The 8 Essential Elements of a Killer Go-To-Market Strategy

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TK Kader

TK Kader

2 жыл бұрын

Structure your Go-To-Market Strategy the right way.
As I work with SaaS founders, I obsess over Go-To-Market plan and strategy because it's your plan of attack as you go into the market and start to compete. A lot of times when you have a Go-To-Market strategy but you don't do it the right way, you could lose 12 to 18 months of runway only to realize you had the wrong plan. So on today’s episode, I’m going to dig into the 8 essential elements of a Killer Go-To-Market Strategy to ensure that not only your strategy survives the first contact but also changes how you compete in the marketplace.
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Пікірлер: 73
@seetsamolapo5600
@seetsamolapo5600 2 ай бұрын
1. ICP - Ideal Customer Profile: who's willing to buy now 2. VP - what the product solves, satisfies, fills
@emmanuelkhoury9496
@emmanuelkhoury9496 2 жыл бұрын
TK, I've been watching KZfaq for many years and this is my absolute first comment I've ever made on this platform. This video is phenomenal. Absolutely brilliant!!!
@TKKader
@TKKader 2 жыл бұрын
SO glad to hear you’re getting value from the channel! Be sure to share it with a friend ;)
@emmanuelkhoury9496
@emmanuelkhoury9496 2 жыл бұрын
@@TKKader - Definitely will! I have a few SaaS founder friends that I'll definitely share this with. After 4 years building our SaaS platform, building our user base, collecting data and building features, we are finally ready to deploy our GTM strategy and your video has been the best one that I've come across. Maybe it's your energy too. I'll let you know how we go :)
@jayhoovy
@jayhoovy 2 жыл бұрын
I found this channel randomly; glad I stopped by! Awesome content!
@TKKader
@TKKader 2 жыл бұрын
Appreciate you being here!
@dennisantolin
@dennisantolin 2 жыл бұрын
Awesome recap and refined version of your GTM content, thanks TK 👍👌👏
@TKKader
@TKKader 2 жыл бұрын
So glad you enjoyed this!
@sbmasonator
@sbmasonator 2 жыл бұрын
Love this. Thanks TK!
@TKKader
@TKKader 2 жыл бұрын
Appreciate your time man!
@mashateplukhina7364
@mashateplukhina7364 Жыл бұрын
You are my new KZfaq hero:)))) thank you, very helpful and informative!
@TKKader
@TKKader Жыл бұрын
Appreciate the kind words!
@civilserf-jf4ld
@civilserf-jf4ld Жыл бұрын
Great content in a clear and concise format !
@TKKader
@TKKader Жыл бұрын
Glad you liked it!
@SandeepSingh-fb4ex
@SandeepSingh-fb4ex 2 жыл бұрын
Great tk . Wonderful effort and clarity .
@TKKader
@TKKader 2 жыл бұрын
Means so much!
@bgkrustev
@bgkrustev 2 жыл бұрын
Awesome. That's what I was looking for!
@TKKader
@TKKader 2 жыл бұрын
Glad you got value!
@viniciusmilani
@viniciusmilani Жыл бұрын
Thank you very much for this content! I am not into SAAS business, but Education, and I could structure the entire G2Mkt strategy for a new product we have been working on from the framework you presented here
@TKKader
@TKKader Жыл бұрын
Absolutely! We've started to see Founders of non-SaaS B2B companies apply the principles and see great success.
@tourika00
@tourika00 2 жыл бұрын
Great video, TK!
@TKKader
@TKKader 2 жыл бұрын
Thank you Alain! 🙏
@tammiesspark
@tammiesspark 2 жыл бұрын
Amazing, detailed video. Thanks
@TKKader
@TKKader 2 жыл бұрын
🙏🙏
@parkerrex
@parkerrex 2 жыл бұрын
this is great for my marketplace biz.. applying all these videos.
@TKKader
@TKKader 2 жыл бұрын
Awesome!
@oritelevy1817
@oritelevy1817 10 ай бұрын
I loved this video! I’m not even in your industry yet the information that you were sharing and provided, was extremely helpful for me in my business and I will take all of that valuable information and apply it to my own industry. So, thank you very much for this video.
@TKKader
@TKKader 10 ай бұрын
So glad!
@fifaham
@fifaham Жыл бұрын
Great presentation - thank you.
@TKKader
@TKKader Жыл бұрын
Means the world!
@bornako
@bornako Жыл бұрын
I could help so much from your content. Thanks!
@TKKader
@TKKader Жыл бұрын
Glad to hear it!
@jesifix1983
@jesifix1983 2 жыл бұрын
Great video!!!!!
@TKKader
@TKKader 2 жыл бұрын
Glad you enjoyed it!
@sriramkota
@sriramkota 4 ай бұрын
Yes yes. This was awsome. Thanks for sharing :-)
@TKKader
@TKKader 4 ай бұрын
Glad you enjoyed it!
@breecooksey1870
@breecooksey1870 2 жыл бұрын
Phenomenal video
@TKKader
@TKKader 2 жыл бұрын
This makes me happy!
@jacobopm
@jacobopm Жыл бұрын
Nice. Thank you.
@TKKader
@TKKader Жыл бұрын
Glad you enjoyed it!
@pafrazier
@pafrazier 2 жыл бұрын
Yes
@TKKader
@TKKader 2 жыл бұрын
🙏🏼
@theuzumakikid101
@theuzumakikid101 2 жыл бұрын
Yes!
@TKKader
@TKKader 2 жыл бұрын
🙏🏼
@oluajibola569
@oluajibola569 Жыл бұрын
Yes.
@TKKader
@TKKader Жыл бұрын
🙏🏼
@biancaross4150
@biancaross4150 2 жыл бұрын
Great content! What did you consider when coming up with the platform price that accompanied your per user price?
@rajeshg9864
@rajeshg9864 2 жыл бұрын
yes
@TKKader
@TKKader 2 жыл бұрын
🤗
@jigneshparekh2354
@jigneshparekh2354 Жыл бұрын
Awesome content
@TKKader
@TKKader Жыл бұрын
🙏🏼
@markyeramian9476
@markyeramian9476 2 жыл бұрын
Very helpful video, the flow you've outlined here is brilliant. My only issue is with the 8th step - "math". It's derived off of pre-defined rates that you often don't know until you go through the GTM and generate data. I guess you can work off assumptions / industry averages but that can be misleading. This is very helpful overall - would love to get a look at those frameworks ;)
@TKKader
@TKKader 2 жыл бұрын
Industry best practices are a great start and then you can tweak from there as you start to collect data.
@jacobopm
@jacobopm Жыл бұрын
Yes 🎉
@TKKader
@TKKader Жыл бұрын
Boom!
@MrKaugaban
@MrKaugaban 8 ай бұрын
Yes yes yes
@TKKader
@TKKader 6 ай бұрын
Awesome!
@debbibrooks6326
@debbibrooks6326 Жыл бұрын
yes, again, yes!
@TKKader
@TKKader Жыл бұрын
Means so much!
@jayeagans5097
@jayeagans5097 7 ай бұрын
YESSSSSS
@TKKader
@TKKader 7 ай бұрын
Awesome!
@sesu27bate
@sesu27bate Жыл бұрын
Hi TK, great video! Could you share some links or examples of Methodologies mentioned in step 7? Thanks!
@TKKader
@TKKader Жыл бұрын
On the channel, I cover the Principles. Inside the GTM Program, I work directly with Founders to dig into implementation. getunstoppable.com.
@davemcveigh3996
@davemcveigh3996 2 жыл бұрын
Gold.
@TKKader
@TKKader 2 жыл бұрын
Glad to hear!
@ahmedyahya3593
@ahmedyahya3593 Жыл бұрын
my startup is live for 2 weeks I don’t have any clients yet😢 is fucking really hard first 10 costumers
@TKKader
@TKKader Жыл бұрын
Keep going!
@josephthabomaluleke
@josephthabomaluleke 2 жыл бұрын
Hi TK, Great video as always. Can you please share an email address I can use to contact you? I promise it will be worth your time. Thank you.
@TKKader
@TKKader 2 жыл бұрын
It’s available everywhere if you look for it ;) or just DM details to my LinkedIn and my team can review. But to be up front, 99% of my time and effort goes to serving my coaching clients.
@813infinityfilms123
@813infinityfilms123 Жыл бұрын
Yes!
@TKKader
@TKKader Жыл бұрын
Glad you’re getting value!
@samplesd3656
@samplesd3656 Жыл бұрын
Yes!
@TKKader
@TKKader Жыл бұрын
Boom!
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