How Blue Tokai is DISRUPTING India's ₹4,000 Crore Coffee Industry

How Blue Tokai is DISRUPTING India's ₹4,000 Crore Coffee Industry | GrowthX Wireframe

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Күн бұрын

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Blue Tokai is leading the wave for India's specialty coffee industry ☕️
In roughly 10 years, they have not only created a loyal set of customers who are crazy for them but have also turned into ₹650 Crore worth of business. In this episode, we'll dive in-depth into their strategies to crack ₹4,000 Crore Coffee Industry.
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Timecodes:
00:00 - Context & Intro
01:08 - 3 Waves of Coffee 🌎
02:16 - India's Coffee Landscape
03:18 - Blue Tokai's Inception
04:16 - Insight 1: Product Depth (Roasting, Beans & Supply Chain)
08:03 - Insight 2: The Relationship Formula (Customer Education)
11:05 - Insight 3: Scaling Secrets (Channels & B2B/B2C Split)

Пікірлер: 140

@GrowthX 3 ай бұрын

💎 Grab your FREE Demo Day Pass: growthx.cc/DD19-Free-Pass

@TheConcernedIndian 3 ай бұрын

Can't wait for it. My 4th Demo Day 💙

@akshayde 3 ай бұрын

Kids, its important to know that none of what matt did with bluetokai is mind-blowing or different. Yes it's different for India, but he basically followed what speciality coffee roasters were doing in the US and UK. But he was the first to do it, and he did it well. And Of course replicating it in India would have brought forth its own challenges. Also great video

@kevnev342 2 ай бұрын

looking to start a similar model for african countries

@Tyro8 2 ай бұрын

Congratulations! You just watched an advertisement.

@akashghodake1870 Ай бұрын

true

@hiareeb 3 ай бұрын

Coffee is mostly subjective, I like to brew myself. But where mostly market is captured by instant coffee powder, Blue Tokai def is a + because of the ease of supply of freshly roasted coffee.

@KaranNagarajan 3 ай бұрын

I'm not a coffee fanatic, but I'm an insights fanatic. Free class, let's go.

@piyushgoyani Ай бұрын

The thing is BlueTokai provides whole lots of coffee varieties and with different grinds for your make home brew easy. And it's just awesome.

@AnkurWat 2 ай бұрын

So it seems like they took the concept of direct from small farms, and then introduced a grind that people could make in existing steel filters at home. And then they opened up cafe around India for brand awareness. Drink anything but Starbuck's! Support all these smaller roasters and cafes.

@tejaswiniv99 2 ай бұрын

I'm not a coffee person! But after seeing this case study, I would want to try Blue Tokai coffee! Brilliant Case study! What a wonderful business model they have created, keeping the customers' needs and the Environment / Ecosystem along with building their revenues and profits.

@claymadness 2 ай бұрын

I think people are missing the point - they just make damn good coffee. Compare that with garbage coffee which focuses entirely on marketing and branding like Sleepy Owl and it’s easy to see why they stand out. The fact that the food (a tad expensive) is equally good and appeals to the increasingly globalised Indian urbanite, it’s not difficult to see why they’re succeeding. More power to them, their model and simple focus on quality definitely makes them stand out in a cluttered market.

@Snehal Ай бұрын

Loved this case study on Blue Tokai! You have done an amazing job of explaining the coffee culture in India. I have one correction for coffee beginners, at 5:05 When he is talking about the freshness of the coffee, the pictures show roast profiles from light to dark roast of coffee beans. Coffee does not change colour as time passes. It just loses flavour.

@nikitapadhye5655 3 ай бұрын

Great video, love the attention to detail.

@rewatipatil891 3 ай бұрын

From bean to cup, Blue Tokai's commitment to quality and sustainability sets a new standard for the coffee industry.

@tabish10 3 ай бұрын

This case study on Blue Tokai is❤‍🔥

@hitenvaswani3779 3 ай бұрын

Loved every bit of the video ❤️

@EcomCarl 2 ай бұрын

Blue Tokai's impact on the Indian coffee industry through its dedication to quality and direct trade practices is truly inspirational. Their model not only enhances the coffee drinking experience but also supports sustainable farming practices, setting a benchmark for others in the industry. ☕

@nabheysamant1360 3 ай бұрын

Never heard of this brand, But Great insights

@bikramsengupta3411 2 ай бұрын

Simple and efficient explanation. Keep ‘em coming!

@niharsmentalhealthchannel9885 3 ай бұрын

Awesome research 🎉

@pranjaltiwari9817 2 ай бұрын

Blue Tokai's FY23 revenue stood at Rs 129 crore. The company reported a loss of Rs 42 crore during the said period. The coffee chain runs over 100 outlets across Delhi-NCR, Mumbai, Bengaluru, Hyderabad, Kolkata, Chandigarh, Mohali, and Pune.

@AshishKumar-od4ig 3 ай бұрын

Great research!! What's the name of the songs getting played in the background?

@axem.8338 3 ай бұрын

Drinking Blue Tokai Coffee while watching a casestudy on Blue Tokai.

@jayanthjayaprakashjj4796 3 ай бұрын

How's it

@axem.8338 2 ай бұрын

Pretty good. Have been using it for around 5 years now.

@hs_747 2 ай бұрын

@@axem.8338 yeah I also like BT and prefer this over starbucks any time

@EastIndianSongs 3 ай бұрын

Big fan of Blutokai Vietnamese Coffee 😊

@sekkizhar001 2 ай бұрын

theres a samosa guy here in Madras, who has now opened quite a few stores here. I do know him personally, great samosas! In your language - I know a samosa CEO here whos made great strides in improving the taste of these 'bytes' & hes disrupting the multi-crore samosa market here in TN. he has also scaled up with many franchises. care to cover his growth story? pls lemme know, shall provide his details.

@chandanbilagunda 2 ай бұрын

Precisely said. This is new age Gen Z business insight model. Call anyone on the street, the best and tops and make it viral. The message going viral is the validation not the actual real deal...

@sujithkumar4395 3 ай бұрын

Great Video

@dopa_explainz0080 2 ай бұрын

0:38 coffee is not 2nd nost consumed beverage, its tea. Coffee comes at third

@pathikdesai5853 2 ай бұрын

Really good video and very well explained

@jshagarwal6138 3 ай бұрын

how to attend demo day offline in Mumbai

@ishitaagarwal0911 3 ай бұрын

keeping everything aside to watch this

@sukantchaturvedi2798 2 күн бұрын

Blue tokai provides one of the best affordable coffee beans, not to forget freshly roasted. I have an aeropress and Hario V60, been a blue tokai fan since 5-6 years now and never thought of switching. Though I don’t like their new packaging but that is the only complaint I have.

@warthog123 2 ай бұрын

Seriously, what an innovative wave for Indian coffee drinkers. Nopes.

@yatinbhardwaj1 3 ай бұрын

Best coffee I ever had

@anveshapal7996 3 күн бұрын

Going to learn from the features of their website ❤

@avikadu1 2 ай бұрын

Great content keep it up

@kunaldev1257 2 ай бұрын

Aaahh now i get it.....its freshly roasted and origin .....plus time

@dharminparekh7214 3 ай бұрын

Don't just post revenue.. they're in massive loss..

@rishimishra4122 2 ай бұрын

why? They charge pretty high for a cuppa

@saarthakmb3339 2 ай бұрын

They are a startup.

@ajam3086 2 ай бұрын

INDIA is Chai territory

@raghuveermaduvinakody379 2 ай бұрын

It doesn't matter to coffee drinker whether the company is profit making or otherwise. Revenue tells the general public about their market size or popularity.

@Clairee17- Ай бұрын

Its only matter of time before they become profitable

@adig478 3 ай бұрын

This too shall pass

@malooa1 2 ай бұрын

Audio seems to be but awkward as it was clearly added later

@Mukilan.youtube 3 ай бұрын

4:01 wow

@puneetarora1456 3 ай бұрын

The bit about farmers learning how to grow specialty coffee from bt and Indian roasters is very generic and incorrect, the third wave has been going on for a bit, India exports 70% coffee, ergo they know what the global markets want and started work on it way before bt.

@mangalsain 2 ай бұрын

Nothing beats South Indian filter coffee and even roadside coffees

@avikadu1 2 ай бұрын

Best thing about the brand is they are giving good coffe and food at reasonable price

@dhruveechauhan6767 2 ай бұрын

Watching this while sipping on a Blue Tokai cup

@jshaan75 3 ай бұрын

They might have the numbers but i've witnessed the quality of coffee degrade over time. with losses that come up with lack of profits and VC pressure i guess. Makes more sense to order from other gourmet roasters now.

@ajitnandakumar 3 ай бұрын

Very interesting. What is their profit?

@AbGupta 2 ай бұрын

They’re in severe losses

@rahulsatish4970 3 ай бұрын

Love the quality of these videos

@AbGupta 3 ай бұрын

Do they make money?

@arnabbhattacharjee3618 3 ай бұрын

I really like their coffee but not their food. They would need to improve that too.

@RBR66 3 ай бұрын

South Indian filter coffee still rocks 😅

@GrowthX 3 ай бұрын

Maybe we should breakdown insights behind Rameswaram Cafe's growth 🤔

@gautamb0927 2 ай бұрын

@@GrowthXDefinitely❤

@editedbyaneditor 3 ай бұрын

Video is great thumbnail needs to improve❤

@rishirajchoudhury3230 3 ай бұрын

💯

@jujugarcianyc 2 ай бұрын

What?! Women didn't get to divorce their husbands just because they didn't like coffee in ancient Asian-Arab culture (or really any culture for that matter). Divorce was way more complex and handled by elders, not based on some quirky coffee rule. Coffee was important, but not a legal dealbreaker by any means. Misinformation like this twists history, so let's stick to facts!

@Arun14741 3 ай бұрын

Never heard this company name

@JavaBusiness 3 ай бұрын

Meet too

@bablusonavne384 Ай бұрын

The other day I saw a video about the same brand , it felt like an ad, today i got this suggestion, without starting the video I felt this could be an as well, read the comments not surprised. Indian brands too have started going the youtube route it seems.

@nehharathi1733 2 ай бұрын

Too good coffee ❤❤

@vishnuvardhan_me1892 12 күн бұрын

Way to go Blue Tokai!

@harishgovekar3274 2 ай бұрын

Ha, good prmtn

@puneetarora1456 3 ай бұрын

Erm actually, instant coffee came up in the 1900s.

@naveen12 2 ай бұрын

Am in Banglaore and have never been to Blue tokkai and it has limited cafes, its all Third wave coffee here..

@msnann77 2 ай бұрын

Indian Bru coffee and filter coffee still the best

@kmagnepal 2 ай бұрын

so this was basically a content marketing !

@puneetarora1456 3 ай бұрын

And why is South Indian filter coffee not included in the home coffee market?

@MarkRyanNZ 3 ай бұрын

You missed the part of marketing and branding budget that was enabled by the well known angel investors to fast track growth.

@SuperAbcd333 14 күн бұрын

Araku coffee is also good

@niluc111 2 ай бұрын

The coffees are terrible as a coffee fanatic. But it’s probably just doesn’t match my taste. But an amazing lesson to learn from them.

@momentswithdonald 2 ай бұрын

Never heard of it

@vindiyaiyanna8571 Ай бұрын

Please show coffee estates and not tea gardens when you are talking about coffee

@akhilchalil1585 2 ай бұрын

If someone is boasting about unimaginable valuation, be ready. Their intention is to flip the company and not to make profit.

@TheConcernedIndian 3 ай бұрын

First again ✋

@abheetnigam 3 ай бұрын

Insights on steroids 🧠

@vangujral 3 ай бұрын

the thumb looks amazing

@abheetnigam 3 ай бұрын

Thanks bro, just like the viral shorts you’ve been creating.

@vishalgogia7733 Ай бұрын

Majority of these coffee cafes are in loss, the reason I feel is people take a cup of coffee and sit for hours with their laptop, that's fine, but the customer who takes away coffee and who dine in are being charged same. This needs to change the people who want to sit and enjoy should be paying more and who just want coffee should be given a coffee on a big discount. This shall be a win win situation for both cafes and coffee lovers.

@my0.02cents 2 ай бұрын

WRONG after water its tea then juice then coffee.

@YourBoyMoose 2 ай бұрын

atleast you tried

@cosmicwarriorx1 Ай бұрын

This just sounds like a massive PR and brand building excercise... They don't even have a foot print in Chennai, the coffee consumption capital. Only substantial presence in BLR you call it disruption in india. They are so disruptive that before this video didn't even know their name 📛

@srivatsakumar2844 3 ай бұрын

Great business analysis but coffee beans don't become a darker roast over 4 weeks to 5:11

@swpcy 24 күн бұрын

1:42 This is not fully accurate. The motivation behind the third wave of coffee isn't curiosity and flavor profile. The biggest reasons were inhumane practices of coffee trading, child labor, and deforestation. The coffee belt is predominantly a poor, and many corporates were exploiting it. Tracking the origin (third wave) of coffee ensures coffee is fair.

@deepakps2002 3 ай бұрын

Hype

@aklogs2963 2 ай бұрын

Make a video hindi

@sant-hosh5061 25 күн бұрын

👏🏻

@darpandalal 2 ай бұрын

indias new coffe king is third wave :)

@sahdev15ankit 2 ай бұрын

Starbucks has much better customer service and outlet ambience and amenities.

@user-ie3qq2yp5v 2 ай бұрын

The stores are basically empty all the times! Nothing new to the product and personally seeing their ground scenario I feel they are in same path to the brands like chaipoint, chaiyos and all. Look at ccd ones it was a hit in indian market but went bankrupt and now its profitable due to its presence in commercial spaces mostly where ppl are drinking their coffee for free.

@kshitijasarda1002 3 ай бұрын

☕

@rajatgupta6272 2 ай бұрын

Their coffee tastes okayish, actually below average for the price they’re selling at.

@ElectricPiya Ай бұрын

Try Tribal Coffee. These coffee companies are nothing in front of it.

@aryansingh5575 Ай бұрын

3 waves of coffee ,lmaoo

@howtodrawyourself9992 3 ай бұрын

you look like comedian yash rathi

@craiggomes Ай бұрын

There are way better coffee companies than Blue Tokai. Most of their cafe’s do not even have a proper trained staff and management - the experience has mostly been bad.

@SanthoshVenkatesh221b Ай бұрын

2:30 - Man, get your facts right. Home brewed coffee is not dominated by instant coffee. Have you ever been to south Indian households? You just mentioned two categories of coffee (home brewed and cafe coffee), where is simple south Indian filter coffee served at darshinis, you know one where a cuppa coffee costs about INR 20/30?

@VivekShahMrIndia 2 ай бұрын

Why are they still making a loss?

@pkhatoon9236 2 ай бұрын

Again same think school kinda channel

@nilavbghosh 2 ай бұрын

Wtf! Maan..this is a failing brand. I tasted their over roasted coffee. Stop selling shit founder stories when they JUST HAVE NO IDEA OF HOW TO MAKE A PROFIT. ''''Blue Tokai revenue surges 70% in FY23; loss up 3.5 times as firm expands footprint''''

@mithunmahato309 2 ай бұрын

Bdw i went to starbucks, thirdwave cofee . I was conpletely dissatisfied. This is just ultra rich "chochle". This freshly roasted bean, western ambience , trained english speaking baristas are just part of rubbish old story telling.

@mohankumarr.k3753 Ай бұрын

Coffee shops of blue tokoi sucks It isn't hygienic lacks professionalism in the staff hired still a long way to go. Not impressed by the coffee experience at their outlet.

@agungsfamily1673 2 ай бұрын

I dont think this brand gonna work here in Indonesia, TOKAI means SHIT 😅

@anushagr14 3 ай бұрын

0:45 Stop spreading misinfo about that turkish divorce over coffee. There were basically no rules about divorce in the entire empire. The divorce was presided over by an elder. The coffee beans could be reason for one divorce but there was no law or condition.

@MustufaBaldiwala Ай бұрын

Try Sleepy Owl and you'll never touch blue tokai.. BTW, the video is an ad.

@harshithbangera007 2 ай бұрын

BS. Never heard of blue tukai till now and I have coffee every time I am at home and every time I am outside my home.

@nilavbghosh 2 ай бұрын

These false stories are the sole reason the startup ecosystem is in a bad shape. Who's the fool here celebrating 70% revenue growth against 350% loss piling up! Please get basic math right.