Freight broker cold calling script. Everything you need to know!

Рет қаралды 97,884

Күн бұрын

What should you say when you're making cold calls? Is there a magic script that gets everyone to say yes? We get asked these questions every week from our listeners. Join us at Freight 360 where we'll give you an approach that you can use on a consistent basis to close more customers.
0:00 Intro
0:58 Challenges
1:38 Objectives for cold calls
2:15 What's in it for them?
3:15 Tips that work
3:57 Role play of call
4:55 Your secret weapon
6:12 Energy, tone and rate of speech
7:01 Operational questions to ask
7:50 Other types of questions
8:18 "Closing" thoughts
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Пікірлер: 110

@Freight360 2 жыл бұрын

Get $100 off our Freight Broker Basics Course: bit.ly/3ofaLzQ

@meghansullivan5409 2 жыл бұрын

This works, I got 5 customers in one month with tips of this script I’m only 5 weeks in. Thank you for this valuable information 🙌🏼

@Freight360 2 жыл бұрын

That's fantastic to hear! Keep up the great work.

@jamesanderson-ip9dt 2 жыл бұрын

Congratulations!

@shaziabellamy7654 2 жыл бұрын

Wow that’s amazing!

@meghansullivan5409 2 жыл бұрын

@@shaziabellamy7654 thank you 🙏🏼 I worked as a sub agent for a different company. So I had some insight on what companies were looking for and who to contact. If you can’t get a shipping manager, talk to sales. I got 2 customers email from the sales department and asked the sales rep if I could use them as a referral. Which helps you seem less cold and more warm in the sales call or email.

@meghansullivan5409 2 жыл бұрын

@@Freight360 thank you for the great tips! I love all of the video and information you post.

@tonyabowles4854 2 жыл бұрын

Thank you Ben, good content🙌 enjoyed listening and took note of your advice.💜

@kiyingisolomonjessy Жыл бұрын

Thank you for that piece, as a logistics officer, its been so resourceful. God bless

@nikkipeacock6837 2 жыл бұрын

Thank you Ben! Very informative. I was another same old podcast repeating the same thing as the others. No! You had me jumping up for pen and paper to take notes! Thank you again I truly appreciate your tips!

@Freight360 Жыл бұрын

Thanks for the feedback Nikki!

@THEJDMDC2 Жыл бұрын

Ben, this information is gold, thank you.

@geraldcharlton2444 Жыл бұрын

I've been in sales for 40+ years, mostly person to person. This is good advice regardless of what or how your selling.

@Freight360 Жыл бұрын

Thx Gerald! Anyone in the business for 4 decades has learned a thing or two. 😉

@kevindarian4704 Жыл бұрын

This is about the 100th video I've watched on the trucking industry and in 5 mins you've accomplished more

@Freight360 Жыл бұрын

Appreciate the feedback!

@sidharthkalyan3420 2 жыл бұрын

Thank you Ben 🔥 loved this video

@Freight360 2 жыл бұрын

Glad you enjoyed it!

@elzay8196 Жыл бұрын

Wow! This is gold! Thaks!

@ButterOwO_ 2 жыл бұрын

Thank you for your tips never found anyone as good as you so far who is so great at tips Thank a lot

@Freight360 2 жыл бұрын

Thanks for your support!

@alfredoavalos7961 Жыл бұрын

Appreciate the help

@elainewilson2620 2 жыл бұрын

These are absolutely the best cold call tips I've ever been given. Never would have thought of any of this stuff if it weren't for this video.

@Freight360 2 жыл бұрын

Thanks for the feedback Elaine!

@eddiehawkins335 Жыл бұрын

very positive and honest approach to doing business.

@Freight360 Жыл бұрын

Thanks for the comment Eddie!

@monivelasquez8196 2 жыл бұрын

Thank you, subscribed

@Freight360 2 жыл бұрын

Appreciate the support!

@taylorhibbert6677 Жыл бұрын

This is an great video. If you’re new this will help you 10x using a script similar to this.

@Freight360 Жыл бұрын

Thanks!

@terrimac380 Жыл бұрын

Excellent video!

@Freight360 Жыл бұрын

Thanks Terri!

@taylorhibbert6677 Жыл бұрын

Only feedback is instead of asking “do you” open the question with a who what when where why, avoids a potential no option. If it’s a do you it’s not open ended

@adriancampbell1921 Жыл бұрын

Love this video

@Freight360 Жыл бұрын

Thx Adrian!

@vinsan672 2 жыл бұрын

Very informative thank you

@Freight360 2 жыл бұрын

Glad it was helpful!

@heros4116 Жыл бұрын

Thank you very much for sharing and explaining how to start working for beginners. 3 Reply

@Freight360 Жыл бұрын

No problem! Make sure to hit the subscribe button.

@LARRYCAL 2 жыл бұрын

Freight 360 is my favorite Podcast. It would be great on KZfaq if y’all did a live call and let us watch and get some pointers from it.

@Freight360 2 жыл бұрын

We'll put this on the schedule! Thx for the suggestion.

@roycekwon5085 2 жыл бұрын

this man took NLP training lol it works

@zeusdaily 3 ай бұрын

It was helpful.

@Freight360 3 ай бұрын

Thanks for watching!

@gmom199677 2 жыл бұрын

thanks ben

@Freight360 2 жыл бұрын

Np !

@milliemarreroofficial6867 2 жыл бұрын

Thank you Ben. I am a new broker and I will like to hear more about the proper way to approach customer and what are some other questions we could ask . Thanks in advance

@Freight360 2 жыл бұрын

Absolutely! We'll get that on the recording schedule.

@REVerbtalk 2 жыл бұрын

"This is Millie with MM Logistics, can I talk to XXX in shipping to ask them about setting up for shipment" ... that's it. Your goal is to get the shipper manager on the phone. Once they are on the phone. Talk to them about you and ask if you can have a small lane to quote. That's that. literally. It's how we get ours in more than half the time most take trying to call.

@TheTuliplady 2 жыл бұрын

@@REVerbtalk this is helpful. I’m a new broker. Please let me know if you do any consulting.

@shaziabellamy7654 2 жыл бұрын

@@REVerbtalk straight to the point! I like it. I’m gonna try it tomorrow

@danjones9489 Жыл бұрын

I want to point out the difference between your videos and the other freight broker videos. The other guys just go over sales calls and the basic issues. But you guys go over real life scenarios . Your personal experiences . I watched your video where you worked with Alcoa and the bubble wrapping and reducing their claims. Well I have a confession here. I BORROWED that sales point from you and used it on a Aluminum Manufacture . He was saying WOW !!!1 what a great job you must of done. and now my packet is going through their corporate for approval. So, I thank you very much for the ideas you guys provide. Since I am cdl driver and driven flatbed. I know how to haul and I can go into detail with the shipper. I make them envision the story I tell them.. You guys made a Midwest friend here. I have allot of leads if you need any. I hope that I gear something back on the approval of my company. You guys are the best and thank you again

@Freight360 Жыл бұрын

Glad it's been helpful Dan. Congrats on the new customer!

@danjones9489 Жыл бұрын

@@Freight360 You guys provide so much insight . This customer is giving me ine hell of a chance. Amd she sounds cute on the phone. Lol. She says i do these few loads good then in a few months iI will have the chamce to bid on 10 to 20 loads a day

@Freight360 Жыл бұрын

@@danjones9489 that’s outstanding!

@danjones9489 Жыл бұрын

@@Freight360 Ben and Nate. Consider me a part of your network. Lol. Im a fan of the vids and anyway I can give back. Let me know

@taylorhibbert6677 Жыл бұрын

💯

@mikesimmons4153 Жыл бұрын

Who is it you want to speak to when calling shippers, etc? Do you ask to speak with someone in sells or just someone in shipping? Thanks.

@Freight360 Жыл бұрын

you want to speak with shipping or someone in transportation.

@travisstovall1300 Жыл бұрын

I love these videos and they are great help. I have a question though how do I break in? how do I tell them I found their contact information ? I would not want some guy/gal calling me pretending they know me. I am just looking for that Hello, I a and I got your contact information by???? of do I just go into the conversation?

@Freight360 Жыл бұрын

The small talk at the beginning of the call is very important. You'll want to use something that fits why you identified them as a prospect in the first place. A great place to start is going through BOL's you've picked up from or delivered to. You can start the call with, "We share a mutual customer that we've been working with. And we thought it was worth a conversation since we're currently delivering/ or loading out of your facility."

@christianmosby6774 9 ай бұрын

What operating system do you use to find prospects? I have my own lead gen but would like to find more prospects.

@Freight360 9 ай бұрын

Zoominfo, Rocket Reach, LinkedIn Sales Navigator, Search, ShippperCRM.

@christianmosby6774 9 ай бұрын

@@Freight360 I was previously working for TQL and they had the best load manager TMS system! Every company and phone number was in that system

@Maxim_Goncharenko Жыл бұрын

thanks for the video, please tell me to find a job Freight Broker with no work experience, wherever they are looking for experience.

@justinparmeter706 Жыл бұрын

Total Quality Logistics is a great company that requires no experience! I love it. (If that’s even what you’re asking)

@colinbradfield72 Жыл бұрын

I think TQL may offer sub par training and not great business practices / habits to fall into . However it probably depends on the branch and the manager of the TQL office. I personally did it R+L Carriers/Paramount Logistics. You get to learn the asset side as well as the brokerage side and they start off about 40 K a year versus TQL is in the low 30s from what I recall years ago

@Muhammadrafique-nv3vu Ай бұрын

V v v good

@Freight360 Ай бұрын

Thanks!

@livesgoodnur2053 Жыл бұрын

Thank you I learn a lot from this video. Can you cold call one shipper and post it 😊

@Freight360 Жыл бұрын

We’ll put this on the recording schedule!

@livesgoodnur2053 Жыл бұрын

I cold call this shipper and she give me her email and I emailed her few times and she told me she will let me know when she have something. But I know she have a lot of loads going on. How can I convince her to work with me? Or give me a line to quote? Thank you.

@Freight360 Жыл бұрын

@@livesgoodnur2053 reach out to us for group coaching. These are the scenarios we discuss and work on.

@Freight360 Жыл бұрын

Info@Freight360.net

@Freight360 Жыл бұрын

@@livesgoodnur2053 you'll want to continue to follow up and build additional rapport. Also, make sure you're asking operational questions so that you're finding a need that you can service. Check out some of our other prospecting videos for a list of questions to ask.

@emeraldgreenman Жыл бұрын

what do you recommend in a simple way if you dont know anything about freight brokering to get a client?

@Freight360 Жыл бұрын

Study and look for a mentor to work with. There are a lot of free resources at www.Freight360.net

@emeraldgreenman Жыл бұрын

@@Freight360 ok thank you

@tricallyourmama Жыл бұрын

So brokering is basically sales. ABC…I always ask for the sale within the first few minutes lol

@Freight360 Жыл бұрын

ABC as long as you've established rapport!

@laurab9518 Жыл бұрын

Chin up also changes voice dramatically,

@Freight360 Жыл бұрын

Great tip!

@nah6305 Жыл бұрын

How do you feel about hiring telemarketers for cold calling for carriers and shippers

@Freight360 Жыл бұрын

We’ve never seen it work long term. It’s a relationship business. People will only open up and work with people that they connect with. Put the time in building those relationships one by one. It’s hard work. But it’s effective and builds a strong foundation for a profitable business.

@nah6305 Жыл бұрын

@@Freight360 do you still offer monthly payment for your training program

@Freight360 Жыл бұрын

@@nah6305 yes