Full brand design process - Logo and packaging design for Sitrus

Рет қаралды 6,729

Күн бұрын

Today we are creating a full brand identity from scratch! With a responsive logo, packaging, product photography and layout. Come along to learn how you can improve your own creative process and enjoy a really fun project.
Timestamps:
00:00 Intro
01:50 Brand research and mood board
04:06 Logo design
10:18 Colours
12:40 Packaging design
17:50 Illustration
23:50 Product photography
Say hi on Instagram
/ getkaylaapp
Organise your brand projects with a Milanote template
blog.getkayla.com/shop
#logodesign #brandidentity #packagingdesign

Пікірлер: 35

@alinemehedin 12 күн бұрын

I found your channel some days ago and I am just in love. ESL teacher transitioning into Graphic and Brand Design at 40 after working as a teacher for 25 years. Afraid, but at the same time, very excited! Thank you for you content, it' s just amazing.

@Kayla-app 5 күн бұрын

Oh welcome! I'm so happy for you, how exciting! 😊 If you have any questions at all along the way, just let me know.

@alinemehedin 5 күн бұрын

@@Kayla-app thank you so much! Your channel and your site are already on my favorites folder

@lhphi 5 ай бұрын

Oh my god! I feel like your chanel is just underrated. What you brought to the audience in this video is infomative, helpful and practical. Such a great job. I'm a self-learn designer (beginner) and have some trouble with what to put on packaging, and you just brought the answer to me. Thank you for a great video!

@Kayla-app 5 ай бұрын

Oh thank you for saying that! 😀 It means a lot that the video was helpful. Just let me know if you have any questions at all. I am also self taught! 🙌

@zaida6068 5 ай бұрын

Using a cutting board as a cutting mat is simply genius! Also, I find these type of videos where you show your full creative process incredibly helpful and insightful. You're a wonderful educator. Thank you!!

@Kayla-app 5 ай бұрын

Oh I'm so glad to hear that! You make the best of what you have :) Thank you for watching! 🙌

@cheylondevine3476 5 ай бұрын

I started following you a few weeks ago and you've quickly become one of my favourite designers on KZfaq! Your process is so thorough and considered and the outcome is always 👌

@Kayla-app 5 ай бұрын

Oh I am so glad to hear that! Thank you for writing such a nice comment and just let me know if you have any questions at all 🙌

@LxDeens 5 ай бұрын

What do you mean? She was my favourite designer on youtube before she started even started youtube. 😊

@user-cq2cc2fj7m 5 ай бұрын

I'm early!!!!! I have been following your Branding series and would like to say that you are one of the most inspiring and most genuine creators. I love your style please keep it up , Malin! :)

@Kayla-app 5 ай бұрын

What a nice comment! 😊 Trying to get your personality across is hard so I really appreciate you saying that! So nice to hear that you enjoyed the branding series, we are making this one into a three parter as well 🙌

@margydulgerova4267 5 ай бұрын

Absolutely perfect! You make brand designing look fun and easy ❤

@Kayla-app 5 ай бұрын

I'm so happy to hear that! I love this type of personal project because it helps keep the fun and creativity alive 😊

@ahmedelhadary1899 5 ай бұрын

Man!! That channel is totally underrated; most of my knowledge about the industry came from you, Malin. You don't feel afraid about sharing all of these details about the process, and that is what makes you the best in my opinion. A huge thanks for you from Egypt❤️👏

@Kayla-app 5 ай бұрын

That makes me so happy to hear! 😀 I'm so glad the videos help you. Thank you for taking the time to let me know and for watching 🙌

@0x1dous39 5 ай бұрын

I'm learnig a LOT from your videos. This channel is so underrated, simple and practical!

@Kayla-app 5 ай бұрын

That makes me so happy to hear! 😀 Thank you for taking the time to let me know, it is so motivating to know that the videos are helpful 🙌

@packagingseller 5 ай бұрын

Really nice brand design process! good luck

@bouelharmelilyas7746 5 ай бұрын

You are awesome! You inspire me greatly. Thank you for the amazing content ❤

@med-of4gs 5 ай бұрын

Hey! Can you create a video on designing a brand identity using Canva? Love your videos and I got inspired to create and practice since I watched you!! Very helpful for beginners to follow your process!! Thank you 😊

@soundippo3966 5 ай бұрын

I love your work

@Kayla-app 5 ай бұрын

I'm so glad you find the videos helpful! 😀

@israrmalik4336 5 ай бұрын

❤missing your news letter

@fernandagabrielherrerahern1227 5 ай бұрын

such a great video😄😄😄

@Kayla-app 5 ай бұрын

I'm so glad you feel that way! Thank you for watching 🙌

@allochilayla638 5 ай бұрын

The work was great. I really loved it. I want to know how long you spent working on this project

@Kayla-app 5 ай бұрын

Great question! Since this is a project for the channel, it is very different to a client project. Creating the brand and packaging for the video took about 5 days including the filming and editing. For clients though, we take 6-8 weeks because there are a lot more meetings and research involved. We also create a brand guide, talk to the printer and export all the brand files so I would not compare this timeline to a client project 😊 I hope that helps!

@brandonsalick 5 ай бұрын

how much would you charge for a project like this with all the illustrations? i struggle with pricing projects with illustrations so anything would help.

@Kayla-app 5 ай бұрын

Hi, that is a great question. It can depend on the size of the client, your experience and the country you are in (like how much taxes you need to pay). I am based in Sweden where we pay around 50% taxes and I have had my business for about 8 years. For branding, we typically charge between £5.000 - £8.500 For packaging it is usually around £2.750 for the first product and £750-2.000 for additional flavours/products (it can depend on the amount of illustration) And for product photos - we have not charged for this yet so I don't want to set a number :) For illustrations that are not created for branding or packaging but as a stand alone piece, you also have the option to license the artwork rather than selling it. That way, you can sell the same design to more than one company. I would look into your own market and think about the type of client that you work with. What are their budgets, how will they use the design and what are your costs. Try out some different prices and see if it is a profitable level for you. I hope that helps! 🙌

@brandonsalick 5 ай бұрын

@@Kayla-app oh wow i did not expect to you to be so open and detailed. i know a lot of people tend to keep pricing private so thank you, this helps so much.❤️

@thiagomaia1432 5 ай бұрын

Kayla, are you from Sweden?

@Kayla-app 5 ай бұрын

Yes :) That is absolutely right

@tamaware 5 ай бұрын

I love the idea of making real package by yourself!! I never though about it😀 I will definetly try it. Thank you Kayla🫶

@Kayla-app 5 ай бұрын

Oh lovely! I like doing it to better understand how the layout works and make sure text sizes feel right before I share it with my client 😀 As a kind of first proof