How to Price Your Online Course - Bad Pricing Makes Things SO DIFFICULT

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Күн бұрын

Watch my new Online Course Pricing Secrets video here ➜ • Online Course Pricing ...
Is there such a thing as the perfect price to sell your product at? Yes, but it depends on what the product is that you're selling.
You won't be surprised to learn that the perfect product to sell is, in my humble opinion, an online course. Why? Because you can launch it like this: • Product Launch Strateg...
Get your online course up and running with Thrive Apprentice → thrivethemes.com/apprentice/?...
Here's the thing: if you sell your online course at the wrong price, you're making things unnecessarily difficult for yourself. And who sells their course at the wrong price? Almost everyone.
Watch this video to find out where the "sweet spot" between product and pricing lies (and 4 other principles you must know about, to avoid pricing mistakes).
If you want to connect with other Thrive Themes users by joining the Official User Group on Facebook, click here → / 383136866154053
Find us on social media:
→ Instagram: / thrivethemes
→ LinkedIn: / thrive-themes
→ Facebook: / thrivethemes

Пікірлер: 268

@Thrivethemes 4 жыл бұрын

Check out part 3 - how to turn your know-how into an online course: kzfaq.info/get/bejne/eMBjoMqBtbvIYJ8.html

@GetSongsDone 4 жыл бұрын

was this 2% of all traffic, or 2% of your email list?

@CreativeIncome 4 жыл бұрын

Spent one entire quarantine day watching videos on this subject. Got to say yours was the best and most honest one. Congrats!

@Thrivethemes 4 жыл бұрын

Thank you! That's very nice to hear. :)

@BenjisDad 5 жыл бұрын

This is by far the best explanation for pricing a course and I've watched a few dozen videos. Leave it to Shane and thrive to deliver the value. Thank you.

@theinfamousjoel4551 2 жыл бұрын

agree

@TreyJones 4 жыл бұрын

I never comment on videos lol! But I have to say.....Man. You saved me!....I wanted to charge 199 for my course and reduced it to 99. (The course hasnt launched yet.) Now I am understanding the big picture. The people who will spend 99 will probably spend 199. The conversion rates just dont drop off enough. I have under charged for my coaching services this whole year. lmao! I wont make the same mistake on my course! Thanks dude! Keep doing your thing!

@johnlibonati7807 4 жыл бұрын

Hey trey. How did it go?

@JagjotSinghNonDuality 3 жыл бұрын

Awesome! Did the new pricing work for you??

@KishorSridhar72 Жыл бұрын

I used to work for a price research company, but your explanation is better than those of high paid consultants. Just brilliant

@MovewithJenna 3 жыл бұрын

High ticket sales seems to be a trend / cult these days and this video shares very practical, data based insight. Thank you!

@veronicataylorsfp 3 жыл бұрын

I’m so thankful to have found you right now, whilst I’m right in the process of building my launch strategy!! Thank you for sharing this - extremely helpful

@ToriNunley 3 жыл бұрын

When I tell you I have never felt so confident to move forward on my course that’s been in my mind for years I feel like I can finally implement just from watching this video, thank you so much for the details I’ve been looking for this I am now an official subscriber of your channel

@Megankerry888 3 жыл бұрын

This is such fantastic info! I’m launching my first course in April and this was the clearest information I’ve come across for pricing. Thank you 1000x!

@JuanHernandez-ze3si 3 жыл бұрын

I love these types of videos, straight to the point, clear and intelligent. Thank you.

@CourtneyLSanders 3 жыл бұрын

Great video Shane! The content is very clear and informative!

@stephanied.williams812 4 жыл бұрын

Thank you for the inspiration. I was lost and now I feel empowered to continue with my online business.

@BulldogMindsetArchive 5 жыл бұрын

Excellent video, Shane. This is one of the big reasons why I am such a supporter of your products for so long. You provide real solid value.

@Thrivethemes 5 жыл бұрын

Thank you!

@Sahrokh 3 жыл бұрын

Wow, I did not think I'd find you here!

@tullochgorum6323 3 жыл бұрын

By far the best approach to pricing that I've seen. A number of coaches only focus on the reach issues, and push you towards very high prices. But they don't address the production and credibility issues. In reality they only began to charge these high prices once they had built a strong track-record, pulled together a high-paid team and started a legitimate registered company. At start-up, most of us can't show anything like this to build enough consumer trust. Plus they aren't generating passive income - their premium priced products generally involve real-time coaching by them and their team. So they are basically building a demanding full-time business rather than a side income. For the solo business that's just starting out, I suspect that $180 - $380 is the sweet spot, as you say. The optimal approach might be to start at $180 and incrementally work towards $380 as we gather more reviews and other trust builders, carefully monitoring conversions rates at every increment?

@WiFiGuy Жыл бұрын

This is so perfect and so logical. Thank you!

@VelocityWriting 3 жыл бұрын

I have been aware of this principle for a few years. However, you have done an exceptional job of presenting it easy to understand terms. Thank you.

@maxjaks7425 Жыл бұрын

I just discovered your channel... I am impressed by the explanations! Simple, clear... Great! I am definitely going to watch your other videos!!!! Thanks for your work and for sharing! Best, Stéphane

@CoinStation 2 жыл бұрын

Thanks so much! Great tips

@JacquiMwangi Жыл бұрын

Great video - easy. to understand and it makes sense. Thank you!

@warmachine2680 3 жыл бұрын

So full of value this video. Not just the pricing part but also the part when online course is to be used as foundation

@rezasalehplus Жыл бұрын

Appreciate you went straight to the point clearly. Thank you

@mariasoeters Жыл бұрын

Such an insight video. Thank you for sharing!

@36126128 3 жыл бұрын

Thanks Shane, I do appreciate these insights. It is indeed valuable to my new online course.

@FHIPrincePeter 3 жыл бұрын

Total quality advice here. It put into words and made concrete what was floating around in my mind.

@ConnorKenny 4 жыл бұрын

this is a great infopreneurship video my friend, your channel should be much bigger, you have me as a subscriber

@HarryJamison 5 жыл бұрын

Thanks Shane. This helps because I decided to create a course (18 Feb 2019). My approach was different and seeing this video doesn't change my approach for THIS course BUT..........it is sound advice I WILL follow for future courses. Thanks again. (I just subscribed to this channel)👍👍

@aprasovsky 3 жыл бұрын

That is superb! One of the most informative videos I've seen on selling online courses.

@teachermelodyeslinternatio3519 3 жыл бұрын

so helpful! Thank you!

@hmetkaya04 5 жыл бұрын

This really was one of the best videos I've seen in quite some while. Thanks Shane a million times! Keep up the good work

@Thrivethemes 5 жыл бұрын

Thank you very much!

@josetruchado6244 4 жыл бұрын

This video is fantastic, great analysis on pricing and easy to understand. great work!

@saidmellouli8037 3 жыл бұрын

A great one, clear, direct, simple, thank you man !!!

@jonl.b7168 4 жыл бұрын

Great video and information. Thanks, Shane!

@jojsithole3530 3 жыл бұрын

Hi. I have watched many but you are the best. You simplify things & make it easy to implement. Thank you so much.

@zinaidagabriel6427 2 жыл бұрын

Clear and concise. Thank you! I am a new subscriber )

@superfotis1361 4 жыл бұрын

THANK YOU, SIR! Just the answer that i needed.

@juanl195 4 жыл бұрын

This video is just amazing, thank you so much for all the information. It is truly valuable

@faceformers 2 жыл бұрын

Thank you so much! This was VERY helpful. I love your straight forward data backed pricing strategy.

@katon2459 Жыл бұрын

Thank you very much! I learned a lot from this video!

@OmardelaFuente 5 жыл бұрын

You are the best Shane. Some people in my country gets thousands euros to teach less than you in one video. THANKS.

@Thrivethemes 5 жыл бұрын

Thank you, Omar! So, you're saying I should come visit? What country is this again..? :)

@OmardelaFuente 5 жыл бұрын

@@Thrivethemes Spain...but I guess this doesn't happen only here ;)

@alancox2347 5 жыл бұрын

Thank you Shane. Once again you have provided a fantastic amount of insight. And thank you for sharing your experience.

@Thrivethemes 5 жыл бұрын

Glad you liked this video!

@alexdez9186 4 жыл бұрын

I trust you guys alot. I was getting worried about how much to price my minicourse but I watched this and it helps me get things into perspective!

@MCEnergyAcademy 5 жыл бұрын

Thanks so much Shane, really making things clear again. Great to know now because I just start to promote two courses with a lot of videos. You are a great teacher! Up to your next video! I am always eager to learn.

@Thrivethemes 5 жыл бұрын

Thank you! Glad it was helpful.

@gustavophysio Жыл бұрын

This must be the most honest content on online course pricing strategy. Thank you so much.

@susanj.bethea5115 4 жыл бұрын

Thank you so much this has been one of the most informative, easy to follow, and eye opening videos I have watched in a while. You are very knowledgeable and very practical. God bless.

@Thrivethemes 4 жыл бұрын

Thank you very much, Susan!

@spnix1871 5 жыл бұрын

Thank you for this!!!

@violetpalmer1775 4 жыл бұрын

This is a really helpful video. Thank you!

@Techonsapevole 4 жыл бұрын

Amazing thanks, very valuable.

@n1gr082 3 жыл бұрын

What a great content. Thank you for sharing your knowledge with some practical information.

@janicebowles27 2 жыл бұрын

Brilliant! Thank you. Just loved that 'sweet spot' point. As a Thrives Themes member I just love the whole ethos of this company. Your training is second to none making the Thrive Suite excellent value.

@balancedlifestyle65 4 жыл бұрын

Thanks, that was clear and helpful.

@pbshumanity8977 2 жыл бұрын

GREAT video. Thank you!

@fionashandwriting 3 жыл бұрын

Excellent video. Thank you.

@UYDesigns 3 жыл бұрын

Two Words : Mind Blown. Thank you so much for sharing this valuable knowledge. This is the stuff no one tells you.

@fireman4015 5 жыл бұрын

Shane, Great video thanks for the info. I am a recent user of Thrive Themes and I have to say that because of the practical and to the point videos and walkthroughs you have both on KZfaq and in the University, I am finally getting great results with building my pages! Thank you so much for the added content like this, it is great!

@Thrivethemes 5 жыл бұрын

That's awesome! Thank you, Frank. :)

@MojtabaNoor Жыл бұрын

Amazing explanation! Thank you

@DeborahCannizzoOrtega 4 жыл бұрын

I'm in love with you Shane!!! you are the best!!!! Thank you so much.

@prairiegirlpaddler6319 3 жыл бұрын

Thank you! This was incredibly helpful.

@pushREC 5 жыл бұрын

thank you so much for your hard work Shane and everyone at Thrive Themes!

@Thrivethemes 5 жыл бұрын

Thank you!

@WahjoeGunawan 2 жыл бұрын

excellent, open my eyes... big thanks...

@robinfletcher6718 2 жыл бұрын

great vid. I appreciate your straight forwardness and no hype style. Refreshing. My coarse is, When to act on a hunch: Four steps on how to trust your intuition with unshakeable confidence. I've already created it but need help launching and video editing.

@iiiiiivviviiTV 4 жыл бұрын

This was super helpful, thank you so much for sharing this!!! Just Subscribed :)

@Thrivethemes 4 жыл бұрын

I'm happy to hear that!

@maxperformance123 Жыл бұрын

Awesom video and presentation! Thank you

@allcome8469 Жыл бұрын

Thanks for sharing valuable information 😀 👍

@Rompelarueda 3 жыл бұрын

Great video. Didn't know that you were behind the Thrive products nor the name of the channel until you said so. Great info, thanks

@sunstarmoon3958 Жыл бұрын

Amazingly insightful! U were awesome n best, Period!

@stephendesmond6333 2 жыл бұрын

This is a superb, informative, insightful video.

@simonandrew3103 Жыл бұрын

Thank you, I am in the communication business and I can only compliment you on the excellent quality and value of your work

@sam-harrison Жыл бұрын

Fantastic video 👍

@LisaKellner 4 жыл бұрын

excellent video, thanks!

@ndube4589 2 жыл бұрын

One of if not the best video on pricing

@Theimpromptulife 3 жыл бұрын

Excellent information thank you!

@shahinahmed8991 5 жыл бұрын

A very informative video I have ever seen. Thank you Shane.

@Thrivethemes 5 жыл бұрын

Thank you, Shahin!

@AustinSzelkowski 4 жыл бұрын

Awesome video, Shane! I've never seen this broken down so well anywhere else. Really helped me make some decisions for my current course which I built on Thrive Apprentice! Question: Was your roughly 2% conversion rate for the $200 course from email, organic, or ad traffic mostly? I'm mostly running social ads and curious if such numbers are realistic for cold social ad traffic?

@PauloCosta-ns9bf 3 жыл бұрын

Thank you, thank you. thank you !!!

@hermank9647 11 ай бұрын

Thank you very much, sir!

@farookhsensei1747 Жыл бұрын

Excellent - best explanation

@StacyZeal 3 жыл бұрын

Great insights! Repricing my course to the sweet spot!

@annareinhard5196 4 жыл бұрын

You are a genius. Thank you

@2000Books 5 жыл бұрын

Great stuff Shane!

@Thrivethemes 5 жыл бұрын

Thank you!

@richardhooper3362 4 жыл бұрын

Fascinating, very useful and focused. I might be overcomplicating my potential course!

@jlsbranding8569 4 жыл бұрын

Thank you very valuable information

@donstrumental8905 3 жыл бұрын

When the student is ready, the teacher appears. Thank you!!!. So helpful.

@123MeditationClub 4 жыл бұрын

Great advice Shane. Just finished my first course on meditation on Thrive Apprentice and this advice is gold! Will sell for $70 as its a very basic but thorough course for beginners and look at making a $200 course once this one takes off. Thanks again, Joy

@Thrivethemes 4 жыл бұрын

Congratulations on completing your first course!

@juliesaadwellness 11 ай бұрын

This came at just the right time. Thank you!

@Thrivethemes 9 ай бұрын

Glad you liked it!

@GusLandy 5 жыл бұрын

Great video, Shane! Is this conversion rate on a blog/website or on a mailing list? Is there a way to avoid mailing lists? Thanks!

@ThuNguyen-zo1tp 3 жыл бұрын

Hi Shane, thanks for your advice and insight on pricing right. Great content! I have a high-ticketed program that has been proven to work very well by my past students. I got lots of interest but conversion is very low as you rightly pointed out. I have a question to ask you, what do I do to overcome price objections for high-ticketed program given the value is there? Thank you. Sue

@tennisfitapp 4 жыл бұрын

Yes! I have 197 USD top online tennis courses and the sweet spot explained here works great for me and my clients as well! Good video and thanks for good info! 🙏🎾

@samoizgore 5 жыл бұрын

Shane, thanks for all your videos. I'm thinking to make some courses about rehab after injury.

@Thrivethemes 5 жыл бұрын

Sounds good! Definitely an urgent and important issue for someone wanting to get back into training.

@salahsamirFC 2 жыл бұрын

the most valuable and best explanation i have watch it. thanks for your effort. my question is. the CR is the same at any country with any kind of courses? thanks ❤

@jameshhealy 5 жыл бұрын

Another great video, love it and perfect timing. I am thinking about creating a course for innkeepers and small hoteliers, "how to get more positive reviews."

@Thrivethemes 5 жыл бұрын

That could be really valuable to those customers!

@DouglasCamargoLeal 5 жыл бұрын

Shane, thanks for the class!

@Thrivethemes 5 жыл бұрын

Happy to know you enjoyed it!

@patrickfalls6819 Жыл бұрын

Thank you for a fantastic explanation. Where does one generally go to get reliable e-commerce conversion rates by product or market?

@self-developmentmadesimple 4 жыл бұрын

Thank you, Shane. I am using Thrive Themes to build landing pages and squeeze pages and sales funnels for my ebooks. Thank you for building something that is far better, and less expensive than ClickFunnels.

@Peter.Trading 5 жыл бұрын

Fantastic! Thanks for the knowledge Shane. I won’t forget it. Thrive Themes is awesome!

@Thrivethemes 5 жыл бұрын

Thank you!

@bedois2k3 4 жыл бұрын

"in so many cases that's the best way to start even if you have other ambitions..." Thanks for that...

@codinginflow 3 жыл бұрын

What if almost half of my followers come from low income countries? I have a reputation of high quality but I feel like 200$ is way too high for my viewership.

@gerardpatrick8960 3 жыл бұрын

The strategy I use on one of my courses is to offer a discount to applicants from World Bank designated low income countries. I also offer a discount to those applicants who are unemployed (the application being made through their social welfare office).

@codinginflow 3 жыл бұрын

@@gerardpatrick8960 Good idea, thank you very much!

@famprima 2 жыл бұрын

Work on your mindset. You are your own obstacle. Your customers mirror how you perceive yourself.

@MedMadness 3 жыл бұрын

Thanks a lot 🙏

@rolmopking4055 5 жыл бұрын

Very inspiring - you put in the work. And I am also very impressed that you speak german as well (tutorial for klick-tipp) :)

@Thrivethemes 5 жыл бұрын

Thanks. :)

@bobbysands5385 5 жыл бұрын

Thanks for the video. More importantly, thanks for your GREAT WEB BUILDING PRODUCTS!

@Thrivethemes 5 жыл бұрын

Thank you, Bobby!

@shelleyhunterkukuk7725 4 жыл бұрын

This is so good. I'm culling through your videos to find a good example of what you recommend for course format. I would like to sell a downloadable that also comes with videos explaining each section. So I believe that needs to be a landing page. With Thrive Themes (watching all of those videos too), where do you put all the landing pages for each course? Do you only find them through CTA's or do you put them on your menu with membership access? (I'm sure you have a video that answers this...I'm just not finding it.)