A brand strategy is not your logo, colors, style, etc. Those things are a part of your overall brand, but not necessarily your strategy. Your brand strategy has to do with your long-term content vision of your brand. For example…What audiences do you want to know about you? What do you want them to think about you? What’s your message? Where do you want to be known most…what channels? What type of content do you want to create?
Let’s explore 5 tips on what you can do to create a winning brand strategy…
1 - Create a series of social videos, reels, stories, etc. to post throughout the year and all build upon the same overall brand message
2 - Create a series of emails that new subscribers get that build upon your brand, messaging, and offering over time.
3 - Build more advanced remarketing campaigns to drip different types of ads to your retargeting audience over time and build upon your messaging
4 - Plan to create some customer story videos so you can share your brand message right from your customer’s month first hand!
5 - Identify some influencers that fit your brand well and have an audience that matches well with your target audience so they can spread the good word about your brand
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