Helena Rubinstein (1872 in Krakau - 1965 in New York) - a name that stands for the culture of beauty, advertising, fashion, female self-care, and empowerment.
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The famous cosmetics entrepreneur is considered a pioneer of cosmetics innovation and the market of female beauty. Born in Krakow, Helena (born Chaja Rubinstein) began her career in Australia at the beginning of the 20th century and quickly conquered Europe and the USA as well. It started with 12 jars of her mother's beauty cream and led to a company with 100 branches in 14 countries with about 30.000 employees. Filmmakers Eila Hershon and Roberto Guerra portray a woman from a humble background who, until shortly before her death, preferred to stand in the laboratory. And who, with her visionary ambition, shaped our idea of beauty care.
Directed by Eila Hershon & Roberto Guerra
Editor: Richard Howorth
Produced by RM Arts Production in association with Channel Four and SBS
#fashion #cosmetics #beauty #marlenedietrich #history #documentary
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