Dulux Dispute - Final Showdown!

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Skill Builder

Skill Builder

3 жыл бұрын

The third part of our 'trade vs retail paint' saga where we visit the Dulux Academy for a 'clear the air' meeting. We give AkzoNobel the chance to give you their thoughts and show you the difference between Dulux trade and retail paint in a real-world test.
Let us know what you think of this in the comments section.
See Parts 1 and 2 in our Dulux Decorator Centre Series.
Trade Paint vs Retail - Are You Being Ripped Off?
🎬 • Trade Paint vs Retail ...
Dulux Dispute ~ The Surprising Response
🎬 • Dulux Dispute ~ The Su...
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#Dulux #TradePaint #DuluxDecoratorCentre
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Пікірлер: 1 100
@amateurvegan2636
@amateurvegan2636 3 жыл бұрын
Big respect roger for asking the awkward questions that matter.
@dplatts14
@dplatts14 3 жыл бұрын
This is how it should be, cut the BS and just put facts in front of the managers so they can answer - you can tell Dulux are regretting trying to fob Skillbuilder and James off with a free Hat and generic email replys.. oh how wrong they were hoping it would just go away.
@PaulSmith-pr7pv
@PaulSmith-pr7pv 3 жыл бұрын
Paxman would be proud of that comparison
@stevemcguin1871
@stevemcguin1871 3 жыл бұрын
They said nothing to justify the cost difference between trade and domestic. The ingredients do not cost £90 more for trade, so why are they charging £90 more. If the ingredients were £10 more per tub then that's a justifiable price increase.
@stevemcguin1871
@stevemcguin1871 3 жыл бұрын
You should have taken your own trade and retail samples, not used their 'pre-prepared' samples.
@GBRplank
@GBRplank 3 жыл бұрын
@@stevemcguin1871 But they know 2 things: 1. The painter will value the time saved by only having to do less coats. 2. The price of the paint will be passed on to the customer anyway. Dulux win and the painter wins because he can do more jobs in a month.
@barrydoherty636
@barrydoherty636 3 жыл бұрын
It looks like Roger has been called in to meet the head master because his son James has been in trouble
@tecnaman9097
@tecnaman9097 3 жыл бұрын
🤣🤣🤣🤣
@richarddalton7085
@richarddalton7085 3 жыл бұрын
This comment wins the day for me! 😂😂😂
@gammonface
@gammonface 3 жыл бұрын
😂😂😂 Barry wins the comments
@cuezed
@cuezed 3 жыл бұрын
🤣
@captainredbeard1749
@captainredbeard1749 3 жыл бұрын
Fair play Roger, the extra cost for the trade stuff pays for these guys to explain to you why it's worth it.
@andrewdraper8336
@andrewdraper8336 3 жыл бұрын
I agree. Still trying to decide was he trying to convince himself or Roger
@mooganoid
@mooganoid 3 жыл бұрын
Well said Capt!
@wekapeka3493
@wekapeka3493 3 жыл бұрын
Their excuses weren’t worth 10p let alone the difference in cost.
@darrenburns123
@darrenburns123 Жыл бұрын
Absolutely ripping off tradesman. Simple as that. Big collar was an absolute business man, has no idea what the paint does. I still don't know why it is so much more expensive.
@superspreads9795
@superspreads9795 3 жыл бұрын
Huge respect to Roger and team for doing this and not losing the cool, just speak, listen and show... big thumbs up!
@sharvey6146
@sharvey6146 3 жыл бұрын
Still not going to use dulux because of the way it was handled from the start
@susansinclair4914
@susansinclair4914 3 жыл бұрын
Well spoken mate! I absolutely agree.
@haroon420
@haroon420 3 жыл бұрын
Why am I more interested in the Dulux scandal than Brexit, Covid, or any other issue/scandal happening currently!?!!!!
@robinmyman
@robinmyman 3 жыл бұрын
You’re addicted to whitewash. 😷
@beano6452
@beano6452 3 жыл бұрын
Dulux, Kingspan, Celotex they’re all the same. Lies and deceit in the pursuit of profits.
@haroon420
@haroon420 3 жыл бұрын
@@beano6452 you should set up your own paint factory. Without any lies, deceits or pursuit for profits.
@ArnoldClarke
@ArnoldClarke 2 жыл бұрын
Dulux is real the others are a fearmongering scam.
@jimtorrance3171
@jimtorrance3171 3 жыл бұрын
Can't believe that the Dulux guy is called Matt Grey.
@peterfitzpatrick7032
@peterfitzpatrick7032 3 жыл бұрын
Or how Matt just glossed over the issues... I saw a pic of him before , he seems to have lost weight... he's thinner... but he needs to brush up on his PR skills. 😎👍☘🍺
@davidcoleman6032
@davidcoleman6032 2 жыл бұрын
Apparently his favourite song is knights in white satin by the moody blues!😂🤣🤣🤣🤣
@CrashUK28
@CrashUK28 2 жыл бұрын
Matt is the only paint to use.
@Prod-23
@Prod-23 2 жыл бұрын
I lost a LOT of tea when that flashed up ...
@my520graj
@my520graj 3 жыл бұрын
In this episode we learn from Roger how to say. "What a load of crap" in polite way. Thank you, great work.
@hernebaybob
@hernebaybob 3 жыл бұрын
Charging more for a trade product because it saves you time to apply does not justify charging the customer more if the ingredients cost are not significantly different
@Droningonuk
@Droningonuk 3 жыл бұрын
If you can save £50 in labour it's ok to charge £40 for the paint
@amac1657
@amac1657 3 жыл бұрын
Great point
@popandu1170
@popandu1170 3 жыл бұрын
It does if your name is Dulux ; )
@emc3065
@emc3065 3 жыл бұрын
Material costs are barely what you are paying for. Go and buy a ball bearing that's made to go in a washing machine, then go and buy one that's made for Aerospace. Both will be made with the same materials, but one is made to much much higher standards and is much more consistent from batch to batch.
@woksharp6898
@woksharp6898 3 жыл бұрын
Cost a lot more for Gordon Ramsey to cook you a steak compared to getting one in Wetherspoons, won’t be much difference in the cost price there either
@davidbray6515
@davidbray6515 3 жыл бұрын
There is definitely a difrence but not 3 times the cost difrence
@MrSmid888
@MrSmid888 3 жыл бұрын
Exactly my thoughts. He says don’t stir the normal. Never known that. He says the normal needs another coat over trade. Surely one extra coat doesn’t cost the £100 in extra time over the trade. Crazy.
@thedeathcake
@thedeathcake 3 жыл бұрын
Exponential price increase for less value. Seems to be the way of everything.
@danielcoward3469
@danielcoward3469 3 жыл бұрын
@@MrSmid888 how much labour for the additional coat?
@MrSmid888
@MrSmid888 3 жыл бұрын
@@danielcoward3469 Only applies to trades. Zero cost at home. Most painters use a 12”+ roller. An extra coat of the cheap doesn’t take them long. Your still getting a quality finish with the non trade. It’s a madness at the prices.
@keithgoody7438
@keithgoody7438 3 жыл бұрын
Bullshit baffles brains. Buy the consumer product and save ££££££££‘s!
@2loco
@2loco 3 жыл бұрын
These dulux guys should be politicians.
@guyemmott4009
@guyemmott4009 3 жыл бұрын
Exactly..They don't like being exposed 🤭
@grinch_do
@grinch_do 3 жыл бұрын
Yep the politics there 🙈🙈
@Rondjrocket
@Rondjrocket 3 жыл бұрын
Ha ha get them on Covid strategy
@wekapeka3493
@wekapeka3493 3 жыл бұрын
They all have verbal diarrhoea. A plethora of words and variables and plenty of room for excuses. If it fails to meet expectations they will have a prepared spiel to explain how it’s all the painters fault.
@simonb2716
@simonb2716 3 жыл бұрын
Or bank robbers 🤔
@fender797
@fender797 3 жыл бұрын
I'm still confused about the massive price hike. For instance, 5l of coloured weathershield at Homebase ( other DIY stores available ) is £30.. The paint Shed ( other online stores available ) Will mix you any colour Trade Weathershield for £44.33 inc VAT.. So, does the problem lie with the Dulux Trade centre that sold the paint. The Dulux guy did a lot to try and justify the huge differnce in price when it's obviously clearly possible to buy the Trade version for an extra £15 which is what James thought at the start of the saga...
@Mepjc
@Mepjc 2 жыл бұрын
Bang on, the issue here doesn't seem to be the general price of Dulux Trade Weathershield, but the fact that particular decorator centre sold it to him for an exorbitant amount. Was it a pricing error?? I have to say, I'm not a tradey, just a casual DIYer but even I can work out the difference between retail and trade paint and know ones more expensive than the other!
@dimmaz88
@dimmaz88 3 жыл бұрын
Even the experts use the word "coverage" wrong. Coverage is measured in m2, and is used to calculate the area a specific amount of paint will cover. What he should be saying is opacity, which relates to the hiding power, an how well it hides the stuff beneath.
@skimmingstoness
@skimmingstoness 3 жыл бұрын
Bang on, when I used to sell paint everyone asked about coverage as in how far will it go, rather than opacity, how much light will travel through it.
@bitTorrenter
@bitTorrenter 2 жыл бұрын
Doesn't it depend on the substrate though?
@wackypeace1135
@wackypeace1135 Жыл бұрын
Well same thing sure by coverage they're referring to 100 percent opacity over a given area. One will give you more area i.e. coverage for 100 percent opacity than the other.
@norm4260
@norm4260 3 жыл бұрын
Fair play to the Dulux guy at the start discussing the paints, very knowledgeable and professional and all whilst it being filmed.
@mooganoid
@mooganoid 3 жыл бұрын
But due to the online prowess of these episodes, it will al be very well rehearsed. I know, as I come from an advertising background and have been involved in ‘brand exercises’. There’s a reason I have my own P&D business - because I don’t agree with the fake and the lies in order to extract your money.
@plumbertime
@plumbertime 3 жыл бұрын
James was looking like someone watching there dad starting going off on one then thinking why did I tell dad about this
@plumbertime
@plumbertime 3 жыл бұрын
Just to add I reckon ones just got more thickener agent in it.
@timsaxon8944
@timsaxon8944 3 жыл бұрын
I respect that dulex and Alistair invited you up. They haven't covered themselves in glory before this but at least they're trying to be transparent. Still difficult to understand how a tin of mixed paint can cost £110 especially when that's charged against their most important customers but hey ho!
@chris-eq3sx
@chris-eq3sx Жыл бұрын
Also great that they seem to be taking criticism seriously and are planning to do something about it
@danclegg2443
@danclegg2443 3 жыл бұрын
I think Roger you conducted yourself well, clear questioning, accepting answers but pushing for further information if required. Fair play fellas and keep this type of product comparison up, you have the clout and the backing from your subs, all to aid everybody from customers, trades and just the interested 3 rd party.
@Settez123
@Settez123 3 жыл бұрын
The fact you don’t need to hire scaffold for as long doesn’t mean they can up their profit margin!The difference in price should only be down to the ingredients and they didn’t really explain that in any detail
@tomhill54
@tomhill54 3 жыл бұрын
You're thinking products are sold for what they cost to make plus a margin, they are not, they are sold for what they are worth
@Settez123
@Settez123 3 жыл бұрын
@@tomhill54 so what you mean is they sold for what they can get away with?
@tomhill54
@tomhill54 3 жыл бұрын
@@Settez123 sadly!
@tomhill54
@tomhill54 3 жыл бұрын
@@ian_s7481 absolutely
@tomwood5896
@tomwood5896 3 жыл бұрын
They are sold at the price people will pay. If everyone abandoned Dulux and switched to Johnstones or whatever (which is cheaper anyway) they'd start rethinking their pricing. But nobody will...
@SuperBobbster
@SuperBobbster 3 жыл бұрын
"So what paint would you use in future?" "Johnstone's" 🤣🤣🤣🤣🤣 Dulux has left the chat.
@sjs202able
@sjs202able 2 жыл бұрын
I never knew watching paint dry could be so interesting!
@timsaxon8944
@timsaxon8944 3 жыл бұрын
Great work Roger and James for continuing to follow this up and bring great content to your viewers!
@amateurvegan2636
@amateurvegan2636 3 жыл бұрын
As some one who has completed multiple apprenticeships including nvq diploma level 2 and 3 in painting and decorating I can confirm a lot of bamf was used as a smoke screen in this video. Yes trade is better then retail but generally you will find your self putting on two coats of either regardless.
@AMPHICARSdotCOM
@AMPHICARSdotCOM 3 жыл бұрын
Thanks for doing that, incredibly patronising the way Dulux treat their retail customers, helps make it easy for those of use that know how to paint (but don't paint every day) to choose our paint supplier in future.
@dezstringer3480
@dezstringer3480 3 жыл бұрын
This is the best Johnstone’s advert I’ve ever seen 😂
@jackwardley3626
@jackwardley3626 4 ай бұрын
you do realise johnstones trade paint cost a lot more than their retail too their stormshield masonry is a lot more than their retail
@AntonyGoodall
@AntonyGoodall 3 жыл бұрын
The Mrs thought it was "like watching paint dry". I thought it was a great piece. Top job Rog and James. And fair play to AkzoNobel - good response: not perfect, but as open as we could expect them to be I think. Keep doing what you do Skill Builder!
@Adam-xs3ng
@Adam-xs3ng 3 жыл бұрын
Great product journalism Roger, you're like a dog with a bone, asking intuitive questions. Very informative on technique for application, the Dulux brand did very well playing ball. Roger this shows the respect your opinion has, well done buddy.
@mikewasowski1411
@mikewasowski1411 3 жыл бұрын
Awesome roger. Genuinely going the extra mile you are. Thanks so much for doing this.
@nathansmith8482
@nathansmith8482 3 жыл бұрын
I heard the word “slightly..” a lot from the people at Dulux, fair enough I get some products may be “better” than others but the difference in price is astonishing and they chose their words very carefully just like a politician
@northernwig
@northernwig 3 жыл бұрын
I think James' face at 29:45 pretty much sums up his thoughts...
@WiZeR911
@WiZeR911 3 жыл бұрын
The question I would have asked would have been What is more valuable to their business, trade or retail..
@Firehawk159
@Firehawk159 3 жыл бұрын
I have real difficulty selling Dulux Trade Paint to customers when Dulux have made their mixed Heritage paint available in Trade ONLY. In a small way it’s holding those who want Heritage colours to hostage. I’ve been selling paint for 20 years and I’ve been massively critical of Dulux for the last 4 years. I encourage customers to try Crown, an own brand like our own. Just explore. I’ve enjoyed the exposure this has brought but I may bring this vid to our Dulux Rep’s attention.
@neilrafferty2097
@neilrafferty2097 3 жыл бұрын
Shame they weren’t so responsive at the beginning .
@TheStevenWhiting
@TheStevenWhiting 3 жыл бұрын
Yep. Only when still someone stopped the very negative press did that bother to react.
@Stunl3y
@Stunl3y 3 жыл бұрын
Does that stuff travel around in a security van ... yup that was the moment I spat my tea out
@TheStevenWhiting
@TheStevenWhiting 3 жыл бұрын
8:00 so basically Deluxe are saying "We make it expensive as we assume you're just pass it on to the customer in your end bill. You'll be able to do the job quicker but you'll have to charge the customer more because we sell the trade paint for more. We can't even claim its cause of R&D costs because surely after a year or so of the sales, its covered the cost of R&D"
@amac1657
@amac1657 3 жыл бұрын
That’s exactly what it is
@TheStevenWhiting
@TheStevenWhiting 3 жыл бұрын
@@amac1657 They could argue "We're not just covering the costs of R&D, we're making you fund future R&D that will mainly benefit us in profit, but also does benefit you in productivity". However all that was ruined when yet another paint pot was discovered at the end :) Still was decent of them to offer to do this. Most would of just ignored you. And they appeared honest enough. Even if the apology was fine, I'd hate to think they then berated the store where the question was bought up, as it still sounded like the answer originally came from head office yet head office appeared to original tell the store to apologise.
@Lloyd1885
@Lloyd1885 3 жыл бұрын
Dulux are just as bad
@mrjonnydz
@mrjonnydz 3 жыл бұрын
Nice work lads. Its about time someone went to their door and asked these questions. Great effort.
@spectrumwalkingtours
@spectrumwalkingtours 3 жыл бұрын
As CSA in a DIY shed, questions about the difference are quite popular, so thanks SB & Dulux for the info.
@KuriusOranj
@KuriusOranj 3 жыл бұрын
Very interesting video! I've been a painter for a few years now, and there was some excellent information in there that I wish I'd known a while ago.
@jacko791
@jacko791 3 жыл бұрын
Basically they've realised that the cost of paint is such a small component in the cost of a decorating job that they've been able to slowly ratchet the price of the trade up over the years until the point we're at now which is obviously ridiculous. Well done for bringing up the point because it's something they would just keep increasing otherwise. If they could make a proper gloss that didn't yellow then I'm sure everyone would happily pay 5 times the cost. But on the emulsion the extra cost is impossible to justify, as they just proved in all their interviews
@Sybernetix
@Sybernetix 3 жыл бұрын
Legend, as a non trade this has enlightened me as to what I should really be buying if I'm doing DIY.
@dkaloupis75
@dkaloupis75 3 жыл бұрын
Roger nailed it down without any fear at all... thanks once again Roger
@JamesManCave
@JamesManCave 3 жыл бұрын
Brilliant video guys. Good curve ball at the end with the ultimate protection. What I took from this is that whilst the trade paint is a better paint, and takes less labur to get a good finish, thus savings on final customer price, it seems dulux want to take advantage of this by charging a considerable amount more which is then passed on to the customer. I still dont understand the huge price hike in the trade paint.
@rob5944
@rob5944 2 жыл бұрын
Bet they were relieved that they didn't know about the 'ultimate protection' one before the visit. Either that or they forgot themselves!
@adamburzynski
@adamburzynski 3 жыл бұрын
Watched it now, cheers for pointing me to this one... 👍 Having used both retail and trade dulux emulsion, I'd agree there is a difference, but not enough to always justify the price. During shortgages during lockdown, I had no choice but to use dulux retail, and I can honestly say, if I didnt know it was retail, I wouldn't have guessed...
@tonynorfolk5750
@tonynorfolk5750 3 жыл бұрын
Pushed into a corner they had to open the door to you guys, great questions, seems they are changing their sales practices to prevent further confrontations in the future rather than addressing the original question. I'm sure the paint is better but can't help feeling they didn't clarify enough and it's simply a matter of business whereby their mark-up on the trade and mixed paints are hugely better than the consumer variety. Think I'll be avoiding their products for my own use, particularly the trade variety.....top work Skillbuilder!
@almostanengineer
@almostanengineer 3 жыл бұрын
The one thing I definitely wanted to see was the customer service issue being fixed, and it’s nice to see that they have now implemented a policy of stating the cost of a mixed paint upfront.
@JayGee6996
@JayGee6996 3 жыл бұрын
Love how you weren’t blinded by the BS. Big respect.
@Geeraffe
@Geeraffe 3 жыл бұрын
brilliant - I am 8 minutes in and Dulux states the tradesman cliche "its not the parts its the labour" - the white powder is Titanium dioxide / cost around 2000U$ per ton
@tibblescat2918
@tibblescat2918 3 жыл бұрын
So thats 20 per kilo, an extra 50% would be an extra ten dollars not 80
@IanPritchard
@IanPritchard 3 жыл бұрын
Dudes! Great video. James, that last comment killed me. LOL!
@tonyalways7174
@tonyalways7174 3 жыл бұрын
Interesting but Johnstones Trade does it for me thanks. There is a difference between trade and consumer but not 3 times as much
@Ultimate-roofing-square.
@Ultimate-roofing-square. 3 жыл бұрын
Well done James to flag it up, and Roger to tell Dulux how it is. 👊🏻
@jimichip
@jimichip 3 жыл бұрын
Cheers Dan, looking forward to meeting you!!!
@Ultimate-roofing-square.
@Ultimate-roofing-square. 3 жыл бұрын
@@jimichip 👍🏻
@RedRupert64
@RedRupert64 3 жыл бұрын
Neither covered perfectly with one coat (but the expensive Trade MAY have been better), but both would have covered perfectly with two coats. So not two coats v three or four.
@peterwalton1502
@peterwalton1502 3 жыл бұрын
Well done Roger . Dulux did not convince me with their answers but fair play to them for meeting with you.
@IRoN0RE
@IRoN0RE 3 жыл бұрын
Good job guys. I did say back in episode one of this saga what the difference was, but nice that you finally can put your mind at ease. Decorators are just like any tradesmen they all find a product they like and pretty much stick to that. Hard to find 2 brickes that knock up mortar the same way, painters are just the same. Dulux, Johnstone, leyland there all just paint at the end of the day.
@TurinTuramber
@TurinTuramber 3 жыл бұрын
1) Could James tells the difference between the two during painting? 2) Can the client tell the difference in the finish? If NO and NO then they are taking you for a ride.
@Robert-cu9bm
@Robert-cu9bm 3 жыл бұрын
The client can tell the difference in money... you have to pay a painter for 1/3 extra time!.. And that's taking in only the fact that have do another coat, let alone the extra in applying the coats due to the paint being harder to work with.
@TurinTuramber
@TurinTuramber 3 жыл бұрын
@@Robert-cu9bm But if James done none of those things then your point is mute. I haven't heard that James had trouble with the retail paint or gave it an extra coat. Besides he was painting pebble dash not the ceiling on the Sistine chapel.
@Robert-cu9bm
@Robert-cu9bm 3 жыл бұрын
@@TurinTuramber I was talking about Clients in general to your second question.
@jimichip
@jimichip 3 жыл бұрын
It was all done in two coats using both paints. And fortunately we were told (as you would’ve seen in the video) that there would be no difference in the colour fading or durability.
@emc3065
@emc3065 3 жыл бұрын
@@jimichip I didn't understand that to be the case James. She wasn't very clear and did a poor job explaining in my opinion. Her answer was poor because she couldn't comment on the performance over 10 years of the job you specifically did, as she couldn't guarantee you hadn't painted different sides of the house for example with the different paints or that you hadn't painted them with different air temperature when applied. Her comment was that in Lab conditions, i.e. painted on exactly the same walls with exactly the same conditions, the trade WILL have better colour-fastness, alkali resistance, and adhesion over that 10 year period. I think they had a difficult job of walking the line in this video, as they can't be seen to be shitting on the consumer paint range to make the difference more clear between the trade. I'm also surprised that they didn't comment on whether they make the trade to higher standards to ensure that the colour matching is closer between different batches and if it is more consistent in general.
@TheWaxChainFanClub
@TheWaxChainFanClub 3 жыл бұрын
In normal circumstances, no quality paint should require 3 or 4 coats for proper coverage. Not having it.
@robthesamplist
@robthesamplist 3 жыл бұрын
Exactly...them saying this paint here is better than our shit paint at 3 times the price doesn't cut it with me. Johnstons from now on.
@Lloyd1885
@Lloyd1885 3 жыл бұрын
There should be a standard for opacity like there is a British Standard for colour..paints should be graded, its something I suggested to the PDA once, never heard back from them though.
@jethhughes4278
@jethhughes4278 3 жыл бұрын
I agree totally... doesn’t make sense to me
@jackwardley3626
@jackwardley3626 3 жыл бұрын
@@robthesamplist some johnstones trade products are better but a lot of dulux trade products are better especially the oil based gloss and satinwood used on interiors johnstones gloss - satin will yellow much faster than dulux crown trade gloss and satin will stay white a lot longer too johnstones hybrid paints yellow faster too
@robthesamplist
@robthesamplist 3 жыл бұрын
@@jackwardley3626 whites the deluxe diamond stuff like?
@keithgoodway9077
@keithgoodway9077 3 жыл бұрын
Well done guy's you asked all the questions I've been asking all these years,Dulux trade is good stuff but not at those prices,after many years using Dulux I have started using other brands.
@julianlyons711
@julianlyons711 Жыл бұрын
Well done for following this up and asking what needed to be asked .. and getting some answers
@philmceneaney798
@philmceneaney798 3 жыл бұрын
Excellent guys, well done. Respect to Dulux for having you in, but from my point didn't convince me enough as to the price difference over what you get. Although I suspect that it's all about profit which I'm sure they have modeled. Until market share or profits are effectived nothing will change.
@chunkauli
@chunkauli 3 жыл бұрын
great vid why not do a Johnstone v Dulux paint covering I would love to know what is better
@jackwardley3626
@jackwardley3626 3 жыл бұрын
the dulux trade weathershield cover's better and plus jono's stormshield doesnt bridge airline cracks sandtex trade masonry is good.
@davezipman8959
@davezipman8959 3 жыл бұрын
Excellent questioning and put in a clear and rational way. If Dulux really had the interests of the buyer at heart they would say on each tub what this paint does better or worse than its own similar products. By my maths, a painty using 2 tubs a day of the Trade has to work about twice as fast as he would using Retail to make it worthwhile spending the extra - if the durability of finish is the same. All too confusing for the buyer - which I suspect it what Dulux want to protect their margins. I've already gone elsewhere! Why - because I find other products work better and there is a single product available at a reasonable cost.
@TheChodax
@TheChodax 3 жыл бұрын
Best video you've made, incredibly useful. Thanks. 😊
@guyemmott4009
@guyemmott4009 3 жыл бұрын
Builders merchants have displayed grossly inflated prices for all their products for years... My advice is to shop around if you can and haggle... !
@gdfggggg
@gdfggggg 3 жыл бұрын
Always haggle in builders merchants. A couple of nudges on the tippy tappy and they’ll get your over inflated prices down. You won’t have any luck in b&q and the like, and the B&Q trade card is a con as you won’t know what you get a discount on until you get to the till to which point you just want to pay and go; if you do get a discount it’s Small. To be fair though b&q aggregates is fairly priced.
@gdfggggg
@gdfggggg 3 жыл бұрын
@noxxi knox I know, crap.
@sally6457
@sally6457 3 жыл бұрын
The amount of money tradesman spend should give them a good discount, just as dulux say bulk buying of ingredients makes products cheaper, but that only seems to apply to retail customers. Brand loyalty means nothing to big companies. "Trade only" means nothing, If a member of the public walks into any store they can get the same price for a one off purchase as a loyal trade customer. Howdens joinery is a prime example of this.
@juliestreet8688
@juliestreet8688 3 жыл бұрын
@noxxi knox I only keep mine because I can speed through the trade till instead of standing in the general queue!
@madbopper1619
@madbopper1619 3 жыл бұрын
Slashley gibbins, always use b and q trade on line and get it delivered, I sit down and do a big order for the week, had some amazing discounts recently compared to my local trade only paint store.
@iain4
@iain4 3 жыл бұрын
They really needed to justify that price difference - trade secrets yes, but 3 times the price? Well done guys.
@pordie1883
@pordie1883 3 жыл бұрын
Well Done Roger, more of these types of videos would be excellent
@martinroberts5577
@martinroberts5577 3 жыл бұрын
Thanks Dulux and you two Roger and James. I thought this was a very informative video.
@SteveAndAlexBuild
@SteveAndAlexBuild 3 жыл бұрын
Nice one Roger taking no prisoners 👌🏼. What I took from this is the Trade with its mystery ingredients is overpriced . The retail isn’t very good and lastly ( and you should get t shirts with this on Rog) .....”don’t paint in the dark “ 😂🤣😂 . Excellent video thanks 👍🏼🧱
@jimichip
@jimichip 3 жыл бұрын
😂😂😂
@SteveAndAlexBuild
@SteveAndAlexBuild 3 жыл бұрын
@@jimichip 😏👍🏼🧱
@eddykelly4082
@eddykelly4082 3 жыл бұрын
Don't buy Dulux paint, they're ripping you off. Never heard so much waffle, since I went to buy a second hand car, 30 years ago.
@SteveAndAlexBuild
@SteveAndAlexBuild 3 жыл бұрын
@@eddykelly4082 😬🤣🤣🧱👍🏽
@stellatron
@stellatron 3 жыл бұрын
I've been waiting for this 😁👌
@RpR_Makes
@RpR_Makes 3 жыл бұрын
Never knew someone could talk about paint for 45 minutes, it’s like , well watching paint dry. Excellent video as always Roger. I think even James thought he could have build 5 lofts in the time this video took. 😀😀
@PC-oi4kj
@PC-oi4kj 3 жыл бұрын
What a snow job by Dulux! I've a small decorating company for over 35 years and have never heard so much bull. We've now moved to Crown and are impressed, especially their water based gloss paint. Will be using Crown from now on. Incidentally, as many noted, Johnstone is the best for external masonry.
@rfphicks
@rfphicks 3 жыл бұрын
Some interesting points, great video! I think Dulux could save themselves a lot of headaches if they renamed the Trade range to something like Premium.
@Clip7heApex
@Clip7heApex 3 жыл бұрын
So you can do it in 2 coats rather than 3. So 3 tubs of retail to 2 trade. 90 quid retail. 220 quid trade. Now the question you've got to ask yourself is, would it save 130 quid in labour for one less coat. My reckoning is by the time you've masked off, set yourself up etc. Probably not that much difference. If you're slapping that stuff on external walls, you can blaze through a tub fairly quickly. So unless you're charging a fortune for labour then it doesn't make much sense. And if you do the job quicker, why does deluxe get all the extra pennies?
@MegaSlowmoman
@MegaSlowmoman 3 жыл бұрын
If you walk into a Dulux trade centre as cash sale, they will charge you top dollar, haggle and the price goes down. Bottom line is the professional range is what’s you should be paying for a decent job, the retail version is the dumbed down version for the non-professional it will give you a good finish with little skill. Retail is price sensitive and a competitive market place, the ingredient mix must reflect the lower price charged. Trade centres are hit and miss when it comes to pricing. I’m not a professional but have learnt over the years trade is best, not only for paint but tools, just ask the price first, centres should be transparent with pricing and not a price they make up on the spot. Great job with the vid.
@joerussell6021
@joerussell6021 3 жыл бұрын
Hi there, I would agree, buy Johnson, Pliolite stormshield, it's great, and if you are buying white or magnolia it is alot cheaper.
@richardwilliams1690
@richardwilliams1690 3 жыл бұрын
Dulux haven't covered themselves well here, tried baffling with Bull, scaffolding cost and paint cost againt 3 to 4 coats, what a load of BULL.
@grinch_do
@grinch_do 3 жыл бұрын
I was thinking same mate 😂😂😂😂
@Doyle-E
@Doyle-E 3 жыл бұрын
Scaf cost is our prob not theres snd should never be used as an explination asto why they are charging us as tradesmen more to use there products
@Robert-cu9bm
@Robert-cu9bm 3 жыл бұрын
@@Doyle-E The scaff costs become the tradies if the delay the scaff coming down. Then the extra cost of the trade paint are miniscule to the costs of delay clauses in contracts.
@LekaLEL
@LekaLEL 3 жыл бұрын
Lol since when do you need to do 3 to 4 coats with dulux. 2 is max coats for the past 20 years. Faffing about With Truthful LIES
@muhammedshiraz1797
@muhammedshiraz1797 3 жыл бұрын
I’m a decorator I use dulux trade paint regularly and have used the retail versions. There is a big price difference but I can vouch for the trade it’s worth every penny On a dark base colour you have to give it more coats with the retail I love watching your videos guys keep it up
@Bombastic_Spastic
@Bombastic_Spastic 3 жыл бұрын
An ode to the constuction industry. Cheers Skill Builder, top job
@ntq1ty
@ntq1ty 3 жыл бұрын
Fair play to Dulux for finally taking on this issue properly. Their argument about the benefits to tradespeople of being in and out in a day rather than two days is plausible and easily tested in the market. If the product sells to the target market, which it must do, the price is justified regardless of ingredient/manufacturing cost. I look forward to seeing the better information about product use. I also hope they develop better consumer information regarding effective use of their products as well as just better trade information.
@NeillRobinson
@NeillRobinson 3 жыл бұрын
DO A BLIND TEST ... can 5 tradies tell a difference in use, finish and end result?
@frankiesalmon7545
@frankiesalmon7545 3 жыл бұрын
I thought Roger was about to do a blind test when I seen him put his face mask on 😂
@Lloyd1885
@Lloyd1885 3 жыл бұрын
You'd know as soon as you opened the tin
@nathancumming1
@nathancumming1 3 жыл бұрын
5 half decent decorators could. But it's a bit more technical than just dipping a roller into the tub and throwing it at a wall. Should be able to pass a blind test just by finding the volume solids
@Lloyd1885
@Lloyd1885 3 жыл бұрын
They smell conpletely different. What I'd like to see is an independent side by side test of all paints.
@emc3065
@emc3065 3 жыл бұрын
@@Lloyd1885Have the paint already in the trays then, using manufacturers guidance on mixing etc. Load up all the rollers in exactly the same way and then get the painter to start the blind test from there.
@Pistol_Knight
@Pistol_Knight 3 жыл бұрын
Will give Dulux some credit for actually inviting you in to their 'Academy' and trying to explain things, I liked the way the MD said they would make it clearer but still seemed to support the price. still not convinced me that their paint is worth the extra money and as a non account holder at Dulux I always seem to be looked down at when asking about their products, it's quite obvious I'm a decorator so why no discount?! other companies I use normally give me something off, I guess as 'Brand leader' they don't need people like me, fair enough.
@rob5944
@rob5944 2 жыл бұрын
In that case they won't miss people like you when you decide to go somewhere else then 👍
@Pistol_Knight
@Pistol_Knight 2 жыл бұрын
@@rob5944 I use Johnston paints
@jamesteasdale5969
@jamesteasdale5969 3 жыл бұрын
I've used Dulux trade in the past to cover some really bright orange walls in an old Living Well gym, it covered in one coat which I thought was superb as we'd priced it based on giving it 2/3 coats. It was dearer than other paint but it was well worth the extra cost. (We were using Royal Blue and a Sky Blue )
@FlamesOfThought
@FlamesOfThought 3 жыл бұрын
What the foreign lady said about pigments and their resistance to weather make sense. If I have a preformulated (colour) paint and it's a colour that has high resistance to fade, Delux can skip on the protection. However, in the trade shop, where they don't know the proportions you are going to be using they always have to use plenty of protection as they don't know the combination you are going to be using
@canalboating
@canalboating 3 жыл бұрын
Damp cloth to wipe away your tears, :) nice one Rog
@jonathansmith4399
@jonathansmith4399 3 жыл бұрын
Economics are at play. If Dulux mixes 1 million tubs of paint in a production line and delivers them to B&Q to then forget about them whilst picking up the £. Then this is far more profitable than constant product development, operating retail decorating centres (with property fees, employee fees etc) and selling far fewer units. IMO, the trade product is obviously not worth 3 times more however you’re paying for the building you walk into, constant product development and a slightly better product. IF there is a difference of one coat per job then this might be worth it but I’ve always found two coats of retail is okay. Delux are simply passing their sizeable operating costs for their trade range to the trade customer. The problem they have is that if they share the cost across both retail and trade ranges then they would most likely price themselves out of the very competitive retail market that focuses mostly on price.
@grahamshillingford8229
@grahamshillingford8229 3 жыл бұрын
This all started from James being far too nice & polite & not asking prior to ordering a mix, the age old question... Price & availability?? Having said that, very interesting & informative content again from you guys. Well done & thankyou, it will come in handy in the future I'm sure
@MrJFoster1984
@MrJFoster1984 3 жыл бұрын
Always get the shop to shake it twice for you so it's thoroughly mixed. I personally use a mixing paddle in a cordless for stiring prior to use. Thanks to both of you for the video and keeping them on their toes. Cheers
@SkillBuilder
@SkillBuilder 3 жыл бұрын
Great advice from Helicrete as usual. Double shake.
@za1014
@za1014 3 жыл бұрын
@@SkillBuilder not sure about that, there is such a thing as overshake, can lead to other issues like window framing and colour fade especially outside as the tinter pigment stabilisation my be affected leading to tinter flowing out in the rain.
@MatthewHawkyard
@MatthewHawkyard 3 жыл бұрын
Did I just watch a man tell Rodger how to use a roller. F*** me! Nicely done gents.
@AJ-ds5gf
@AJ-ds5gf 3 жыл бұрын
if you get two walls and paint each one with each of these paints, 2 coats each, no one would ever be able to see the difference and if they did, it certainly wouldn't be worth 3x the price.
@itsjustme9179
@itsjustme9179 3 жыл бұрын
As a decorator of 17 years, i say you are wrong. Also, the trade gear is less time consuming and flows better on the roller/brush.
@AJ-ds5gf
@AJ-ds5gf 3 жыл бұрын
@@itsjustme9179 as a wall viewer of 40 years, I say you are wrong.
@MattCharlie88
@MattCharlie88 3 жыл бұрын
Glad I’ve seen this. A slight difference in price is understandable, but not the huge difference they’re asking for.
@neilfoden1411
@neilfoden1411 3 жыл бұрын
A few years back i was on the phone to there teck help line, over there oil based Rosewood varnish, they had stopped making all oil based ranges, and the water based was a diferent colour, not even close, more like brown paint, I have been self employed builder since 1978, and I had always used that range, but in the last few years I have had to use Sikans oil varnish, as its a close colour match, and as a closing word on the matter with varnish gloss or under coats I will only ever use oil based products.
@juyhfrty
@juyhfrty 3 жыл бұрын
Remember not to just think of the can of paint on its own when comparing. the vast majority of the cost of the paint is the factory and machinery, transport, storage, container, etc. This is pretty much exactly the same for both the paints, yet one is three times the cost of the other. There will be a marginal difference in production costs and a bit of R&D differential too. But mainly, the difference is ingredients and there is no way one is so much more to produce. They couldn’t really say anything else when you were there because anything else would have been admitting a rip off. Yes, the trade is better and costs more to develop and make. But nothing like the increased margin on the final cost. You exposed them and they are keeping the recipe and ingredient difference ‘secret’ because they can’t defend it if they tell you the actual facts.
@IsaacWard
@IsaacWard 3 жыл бұрын
I'm from the states and I use sherwin williams. Their paint to regular consumers is probably some of the most expensive you can buy, but as a tradesman I get such a discount that I pay about the same walmart or home depot paint. It's confusing to me that the trades who use it all the time and buy the most paint get the shaft.
@Lloyd1885
@Lloyd1885 3 жыл бұрын
Sales and pricing U.K style mate...we are used to it
@almath9987
@almath9987 3 жыл бұрын
Thanks lads good video and good questioning. Still don't think it justifies the price, the last 2 minutes of the video said it all👍🏻
@wayneh150
@wayneh150 3 жыл бұрын
Great job guys really good videos!
@b.2221
@b.2221 3 жыл бұрын
Very brave and concise presentation on your part Sir for trying to get an honest reply from that motormouth from Dupelux. That guy could replace Dominic Cummings with ease 👍.
@rickygray222
@rickygray222 3 жыл бұрын
Really quality, unbiased reporting guys. Thoroughly enjoyed this one, especially asking the awkward questions, you definitely didn’t shy away from those 👍👍👍 you need a merch store or PayPal so we can give back to you 👍
@the_royal_drop_short.
@the_royal_drop_short. 3 жыл бұрын
Don't know if they still do it, but about 10 years ago Dulux trade centres used to do price matching. I needed about 60 litres for an infinity cove in a photographic studio I was building. I found an online retailer doing their Diamond White for half the cost in the local trade centre, they matched the price, with no fuss at all.
@JayGee6996
@JayGee6996 3 жыл бұрын
I would have been more convinced if they had let you buy the paint anonymously and then bring it in for testing. They could easily have added additional chemicals to the trade paint to make it require less coats - that doesn’t mean it’s going to be in the trade paint (unless they’ve now changed their formula). I recall you saying there was no difference between the two when you first compared them; was the consistency so different the first time? Sorry but £35 vs £108 is an exceptional price difference. The only way I would be remotely interested is if it only needed ONE coat. I loved how James just stood there soaking it all in and didn’t say a word. You’re comment at the end about Johnstons was brilliant 💥😂
@SkillBuilder
@SkillBuilder 3 жыл бұрын
I don't think there was any subterfuge on the samples they used.
@RonnyOlufsen
@RonnyOlufsen 3 жыл бұрын
Good job! I'm neither sold nor disappointed... But then again,I live in Norway, not in their market space anyways ;)
@dmail00
@dmail00 3 жыл бұрын
DULUX pure brilliant white, walls and ceiling, silk. Paint instructions on 10L retail,; stir to ensure paint is completely mixed.. Tip:In hot environme td, thin 10% with water if necessary... Apply two coats. Instructions also mention thining for sealing. So by all accounts I should ignore these instructions as per the video because this is not a trade paint?
@alexhemming7060
@alexhemming7060 3 жыл бұрын
Well done to all. Both Roger for jumping in knee deep as ever and putting the pressure on and Dulux for going through the effort and not ignoring the subject. The DDC down the road from me always has atleast one tradesman's van outside, if they're continuing to frequent there, I assume there's good reason. No doubt if the cost effectiveness continues to go off track, it will be getting quieter.
@liamsandie
@liamsandie 3 жыл бұрын
Fair play to all parties including Dulux for participating in this and even the MD!
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