Go-To-Market Launch Plan For A New SaaS Product

Рет қаралды 52,377

2 жыл бұрын

A different approach in making a Go-To-Market Launch Plan for a New SaaS Product
Do you remember the day when Slack just launched? Do you remember when Snowflake, Hubspot, Salesforce launched? These are epic SaaS companies where most of them didn't launch the way a lot of founders launch their SaaS businesses today. Most of today's startup founders approach it in a very linear way, whereas the 2nd-time founders approach in a multi-threaded way. So in this episode, I'm going to walk you through the 3 principles to help you launch your SaaS product the right way.
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Пікірлер: 176

@dessasin4142 11 ай бұрын

I discovered this video much later than I should have, around the same time I began delving into linear models. It completely shifted my perspective. I'm truly grateful for the insights you provided. Thank you for everything.

@TKKader 11 ай бұрын

So glad to hear this!

@XBoysAtWorkX 2 жыл бұрын

The 3 people that disliked this video have already booked their venue in LA for their launch party, and keep paying fees to reschedule, because they really need to add this one last feature before the big event.

@TKKader 2 жыл бұрын

LOL

@titaen 2 жыл бұрын

true😂😂

@jayeagans5097 8 ай бұрын

Stop telling my business.. and I have only rescheduled 4 times.. Totally acceptable..

@SandeepSingh-fb4ex 2 жыл бұрын

Absolute gem . Should have been taught before tk bhai. No issues , still powerful strategy.

@NguyenTruong-uc5zu 7 ай бұрын

My team have fall in the “Linear Launch”, but i did not known after watching this video. Your video changed my mind. Thanks you so much

@TKKader 7 ай бұрын

Glad I could help!

@njabulonjabs5945 2 жыл бұрын

Powerful content. The multi threaded launch is similar to principles in Design Thinking (continuous iteration and improvement as you go, informed by data from quality users) - the multi-launch element in multi-threaded is one up on design thinking though. I like how u are able to capture & clearly demonstrate everything on a piece of paper, keep it up.

@TKKader 2 жыл бұрын

SO glad to hear you’re getting value from the channel! Be sure to share it with a friend ;)

@deepakmohan3591 Жыл бұрын

In love with this idea and launch plan, thank you so much 🤟🏼

@TKKader Жыл бұрын

So glad!

@StudyRealEstate 5 ай бұрын

Wow, this was VERY eye opening! I was headed toward a traditional launch until your video. Thank you!!

@TKKader 5 ай бұрын

Glad it was helpful!

@levicoleman1895 7 күн бұрын

Thank you for sharing TK!!!!!

@TKKader 5 күн бұрын

You bet!

@eajninja 8 ай бұрын

Thank you so much for this. It’s so useful and very different from what I thought as an engineer by trade.

@TKKader 8 ай бұрын

Glad it was helpful!

@Pacificatorrr 11 ай бұрын

This was very insightful, Tawheed! I was caught up in the linear model (what is an MVP cycle). Thank you for clarifying. I now have a clear picture

@TKKader 11 ай бұрын

Wonderful!

@a0nmusic 2 жыл бұрын

Extremely insightful thank you.

@TKKader 2 жыл бұрын

Glad you got value!

@anasandaloussii 2 жыл бұрын

Thank you so much for openning my mind!

@TKKader 2 жыл бұрын

Glad you find this helpful!

@bulbyfera 4 ай бұрын

We are in the linear launch trap as well. Thank you for sharing this insight.

@TKKader 4 ай бұрын

Glad it was helpful!

@abdul-hasimdawkins866 Жыл бұрын

Yes! Very useful and clear strategy. Much appreciated.

@TKKader Жыл бұрын

So glad you enjoyed it!

@mwalimuio 5 ай бұрын

Yes, I have learned a lot. Thanks!

@TKKader 5 ай бұрын

Glad to hear it!

@jeremylawson6648 9 ай бұрын

just closed a small deal to take on part ownership and operation of a useful problem solving tool for my industry. this is very informative.

@TKKader 9 ай бұрын

Super pumped for you! Check out my GTM Program.

@user-ee8te3dh2b Жыл бұрын

This was exactly what we needed at the right time!

@TKKader Жыл бұрын

Boom!! Glad this was timely!

@jacobopm Жыл бұрын

Yes! Very interesting. Thank you

@TKKader Жыл бұрын

Glad to hear!

@its_touqeer 5 ай бұрын

This was very insightful, we just launched our MVP is this video was very much needed.

@TKKader 5 ай бұрын

Glad you got value!

@dennisantolin 2 жыл бұрын

Soft-launching one of my SaaS solutions this month, your GTM content has been very helpful TK 👏👍👌 One-more feature trap haha = perfection is the enemy of execution = over analysis paralysis

@TKKader 2 жыл бұрын

Excited for you!

@efexzium 2 жыл бұрын

@@TKKader TK What happens if people think public builds are a security risk ? It’s obviously not true but some users might freak out. There’s got to be a solution everything that we use today apple windows android is based on open source public software

@efexzium 2 жыл бұрын

Yes it’s true specially when we love perfectionism.

@pimpgman Жыл бұрын

This is great content. Just realized I'm in the linear launch trap. 🙃

@TKKader Жыл бұрын

Glad this was helpful!

@thechurchhubtv2351 Жыл бұрын

amazing . we have anew saas loading and this answers a lot of questions

@TKKader Жыл бұрын

So glad to hear you’re getting value!

@qazahmed Ай бұрын

Thanks TK for this very informative video, it helped me alot

@TKKader 29 күн бұрын

Glad to hear it!

@MagnusAnand 2 жыл бұрын

Incredible video as usual

@TKKader 2 жыл бұрын

Means so much!

@metamedian Жыл бұрын

Thanks TK! Opened my eyes a lot to how I'll launch my Saas.

@metamedian Жыл бұрын

YES!

@TKKader Жыл бұрын

Really happy you’re getting value!

@asafuthomas1909 5 ай бұрын

great stuff TK

@TKKader 5 ай бұрын

Appreciate you being here!

@ishrarg 2 ай бұрын

That was perfect guide. Thanks Tawhid

@TKKader 2 ай бұрын

You bet!

@seanpark5884 Жыл бұрын

This contents by far best insightful contents in this year. Thanks

@TKKader Жыл бұрын

Happy to hear that!

@AlejandrodeOteroMora-gm6tp 3 ай бұрын

So much value in this video, thank you TK Kader. I have a question though, what´s your approach about pricing in the early stages? Let´s say you are building a freemium fitness app under a subscription model, when do you think is a good moment to start charging?

@eltordavis 7 ай бұрын

great vid!

@TKKader 7 ай бұрын

Glad this was helpful!

@jettsenweber6944 Ай бұрын

this content is amazing

@TKKader Ай бұрын

Glad you enjoyed it!

@mohpor3821 2 жыл бұрын

just amazing

@TKKader 2 жыл бұрын

🙏🏼

@igorip2005 Жыл бұрын

yes, it's really brilliant!

@TKKader Жыл бұрын

Awesome!

@user-od3nz3st9p 11 ай бұрын

I needed this

@TKKader 11 ай бұрын

Glad this was timely!

@rikderks 3 ай бұрын

Great energy 🎉

@TKKader 3 ай бұрын

Glad you’re feeling it!

@MaxMadeleine 7 ай бұрын

super vid

@TKKader 7 ай бұрын

🙏🏼

@MrKaugaban 2 жыл бұрын

Yes yes yes..this is Gold.

@TKKader 2 жыл бұрын

Glad to hear!

@QuantumAI-AI 24 күн бұрын

Good one

@TKKader 24 күн бұрын

🙏🏼

@slack. Жыл бұрын

Thanks for the insightful video. Although the intro took more than 2 minutes.

@TKKader Жыл бұрын

🙏🏼

@bulbyfera 4 ай бұрын

Yes!

@TKKader 4 ай бұрын

Boom!

@Runwithmeee 11 ай бұрын

oh my gosh thank you.

@TKKader 11 ай бұрын

My pleasure!

@alishacrasto7842 28 күн бұрын

YES!

@TKKader 27 күн бұрын

🙏🏼

@mohsinkamal9550 2 жыл бұрын

Amazing information once again. thank you for the vid. I have one question... If you start discussing your idea before its made, don't you get worried that someone will pick it up and do it by themselves!!!

@TKKader 2 жыл бұрын

That’s a possibility in life. But that should stop you from executing and getting out there.

@mndflctzn 5 ай бұрын

Yaas!

@TKKader 5 ай бұрын

🤗

@robjespitia4538 2 жыл бұрын

Wow, amazing video! For the first time you ever put a product out to market, how soon should you be marketing it or building a list before the first date that it drops?

@TKKader 2 жыл бұрын

The day you start coding.

@gidd 2 жыл бұрын

I'm currently in the research stage of my soon to be start up but I already working on Marketing strategies Think about it this way. You could build the best SaaS app ever with tons of potential but if you can't effectively put it infront of the right people it'll flop

@oscardasilva971 Жыл бұрын

Thanks

@TKKader Жыл бұрын

🙏🏼

@efexzium 3 ай бұрын

What is a good channel to advertise AI SaaS start ups

@benpullen6368 Жыл бұрын

Yes

@TKKader Жыл бұрын

🙏🏼

@freeupworkcourse Жыл бұрын

Didn't even recognize you with the sweater! 😆

@TKKader Жыл бұрын

It gets cold in Dallas 😂

@ImranParray0x01 11 ай бұрын

yes

@TKKader 11 ай бұрын

🤗

@caragallear6838 11 ай бұрын

Yes 🎉

@TKKader 11 ай бұрын

Awesome!

@marketinghaks 6 ай бұрын

What are the best tools for email outbound except Apollo you advice?

@TKKader 6 ай бұрын

I recommend Apollo.

@fifaham Жыл бұрын

Truly amazing presentation. I have fallen in the linear model because I am working all alone by myself. How can we avoid the "Linear" glitch knowing that I have engineering background? Only recently I started learning about marketing but it is taking me tooooo long.

@TKKader Жыл бұрын

Check out our Launch program: getunstoppable.com/launch

@gergo_44 Жыл бұрын

Yessir

@TKKader Жыл бұрын

Awesome!

@armantavakoli5314 2 жыл бұрын

this guy is pog

@TKKader 2 жыл бұрын

Truth be told... I had to google "pog" 😂. Thank you for the kind words :)

@laurentgoffinon6432 Жыл бұрын

Thank you so much for this valuable content - as a first-time founder building a Saas product I got completely stuck in Linear model.... Multi-threaded approach is one I will go for as it indeed seems more healthy and impactful and I strongly believe in community first! The question I have is about the promotion of my first MINI launch... do the pitch of my landing page covers what is currently available in the first release or do I pitch the ambition (the ideated end product) ? Thank you so much!

@laurentgoffinon6432 Жыл бұрын

Pitching the ideal product while not being developed yet, could be seen as over-selling.. on the other hand it could allow me to validate important hypothesis... the next question is whether I promote the features on the first mini-launch or I pitch the problems I am solving ?

@sudeshagrawal9248 Жыл бұрын

Curious to know if you already have a landing page

@jinitshah8357 3 ай бұрын

Hi TK Your content in this video change my mind how i should launch my Saas Platform. Would love to get your consult.

@TKKader 3 ай бұрын

Happy to help! Here is how I work with Founders: getunstoppable.com.

@jinitshah8357 3 ай бұрын

Thank you. I have call schedule today with Dylan.

@TKKader 3 ай бұрын

@@jinitshah8357 Awesome! Hope to see you inside the GTM Program!

@oksanapashchenko1356 2 жыл бұрын

🚀

@TKKader 2 жыл бұрын

🙏🏼

@celenagreen Жыл бұрын

How do you price during this mini-launch stage? Do you price low and then raise as product evolves or price at ideal level from day 1?

@TKKader Жыл бұрын

I recommend offering a 30-day pilot and then $X/month after that -- that way it is a no-brainer.

@user-bu9gn3pl7y 6 ай бұрын

Very informative.Are you available for a consult?

@TKKader 6 ай бұрын

I spend 99% of my time on my clients and 1% on my free KZfaq content to serve the wider community. Here are my coaching programs: tkkader.com/legion.

@MaxMadeleine 7 ай бұрын

What do I have to did/do to get into a 101 coaching call?

@TKKader 7 ай бұрын

I focus 99% of my time on my GTM Program members: tkkader.com/gtm.

@lottosmarttechlst3821 3 ай бұрын

Hey TK I'm located in Richardson TX, do you have experience with AWS amplify and react native? im currently looking for a co founder/mentor/advisor to help me lead a company and help it grow...would you like to connect some time in person?

@fahadnasir9450 11 ай бұрын

Hi, very informative video, but i have some questions What is the criteria of Minimum Viable product. As i am building a SAAS product that i know i have 3 main competitors, and I am trying to make a better product than them, by making a hybrid SAAS application in that space (combining the best parts of all those 3). Plus i am researching (blogs, reviews) what their customers actually need and adding those features in my product before launch. Am i in the MVP cycle or it is actually the criteria of MVP. Moreover, i am not making the perfect tool before launch, it will certainly have room for many features and improvements that i plan to update with the feedback and growth of my customers. Am i doing it right? Apologies for a long message.

@TKKader 11 ай бұрын

I recommend following my 10-Point Checklist to approach this stage of your process: tkkader.com/saas-checklist.

@efexzium 2 жыл бұрын

Tk but what happens if people see the code and think it’s a security risk ? In public builds

@TKKader 2 жыл бұрын

Best to not get stuck on theoretical problems.

@neilaggerwhil3817 Жыл бұрын

you should create a discord!

@TKKader Жыл бұрын

I have a private channel with my GTM Program Clients.

@georgettekolkman5622 2 жыл бұрын

👍 👍 👍

@TKKader 2 жыл бұрын

🙏🏼

@akashgamex8618 2 жыл бұрын

How to find saas application development company

@TKKader 2 жыл бұрын

Google

@salmansaafi 2 жыл бұрын

How to re-launch a revamped SaaS product after validating the MVP with a tiny sample size?

@TKKader 2 жыл бұрын

tkkader.com/launch

@gidd 2 жыл бұрын

How do you go from mvp to final product?

@stephenocheoha1021 2 жыл бұрын

This is cool but I feel this will hard to do for a b2b saas product because of the approval processes that has to do with an organization. Getting the c level executive to try a product that is not ready will be very difficult

@XBoysAtWorkX 2 жыл бұрын

I think the idea is that you don't want them to look at it as not ready, but as a stage where they can provide feedback that will help you tailor the product to best fit them. You are solving their problem, and they are lucky enough to be in a position to influence how much better it can solve their problem.

@TKKader 2 жыл бұрын

Nailed it.

@XBoysAtWorkX 2 жыл бұрын

@@TKKader Two comment likes and replies. I can now start referring to you as my good friend TK Kader. Thanks for the great content. Just sent you a LinkedIn connection request.

@stephenocheoha1021 2 жыл бұрын

@@XBoysAtWorkX this i agree but reserved

@vishwajeetgoswami5905 Ай бұрын

what if in a multi thread approach, anyone who is inspired by the idea start working on the idea and we create a new competition before even launching our product? how to avoid this?

@nivetan8633 Ай бұрын

By building a valuable product and better marketing strategy, competitions will always be there. You can't control an entrant in the market.

@batanimohamedmehdi2411 Жыл бұрын

My question will be how can you protect your idea while sharing your building process?

@TKKader Жыл бұрын

Until you have customers assume your idea is worthless and there is nothing to protect.

@sudeshagrawal9248 Жыл бұрын

@@TKKader Lols that hurts! :)

@adnanniaz4671 Жыл бұрын

Thanks for detailed opinion but its theoretical again, real case study would be best idea to understandit step by step. And one more thing, what about first impression of customers, if we go with multi threading model?

@TKKader Жыл бұрын

We do step by step inside our programs. The public KZfaq channel reaches the principles.

@shubhamsolanki6823 Жыл бұрын

Is there any strategy to get first 100 users paid or free just first 100!! Expecting a reply!

@TKKader Жыл бұрын

There isn’t one “strategy” there are many things you can do. A lot of those different plays I’ve covered in this channel. If you’re looking for a step by step play on getting your first 100 customers, I recommend my SaaS Launch Challenge: getunstoppable.com/launch.

@shubhamsolanki6823 Жыл бұрын

@@TKKader Thanks TK . But tk the thing is we gonna launch a tool and we need 100 beta users so for that im asking available channels to get early adopters or there is any dedicated site to get early adopters