Here’s a Reasonable Way for Libraries To Promote Lesser-Known Services, Even With a Small Staff!

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Here’s a Reasonable Way for Libraries To Promote Lesser-Known Services, Even With a Small Staff!

Рет қаралды 334

Күн бұрын

#LibraryMarketing Show, episode 250
Library marketers want to make sure that their entire community knows everything the library has to offer. That's a tall order.
Is it even possible? I have some advice about that today that may surprise you. We'll get into it in this episode.
Plus we'll give away kudos to a library that created a one-of-a-kind QR code with a complimentary campaign to educate the community about their offerings!
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching!
Links in this episode for the kudos section:
Here's the press release www.dublincity...
The campaign landing page www.dublincity...
The game whatsthestory....
A promotional video on our instagram account www.instagram....

Пікірлер: 11

@emmad7841 Ай бұрын

Ooh I love this! This is my first time hearing about the rule of 7 and I feel like something just clicked in my head with the 12-month idea 🤯(as often does with your videos!). I've been reassessing our promotion strategies and this is super inspiring. Also, thank you for taking into account small teams and how things can feel overwhelming (we all just have many awesome things to promote!) and this approach makes it feel more doable already- thank you!

@recremac Ай бұрын

As a new-to-marketing services librarian, I'm very excited to have found your blog--what an excellent resource! I'm looking forward to implementing this idea as we get ready to start a new academic year!

@ipdpl1950 Ай бұрын

We have designed a series of programs called "How to Library." Each program presents information about what a library card can do beyond checking out books. Programs include "Using Your Online Library Account," "E-Books and Audiobooks," "Let Me Entertain You" (Kanopy, museum passes, etc.), and "Lifelong Learning" (Mango Languages, Ebsco resource sites, etc.). We offer the programs on a rotating basis in our various branches, so a new cardholder could attend all four sessions within 4 weeks if they choose. Along a similar thread, I still LOVE Mary from Grosse Point's "Welcome to the Library" targeted emails. Giving new cardholders a quick 3-minute read about different aspects of using their library card via email is a fabulous idea!

@DanielleGardner-110 Ай бұрын

This is a wonderful idea and definitely doable! I absolutely want to consider doing this as part of my marketing SMART goals AND increase patron and community awareness of all my library's offerings. I'm wondering about tracking the effectiveness of these month-long campaigns. We will be able to review the engagement and reach on social media, clicks on the website, etc. What do you think about the overall usage of the offering being promoted that month? Is there a good benchmark of how much to have that offering usage increase?