►► 4 Steps to Earn $1000/mo of Passive Income In Just 30 Minutes A Day. Free Workshop → GrahamCochrane.com/workshop

My takeaway is not to overthink pricing as it can always be changed.

This is the BEST video i've ever seen on pricing, hands down. And I've watched a lot. Thanks Graham!

Thank you. You just solved one of my biggest problems moving forward on my courses.

Perfect timing on this for me. Love your content, thank you 😊

Pure GOLD as always Graham - thank you so much!

Easily one of the MOST valuable videos I’ve ever seen. No fluff, no preamble just straight into it. Thank you for all the info and valuable insight!

Excellent Video Graham !! - From another professional musician. Always wanted to learn ProTools when I was younger but not so involved with music as I was in my prime. Still play out now and then. Very much into midi and still use my midi-guitar, and a computer to be a one man show. Anyway, you asked to talk about your strong points, and here is one of the strongest points I love about you. YOU ARE APPROACHABLE ! You talk to us as if you've know us for many years. That is such a natural and organic quality in someone and it promotes TRUST. I see it in you and love the quality. I've watched many of your videos and subscribed to your channel. Great value in these videos. As they say in world of entertainment; "DELIVERY IS EVERYTHING" You're the REAL DEAL! Best Regards ... Jason

Wow I just listened to your video and you are seriously very good at this. I’m an Exec level marketer and your simplistic communication, methodology and approach on how to generate an online business is very enticing…so enticing I’m signing up now! I am keen to build an online course just concerned if I can create compelling content.Thanks Graham

This was extremely helpful!.I an Artist that is about to launch my first course and I googled around trying to figure out what other artist were charging and saw some sites where artist were charging bottom of the barrel prices for their courses, and I was like NOOO Wayyy! Your info on what type of customers I want to reach and suggested ranges to play around with was EPIC for me! ! THANK YOU!

Excellent content as always! 👏

Awesome content. I've scripted my entire online course and have started recording / uploading but still haven't landed on a price point yet (other than that it will end in "97" and be

This was super helpful! Thank you Graham 😊

I'm very early in this entire process of creating online courses. I make my money teaching formal online classes live. Really appreciate the information you are providing!

dude you ´re crushing it! love this, thanks a billion

Brilliant explanation on pricing. Thank you!

Loved this video! I'm so close to buying your course - will be in around a week or so. I have sold my own online course to music producers at around the $2000 price range before. I'm not a big name or anything. But it was really difficult to make sales at this price. Since the pandemic made it even harder to land sales I'm looking forward to having a clean slate and taking action on your perspective!

Very helpful! Best tip for me- better to increase than reduce ; and tier pricing👍

Very helpful, many thanks!

Hey brother, loving your content and the light you carry. Do you have any videos picking our niche or what area to focus in on? I have a heart for connecting people with their vision and purpose (1:1 coaching right now) but I don’t see what I would do a course on. Thoughts?

This was very helpful! Thank you!

Lpve this. A great confirmation of pricing that makes perfect sense.

This was so helpful thank you.❤

This is a very helpful video, thank you. I'm getting close to launching an online course in a niche where a lot of information is available for free, though from what I've seen so far, mostly only covering part of a skill-set and aimed at people who are already fairly confident, so I'm aiming at total beginners and providing a structured progression, with additional learning resources and some online support, all in one place. Pricing this has been difficult but i've learned from this to remember I can always step up prices as enrolments grow (fingers crossed!). £xx.97 is a good point too. I hadn't thought of price tiers though, not sure if I can easily do this on Thinkific on their basic plan, but it gives me an idea for enabling more 1:1 online support at a premium price. Many thanks. That workshop sounds interesting... Best wishes.

I think it's about having confidence to begin charging for your content in the first place. Once you get over that mental barrier, things will grow. At least that's what I'm hoping for!!

I agree it's hard to know when you're first starting out how much to price your courses, For me now it's easier to know because I'm a nut about it and have looked at, purchased, studied over 50 online courses over the years and I know who is established and what courses deserve to cost $67, $197, $500 and up. I saw a blogger who is established and selling her course for $67 and from her reputation and quality of her content, she should have priced it $200 to $300. I'm not saying who she is because she is well-known especially here on KZfaq but I'm guessing she'll correct that in time. Excellent advice Graham! thanks

Very helpful. Thank you.

Very useful as I'm finally setting up my website for video courses.

Thank you Graham! As always very helpfu! Hope you do one episode about premium tears

Dang, Graham; getting close to 100 episodes! P.S. - I like how you channelled a little bit of Dr. Evil at 7:53, haha

It was very helpful Thanks!

The timing of this video is impeccable lol Thanks Graham

Best Dr. Evil impression that I’ve seen all day! 😂 Thank you for all of your great content and advice, Graham!

Very helpful! Very specific!

Great insight!

I enjoyed the explanation of price ranges from Mini, Standard, to Premium course tiers. As well as the tighter the niche, the more you can charge. Very practical.

You are awesome my man :) thank you i did purchase your course

I was LITERALLY thinking about this and then your email showed up in my inbox. Crazy.

Thanks for your advice this was very helpful. I am looking to sell a course that will be available for High School, Home School teachers and students. I was wondering how I could sell classroom sets to teachers and school districts and or just sets to HS students.

And I find your content amazing. Thank you

😆😆😆Thank you for mentioning me😊😆 I am honored to be one of your students❣️Aiko

Very good

Thank you so much 🙏🏽

Thanks alot this. I'm yet to launch my Cartoon animation Course, and I will price it at a good price.

Excellent information, answered all the questions I had, plus more. Especially helpful were your price ranges for specific types of courses. You have credibility in that you are speaking from experience. But my very favorite line: "At the end of the day, trust your gut."

Of course you rock man

Very helpful 👍

Thanks for this content, Mr. Cochrane. I really do appreciate it. You mentioned the number of hours of content per price "range" and that was exceedingly helpful. I'd like to ask how many PDF "cheat sheets" and other resources you might have in mind for particular price points. As the prices increase how do you walk the line between not offering enough additional, non-video resources, and overwhelming or confusing clients with too many items? I'm of a mind that it'd be better to provide a few too many PDFs/audio files/etc., than not enough, but I'd really appreciate your insight.

It was helpful and true.

Hi, do you have any reviews on skool? I am just starting and find it very difficult to decide if Kajabi of skool.

Yes, 8 are weird. I stick with the 7. Great video again, thank you!

You're continually awesome. I'm hoping to launch my first course within the next 30 days. I'm nervous after having only given away free content for 2 years (mixed with some affiliate marketing), but I think I can do this! I can't wait for your product tier video! 🙂

Graham, how do I get my ebook to customers via a website without going through a sellify type site and without someone stealing my material?

Hi Graham, do you recommend to charge internet costs in your final price? and if so, how much should I charge? thanks

Can you help us with the specifications of your the microphone? I like your microphone.

Very helpful

@Graham Cochrane hello. My name is Christopher Cipiti. And I am planning to start launching my very own Swedish language course. Would you please give me a price range idea? Mini, premium, and even lifetime access.

What’s the course ur friend teaches trading?

Awesome bro! Done. I'm pricing at $497 and $397 too. For $497 I'll throw in a 1 on 1 with me. Thanks!

Can you do a version of this for 2023 please !

Graham can you share the link to your student that teaches English pronunciation to japanese?

Hi Graham Is it better to have an online course that is available to the public 24/7 , or a limited time offer that goes away until the next kick off? thanks and cheers for the content.

Please use a de-esser for your ssssses. Your mic high-end is to prominent.

How about teaching students to read ? Isn’t that invaluable?

Hi

I still have this mix critique. 😂

I used to make and sell garden art. I sold these dragonflies. They were my cash cow. I RAISED the price of those one summer until the rubber band snapped. I went from $35 a piece to $55 a piece. WORTH TRYING

Charge what you think YOU ARE WORTH! YEES!

What would a $200-500 conversion rate look like?

There’s a LOTTTTTT of videos about how EVERYBODY is ending their “online courses in 7” 💰 They say that’s a SCAM ALERT‼️ 🚨 😱

Lol...SO AUSTIN POWERS!

It’s dr evil*

1.5x 👍🏼

Most helpful was the ranges - the framework.

You have no problem with ego 😂. " I priced it at 45 because it was. ME showing it to you." However, I also like that you said a course is better than a book so why price it at 19.😊

25 minutes video and 9 minutes down the line still hasn't done anything but self-promotion... And this guy is teaching on how to produce courses 😂😂😂. Byebye

📋Having a peek at what others are doing and charging for what helps gauge a price position. 📋The higher the price the better quality the buyer.