I really liked seeing you experiment in real time. I’d love more of that

One of my favorite branding videos you guys have done so far. Thanks for the great tips Matt! Just tweaked up a logo to improve the kerning on black and small spaces :)

Masterclass. Makes me feel better when I break the rules on letter spacing.

This was eye-opening! Thanks, Flux!

Great video, I loved the format!

Bring some more! Thank you!

Already learned the first two from Will Paterson's, but the third one caught my eye, definitely will experiment on the effect of that.

Another top video from Matt. Some really important concepts that are easy to miss.

This is the most informative vid I’ve found. So many of my questions answered. Thank you 🔥🔥🔥

This editing and video quality is top notch ❤

People usually use A or S to demonstrate anything. F is the least common letter and my name starts with that. Seeing F used for project demonstration is the best feeling & Eid Mubarak.

Inspiring!

Helpful! :)

👏🏻 great class

I love your videos and i really do always learn a lot from them so thank you!

I've been managing my negative alternates with Expand path most of the time. Had a few manual adjustments to do every here and there, but generally it works great.

Thanks a lot

Great lesson

As someone who doesn’t like making logos, I found this the most informative video I’ve watched in a long time. I’m hoping you have made more videos…

This guy is brilliant. Love to have a mentor like him

please more on logo techniques

trust me this video was so helpful

Subscribed for your giving me your valuable time ❤

Great stuff! I would love to see more videos like these. Maybe even see you work on a real logo? I could use some advice on my creative process.

Interesting

God bless you

"The curved bottoms" caught that 😂

Please can you make a video on making entire identity systems

Every day's a school day!

can you please make a tutorial of the zero awards logo by rice creative?

The Munich 1972 Olympic CD was so great, I proudly wore a pyjama with this logo.

Anyone knows how to make the 9:50 logo in illustrator? that's the kind of advanced effect I thought was gonna be thaught, but I can't even come up with search terms to accomplish this.

Is there really a difference between a logo, emblem, and illustration?

Should we put about these alternate adjustments in logo brand guide book?

Did you notice the mic draws a gothic letter tattoo on your neck?

11:00 Auuuuf der heide bluht

Facebook used an F for a logo for a looong time. Maybe the fact that it is not distinctive, made it distinctive.

Please make space between letters the rules

While beauitful, how well will those complex logos scale?

Great Concepts

Is it just me? Or the example with the AO the O seems thicker than the A ?

Honestly, I don’t know what I’m looking for. I keep Googling advanced branding, advanced logo design, advanced this and that just to cut through the cloud of starter or beginner techniques. I’m already an advanced Illustrator user. Except starter demos are all you find online even with paid courses. I have been in design close to two decades. I was there when professors in school where still teaching mechanical methods of design and when Macromedia Flash was still a thing. I went to a good school. While I feel in my element with color, grids and type, my biggest achilles heel has always been logos. I don’t even think the issue is how to draw them. I could sketch a terribly drawn logo as long as the concept is on point and personifies the brand’s voice. My issue is visualizing it’s shape. It’s a form issue with me. It’s also a concept problem. To understand the brand perspective and translate it into a mark that matches that persona. So most of my career I just stuck with editorial layout because it’s a bit less conceptual and mechanical in execution. But as we all know in design, unless your specific role is strictly layout or other, at some point there’s always that one guy who’s going to ask you for help with a logo. Suffice to say, it’s been pretty frustrating not having the confidence to build on what you already know.

and it has to be made in a software sold by adobe because adobe pays you lot of money, isn't it?

@12:05 Matt B. : This F is not a logo ! We can't use this... Mark Z. : 👀 😅

I'd give this a 6 out of 10. I would suggest you stay away from descriptive terminology that is subjectively opinion based. If the design process is reduced to subjective opinion, well everyone has one of those, so what do we need the designer for.

If you went to art school in the 70's,, you would know all this obvious shit...

fifteen minutes for NOTHING!!! don't bother