Get that BRIGHT COMMERCIAL LOOK

Рет қаралды 275,560

Күн бұрын

Watch this video to see how to get the commercial look...or at least see how we screwed around all afternoon. TV commercials are our bread and butter. We usually shoot local ads in Arizona but we also have TV ads airing all over the US.
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00:00 Dont Subscription Add
00:43 Intro
01:15 Find Your Frame
02:29 Setup Lighting
02:59 Camera Choice
04:05 Lets Talk Lighting Again
05:25 Second Mock Ad
06:05 Motivated Lighting
06:53 Exposure
08:15 Sharpness
09:39 Unsubscribe

Пікірлер: 976

@Landonlacey10 4 жыл бұрын

Honestly, this is my favorite channel right now

@DanielBramme1 4 жыл бұрын

Yes, this is really good...

@FabricioBaroni 4 жыл бұрын

yes, this is what we need

@micopep1 4 жыл бұрын

me too. i'm always here for the god lessons

@rosskline 4 жыл бұрын

Same

@RedzuanFarah 4 жыл бұрын

this is what we need. Knowledge.

@HyperShift 4 жыл бұрын

Thank you for actually making this look like a real commercial not some b-roll montage.

@Marius_Film 4 жыл бұрын

I wonder where this channel has been my whole life!

@EpicLightMedia 4 жыл бұрын

For those wondering how we captured my perfect audio in the house while I was talking about lighting... we used a toilet paper roll. For post processing we placed the roll in a bowl of warm water and sloshed it around.

@bassbeats92 4 жыл бұрын

that explains it XD haha nice video mate! :)

@CarloMusco7 4 жыл бұрын

I thought my headphones were broken.

@coppunkhead 4 жыл бұрын

double or single layer? you can't just omit important information like that!

@BrianSantero 4 жыл бұрын

You must have spent some serious cash on that TP roll. Move over Arri, audio's coming to town.

@kobboy007 4 жыл бұрын

U still have toilet paper? U damn rich guy. U got too much money from advertising. Need to unsubscribe again.

@meirchaimo6960 4 жыл бұрын

I really don't want this style of video to become too trendy.... Whoever is watching: Please don't tell your friends about this channel! I'm joking but I'm also not! Love your style; fresh not "trendy"and to the point! Kudos!

@MaiElizabeth 4 жыл бұрын

Hahaha I share your 'concern'. Because I want to copy it (whisper) hahahaha Haaahaha

@SuperBram77 4 жыл бұрын

After “accidentally” clicked the Skip Ad button, *Aight, Imma head out* Potato Jet is waiting for me

@Gnsdtc 3 жыл бұрын

I tried clicking again!

@AlexMcDaniels 4 жыл бұрын

This humor is hilarious!

@stevenuseda6317 4 жыл бұрын

Lol you guys got me with the intro and the skip ad button.

@filipeko1991 4 жыл бұрын

loved it! and tip with closing down apurture for close up love it! thanks

@SidneyDiongzon 4 жыл бұрын

Dude. Your channel is gonna blow up. AMAZING CONTENT!!!

@klausvanzanten8551 2 жыл бұрын

You mean... This channel is going to fail. STUPID CONTENT!!!

@mineralsound 3 жыл бұрын

The only thing to note here (which was touched upon in the video) is that you will need a massive amount of light to compete with the daylight coming through large windows. Here they're using 2x Aperture 300s, which are roughly equivalent to a 1K HMI. That's a lot of light! Alternately you can choose a tighter shot and move your light source in closer to the subject. Just be aware that you won't be able to pull this off with a 20W LED panel.

@matthewnguyen37 4 жыл бұрын

I've been looking for this sort of content. Lighting is so important, thank you for this! Keep 'em coming!

@RickValasek 4 жыл бұрын

Love the "Ferris" ending..."Why are you still here?"

@spec-productions5733 3 жыл бұрын

". . . . . . . . . . . . Really?"

@fuckmyego 4 жыл бұрын

Forreal dude this is the best lighting channel i've ever seen. I've been trying to recreate this exact production look since i got my DSLR. Thank you~! Trying to make silly commercials.

@bnnett 4 жыл бұрын

I don't understand how 41 seconds of this lady telling me not to subscribe made me subscribe. Really not what I'm used to seeing on KZfaq.

@adriaopaulo 3 жыл бұрын

Almost 60 years have passed since Brehm presented a theory of psychological reactance as an answer to your questions! :)

@ManitMonsur 4 жыл бұрын

Hands down one of the best lighting videos out on KZfaq. Thanks for this top notch presentation guys!

@matvte 4 жыл бұрын

Your sense of humor is as huge as your heart. Love your videos.

@alecmuellervisuals61 4 жыл бұрын

Epic Light Media is one of my favs on KZfaq right now. You guys rock!

@AmineHamouda 4 жыл бұрын

i feel like i should've have paid for this!! ... quality content right here... as a freelancer this is so much helpful

@ItsTomRich 4 жыл бұрын

So much value in these videos guys! Thanks so much.

@PatrickWeichmann 4 жыл бұрын

This was one of the most entertaining learning videos I’ve ever seen in my whole life. Awesome content! Thank you 🤘

@davidp158 4 жыл бұрын

It's great to see someone embrace bright, cheery, high key lighting for a change! Many shooters default to dark and moody "cinematic" (ha!) lighting for everything they shoot. That treatment doesn't fly for a lot of commercial and corporate work. The 7' umbrealla is a good alternative to a large diffusion frame. I can't fit a 4x4' frame into my car, but I could find room for a large umbrella when collapsed. Q: Was the lighting difficult for Michelle to deal with? Overly strong lighting can be really tough on some talent's eyes. She doesn't appear to be squinting, so I guess it was fine for her.

@EpicLightMedia 4 жыл бұрын

Thanks! Yeah it wasn’t too bright for her. I’ve noticed diffused light even if it’s bright usually isn’t a problem. I think it’s important to have the lights already on and running when the subject enters the room. If a light is turned on once they sit down they might comment about the brightness more often

@davidp158 4 жыл бұрын

@@EpicLightMedia A trick that can help is to have the talent close their eys and "look" directly into the light. This will allow their pupils to partially adjust to the light. Then, have them redirect their "look" towards the camera (or interviewer) position before opening their eyes. This can help people who have overly sensitive eyes.

@globalmakerproductions8443 4 жыл бұрын

@@EpicLightMedia Thanks once again for a tip I can use on set. Every detail is important -- in a days shoot -- when how comfortable your model or client "feels" when the camera's roll -- grateful !

@TheIndianBudgetGamer 4 жыл бұрын

Man

@gabrielmensah1947 3 жыл бұрын

hmm. just some of the best content

@Musatainment 4 жыл бұрын

Love it love it love it! Love the creativity and love the information. Love everything about this channel. Best film making channel ever!!! Thank you so much man!

@facundobatto 4 жыл бұрын

I love your passion, man. Great channel!

@WilliamNevius 4 жыл бұрын

Who else tried to skip the add in the beginning 🤣😂😂 I’m like why is this not working lmaoooo

@TheAvlis24 4 жыл бұрын

i got so troll

@its.aleksey 4 жыл бұрын

Me: *starts the video* Video: starts with skip ad button Me: The button is wrongly placed and it appeared right away, probably fake... Video: Keeps playing Me: it can’t be real, even if KZfaq changed their UI again, I have premium so I wouldn’t even have ads Video: Continues playing the ‘ad’ Me: ... Video: plays Me: ok fine *clicks the ‘button’ Video: doesn’t do anything Me: *clicks again* Video: still playing Me: ...dang it, I fell for it

@ZAMIRFILMS 2 жыл бұрын

I did it way more than once. 🤣🤣🤣

@Daunnet 4 жыл бұрын

Nice content Epic Light Media!!!!! 🔥🔥🔥

@hatimkhalifa 2 жыл бұрын

Hands down The best interview shooting tutorial on KZfaq. I keep coming back to it time and time again

@DesignYourLifeTips 3 жыл бұрын

I like that you’re straight to the point, I learn so much from your video compare to others, my favourite channel of the year 😆

@sahitanand 4 жыл бұрын

Absolutely loving these. Could you please make a video about exporting and uploading settings. Your videos looks so rich and crisp, despite KZfaq compression. Would love to know what you recommend we do when it comes to exporting and uploading.

@ISRAADVISUALS 4 жыл бұрын

His videos are shot in 4k and exported in 1080..obviously it will look crisp

@ThijsGoedegebuure 4 жыл бұрын

Yeah I've been wondering the same thing! And maybe talk a little about settings up your monitor for editing, I noticed my tv looks very different from my 4K IPS Monitor. Whats the way to setup your monitor so your exports look as great as possible on all kinds of devices?

@joseloco16 4 жыл бұрын

Me tooooooo!! Haha

@ParaLightWorX 4 жыл бұрын

Great video! Greetings from Germany :)

@malikutube1 3 жыл бұрын

Your engagement with the audience is on point....content is equally good. keep them coming. Subscribed !

@wheatlandstudios 4 жыл бұрын

Thank you! I love your break down of the lighting. Very helpful!

@MojoPapiFPV 4 жыл бұрын

I'm so glad you talked about raising the Aperture/TStop value when changing to tighter lens. This is so often overlooked, even by seasoned pros. It is definitely not common knowledge. Everyone must have skipped that day of school.

@ISRAADVISUALS 4 жыл бұрын

I am soo sorry..😭😭😭 I can never unsubscribe..plus i thumbs up the video and always come back for new video..sorryyy!😭😭

@GaryJahman 4 жыл бұрын

This was fun, educative and just in overal super high quality. Can't wait to learn more from you. Greetings from the Netherlands!

@aitokchopstix 4 жыл бұрын

you wont often get to see these type of videos for free..hats off Sir..Thanks for all your amazing lighting contents

@AthanCondax 4 жыл бұрын

The sad part about these videos is that, when they end, I know that I’ve released the maximum amount of dopamine in my brain for a while. The next coming days will be dull, lacking anything exciting or interesting. I won’t be happy, nor will I be able to enjoy a full erection either. I’ve learned to cope with it, but I will still pass every coming day wishing for yet another ELM video.

@BenjaminTran 4 жыл бұрын

Hi! What’s the hair light you’re using 💛

@klausvanzanten8551 3 жыл бұрын

Looks like a Kino Flo, or Titan Tube, maybe a Quasar light.

@steveliddle8417 3 жыл бұрын

He mentions Quasar in several other videos. Presumably it's one of those.

@inkstrategies 4 жыл бұрын

Keep putting out this amazing content! You all rock. Again really amazing stuff.

@millpowermedia1239 4 жыл бұрын

Just found this channel, absolutely epic! As a new (1 year) self taught freelancer this info is priceless. Loved it!

@KrishnenduKes 4 жыл бұрын

How many of you clicked on the Skip Ad?

@billgreen4592 4 жыл бұрын

In reverence for Potato Jets dog dying, I am going to call a temporary moratorium on being snarky towards him. . . You know what I really hate about you: you know way too much about this stuff. I tune in to look at the pretty girl and I end up learning about lighting. BTW I love the dogs!

@avarmadillo 3 жыл бұрын

Great video..super helpful. Michelle is great---perfect for the commercial...and really funny.

@Solarfactor 4 жыл бұрын

"Having the ears in focus looks better" - 100% agreed. And I would argue still further that it is necessary for a commercial shoot.

@akoabo7 4 жыл бұрын

One of the best channels out there, with incredible in between tips!🔥

@eliel9416 4 жыл бұрын

I learn something new every time! Thanks!

@MattOBrien 2 жыл бұрын

huge help! really enjoy your videos

@charlieandytv 4 жыл бұрын

OMG, I love this type of breakdowns!!! thank you so much! :3

@StevenYen 4 жыл бұрын

Love this! Been looking for more videos on hi key lighting this is perfect :)

@lichtfilme 4 жыл бұрын

Thanks , perfect content. Presentation and style better than ever

@jumbee9 Жыл бұрын

Love this video. Great explanation of the lighting setup and a nicely crafted shot too.

@winklelaltlanchhunga4313 4 жыл бұрын

I'm so happy i found this channel. Such a great and informative channel. I'm subscribing before it blows up to a million.

@lancelascano4090 4 жыл бұрын

One of the reasons why I subscribed in this channel is because of their humor.

@kevinparreira3754 4 жыл бұрын

PLEASE make more videos, this channel is amazing! 💖💖

@KyleCWong 4 жыл бұрын

Haha loved the outcome of the commercial! Great humor and explanation on how you put everything together! 😂

@CarloRosillo 3 жыл бұрын

Great video! Working on a few commercials and I was looking for a video like this!

@NathanKatash 4 жыл бұрын

evrything you do is soo amazing i love your work you really help us get better thank you for what you doing and all the time you spend for such high quality content!!!!

@PranshuDhruv Жыл бұрын

What an amazing tip sir, thankyou very much. One of the most important lessons.

@aspireachievemedia 4 жыл бұрын

THIS IS OUR NEW FAVORITE KZfaq CHANNEL!!!! WHAT AMAZING AMAZING CONTENT FOR FILMMAKERS, THANK YOU!!!

@EezyMars 4 жыл бұрын

I still can't believe this is free, thank you again.

@stablebalancedyoga Жыл бұрын

Thank you! I've been fighting a room with a lot of windows and (even filming on iPad) your suggestions of a high key next to the windows and a bounce have helped immensely.

@majidmauj760 4 жыл бұрын

Dude, your channel is dopppeeee! Thanks so much for putting up the great work!

@seanchen4439 5 ай бұрын

This guy is really sharing industry know-how and real professional insights rather than just drawing attentions to get views with very few real content like many “KZfaqr” do 🎉

@jrshaul 3 жыл бұрын

I'm a photography student, and this is better than anything I've seen in a textbook. Showing the "low effort Zoom meeting" baseline indicates what to expect - and to fix - before lighting and each step is clearly explained in context. You worked with existing light in ways I would not have tried to produce quality results with less equipment and labor. And as a still photographer working solo, less is always more. Incidentally, I can guarantee that umbrella will work with HMIs - a lot of traditional strobe heads had 500w halogen modelling lights and those big 4800Ws flashtubes get pretty toasty.

@zackingproductions 4 жыл бұрын

This is bloody amazing! Super original

@NIKONGUY1960 4 жыл бұрын

Love the homage to Ferris Bueller’s Day Off at the end. Nice!!

@visualbox7191 4 жыл бұрын

The Knowledge you provide is immense..... Epic Light Media thank you so much.

@reaganpieter 4 жыл бұрын

Really was hoping you make a video about this, thanks!!

@BeyondPhotography 2 жыл бұрын

we are subscribed! and we WILL NOT unsubscribed! we are fans, Michelle!

@theoell2049 3 жыл бұрын

People love you the way you talk and explained things clearly, not the other two guys .You have the skills and way of transmitting information so maybe you can teach to a university when you retire .

@wright96d 4 жыл бұрын

I love this channel so much.

@afti03 2 жыл бұрын

BY FAR my favourite video channel! Peter mckinnon talk too much without saying any thing. I'm learning here more than i learned from my arts college

@apoorvappychoudhary392 4 жыл бұрын

Wow man!!! You guys can make anyone look good with those *EPIC* lighting.

@dayannanoh 4 жыл бұрын

Thank you guys!

@tomwatters3048 4 жыл бұрын

So good! Thank guys!

@redaizo 4 жыл бұрын

I can appreciate the effort to remove the reverb from the room. amazing videos guys as always.

@camerariggingmods9667 2 жыл бұрын

Am I on the one that push skip the ad like 50 times? Almost threw my phone into the wall!! Very funny verrrrrrryyyyyy funny

@aliazizalaali4699 4 жыл бұрын

You are really good!! simply in everything!! can't wait for your next video

@bluefilmsltd 4 жыл бұрын

Great video, learnt a lot. You really know what you're doing.

@DRcozmo-km9er 4 жыл бұрын

Love this channel so much ❤

@gabealexander 4 жыл бұрын

Thanks for doing this demo; some awesome tips in there! Comparing your end shots to the examples you put in there, they're definitely getting a lot more wrap-around on their key lights. Imo that's the one thing keeping yours from competing with those, looks-wise. A massive silk is hard to beat.

@truongthuattuong5480 2 жыл бұрын

Thank you. I learn new thing from your video ❤️

@SavedPulley 3 жыл бұрын

Beautiful video thank you so much! God bless you!

@vince6625 Жыл бұрын

Your channel is so much more informative than those of the people you mentioned at the outset. I enjoy a lot of their content. But your content is invaluable.

@jahzzii7 4 жыл бұрын

The first 10 seconds of this video makes me love them more hahaha

@AOJOPhotography 2 жыл бұрын

Man I really like this video!!! Great information in this video

@bigxheadx84 4 жыл бұрын

Great video and teaching! I like your content because its based on real client paid work and not whatever is trendy.

@AtomicPixel 4 жыл бұрын

You guys are awesome. And informative. Thanks!

@alexandrkabir 4 жыл бұрын

Absolutely love your videos!)

@georgeskoissigougnon8566 4 жыл бұрын

thank you so much for your advices

@oluwoleoladimeji 4 жыл бұрын

The end bit got me😂😂... This video is entertaining and insightful thumbs up man👍

@HeyItsJace 4 жыл бұрын

This is some quality content! I loved it!

@TarkshyaPictures 4 жыл бұрын

Hi this is the best channel to learn cinematic lighting , please upload more cinematic lighting tutorials

@potentialpictures Жыл бұрын

Thank you!!! Love learning.

@qvisionmedia7195 3 жыл бұрын

this is the channel i needed

@viswatejamallu 4 жыл бұрын

I'm extremely sorry for being SUBSCRIBED to your channel. That golden tip "closing down the apurture for close up shots" thanks a lot. love your dark humor!