If you're running Google Ads, you're not doubt familiar with the terms optimization score and quality score.
Whilst they may sound similar, they can both have a very tangible impact on your account so it's important to know how to approach both of them
In this video I'll be talking about the main difference between your Google Ads Quality Score and your Google Ads Optimization score and how you can make sure you're using both to your advantage.
I'll also be showing you the different factors that impact quality score and optimization score.
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