IU’s voice has always held this insane ability to emote and draw out emotion -- it’s part of why she’s such a successful and recognized artist

I knew IU was acting, but I had no idea that V was also great at it! Their chemistry is out of this world and their acting was so so SO good!

13:46 when IU hold V, with 3 times movement hand like squeeze, its also means like "dont worry, im always here with you" because IU deaf.

Here's everything you might have missed: 1) IU is deaf/mute and V is blind in one eye. IU uses sign language in the dinner table. 2) The cube (the director said it is called "nemo") represents the society which discriminates against people having disabilities or those who are simply different (often considered as misfits) thus eliminating them. (the pile of clothes: The pile of clothes also reminds you of BTS "Spring day"MV which also features it 3) The camrecorder shows how the world would have been if the society didn't discriminate against them. They would have gotten married happily. 4) The scene where they are at the restaurant and the scene where she is on stage singing in her wedding dress, you can see how the people around covered in black are all pointing their fingers at Tae and IU (represents how harshly the world judges them especially in their happy moments) 5) The whole mv was mainly shown from the pov of IU. You can see how she always put herself in the danger first and tries to protect Tae, how tenderly she loved him, her touches were so gentle as she saw his normal eye through the cam. But Tae loved her too. At the end of their life, he puts himself in front and tried to break the box. They both are equally scared but when time comes, they can sacrifice themselves for the other. This is true love. 6) IU taps three times on Tae's shoulder during the scene where he grabs her hand tightly. The three taps translates to "I love you" in sign language.

The cube 'Nemo' represents the discrimination towards marginalized people (symbolized in IU being mute and Taehyung being blind in one eye). They stayed together till the end with their love sustained, free from all oppression and pressure from society. LOVE WINS ALL!

A little thing that I like is that everything is muted, no sound from the camera, no sfx. Just amazing acting, gorgeous imagery and a beautiful song.

I cried when the wedding dress and V’s outfit fell past the chandelier!!! I was sobbing. Tears started rolling once IU covered V’s good eye and then when the clothes fell that was it!!! THIS WAS A TREMENDOUS MOVIE VIDEO!!!!!

The "I see you peeking" and "close them" on 5:30 made me laugh so hard

There are so many layers of story telling and metaphors and the director has explained what the storyline is. It’s a beautiful way for him to convey the message. In addition to this one part of my interpretation is based on the fact that Tae is blind in one eye and has burn scars around that eye. You can see at the beginning he is looking vulnerable, fragile and afraid. IU is leading him and is protective throughout. My interpretation is that he had encountered the cube before and narrowly escaped being captured and so is going through all the emotions from it. At the end, you see IU trying to protective him by picking up the metal bar because (to me) she knows what he went through and wants to protect him. And Tae taking the bar and attacking the cube looks to me like he knows what the cube is capable of and despite his fear of it, he wants to protect her. At the end it didn’t work and you can see the cube glow red with heat and smoke coming off their bodies (burn marks around his eyes). The ending was so poignant. The song was amazing and felt more epic because of the storyline and visuals. They have great chemistry, first with the amazing duet they did on IU’s Palette and now with their acting skills, not to mention their interactions as friends. It’s so good to see Tae being able to express his acting skills even in a 5minute short. I hope he starts doing movies on his return. This movie really makes everyone feel emotional and they did that with their facial expressions, truly stunning. IU is queen for a reason and Tae our idol of idols never disappoints in his unique take on life and the choices he makes, whether to make an album of music he likes or to act in a short film all choices with a sad, emotionally moving ending. He wants his artistry to move us emotionally rather than hit the top spots on charts. Love these two artists. It’s time to stop calling this kpop. These two with their amazing acting, packed in 5 mins all the emotions to convey the storyline (top tier level) that most kdramas do in 16 episodes.

the fact that she got sick from recording the mv and still recorded the song after while being sick is just amazing. It really shoes her love for her craft and her fans!

V AMAZING acting out all these emotions of fear happiness sorrow furious, in a 5 minute music video is crazy because we see actors failing to act out a single emotion in an 1 hour long episode but here he is, the versatility is showing 😭They they forgot what they were running from because through the lens of the camera, they were able to just love and enjoy life until the reality caught up to them and they were taken away ICRY 😭😭😭😭❤❤😮😢❤

Such a beautiful MV. I didn't realise the director was a movie director - it makes sense why so many reactors say it feels like they're watching a movie. Did you also see the credits at the end? There's a credit for a special guest lol.

It really made me cry too at the end and still i do cry whenever I watch the mv..

Jordan, you are not alone. LOTS of people cried watching this MV. And there will be more to come. IU is very well-known for her vocals no matter what style she sings in. She can do Hopeful, she can do Sorrowful, she's really JUST THAT GOOD; absolutely World-Class as a vocalist. Besides that, IU is an Actress and has been in a few different things that international fans know of. Her credentials are really impressive. As an actress, she would know how to convey emotion but she knew how to do that before she got into acting. Her own real-life experience as a child is not the greatest background story, bad enough that she has been homeless herself. She knows pain, she knows hunger, she knows hopelessness. But she did live through all of that so her perspective is far different than many people who are at the top of the Entertainment sector (many of them having been born to privilege). She has seen the dark side to society so she has knowledge of certain traps, she's not stupid nor ignorant. She can spot fake people and knows a rat when she smells one, she knows about scams and how to avoid them. She has LIVED as if she is twice the age her birth date claims. IU is one of the most solid, hard-working people in Korean Entertainment; I compare her to Scarlett O'Hara in the garden, swearing that she will NEVER go hungry again. And now in Korea, IU is apparently the Top-Grossing Soloist in Music (I am not sure about from the Acting angle but let's just say she is 'Well-Off'). She's also a real SWEETHEART; reports from every fan, other actors, other Soloists and Idols who have met or worked with her say that she is one of THE MOST NICE people in Korea. EVERYBODY just loves her to pieces. She gives to charities often. Just a total and complete beautiful soul.

4:48 and 14:03 Finally, someone pointed it out!! I have watched tons of reaction videos to this MV since its release and everyone's been raving about the acting. While it is true that their acting is indeed commendable, I think very few were able to notice that the music and IU's voice are heavily influencing the mood for this MV and the emotions drawn out from the viewer. A part of me is a little sad that because the acting and cinematography were so good, the actual song kind of took a back burner (by just a bit!). I just feel like it wasn't emphasized enough how hauntingly beautiful the song was. Oh well, this is an MV after all so yeah, we understand. But overall, this MV is such a masterpiece - the whole package. Everything was insanely good! Kudos to everyone behind this work of art. Btw, great reaction vid! You were able to capture both the big picture and the tiny details.

This is the reaction I've been looking forward to the most and it was worth the wait! After this MV I would really love to see a film with IU and V, they are crazy good together, Btw, I've read the cube is actually hunting for guests for Suga's Suchwita.

Can we just appreciate the fact that IU recorded this song while sick and coughing? Coughing so much so, her and her staff were joking about her coughing up blood? The amount of dedication she has as well as her voice even while sick is just... just wow.

IU's voice is so pure, It contains lots of emotions. Their acting was incredible as well! Thank you Jordan for taking time to explain the M/V.

IU is a very unique singer and is known as a national treasure in South Korea. She encountered financial difficulties in her family when she was a child, so she determined to become an "adult" who could support her own life earlier. Because she likes singing, she decided to be a singer. She hoped to connect the hearts between "I and YOU" through music with emotions, so she took the stage name "IU". Originally, she wanted to be a traditional ballad singer when she debuted, but because too young, she did not gain much attention from the public in that time(when she is only 15). Later, the entertainment company tried to package her as an idol singer and achieved great success (in the year she was 18). But when she became very popular with the public at the age of 21 with her beautiful appearance and cheerful personality, she decided to regain her original ambition and embark on a completely different path from ordinary Kpop......She remake songs more than 20-years-old, and re-introduced the popular culture of the previous generation to the younger generation, and received a very good response from public. From then on, Koreans no longer viewed her as an idol with only a sweet image, but instead viewed her with respect as a real "artist of music" who contributed to popular culture. In additional to her famous angelic voice just like moonlight, she is also known for her versatility and is an award-winning singer, music producer, lyricist, also a top-tier actress and model. She has many popular songs composed by herself. Because she has held the belief that "love will eventually win" for many years, she wrote the lyrics and produce the project herself, and specially asked the film director she had collaborated with to film this MV.(The directer won the 2023 Blue Gragon Films Award of Korea)

If you haven’t cried enough look closely at that close up of V’s face when she covers his eye. You can see the smoke beginning to the right of that close up. Took me several times to see that. But it is so beautiful. Trying be there and protect each other until the very end. 😭

I'm crying every time we get to that point when V grabs the metal rod! And I've seen it over 100 times. I am obsessed!

When I first watched this, I was emotional right away. Her voice was so innocent, so pure. Every element fit like a puzzle piece. Their acting was spectacular and the storyline was woven perfectly. And as you said, She had been protecting him, then he protected her. I was already a mess but when she put her hand over his good eye, I was ugly crying, hard. I couldn't not bare the ending. Their clothing landing on the pile of clothing. I was devastated.

I low key cry every time I watch the music video. And it does not help that I miss V so much.

I am 63 and haven't cried like ths video made mecry since I saw Titanic thefirt 6 times....yes all 6 times it slayed me totally and something about knowing V as much as I feel like I do know about him & his years, from watching his journey from high school until now reall made me feel their loss. I think some look at it like they went on to live in some other realm but to me that was not what I got from it's ending.

yess the director really knew what he was doing with 2 talented artists glad I watched a reaction pointing out some of the amazing details he put in this work and how he basically highlighted their talents (acting and singing) with his directing editing skills. as a tae fan this mv was so satisfying to watch since it made taehyung really shine.

I have watched this a 1000 times and I cried every time ❤

It's been YEARS since a piece of media made me cry. I did NOT think it would be a kpop music video. T_T

When I watched the music video the first time I absolutely cried my eyes out. I totally forgot to read the translation but IU’s hauntingly beautiful voice told me everything I needed to know without even understanding Korean.. that’s how much the song came through. Their acting is so so so great and their chemistry is out of this world. Honestly one of the best music videos I’ve ever seen in my life so far!

The lyrics "our longstanding loneliness, finding its antonym" the answer could be short-term happiness. This MV shows that the small window of happiness that they experienced is enough to overcome all obstacles. Loved your reaction ❤

the ending is very touch no matter where you are what u going through i really hope people find one person like this in any form parents , sibling , friend , lovers any form just feel appreciated of their presence like let the world say whatever i m here for you

The fact that IU was not feeling well while recording this song and could still draw out all the emotions.

I'm so glad u reacted to this MV, I was gonna ask u to lol. I'm still crying over it 😭

Your very personal reaction was honestly, to me, a lovely thing This is one of if not THE most lingering tragic videos I’ve seen, and never can keep the floods from pouring out of my eyes. I appreciate the company. I didn’t notice at first, but when she covered his good eye, his gaze dropped from looking up slightly at the cube to just straight ahead, as he had nothing to visually focus on. The exquisite attention to every detail really drives the emotionality in very very deep I love this mini-film with my whole heart

IU can't hear and V’s one eye can't see ,in the end IU covered the good eyes of Taehyung so he won't see the horrible ending in front of them ,im Stuck at how a single tear from Taehyung’s good eye traced its path down his face and IU’s hand gently covered his eyes, It's as if he found a momentary refuge in her touch, offering a subtle relief from the overwhelming sensation ... AH I CAN'T STOP CRYING

I LOVE IU ❤️

the way i've watched this mv, like, a thousand times and have cried in all of them. such a good and sad history, such amazing acting by them, the song is freaking amazing. it's so so so so good

IU has the best voice out of anyone I can think of. Simply amazing East or west planet wide. Just love her voice

Love your explanations. Always on point. The final thing that got me in the end is if you use your highest (KZfaq) quality settings, you can actually see um..."dust" floating down through the air in the camcorder viewfinder and a shadow on the right, underneath the camcorder of their shoes/clothes falling. It's even hard for me to type that without tearing up. My goodness, what an amazing MV and incredible filmmaking.

The mv accompanied by the song fit so well.. I still can’t watch it without crying. Everyone who worked on this did a fantastic job

I remember watching the mv for the first time when it come out and wishing Jordan would react to it 😭😭😭 THANKYOU

The way a 5 min music video can play with your emotions like this is true art and what music should be. This is the exact reason why we shouldn’t let AI take over the arts (like music). Music should come from the heart and soul and touch your heart and soul. Emotions is literally what makes us human and we wanna hand that one and only thing we have left to AI 🤦🏻‍♀️

Spot-on analysis! With #IU, her lyrics come first. She sings and produces her songs always to serve the lyrics. Then she collaborates with MV directors to present the same story from a different angle - it's not just an add-on.

IU'S voice is not a joke 😟💗

i already seen this MV more than 3 times and I cried in EVERY TIME I've seen this, TYYY JORDAN I REALLY NEED THIS VIDEO hahaha

I would also recommend the MV for Lilac by IU. It's beautifully shot

The MV makes me cry and it's amazing when you see the behind the recording. IU recorded this song while in cold. She is AMAZING!!!

JORDAN REVIEWING IU MV LETS GOOOO

bro i got chills in the part where u said u started crying that part rlly gave me chills it took me 2 secs to realize i got chilss HARD

I literally cry every time I watch this video. Love from Australia xxxxx

I love that you reacted to this bcs u just know what should be the right words to say! And when I watched it, I cried and felt heavy inside but somehow couldn't connect the dots THANK GOD YOU ALWAYS CAN huhuhuhu I love ur videos sm!!!

I love this mv SOOOOO MUCHHHHHHH

Omgosh! I've been waiting for this! I love your videos😆

Thank you! I’ve been waiting for your reaction because you really do some research and your comments are insightful. The way IU sung this song and the way the scenes unfold on screen is so beautiful. That same scene also gets me each time I watch this MV. The last act of love they did is to protect each other until the end.

Ahhhh finallly reaction to "love wins all" 😭

This was directed by Uhm Tae Hwa. His movie, "Concrete Utopia" is Korea's submission for the Academy Awards this year. Thank you, Jordan, for doing your homework on this. Many reactors have no idea. Of course, it makes sense that you would.

It always feels good to let it out. My favorite quote is from Jimmy V: "If you laugh, you think, and you cry, that's a full day. That's a heck of a day. You do that seven days a week, you're going to have something special."

This music video is just so good, I cried every time I watched it, IU's voice is way too beautiful and the lyrics combined with the visuals just make me so emotional

It was truly amazing 😍...her voice is a balm for all wounds, the lyrics are inspiring, and her and V's visuals and acting are something special.💯💜 Did you know that IU is having a world tour this year? definitely go ;)

This was such an amazing review of this masterpiece. Thank you! IU & V shined throughout & I cry each time I watch the video or watch video reactions of this mv. The best music video I have seen in a very long time. 😊💜

IU 'Love wins all' Track Intro by IU Someone calls this an era of great hatred. It certainly doesn't seem to be a time when love is prevalent. In a gray world that is growing colder with evident hostility and indifference, it feels absurd sometimes to hope that one can win with the invisible weapon of love. However, from my personal experience, even in its moments of triumph, hatred is always alone. On the other hand, no matter how it escapes, becomes broken or fades away, love is stubbornly together. Love has a good chance of winning. This song tells the story of those who try to love to the very end, in a world that prevents them from loving. By the way, for this album which contains five tracks, there are two songs which I dedicate to my loved ones, especially to my fans, and one of them is ‘Love wins all’. From the age of 18, when I suddenly received great love that changed my life overnight, until now - there hasn’t been a single day that I didn’t imagine it ending. It feels vaguely lonely, scary and I thought it was a natural thing to happen. However, upon thinking about that everyday for over a decade, my attitude towards it started to change little by little. Right now, it doesn’t scare me that much anymore. I don’t think I will feel greater regret nor loneliness when that moment comes. Above all, I don’t think it is coming anytime soon. The reason why I, a pessimistic child full of worries, was able to change this much in the meantime is because I have people who tirelessly reassured me every day for the past decade. Thanks to them, looking back, I have never been alone even just for a moment in my life as IU. To my diligent fans who have never left me alone, I want to express my gratitude for endlessly nurturing love in my inherently obstinate heart. Also, I want to say thank you so much for choosing to stay by my side for reasons that I still don’t fully understand. Just like what you have been for me, I also want to be someone who’s there for you in your rising and setting moments. To be the person beside you saying, “Don’t be afraid. Let’s fade away together most splendidly.”* - 2024.1 Jieun // (*t/l note: IU meant that no matter what happens, we’re in this together until the end.) EDAM Ent.: Starting off with a minimal and vintage piano intro and ending in a maximum outro, this ballad with a clear narrative arc continues IU's grand ballad series, which has been well-loved by fans, consisting of songs such as ‘Secret’, ‘Dear Name’, ‘Love poem’ and ‘My sea’. In the second half of the song, the vocals swirl as if in a battle and the instrumental arrangement is reminiscent of a grand symphony, maximizing the emotions conveyed. Rhythms that seem like they are floating in the sky and the harmony themes that build on them enhance the appeal of the 6/8 time signature and the strings that spread out and gently envelop the whole sound add to the breadth and depth of the song. If you follow IU's delicate vocal techniques, the harmony of a wide-ranging melody and the constant build-up, before you realize it, you end up focusing on the note sung by IU’s last breath at the very end. Translated by @IUteamstarcandy on X

The thing about Boltanski's piece is that BTS actually referred to it in their Spring Day mv (Suga sits on the pile). I think it's also very telling that Boltanski also did work based on the Holocaust because it's very reminiscent of the concentration camps where Jews would remove all their clothing (they were told they would be deloused) before entering the showers - and the clothing would be the only reminder of the people left - Boltanski was an existentialist and his artwork reflects that.

THE BEST REACTION ❤

Your reactions help me understand the story so much better. Thank you! I cry every time for this MV, and I was blubbering whilst you were reacting.

they are just magnificent

IU's soft voice & the lyrics just makes me cry... Ofc not to mention the story & their acting 😭😭

Samuel Barber’s “Adagio for Strings” from the movie Platoon, still to this day is the most emotion evoking song in a movie ever for me. This MV, with the chemistry between these two, the acting, the concept, and IU’s beautiful emotional song, makes this my favorite MV I’ve ever seen. It gets me every time. I need a whole movie for this, or at least a limited series. More please!

Yes it's beautiful All of it the music the filming..acting just magic....

IU is such a talented and warm hearted artist🥺

I have watched Love Wins All repeatedly and have yet to get through it without crying. It's some of the best storytelling I've seen in ages in a music video, and the direction and filming were so good I felt like I was living this experience with them. IU and V were amazing! As I watched this video, I felt that the disabilities of the two characters represented all of us-that all of us have our own disability whether it shows or not-something that impedes us in life (physical, mental and emotional issues, crippling anxiety, addiction...). No matter what that thing is, no matter how bad or unfixable the situation, loving, helping, and protecting each other brings us through it and/or brings us closure. Love Wins All is an absolutely beautiful mini-movie that touched my soul. 💜💛

It’s a masterpiece. If I’m ever asked what MV is the best, I’ll send them IU’s “Love wins all”

I wished u reacted to this. Finally! More IU please!

Jordan, if you didn't know then I would tell you, the song was recorded in one day and the MV in two days. IU got sick during the acting process in a really cold climate. After she and V finished doing the acting part, IU recorded this song while having an awful flu and it was difficult for her to reach does higher notes because she was coughing a lot. She risked her health for this project to work. And if you want to see it by yourself, I'll be leaving two videos: Behind the Scenes of the MV: kzfaq.info/get/bejne/mLmooqeJ19GWiGg.htmlsi=UDI_72jTVIVA_3pu Behind the Recording of the song: kzfaq.info/get/bejne/iZOYeMVzvcyYp40.htmlsi=cIGUyO2PD5ofpvam I hope you like seeing the process and how everything came together into an amazing masterpiece. Take care! PD: I have cried all the times I've seen this MV since the first moment I saw it. I'm emotional but this MV made me feel so weak but happy. Is pretty similar to my actual situation, my boyfriend and I risked our lifes for each other so many times. And as long as we live, we are going to be together and love each other all the time!

What can I say it's beautiful emotional love it❤❤❤❤❤❤❤

lets just be honest we all cried on the mv

IU and V both have acting experience. Anfd this MV just shows how perfect they can act together! and also: you cant not NOT cry wh8ile watching this video..... its just too emotional and IUs voice is so pretty

They really are amazing actors and thats what helped this music video and the song❤

I love her voice ...

Jordan, I was waiting for your reaction about this collaboration. Now you got it 👍

And to think that many accused this m/v of being ableist.... Anyway, I love your reactions, Jordan! I love how you explain the possible editing work that's been done in each scene... I also cry each time I watch this m/v , but I full-on ugly cry , it's crazy how some pieces of art can make this to you. Thanks again for a great video, Jordan!

Excellent reaction! Thank you very much! 💜

IU's acting in this reminds me of her role in My Mister (which remains my all time favorite k-drama). That was 16 full episodes of IU communicating so much emotion to the point where she dominates every scene she is in (which was most of them), despite her character not talking very much. I dare anyone to get through that show without tearing up multiple times. I also read somewhere that she learned sign language for that role.

After the 20+ time I’ve obsessively rewatched IU’s video, I found myself crying every single time. I think I’m better now…ok, not fully😢. It’s an amazingly beautiful creation. The video expressed IU’s song very well. Thank you for sharing! 💕🎶💕

Having you explain it all made me cry harder rewatching the whole music video!

Well as a war survivor. I'm Syrian okay I've literally lived this. And my fiancée did too. You can't imagine how seriously it touched my heart. I can't believe people commenting or trying to talk about my pain. Dad always told me love wins all but now I finally understand this while choosing my white dress. Thanks for changing my universe in just one video bro. You deserve an Oscar just for being a HUMAN😢❤

FINALLY... why it takes so long to REACT on IU's MV, I can finally say that your channel is now COMPLETE.

The last song you played made me cry. The song by IU made me cry too. I love it so much.

The way IU’s voice is so angelic it can make people cry is just so wow.

Love wins all is already win MV of the 2024 year!!

The acting was top tier from both Tae and Jieun, plus the song was a tearjerker, and then the director is fabulous. 🎉🎉🎉

loved this explanation so much! i really didnt expect this ending

Jordan u sounded so sad during this video me too I feel you.😔😔

I can't stop crying even when I'm watching this video...

I must've watched this 100 times & STILL CRY. EVERY. SINGLE. TIME. 😭😭😭😭😭😭😭😭😭😭 A TRUE MASTERPIECE. They are exceptional actors. Legendary director. Heart soaring music. Talk about planets aligning. V had to go to military 1 week later & temps were freezing on this set. He got sick & still finished shooting. He left us a treasure. 🎉🎉🎉🎉🎉🎉🎉🎉

The third song that you put got me tearing up a little bit 🥲 and Love Wins All makes me cry an ocean everytime I see the MV or here the song on Spotify 😭😭😭💜

You should watch the behind from IU’s channel. There’s some amazing perspective on how they shot the MV.

Jordan's voice is so deep in this reaction... Seems like he's been crying😆

6:00-6:03 Awwwww☺we love you too (it twas a really sweet thing to say to us) and appreciate you explaining how the edits were done and their effects. Amazing work.

I was really waiting for your reaction! This is great.

What a great reaction video!I really appreciate hearing why certain shots and scenes worked so well from a technical perspective. I thought I was past crying about this video, but your heartfelt insights really touched my heart! God bless you too!

Yes! I was waiting for you!!! Thanks you 💜