Filmed in February 2024, I drive around the Fremont Street East District to see what's going on.
Fremont Street is named for explorer and politician John C Frémont.
Fremont Street dates back to 1905, when Las Vegas itself was founded. Fremont Street was the first paved street in Las Vegas in 1925 and received the city's first traffic light in 1931.
While gambling was established prior to being legalized, the Northern Club in 1931 received one of the first 6 gambling licenses issued in Nevada, and the first one for Fremont Street.
In 2002 the city of Las Vegas created the Fremont East Entertainment District, an entertainment district in the heart of downtown Las Vegas. In 2004 the city announced plans to redevelop a three block section of Fremont Street east of the Fremont Street Experience as an arts and entertainment area within FEED.
The $5.5 million streetscape improvement project was a public private partnership with 50% paid by landlords via new businesses and 50% paid with tax dollars as part of a plans to revitalize Downtown Las Vegas. The area was redesigned to increase the draw to downtown, with a compact entertainment area of bars and clubs.
The three-block renovation included pedestrian-friendly street redesign, landscaping, and retro-looking new neon signage. It also included 4 vintage Vegas neon signs in the street median, built new but reminiscent of classic Las Vegas signs. Fremont East street improvements opened officially in the summer of 2007.
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