Yeah, I partly feel like a quartz luxury watch reduces luxury watchmaking to case and bracelet/strap finishing. That said, a lot of R&D goes into the GS quartz movements, they're a level above your run-of-the-mill quartz movement. Spring Drive is really where it's at.

@@stanwilson7040 Did you really say (I'm assuming you mean Grand Seiko here) their case and dial are nothing special? l o l

​@@stanwilson7040 That's real funny, because this particular watch with the "lame and extraordinarily unoriginal all blue dial" retails for $3.3K, and is still available at that price on their online boutique. That's a far cry away from your sensationalized $10K claim. I do agree $3.3K is expensive for quartz, and would not purchase it myself, but for those looking for high end quartz, this is not unreasonably priced. Please find a quartz watch with the robustness and accuracy of these 9F movements, and the finishing to go with it. And while we're at it, make sure this watch you recommend also has the history of Seiko, and their involvement in instigating the quartz crisis. Let's not try and decouple history with watch desirability now. Grand Seiko watches in the $10K range are a mile and then some, better than a watch with "lame and extraordinarily unoriginal blue dial with indices". I'd love to hear which $10K Grand Seiko you're referring to, and which competitor in the same price range renders them "unoriginal" and beats them out in finishing. I'll wait.

@@stanwilson7040 You don't like the dials and case finishing?

@@stanwilson7040 have you handled a GS in the metal? Even cheap GS references have pretty solid finishing. If you think other brands can give you the same quality for 1/100th the price you’re not the target audience. When watch hobbyists know what they want and it’s attainable, a cost alternative isn’t an option.

Not every watch needs, or is meant to be, flashy in one way or another. There's a place for super simple designs, especially in the dress watch category.

@@rousseau327 agreed, but if the dress watch is a two hander like say a Cartier tank then you don't even know if it is quartz or not.

@@davidr2802 Some people don't care. They know what they have, and that's all that matters