Brilliant, It doesn't look like a human imitating a gorilla playing the drums, it actually looks like a gorilla imitating a human playing the drums.

“What does you dad do for a living?” “He’s a bank manager.” “And yours?” “He’s a teacher.” “What about yours, Timmy?” “He’s a primate imitator.” That’s the dream.

I love to think that Phil heard Gorilla with a drum playing in the air tonight and thought it sounded so mental that he wanted to see it

I love that the gorilla is wearing an ear piece .

Imagine if Phil Collins never agreed to this, we would’ve never had this brilliant masterpiece of an advert. This was definitely one of the best adverts of 2007 and I was aged 10 at the time.

Possibly one of the greatest TV adverts ever made.

Brilliant. Dude captured the silverback mannerisms so so well. The head movement, where the silverback sort of keeps it up in a proud alpha kind of way while the rest of it's body tears the drums to shreds. Silverback representation confirmed.

Brilliant best ad ever.

Greatest advert of all time👍🏻👍🏻👍🏻

I remember when this aired for the first time. The next day in school it was the talk of the playground. Fantastic advertising.

I wanna see a behind the scenes and making of this advert!

This advert always made sense to me when you consider Phil Collins made the songs for Disney's animated classic Tarzan, which has a soundtrack that heavily relies on drums whilst telling the story of the ape man.

One of the best advert brilliant

Rip harambe Greatest musician of our generation

1:23 who let the dogs out ow ow ow ow ow ow ow ow ow

Best add ever period

There’s another connection between Gorillas and Phil Collins. The soundtrack with Mark M, Two Worlds and “you’ll be in my heart” within Disney’s Tarzan film in 1999. Two Worlds was also added to the “Legend of” spin-off tv cartoon series by Walt Disney Television Animation.

Soon as I saw this ad I thought they should’ve done a follow up ad with Phil in the gorilla suit, but not the head, eating Dairy Milk on a purple sofa, sat next to the gorilla head and a pair of drumsticks 🤣

Genius. Imagine pitching it to the boss. " Gorilla playing the drums to in the air tonight, here me out"

Lol my dad had me convinced it was an actual gorilla despite the amount of times i said it wasn't

I am actually surprised he is saying that the guy only had a few days to pick up playing the drums because he is playing 8th notes with the hihat as well as playing the actual drums and that would take some time to learn,more than a few days I believe.

This was one of my favourite adverts growing up when it first came out I was only 5 years old I used to copy the gorillas drumming and laugh also when the song came on the radio in the car I think of the ad and always dance and copy like the gorilla aww such great childhood memories 🥺🥺🥺

The total expression, is getting me. One's inward aggression completely expressed👌

Obviously, the best ad of the century

Gorilla, guitarist, drummer, and Garon is also a talented racquetball player. Well rounded, sir!

THE APE - GARON MICHAEL is BRILLIANT!! Wonderful, intense performance!

best ad ever

Imagine you're high on your couch and this ad playing on the tv

Still love this ad

The first I saw this I nearly broke a rib lol I used to wrestle and I would do the exact expression like cracking my neck and being real fierce and also I would take big breath by widening my nose lol Oh man this shit was shown by a friend and we was just cracking up!! Perfect execution!

Good playing 🤘🏽🦍🥁

My favourite ad to date

omg he is so cute omg this is the best advert love the song and omg isn't this fantastic lovely chocolate

Omg!!! That is the best ad ever!!!!!!!! And I hate them, but man, gotta love this one!

King Kong's cousin here!!!!! 😊😀😁😄😅

They need to bring it back

It was a brilliant advert.

I can honestly imagine that - "HERE LIES PHIL COLLINS... BLA BLA BLA BLA BLA BLA"

I laughed so much the first time I saw this advert!

So good!!!

Best ad Ever to exist😊❤

Great ad👍👍👍👍👍

the only Ad and song that inspired multiple covers from various artists like Axel Ruddi Pell and Chris Daughtry and various others others. Drum fill thats all about Sound. That every inspired artist and band can all agree on indeed let alone all of us here.

AD of the Decade "The advert was ranked fifth" LMAO

If this isn't the greatest ad to have ever existed, I don't know what is P.S. not even the blackcurrant Tango ad is as epic as this

When your drums sound goes "Bla bla bla bla bla" you need a new set.

I had never even noticed the drum fill in the song before seeing this ad

its da best ad

Don Draper would be proud

if kingkong didn't do this with godzilla on guitar i want my money back

At the end of the video, Phil Collins states he would like the drum sound on his tombstone. Sadly, Phil is quite ill. Can we please make sure his request his fulfilled after he goes?

Collins is a cool dude. I like him.

HOW IS THIS ONLY 5th!!!!!

yay!

as far as I know, these are the actual movements of a gorilla beating the living shit out of an already-wounded lesser male. This is why it looks so primal.

Happiness is your 8 year old daughter laughing at this.

Immediately thinks of Tarzan 🤣🤣🤣🤣

🐐

American actor AND primate imitator, now that's a job title!

I wonder, did this guy inspire the Grookey line from generation 8?

when you accidently stepped on puppy's tail 1:23

Great advert . lovely chocolate.

*when you realise its been 10 years: **sad cries**

HOW AM I JUST NOW SEEING THIS?! Oh My Goodness! It must have only aired in the U.K. Not the U.S.

Is it weird that I remember this when I was only three

What's the song name at the very very end please?

George somebody says the gorilla sent everyone crazy??? Didn’t me.

I nearly wet myself at "primate imitator " hahaha wtf i just assumed it was CG. For real though advertising is a strange medium. Its all about sticking in someone's mind and although the song, drums and gorillas have nothing to do with chocolate, we all remember Cadburys for this.

I fucking love Phil Collins

Nooope...ain't having that,always thought it was Phil Collins in that gorilla suit!can't pull the wool over my eyes!I want proof! 🤬🥁🦍

I had to look up who George Sampson was as they didn't give him a subtitle. I knew Anthony the TV chef, even without the subtitle. Why were either of them in this video?

Sainsburys 1914 Christmas football match

He isn’t holding his sticks right 🤜😭

1:48 Not gonna lie, I thought that was Timothy Dalton. 🤣

00:40 _"You know something's coming"_ What? You never heard the song before? {:-:-:}

I thought it was Phil in the suit.

Everybidy gangsta till they get salmonella

was in Phil Collins in the gorilla suit???????

WTF Antony Wallall "shop lifting" Thompson. Something's going to happen but what? You dont know the fucking song?!?! I knew exactly what was going to happen! But make no mistake, it was still fucking cool as fuck.

Shame you didn't match the sound to the video.

100

his brothers and sisters probably got killed coz of cadbury

What tv show is this from

Harambe's funeral song

“Primate imitator”???????

0:29 The FUCK is that?

I don’t get the big deal - it’s a guy in a gorilla suit. Yay. Now if they had managed to train a real gorilla ….

Why tf do these programmes have to have additional "analysis" from Z listers desperate to be on telly? Is it just to stretch out the programme? Just have a shorter programme! Sooo annoying.

If they did that today the blm would assume it's about them and demand cadburys give all there profits to them for an apology if not there will be a riot 😂

I don't see whats the hype is in this advert

Our American ads are far superior.

Why does everybody like this add it’s an absolute load of crap !

What a ridiculous fuss over a silly advert. The gorilla didn't even hit the right beats. {:-:-:}

Cadbury