Рет қаралды 47,475
Mark Rippetoe and Michael Matthews discuss lifting for aesthetics, nutrition, supplements, and the book publishing business.
00:00 Comments from the haters!
04:13 Intro
04:56 Making a new edition
08:01 Being wrong
13:14 Advertising
17:09 How's business?
19:36 Getting kicked in the dick by Amazon...
23:19 ...And Google too
28:40 Word of mouth
30:37 The lead box and Planet Fitness
36:31 Mike Matthew's approach in the gym
40:18 What to eat
46:47 Misconceptions
49:32 Death threats
50:59 VEGans
52:49 Fake naturals
59:35 Drugs, sport, & back to death threats
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