For those that don’t understand, this is the equivalent to making a shade the color of Elmer’s glue, and saying “hey, we have something for those with the most pale skin in the world”. Even those with really pale skin have an undertone. No one is PURE WHITE, just like no one is PURE BLACK.

There are black-owned makeup companies that offer the shades we want and need. We should take our money and buy from them instead.

They said Oh you want black I'll give you black

They didn't even try. They went from a weird Caramel brown to black. 🤦‍♀️

I am a pale white woman. A foundation of pure white pigment would never work for me, just as a shade of pure black pigment won’t work for dark skin tones. The company uses other pigments to create warm, cool, and neutral undertones in every other shade other than the one in question. Why?

All Im gonna say is If Rihanna(Fenty Beauty), Gaga (Haus Labs) , Selena (Rare Beauty) and Urban Decay can come out with Shades for the Dark Skin People then there is no excuse... Undertone matters.

I disagree with the narrator. This shade would NOT work for anyone. No one's skin is in pure black. We all have undertones. Black women should take their money elsewhere.

No one's skin color is pure black, same as no one is as white as chalk

It's very insulting. I would never support a company that disrespects black women this way.

Thank you for acknowledging Javon Ford’s expertise as a cosmetic chemist.

Why beg a brand to include our shades when there are Black-owned makeup brands to purchase from (Fashion Fair, Danessa Myricks, Rihanna's Fenty brand, etc.). When will we learn to spend our money where it counts, and is appreciated.

I’m tired of people making companies recognize us. It’s obvious they don’t care about OUR skin. Stop giving them attention and find companies (especially black owned) that respect our skin tones.

A shame that all Youthphoria was obviously thinking about were profits. Looks like shoe polish. This insulting mess of a shade should be taken off the store shelves.

This is the first time I’ve heard of this brand. Take your money elsewhere. Support a brand that is interested in catering to you. This is insulting. And for the record, Black people’s skin is varying shades of brown.

I know we are considered “black” but our skin is indeed brown!!! They wouldn’t make pure white foundation so why make a pure black one? We all have undertones unless you are making make up for cosplay or something

😂😂😂 what were they thinking? Are you kidding? It's like charcoal

There are too many cosmetic companies who make foundation shades for black women to f around with one that is just pretending

That's the type of person to spit in your food if you send it back. Pure spite after having been outed for a lack of inclusivity. She said I've got something for you so bad you can't or won't use it.

It's Too Dark Tf It's Literally Blk Face Paint It's Blk Blk They Didn't think to put some red or orange or brown in there?? Exactly what the man said Human Skin has Undertones

Yes. That’s a “creator” that has no interest in manufacturing a shade that compliments a darker complexion. I’m a dark skinned black woman but my skin has brown and yellow undertones. I don’t know any dark skinned black person this advertised shade would fit.

Stop shopping where you will never be hired!! Support what you want! I've seen soo many black owned makeup/ cosmetic companies go under due to lack of support! Stop begging these companies that don't include you! This company will only have shades dark enough for Them to use 4 contour!!

Passive aggressive, why she chose men to test the makeup shade on?

This is just awful....what in the hell is this company thinking ?

JUST support makeup companies that care about us. DO NOT invest in the companies that could care less. Hurt their pockets, don't beg them for scraps!

They knew what they was doing

Pure white foundation exists: ... Pitch black foundation exists: OUTRAGE!!! 🤡🤡🤡

Fenty beauty,Fashion Fair,Black Radiance, Black opal, have a range of colors for people of color. Including the darker shades.

The girl who made the makeup definitely is biased. Why did she go to men to find a color shade. I would’ve brought the og girl in who didn’t find her shade to perfect the color so she had a perfect product. Eh there are better brands out there anyways

I only buy my make up by black owned make up companies. They knew exactly what they were doing.

Honestly id have respect for the company if they just said this is for white skin And just limit your maket base Youthphoroa never had any intentions of making make up for people of color And that should be ok if they want to limit their product reach But stop playing in everyones face

Support a brand who supports YOU 🤩😍⭐️you have soooo many brands out there to choose from. Way much more established and high end brand ! Move on and don’t entertain negativity. Pick a better brand ❤️

Do I remember it right, the first time they were called out, their “darkest shade” was different on their site vs the bottle? 😅 I think the bigger issue is the CEO tried to placate the public with promises of inclusivity and the. they come up with that. It’s not like there’s no brand in the market they can benchmark with. It’s also so funny that she tried to find models that fit the shade, like girl, isn’t it the other way round? You should have had the model that you based the shade on.

So here’s my thought. There must be some black beauty chemists out there who could put together the perfect color foundations for black men and women. My granddaughter is 16 and black. I’ve been shopping with her for foundation and have only been able to get sort of close matches. It’s frustrating for her.

They just bottled up black paint and called it foundation 🤦🏾‍♂️

The founder of this product is clueless to the color wheel. It just goes to show she has no one of color on here team to help navigate these kinds of issues.

Maybe I'm out of touch, but um, yall, FENTY EXISTS. Why are yall trying literally any other makeup as a blk person?????......boggling my mind.

Flori Roberts, Iman, and Fashion Fair colors work very well. The company they mentioned should have used a variety of dark tones.

The fact that this even made it into production is puzzling, this company will never get a penny from me.

Shop BLACK companies, period

Why is this news? Is there a law I missed that says we have to buy our makeup from Asians? I had never heard of Youth Foria before now, and I regret clicking. MAC, Fenty, Makeup Forever, Black Opal, Bobbi Brown and literally tens of other brands provide makeup for us. People need to grow up!

Don’t forget about her lie on her “inclusive” blush oil that allegedly gives you a unique color based on your ph. If anyone knows chemistry they will know that is false advertising. It’s the same shade of pink for everyone!

Can you ask this chemist why they have yet to make a foundation light enough for pale skin and that does not oxidize to orange or some other weird undertone? I have to mix literal white tint with the lightest foundation for pale clients. Yes. Even European brands like Dior do not make foundation for light women. It may look like they do to those who do not have that skin tone but trust me it is not that light and it turns 🍊This black foundation is ridic but a small amount would be useful as a shade adjuster.

Im curious to see the sales among all shades. How many would buy this shade?

I mean if you want black paint for Halloween there you go.

Golloria is stunning!!!!! I'm really sorry that these companies don't care about us, but that's why Fenty exists along with others. We are making excuses, saying they didn't try. No, this is how they see you, this is how they see us. The disrespect is intentional, and we must not pretend not to see that.

That black foundation are not only use for the face it can also be used as body paint

Thank you for making me aware! Won’t be getting my money!!!

I don't think its even possible to get all skin colors.

Ahh We Are Brown brown not black that is black but hey they tried i guess .

I'm not sure if this was meant to be racist/ offensive and not just bad shading and lack of understanding darkskin tones and undertones. Makeup has come a long way cause I remember there not being a lot shades or proper shades like there is now. I never heard of this brand till now and they seem still fairly new.

I'm not really an expert with makeup but that's just straight up gaslighting. Imagine just giving feedback that they didn't have the right shade range then they came back like, you want shade? Here you go. Then released a straight up black pigment. That's so effed up.

Some people to have very dark skin, darker than hers. I have the opposite issue I have trouble finding a shade fair enough for me that don't look yellow, orange or ghost white.

Nobody questioned when Ariana Grande rem beauty came with literal black concealer and blasma foundation stick darkest shade is black and many other brands are there with black colour in complexion products

Stop needing to have a seat and EVERYBODY'S DAMN TABLE !!!

It's nice to see creators I like being interviewed. Just ignore companies that don't expand. Most of the time no one knows who they are until they are in a scandal or people are outraged. This is probably done intentionally.

I have a male friend who is extremely dark. When he is in the sun, I can see iridescent sparkles on his skin. It's the most beautiful magical thing ever. I literally LOVE his skin. But, he gets treated so terribly by white and Asian women. They all claim to be scared of him or uncomfortable around him. This is literally a shame that a brand would be so insensitive.

This is a literally a slap in the face. She's full of it if she didn't think people would peep this was a snarky response for not being inclusive in todays world and being called out. Do not spend your money with them. There's too many make up companies to be supporting one as shadey as this one. Fenty, lancome, lys, estee lauder, elf and even my favorite luxury brand pat mcgrath. Theses companies came out at different times and still try to be inclusive. Her excuse of testing it by going to Dubai was crap. I get it she wanted to claim her trip as a business expense but she could have found dark models here in the US. It didnt even math that well on the guy. If you look its still looks literal black. No sponge in the worlds can fix that.

I dont know i feel like I have seen some pretty dark africans that can pull this off.

Haha the anchor kept saying....absolutely!

Fiona Co Chan was on Shark Tank and landed Mark Cuban as investor. I bet she would never make a foundation the colour of barium sulphate paint(the whitest on record)

It all just reads ignorance and micro-aggressions. This woman clearly has eyes and understood that was unacceptable but she released it anyway. Furthermore, she can also see that black people come in varying shades, as do Latinas. I hope her people have her back.

Not all smaller cosmetic companies have the budget for big range of shades. They may know their customers and probably only create shades for those customer base.

I match my undertone on my neck, ears, and wrists...sadly in 2024, I havent came across a brand to get it right outside of Fenty but that makeup breaks me out...I love Estee lauder but I have to mix two shades to get my shade and makeup forever is now mortuary territory...😢

There are plenty of people with this skin complexion. Dark doesn't automatically mean bad

I've seen pictures of supposedly the darkest woman known (I say supposedly, because I came across 2 different women) and even that color is too dark for them, like everyone is saying, human skin color is a mixture of under and over tones, not one color like a cartoon character. They knew this, they have literal chemist that come up with the formulas, they were trying to be funny. Take your money elswhere.

Well definitely a major fail by the company because I didn’t know them before because I live in Germany.Now I know them and will forever remember them for this nonsense here!They deserve every bit of backlash and if they don’t do a 180 they deserve to fail as a company!Enough make up brands out there anyways,do it right or not at all!

Why did she say it works for some people? There is no one that color.

"...may work for some people." no. nope. absolutely not. LOL nope. w|o undertones it doesn't work for _anyone._

oh yes that is too dark

Idk, like if I can't find my shade with one brand, I just check another 🤷🏽‍♀️🤷🏽‍♀️ That's how I ended up using Maybelline for the past like 10 years. Not a single problem since 🤷🏽‍♀️

I feel like a lot of people are confused about what begging and expressing your concerns are. Voicing your concerns about a problem with the brands product versatility ≠ begging them to be more versatile. It’s honestly crazy how it came off as “begging” to those that don’t have this issue when looking for a darker foundation. For all we know, maybe this specific company probably had ingredients in it that could’ve worked for her skin but she just wanted something she can wear without it being too light or dark. Idc, pure black foundation with 0 undertones IS ridiculous and you know it like c’mon now🤦🏾‍♀️. Spinning this around and telling her to get over it and find something else is obviously what she was going to do in the first place. She’s just telling OTHERS with her same skin tone that you shouldn’t buy that shade or brand if that’s their idea of inclusivity. She’s not begging, just warning and giving her opinion about how crazy they are for putting that out there. I do however, think the company that made the shade had a lot more people saying how great it would be if they made a deeper shade to feel included but instead THEY took it as begging and put it out there as a, “here you go now shut up” kind of thing. 0 thought, time and energy went into that unlike their other shades.

Is this is just free advertising? Never heard of this brand before

There’s no comparison it’s literally black face paint smh

Take your money elsewhere... It's not personal. If they don't want your money, take it elsewhere, they are not government-owned.

well it can be used for cosplayers and halloween makeups that need black instead of facepaints...dont force it if it wont work on you

Unbelievable

They tried to be funny

Exact shades and skin tones. I’m pale and can never find the right shade bc of all the freckles on my face.

The people that 'matched' didn't have it on. That is the cleanest beauty blender I've seen outside a store...they intentionally didn't put a lot on.

Darker shades have been difficult to create based on resources and lack of marketing to the proper demographics. I worked for a company that made customized foundation shades, adding extra colors from the color wheel to match individual undertones. It just wasn’t popular and over the years, never caught hold of the market. That line was inclusive with a wide range of base colors. Black owned businesses are more likely to be effective, appealing marketing, clean and environmentally friendly foundations. The owner in this company was most likely not included in the manufacturing and was told this had been tested when it was not. She probably needed to hit a launch date and never tried the product. I’m sure she regrets that now. It seems like she was shocked when she applied it to her model. One shade. Wtf?

They tried.......it.

I think it’s ok to stop forcing all brands to have every shade of skin tone. It’s ok for companies to specialize in certain skin tones . Like doctors focus on certain conditions which makes them more knowledgeable..

People will find anything to complain about

They were literally being sarcastic, & entertaining those who are not of color, which will probably boost their sales, especially since its extremely viral. I posted on my channel abt this and ppl were literally saying theyve “seen” ppl that color, which is an even bigger problem. We done! 😔

companies dont have to be inclusive 🤷🏾‍♀️ stop bitching and complaining and shop elsewhere

malicious compliance at its finest

They don't have to make foundations for your skin tone tbh. Honestly

Just because a company makes a terrible product that obviously wasn't researched or tested at all, doesn't make it a diabolical racist conspiracy. It's just a crappy product that won't sell and they need to take it off the market and do better if they want their company to succeed.

Here is an idea! If you don’t like the product or the company don’t support them and don’t buy their products. Easy fix! No move on and support companies that include products that suit your needs.

It's not disrespectful at all....they just have to fix it...goodness, not everything has to be seen as an attack 😒

The person/ persons who made that shade intended it to be insulting and controversial, and it was. Mission accomplished. Now, stop begging ignorant, mean-spirited people to take your money. Support businesses and people who support you.

I see how stark the black colour is, however I’m not sure if this was newsworthy. There’s tons of other makeup companies out there to choose from that properly cater to women of colour, and it looked to me like the Youthforia spokeswoman was of Asian descent so I don’t think it’s necessarily purposeful discrimination, it’s just a happenstance of a poor product, no different than any other half a** products that are made these days. For all you saying this would be likened to a pure white colour makeup product, if a company made a pure white coloured product (which I’m sure with all the brand competitors that someone already has) it wouldn’t make the news, nor would as many women be offended by it, and I’m just pointing out the facts here, not trying to offend anyone more than they already are.

Also, stop being hypocritical and demanding, there are literally other brands that have your exact shade range. If y'all don't appreciate this one for being inclusive, then don't buy it. Simple as that.

The fact that they put that black swatch along with models for other shades still makes me scratch my head. That’s so dumb.

Support black owned companies

I’m a black woman. I thought we wanted a range of shades. One minute, we can’t find shades dark enough, and the next minute, the shades go too dark. Just get the shade that works for your skin tone. I’m confused.

I am black and have family members of all different shades. so it does not seem weird to me. there are true 100% black people of the African continent that are black just like the makeup being presented. so to say that the makeup is just wrong, would be insulting to African people that actually match it. Maybe the company wanted a tone that matched the darkest, most blackest African skin. Humans don't know what they want: insulted for being left out, then insulted because it is not the color black you were expecting. Instead of attacking the company, just ask them to make even more dark shades to choose from. Or make your own makeup. There are so many beautiful black African models with the same shade. and there are so many black Africans that are KZfaqrs with the same shade. it's best to research why they chose that color rather than blasting someone without all the information.

His giggle while saying It's slightly insulting...lol

Just don't buy it then. There are literally thousands of cosmetic companies in the US alone.

🙄🙄🙄🙄🙄 everyone needs to look up what blackface actually is and stop trying to throw around buzzwords