EXPOSING Etsy’s SEO Algorithm and Traffic in 2024

Рет қаралды 42,009

5 ай бұрын

In this video, we will be EXPOSING Etsy’s SEO Algorithm and Traffic in 2024 from what we have learned in 2023 and over 100k organic visits.
🔥TOP ETSY SELLER RESOURCES🔥
👉 Try Everbee Email - (Get 1 Month FREE) - emailforshops.com
👉 Try EverBee Product Research Tool for FREE - brandcreators.com/everbee
👉 Get 10 FREE Design Elements from Creative Fabrica - brandcreators.com/create
👉 Join our FREE community for weekly tips - brandcreators.com/group
👉 Try Hello Custom Personalization Tool For FREE - brandcreators.com/hello
👉 Join Printify Premium FREE - brandcreators.com/printify (code: SCOTT)
0:10: The podcast discusses the changes in Etsy's SEO algorithm and its impact on traffic.
6:34: Focusing on keywords is not the most important aspect of maximizing SEO, but there is a sneaky trick that can significantly boost search rankings.
12:50: Importance of optimizing listings on Etsy for sales success.
19:13: Optimizing Etsy listings for better visibility and sales conversion.
25:28: The use of tools and algorithms in optimizing listings on Etsy for increased sales and revenue.
31:44: Etsy ads and email marketing are vital for driving traffic and sales for new and existing shops in 2024.
38:45: Relevant keywords and how to find them for Etsy listings.
44:56: The importance of launching products with clear demand on Etsy.
51:33: Focusing on ads and email marketing for new sellers and addressing the reasons for low sales on e-commerce platforms.
57:55: The importance of self-reflection and tough love in achieving success.
1:04:13: Strategies for targeting a niche, creating multiple products, building an email list, and treating the business seriously on Etsy.
1:10:47: Learn how to get a brutally honest review of your Etsy shop.
==============
✅ Want to Master Etsy Ads and Drive More Traffic and Sales? - Join our Etsy Ads Accelerator workshop here - brandcreators.com/ads
✅ Want to drive sales with Email Marketing? Download The Perfect Email Formula For Etsy Sellers - www.brandcreators.com/email-p...
✅ Sign up for my FREE Etsy Traffic class - brandcreators.com/webclass
👉 Additional Resources For Building A Profitable Brand
1. The $64k Etsy Roadmap - brandcreators.com/64k
2. The Perfect Email Formula For Etsy Sellers - www.brandcreators.com/email-p...
3. 📕 Get a copy of my book “The Take Action Effect” and unlock your true potential to create your ultimate FREEDOM. ➡️ takeactioneffect.com
QUESTION - Have a question about selling online, building a brand or anything else? Post in comments section of this video!
Subscribe to Brand Creators Here:
brandcreators.com/youtube
Check out the Brand Creators BLOG for FREE training - brandcreators.com
Scott Voelker on Social Media:
Facebook: brandcreators.com/group
Instagram: / scottvoelker
Twitter: / scottvoelker
#etsy #etsyshop #etsyseller #etsyfinds #sellingonetsy #ecommerce #ecommercebusiness

Пікірлер: 118

@brandcreators 5 ай бұрын

🔥TOP ETSY SELLER RESOURCES🔥 👉 Try EverBee Product Research Tool for FREE - brandcreators.com/everbee 👉 Try Everbee Email - (Get 1 Month FREE) - emailforshops.com 👉 Get 10 FREE Design Elements from Creative Fabrica - brandcreators.com/create 👉 Join our FREE community for weekly tips - brandcreators.com/group 👉 Try Hello Custom Personalization Tool For FREE - brandcreators.com/hello 👉 Join Printify Premium FREE - brandcreators.com/printify (code: SCOTT)

@williamwainwrightii8730 4 ай бұрын

Awesome! Great Nuggets! Thank you so much helping me with my new Etsy Shop. \m/

@rubyvib 3 ай бұрын

I must appreciate on putting so much effort on getting things right for all of us.. amazing 😊

@Kat_Olsen 4 ай бұрын

I use the sales velocity method similar to this. I started in June. I have over 8K sales, almost 500 5-star reviews, am a star seller, and i have a 19.9% conv rate for Jan. I sell digital products.

@henrynicholson4437 3 ай бұрын

Good numbers! what are you selling?

@saleadean93 3 ай бұрын

Congratulations!!!! This gave me encouragement!

@ElysianWorkshop 5 ай бұрын

Really good stream. One of your best Etsy streams I've seen. Breaking it down into components was genius. A++

@brandcreators 5 ай бұрын

Glad you enjoyed it!

@vivienneaustin507 4 ай бұрын

Great stream and first time I am viewing your content. What does it cost for an Etsy edit?

@tomfoote1917 4 ай бұрын

Shop audit. Thanks for the great info!

@brandcreators 4 ай бұрын

If you'd like to submit your shop to be considered for an upcoming shop audit, you can submit your info here. brandcreators.com/audit We will be selecting certain shops that will be featured in our upcoming Etsy Shop Audit video series for 2024.

@NathifaCurtis 4 ай бұрын

science!! good content folks. metrics and science.

@Rakotix 2 ай бұрын

Shop audit great videos guys thank you! I do need the brutal review:)

@code1017 4 ай бұрын

As a new POD shop (over a week old), going in completely blind as far as marketing and SEO, this vid has a lot of great info and what really reinforced my thought process was you guys saying treat it as a business instead of just slapping graphics on a shirt. A lot of what you guys said, I’ve been doing just because it seemed logical. I’m happy to say that I’ve made two sales! No doubt at least in part to some info from your channel. The designs in my head are great and I’m decent at getting them to a product but I know I can get better. Sorry for the rant, just wanted to say thanks 🙏

@user-fc5eo5ku5b 3 ай бұрын

How are you doing man? Are you making any progress?

@code1017 3 ай бұрын

@@user-fc5eo5ku5b hey thanks for asking! I feel like I’m doing ok. I’m up to 10 sales since three weeks ago. I grasp the SEO concept but according to my stats, a lot of my traffic is coming from ads that I’m running on FB and Insta. So, with that in mind I’m still learning how to get better SEO results. I’d say roughly around 10 or so of my listings have been favorited and a few that have followed my shop. Lastly, three people have left five star reviews which is always nice to see. So compared to other shops that have started, maybe it’s not such a great start but I put a decent amount of effort and thought into my designs so I’m gonna keep pumping out unique designs, keep an eye on my shop statistics and adjust from there. One thing I know for sure holding me back right now is mockups. I can make them or find resources to help me make them but I haven’t found one that I feel accurately shows the dimensions and placement of my design on the mockup. It’s always a little bit off or doesn’t look right to me. Maybe I’m being a little OCD about it. I spend a large portion of my day trying to progress my shop in one way or another. Sorry for the long reply but I thought maybe this info could help someone else! Thanks again for asking 🙏

@nicolettegamache7347 2 ай бұрын

When you say keywords, do you mean in the tilte or tags? Or both?

@ElysianWorkshop 5 ай бұрын

Amazon did used to have a rule regarding duplicate products, you could not duplicate a product and change the title/keyword to AB test. I do not know if they still do as I don't sell there anymore :)

@camiff1 3 ай бұрын

I love you video!! About Printify premium free , how many time is going to be free , 7 days ?

@bryantworley2922 5 ай бұрын

This was a good vid. I even started liking Chris (b4 I was like, 'Why is he here?'). Keep up the good work, fellas.

@mindpoisongaming1327 3 ай бұрын

the chris dude talks extremely annoying.

@michaelg.3060 3 ай бұрын

I wonder if Ranking by Sales is Based on the Amount of Sales or the Sum of Cash? Is one Sale of 6.000 $ better then 50 Sales of 100 $ ?

@sabrinatart85 3 ай бұрын

just love the " find a product to sell that no one is selling or that is popular" push , No need to know how to make items and be good at it anymore I guess. Just buy some stuff and throught out so resale print on demand items that you design from IA that is just what we need. All about making $$ and forget being a actual maker.

@icrofts 5 ай бұрын

Very helpful Chris. I backed up the video and listened to it twice!

@pilotviewarts 4 ай бұрын

I sell one of a kind art pieces, I can't figure out if opening an etsy shop is feasible. I am totally confused.

@jamief618 2 ай бұрын

If you have to setup your own traffic you may as well send to your own store front rather than etsy where there is competition and etsy fees

@brandcreators 2 ай бұрын

You have fees on your own site and will pay more to drive traffic to your own site. The best bet long term is both...not either or😉

@jamief618 2 ай бұрын

Why would you pay more to drive to own site?

@9amStudio 2 ай бұрын

Dang that is such a good point

@jamief618 2 ай бұрын

to expand on this. I agree its worth having both (etsy is good for testing product demand). But if you are going to send traffic somewhere, send to your own store where you can add in checkout nudges and upsell basket items etc. plus you dont have people clicking away to "other items" advertised by etsy. Value of etsy is greatly diminished if they dont push your product for you@@brandcreators

@amberforest1969 18 күн бұрын

Still waiting for this important question to be answered

@EccentrixTreasures 3 ай бұрын

Dibs on the “swimmy things” shirts! 😅

@allisonwise3856 5 ай бұрын

Great information! My shop is doing pretty well. I have almost 10,000 sales, 5 star rating, a little over 3,000 very positive reviews, I am also a star seller. My conversion rate is only 9.6%. I think I will make sure that my pictures and listing description are great! I have no idea what my ranking is!

@brandcreators 5 ай бұрын

Keep it up

@xochipaco6398 5 ай бұрын

Lol you doing amazing

@schooze3 5 ай бұрын

Congratulations to you!

@dmdbrv 4 ай бұрын

ONLY 9.6%??? I have 1.5% and Ive optimised a million times.

@TaniaRouserArt 4 ай бұрын

@@dmdbrvyes, i’m curious about how it is “only 9” if mine is 4 max and normally it sits at 2 or 1.5

@FitnessGiftsBoutique 4 ай бұрын

what percentage of Etsy stores within POD niches are actually doing ads?

@paris3kom 5 ай бұрын

Well explained!! Very good!

@brandcreators 5 ай бұрын

Glad it was helpful!

@sewluckyembroidery 5 ай бұрын

So would it be better to sell the first few of a new listing at a loss to drive sales and then slowly raise the price once you have sales in order to start ranking for that listing? This is of course assuming that the rest of everything else with said listing is good (photos, keywords, description, etc)

@brandcreators 5 ай бұрын

That's what we have done and it helps for sure.

@nicolettegamache7347 2 ай бұрын

2024, my visits are down 64%, my sale are down by 14% (which is actually good considering people aren't seeing me much) BUT! my conversion rate is up by double. So, basically when people actually see my listing, they sell ok. WTF? Why are my visits down so much? I Also spend $1-5 a day in ads, and getting a horrible return on the ads. I have 5 stars, over 20,000 sales ( but since 2009, point being, I am an established seller). Any Advise?

@rubyvib 3 ай бұрын

Someone told me copying creative fabrica and slapping on Etsy will.not help...and I can tell you that I have done that and has very less sales

@thevander5768 3 ай бұрын

Shop audit . First timer here . Would love to get some critique and guidance

@brandcreators 3 ай бұрын

@onlyagreeingsometimes 4 ай бұрын

So doing listing renewals is bad, but what is the best way to handle the listing process if you're changing the list

@brandcreators 4 ай бұрын

I'm not sure how you got that doing listing renewals is bad, that's not something we covered in the video. The ideal thing would be to set your listing to automatically renew the listing.

@ariaminx8483 5 ай бұрын

Can we talk about the other elephant? 🐘I think pricing is the other obstacle. It's very difficult to compete with Temu rn. I have a fashion store for women, and as an artist, my designs are not the problem. It seems as if people are tight on the purse strings. I try to stay competitive but POD prices are very high for certain clothing items and it's very frustrating. How can I sell Yoga pants for $50 when Temu is selling cute AF pants for $10... 😮‍💨

@watermelonstarfish 5 ай бұрын

yeah I agree, if you are chasing the trends then you'll be chasing them alongside all your competition, including mass producing Temu type companies. I think putting a unique spin on the trends may be key, just thinking out loud.

@Laura-je2uw 5 ай бұрын

You have to define and focus on your target customer. People who buy products on temu are not your target customers so you do not compete with temu.

@xochipaco6398 5 ай бұрын

Exist digital products

@patrickfontenelli9769 5 ай бұрын

Everyone knows that Temu products are garbage though.. so there's that. Maybe that's fine for "around the house", but ...

@ariaminx8483 5 ай бұрын

The point I’m trying to make here is that POD prices for certain clothing items are not priced in such a way that it gives the seller an advantage. I could easily replace Temu with Nike which charges $50+ for their clothing but they’re a big brand and people are willing to pay that. I’ve noticed that most POD clothing items are the cheapest material but marked up between manufacturing and shipping costs to us the business owners. It’s difficult to find a good price point. I just decided to shop around for POD companies that can provide stock at affordable prices so that I can sell other clothing item’s besides t-shirts that I can price at an appealing cost for customers and still turn a profit. Idk. I’d like to hear from Scott & Chris advice on how they tackle this issue. 🤔 💭

@sevensingleton883 4 ай бұрын

Please do a video that offers support for the artist or one-of-a-kind creator. Or are we completely out of luck now.

@Kat_Olsen 4 ай бұрын

I would like an etsy shop audit please, thank you.

@brandcreators 4 ай бұрын

@Lollygumbolly Ай бұрын

I need an Etsy store audit, please.

@DMArts88 5 ай бұрын

So one thing to clarify - find products that have demand. Ok so sweatshirts for example have demand, but do you have to find demand for sweatshirts within your niche? Is that where your getting at?

@missmehuh 4 ай бұрын

Research the analytics on the best seller under a specific niche of that product. Don't think general. Think specifics and go from there.

@mattmalmquist9349 5 ай бұрын

I'm only a quarter way through and waiting for you to talk to us NEW sellers. How am I supposed to *get* the all-important S A L E S if my listings aren't seen?? I will keep watching and hope I hear the answer. Thanks!

@patriciajohnone 5 ай бұрын

I'm in same boat as you! Our time will come! ♥ I have a few set up for ads.

@dashanebrown9564 3 ай бұрын

Lol some people are colour blind 56:55 man I shouldn't have laughed that hard, such an informative video, the timing of this vid was perfect.

@sarossamitha8094 5 ай бұрын

My items are on the first page, why should I pay for ads??? Thanks in advance.

@brandcreators 5 ай бұрын

Would you rather have one chance or two chances to turn a searcher into a buyer?

@sarossamitha8094 5 ай бұрын

@brandcreators that makes sense thanks again 👍

@citybloomstreasures 5 ай бұрын

Is always something I have been think about, if everyone is using same words ...???

@brandcreators 5 ай бұрын

There's no reason to worry about using the same words other people use, as long as they describe the product.

@kashishnanda3212 28 күн бұрын

Shop audit

@CardBoardKnights 5 ай бұрын

Shop Audit

@sch728 5 ай бұрын

I’ve been hearing repeatedly that people who have hundreds of sales with 5 star reviews and some buyer gives one of their products one star without even contacting them to try to resolve. After that, no matter how many five star reviews she gets, Etsy puts the I star at the top above the newer five star reviews . Why would they do that?

@brandcreators 5 ай бұрын

People are jerks, but one negative review isn't the end of the world. Especially if you respond as the seller and show people you care.

@xochipaco6398 5 ай бұрын

@@brandcreators even I have more than 100k sales on etsy. This happened with one of my products and another youtuber lost 80% of the sales of her whole store. I felt very devastated, because I always help my clients

@patrickfontenelli9769 5 ай бұрын

I recently had someone buy a digital listing from me for $1.50. It was for a listing of 100 colorful marble pictures. She thought she was actually getting real Marbles a d left me a 2 star review. I'm new with only 67 sales and a perfect 5 up to that point and it crushed my score. On Christmas day too. I contacted Etsy and they just removed it, long story short. But in my case it was stupidity on the part of the buyer for not reading the 12 times it was mentioned that it is DIGITAL! I'm sure there are other circumstances that might be out of your control that Etsy might remove it

@watermelonstarfish 5 ай бұрын

"THEY SUCK" LMAO 🤣🤣Honesty is the best policy

@brandcreators 5 ай бұрын

I like to think so!

@jalws7 4 ай бұрын

Etsy Audit Please

@brandcreators 4 ай бұрын

@annabailey8987 3 ай бұрын

shop audit

@brandcreators 3 ай бұрын

@inayatbaig607 5 ай бұрын

How to increase sales

@brandcreators 5 ай бұрын

Pick a niche, Sell Products people are looking for, create optimized listings, and focus on driving traffic.

@NewHeartCreation 4 ай бұрын

This is confusing about the handmade option. I have been listening to Cassiy and she showed on a video to upload these pod shirts as handmade. Probably because I made the design. There's not enough options on Etsy.

@brandcreators 4 ай бұрын

The good news is, once you know which settings they are it's straightforward. But yes anything POD should show as handmade with production assistance.....not "handmade". At least according to printify....and ETSY themselves 🤣

@solo3d673 2 ай бұрын

You cannot run ads on day one.

@karemmachado319 5 ай бұрын

Etsy Audit

@amusingarts 5 ай бұрын

aside from SEO you MUST HAVE COMPELLING DESIGNS!!

@brandcreators 5 ай бұрын

Hahaha yeup, we have a whole rant on that towards the end

@patriciajohnone 5 ай бұрын

@@brandcreators In some categories, simple sells!

@HiddenPreservatives 5 ай бұрын

Etsy is just getting crazy expensive.

@brandcreators 5 ай бұрын

How so?

@ElizavellaB 4 ай бұрын

none of this will make any difference if we are competeing with resellers who should not even be on Etsy to begin with!!!!!

@msjan9402 5 ай бұрын

I have everbee apps. Gumball but dont know how to use them. 😢 Need shop audit!

@robynlatorre7044 5 ай бұрын

What's your shop

@paula.mcguinness6075 3 ай бұрын

More Noise. SEO is simple, don't over think it. Bottom line is that you need to provide a product that people want to purchase. Good products will sell themselves. I make and attempt to sell small wood decor items and its a struggle on Good Days. Competing against China is not a good business model! I just can't justify selling Mugs and T-Shirt and race to the bottom. The real profit on these POD sites is zilch! Run the numbers and you will see that this is the case.