case for Meta is that they do the same thing with Ray-Bans and Quest.

credit to the Vergecast for sending me down the path! kzfaq.info

first, agreed at a high level. i am curious though - when did this actually happen? was there some org change previously that i missed? i'd love to cover it if so

@@uncoverage There have been a series of layoffs believe it or not some as recent as 6/19/2024 where Meta Reality Labs employees were laid off due to restructuring. Before that 10/3/2023 layoffs from the Metaverse silicon unit. And before that there were layoffs many times when all of the big tech companies, including Meta AR/VR layoffs, were resizing due to higher interest rates making it harder or more expensive to borrow money!