Well done for commissioning a test Roger, MASSIVE RESPECT.

The MD of Dulux was rescued from a snow capped mountain top suffering from hypothermia. Rescue Services said that he could have done with another coat, but added that at Dulux prices even he couldn’t afford it People are warned to take heed of this chilling story.

You just know dulux are massively regretting not dealing with this early doors. Lets see what the test results show.

Why not sell some 'Skill Builder' Beanies to help fund the paint analysis ? I'm sure you'll sell out pretty quick ! I can't wait for the follow up video - well done Skill Builder 👏🏼👏🏼

"We ripped you off, but while we're at it, you can wear our advertising."

As a decorator using Dulux for 20 years I appreciate what your doing to expose them. I’ve many similar stories myself with their tricks. My favourite was them specifying salt resistant costal emulsion for a job in Leamington Spa. The reason? It was twice the price of their standard weathershield emulsion 😡 I’m happy to share plenty of other situations with you.

Hi, I’m not a decorator but do buy paint on occasion, I sent a link to your video to Dulux and asked them to explain. I received what appeared to be a proforma email in return which I pasted to your original video. I always looked at Dulux first when looking for paint as I grew up being told it was a quality product but given their response I have decided to respond with my wallet and won’t be buy Dulux in the future. I will keep an eye out for any future videos from you on this issue and will be interested to see the outcome, hopefully it won’t be a woolly hat 🤓.

Excellent, well done for getting an independent analysis of this. You are discussing a significant consumer issue on a fairly big platform, so this is very professional of you guys. Thanks looking forward to the outcome.

I am so following this story , whilst consciously avoiding Dulux products.

Them trade hats keep you 10% warmer than the store bought versions

Well done for sticking to your guns to get this resolved. Small businesses like yours rely on excellent customer service to survive and so should a company the size of Dulux

I used to work for Crown and had a tour of the labs and factory where the paint was produced, and the difference is that your big retailers like B&Q, Homebase, Wickes etc ask the paint suppliers to produce a low cost paint they can sell to the public at a certain price point.. to do this the manufacturer has to reduce the expensive ingredients like titanium and polymers within the paint and bulk it up with fillers like chalk for example, meaning a retail paint is a lower quality to a trade paint thats had higher quantities of these expensive ingredients added. This apparently improves the quality of the finish from coverage, colour, durability etc which you could tell when using the a trade and retail quality paint, the price difference is ridiculous in this case just typical of dulux, their trade centres rely more on the big contracts than your average painter and decorator.

What a joke of a response from Dulux. I'm just massively surprised and glad that you guys are getting paint chemists(!) to get an independent review of trade vs diy dulux paint. This is fantastic.

At least you got something to keep the site teapot warm! All the best!

I’m a painter and decorator and have had similar issues , started using different products, the decorator centres charge more and often can’t get me the paint but yet Homebase can and cheaper

Went into dulux once and they had some brown masking paper for 9 quid a roll priced up on the shelf, at the time they were 3 quid a roll in toolstation. Same roll, same make etc. The place is a notorious rip off and I avoid it like the plague. I go to crown and Johnstones which I still get ripped off at but not as much. Been in the trade 20 years. Spend up to 1000 a month. Great on you guys for nailing dulux to the mast. Avoid avoid avoid!

This is why I subscribed to this channel, helpful building tips as well as questioning how good certain products really are... I use dulux trade all the time on all my jobs but I think I might be able to save a bit of money for myself and the client depending on the results... Thanks a mill Skill Builder

If the chemist's tests show that the two paints are actually different; how about then doing a comparison test? Paint a piece of wall with the two paints; see which is easier to use, gives the best coverage etc. Then leave it over the winter to see if there's a difference in durability.

I’ve painted most of my house in dulux trade as I wanted “the best” cost me £100 a room in just paint on average so I feel like a right mug if it’s the same stuff as off the shelf tin 😞 It did paint nice and cover well in my amateur painting opinion.

I literally have no dealings with DIY, I'm not a tradesperson - but I'm hooked on this, and your channel! 😂😂😂

Well done! Cant wait for the paint analysis. I feel so dirty after visiting Dulux centres. their profit Margin Must be insane. Whist We are "Opening the Can" of worms on DULUX. Their Weathershield gloss goes yellow virtually overnight. in the rebates of windows where not exposed to UV, and even in the tin when it skins over.

I always used Johnstone’s Decorating Centre, but just lately they’ve tried to have my pants down by quoting me more than double the price for the exact same product they supply to Screwfix. I now stick to a local independent or Screwfix.

Well done! I remember about 10 years ago Dulux were upsetting everyone, as their trade white gloss was instantly turning yellow!

Good work. Regardless of the test results I’m sure Trading Standards would be very interested to hear from Dulux as to why a paint that reads exactly the same on the tin but branded ‘trade’ costs several times more at an official Dulux paint shop than it does at B&Q.

Now that my extension is nearly done and getting it ready to paint and decorate after seeing this I’m going to avoid dulux I really can’t stand robbing bleeders and piss takers so I’ll steer clear of them thanks for the video 👍🏾

Love what you are doing! Let’s hope other companies start paying attention to, I’m constantly having to argue with suppliers over material costs - I don’t like doing it but it’s the only option to not get ripped off!

I haven't read all the comments to see if anyone else has said the same thing, but thought I would note my experience of this issue. I served my time as a painter in Oz and after a few years decided to get off the tools and worked for ICI Dulux, that tells you how long ago, in their stores. It was known common practice that paint was 'split filled'. After a number of years I left and joined another paint manufacturer working in their factory. I then was involved in making large quantities of paint, 5,000 to 7,000 litre batches, which would then be 'split filled' between the trade and retail cans. The reason is that it costs more to make 2 separate batches with different formulas, so better to make 1 batch and make a bigger profit on 1 range. The only difference is that usually the retail version would be sold at the higher price for a better ROI. So I really don't understand what has happened here with this as even though I have been in the UK for 20 years I still think the paint industry here is backwards. Just my thoughts.

Really loving this guy's looking forward to the outcome. Been paying crazy money for delux trade myself over the past while and would like to know if it's really worth it!

What's the chances the two thumbs down on this video, came from Dulux`s Chief executive and his mate?

I find it quite strange that I can buy Dulux everywhere cheaper than Dulux itself !!!!!

Expensive hat. This is a classic case of the big business flicking away the little guy but unfortunately for them the little guy has a youtube channel. 😃

If they watch this, they will be laughing along until........... the bit where you say "Paint Chemist" lol. Cheers.

Can't wait to see the result from your paint chemist!!

Awesome, looking forward to seeing the results of the analysis!

What an absolute disgrace. Dulux really want's people avoiding them...

A few have mentioned the same but get some skill builder merch up. Coming up to winter we could all get a woolly hat👍 id chip in to a go fund me too. I always thought dulux was the best, suppose that’s the reputation they’re now exploiting

Funny but this dulux trade thing is something that's been going round in my head on and off for some years now. I've been told by a few people, and someone who purport to have worked at dulux that the 'trade' paint that you buy from the trade places like Brewers and the Dulux centres is different from the diy stores. They seem to be quite adamant about it. Good to see that you're investigating it as these big corporations are always looking to rip you off one way or another. Be interesting to see the results. Going off on a tangent, my son was looking for an electric mower a couple of years ago and he settled on a Bosch. What he couldn't understand was the diy stores stocked what looked like the same model but the suffix letters were different at different stores.. He found out by talking to a Bosch rep who happened to be in one of the stores at the time that it's to avoid price matching, so if you went into one store and said you'd seen it cheaper elsewhere, they'd get out of it by saying it's not the same mode! These people are bloody shysters.

Well done Roger and James! I hope the test comes back the same!!

All the paint trade shops are eye wateringly expensive, Brewers, cane Adams, Dulux. I will no longer use any of them. There are great deals at the DIY stores, as long as you buy their premium paints then no issues. I regularly buy scrubbable mat from B&Q (Valspar) very good product and will mix you Farrow and Ball colours.

Talk about insult to injury! Well done for sticking up for the working man both DIY and trade!!

The neck of them to give you a free hat & expect you to advertise there brand. Are they stupid or do they think people are stupid? Well done lads for taking it a step further & getting the paint tested.

Wow thanks Roger & James, i've worked for Dulux and now Crown and it does amaze me that you'd pay £100 plus quid for a 10ltr; i nearly fell off my chair when i heard this.. Yes Trade is better there's no doubting this as i used to be a P&D myself and i always stipulated the use of Trade although the clients used to buy their own to my dismay but always ended up putting additional coats to get the full coverage whereas with Trade I'd get a uniform finish after 2 coats. Even so there's absolutely no reason why Trade has to be nearly three times the cost and I'd very very surprised if our Sandtex Retail would be three times less than Sandtex Trade.. Suppose someone's got to pay for the dog food though as Sheepdogs do eat alot of food!! I'd be very interested in the final independent test you're undertaking. Well done again and great video..

Huge respect for this. Also love the way the beanie was brought up in the video :)

Thanks Guys for taking up the cause; really appreciate it. I think they have a surplus of beanie hats because I have two!! maybe if they spent less on promotional TAT!! They could knock a bit of the price of paint...keep doing it fellas✊

Love it!! Made my day this, if you can’t do anything else at least you can smile and have a laugh, great attitude!!

Had the exact same thing happen to me at a dulux trade center I now only use murfill coatings for all external jobs.

I just decorated a room in the house, been a few yrs and all my original paint was gone off. Got can of Dulux and it was like water, a complete joke, was very unhappy and suddenly your 1st Dulux video popped up in my feed - what a coincidence !! Very interested to see the difference to the trade version for the next room. I was going to go that direction for better coverage or to budget paint as there was no point paying premium price for what I got previously, needed 3 coats and that was an off white over a light beige !

Keep at it, applaud you exposing this, and persuing the matter.

Looking forward to finding out the results of the tests being carried out.

I bledy love this. My experience the trade paint is being told by the decorator that I started out with, that I wanted the trade stuff because it is thicker. He then told me he thins it down with a bit of water! Didn't question it at the time because I was but a pup. A couple of years later a customer has a go at me after seeing me thin down the trade paint thinking I was bodging it trying to save money! urrg

Most expensive Beanie he's ever had :)

Well done lads, really super videos. Seems lots of places are chiseling trade at the moment. I often find Screwfix/ Toolstation are cheaper for the same gear. Thanks for doing this. Standing up for the little man. Looking forward to the results. Cheers.

Amazing! Can’t wait for the results

Looking forward to the next video on the conclusion of the paint samples. As a Joiner this 19 years I'm always keen to see a new uploaded video from you guys. I'd be interested in some workwear indeed if it was produced. I've been recommending your videos to guys on site and builder merchants here in Northern Ireland. Keep up the great work and videos...

This is great. Good on you guys. Keep smiling, keep it respectful - superb.

For such a large well known global brand AkzoNobel I was a little shocked in the way they dealt with your original video. They should have taken your concerns more seriously and dealt with your query at head office - not passing you back to the decorator centre. They must have people in customer relations/client services being such a huge brand in Europe. I’ve always been told trade paints contain higher quality pigments which offer better opacity than the DIY paints. They must have scientific specialists that formulate these paints in labs. Why didn’t they engage one of those to clearly explain the difference in the formulation of the trade vs. DIY paint. As they didn’t I do wonder if they are virtually identical in formulation. Looking forward to the results.

Got a buddy who works in dulux paint factory in Cork... Dulux and dulux trade come off the same line... Even gliddens paint is squeezed out too on the same line

I've been P&D for 12 years, and a project manager and building surveyor for the last 6, I genuinely believe there is a difference between standard Dulux and trade, but agree with most of the comments on here; it is rarely worth the uplift using the trade products. The only time I specify or use Dulux Trade is where time is an issue, ie, I know that for most applications two coats will be more than sufficient and probably can't run the risk of needing a third coat if a client needs to get back on to the site or where really deep colours are needed. FYI, I've been really impressed with Wickes own brand paints (not the conractor ones though!), the opacity and finish is really solid, especially on the int emulsions and the value seems incredible.

Can’t wait to see the results of the test!! Well done

I am so looking forward to this. I have been wondering this for years.

This next vid I'm looking forward to. Ive had an account at DDC for at least 30 yrs and they pissed me off in 2008 with price increases in a recession. Well thank you for your customer support, like not. Since the Akzo Noble take over it just gets worse. Recently got a trade card for Selco, 1400 double roll Erfurt lining paper 3 quid a roll cheaper than ddc. The Dulux stuff in there paintwise is still a bit more than ddc but not by much.

Great stuff. In Australia Dulux have been ripping people off for years, especially with their proffessional range {trade range)

Well done SB. Excellent. Looking forward to the result.

Great work, look forward to the result.

Legends...fair play to you...can’t wait to hear the results 👍

Interesting video, which brand would people recommend for internal jobs (bathrooms, living/bedrooms?)

Well done guys for pursuing this. As tradesman we loyally use products and are often taken advantage of because we are loyal. The big companies don’t care that it is us small companies that continually buy their products but often treat us unfairly and then just hope we go away when there’s a problem .

Same happens in some of the well known builders merchants, there are two prices, one the shelf price for gullible customers and the real price that can only be accessed on the computer, ask for the discount price and you'll find it's up to a quarter of the shelf price which means they were fully prepared to rob you blind unless you asked.

Good lads! I do hope these tests make them look silly, stick it to them!

I think the test results will show that the Trade formula has much more pigment in it than the retail version. This gives the trade paint more opacity. More ability to cover and give a solid looking finish in less coats. Very important if your making a colour change or if you have had to do a lot of repair work to do beforehand. I'm surprised Dulux haven't explained this to you unless they really are using the same formula for both paints and ripping us off. I've been a professional decorator for 34yrs and have run my own business for 29yrs. I only use trade paint. Say for example you had the exterior walls of a sizeable property to paint, the normal finishing process would be 2 coats of masonry paint. If you use the retail paint it could take 3 coats to cover. The trade paint would be more likely to cover in 2 coats. It may take a day or two longer to do the 3rd coat with the retail paint. The labour cost to do that 3rd coat is going to be far higher than paying the extra money for the trade paint in the first place. If you have given the customer a quote to do the work and specified that you will do 2 coats then you can end up in a tricky situation. Do you ask the customer to pay more for the job because you have used retail paint or absorb the cost yourself?

Looking forward to see the outcome of this

You don't mix up 300 green queens worth of paint and don't check the cost is OK with the customer. Crazy.

Thank you for doing this gentlemen...the British public need to know.

Is this about Dulux or Durex, you'll feel a prick using either of them...

Will be interested to see the results of the paint tests to see if it really is a better paint, or just an expensive container.

Unreal!!! Looking forward to the test and ongoing tale 👍

Excellent news Gents!! No rest on your morals and making the big boys explain themselves!! Well you you men 👍🏼👍🏼

Incredible!!! I am almost speechless. Beanie hat, how crazy is that.

Well done guys! I look forward to the test results 😉

I love this channel. Roger is the Gordon Ramsey of the building trade!! 👌

Well done lads. This is riveting stuff. I can't remember what colour the paint was but this is ENTERTAINMENT GOLD...I'll be looking into Valspar paint as well.

well done Roger ! Can’t wait to hear response to test results from Dulux. DDC in Norwich were quick to match Brewers prices fyi. reckon when they told him £300 even if it was mixed i would tell them to stuff it! we have to educate these merchants!

Skill builder you guys are bloody brilliant 👍

Come back I.C.I. Dulux has never been the same since the great British sell off

Looking forward to the next post.

The utter stupidity of some brands amaze me , all they needed to do was refund the difference and state that they are slightly different (we know they are not), job done but for 3 tubs of paint they are now in a world of pain. Good on you roger maybe just maybe they will be embarrassed enough to sort out their pricing for the future.

Can't wait to see the results ....................

Simply cannot wait for the outcome on this.

Looking out for the trades 👌 Great Man Roger

Not much can say but thankyou guys, I'd love to hear the results

Great work Fellas,👏 can't wait gor the results

I am sooo looking forward to the results.

I've missed the 'ask skill builder' round the table format... Please run a few more, now the nights are drawing in.

Go to your local independent merchant where for pale colours they will tint white free of charge or for a few pounds. Faced with paying £100 for 10 litres of masonry paint in Dulux I got 7.5 litres tinted to Gardenia for £28

We mix Berger paint (a Crown brand) and even before the current Covid-19 situation we were having difficulty getting Berger bases to mix paint. No problem getting Crown Trade bases though. These are twice the price of the Berger version and I have been unable to find out the difference. Look forward to the test results.

That would be nice to see. Well done lads 👍

Can’t wait to see the outcome of the test!

After 26 years in business I'm baffled why Lloyds bank haven't given me a Lloyds tie, seeing as I've been working for them instead of myself all this time. Maybe I'll hold out for a Lloyds beanie 🤔

Brilliant work lads!!!. Can't wait to find out the results now!!. 👍🏻👍🏻

Haha. I’ll think twice before I go to Duluxe. Thanks