The accord is just ugly. Civic is the new king

I’m a sales guy at a Honda dealer. People say interior is great but hard to get over how the outside looks, CR-V and the Civics are the best sellers here.

As an owner of a 10th gen 2.0t I feel the 11th gen is a step down.

The Accord is SUFFERING from it’s looks. I am a Honda guy and want an Accord but I can’t look at it. The design team for the Accord should be looking for new jobs.

Bottom line: if a dealer does not give you 15-25% off on a new Accord or Integra walk out and find a different dealer.

The mid-cycle refresh cannot come soon enough. The Camry has really taken a huge lead in terms of styling, economy, and performance

the Civic is now the size of what the Accord used to be. I had a 97 Accord that I put over 100k on with zero issues before getting t-boned at a stoplight. If I were to get a Honda 4 door now, I would choose the Civic

Electrification is a major blunder everyone is making. No infrastructure, crazy depreciation for buyer, and everyone is ignoring how climate affects operation and performance. Government regulations will literally kill the industry. I back Toyota's hybrid strategy.

I think your spot on. The only thing I can think of is the design of the Accord. It no longer has that sporty appeal to it. It looks like something a retired person would drive.

1- they made the Accord ugly.2- Total disrespect to the gas engine no longer being a EXL. 3- The cloth upholstry in LX/EX is also cheap and ugly. Which leads to 4- Do a total refresh in 2025. I will keep my nicer 2014 EXL Accord.

They went backwards instead of forward with that design smh

Nobody wants the new Accord because it’s fucking ugly

Why buy an Accord when you can just get the CRV for a few hundred bucks more? If you want a sedan, the Civic is better looking for a good amount less.

Bring back the v6!

No 2.0t no v6 no manual and it the ugliest accord ever

I feel like the sales really plummeted when they decided to give it a weaker powertrain than the previous person and make the styling so very anonymous. Hopefully they can give it a more powerful engine option and more substantive updates during the refresh.

Honda better fix the Accord fast or else it will go away like all the other midsize sedans

Accord….ugly ugly ugly! Accord looks for the older people like how Camry use to be.

I'm so incredibly sick of everything being truck, SUV, COV vehicles.... I guess the country has turned its back on better driving sedans...

why the Accord isn't selling: "omg i don't want a boring SEDAN i want a boring CROSSOVER"

I think it’s Honda’s cost cutting is more evident in its recent offerings . The value just is not there compared to the competition

The Accord's exterior styling sucks. It just looks boring. Plus two of the biggest selling points for prevous generation (manual transmission and the K20C 2.0t) are dead. Not to mention, since the 2016 model year, the Civic has been a pretty large car. It's big enough to comfortably fit 4 6 foot+ aldults, plenty for most buyers. Combine that with the better styling and lower price of the Civic, and I bet a lot of potential Accord buyers are opting for the Civic instead. Especially now that the Civic hybrid is available. I'm a 2018 Accord owner, but if I were to buy another Honda now, it would certainly be a Civic. The Accord really doesn't have much going for it now, and the differences are more cons than pros unless you really need the massive rear seat space the Accord offers.

The accord looks like a model from the early 90s- 2000s. Is officially now a gramma car

There's no 2.0 liter turbo, there's no excitement!

I bet the 10th gen Honda Accord is selling on the used car market like hotcakes now!

Honda designs a super ugly Accord, then wonders why sales are tanking

The Integra isn't different enough from a Civic. Just more expensive. For me, the TLX is outdated with the trackpad. The Accord used to be great with the exterior and 2.0T. Not so much anymore. I went with a 25 Camry.

The design of the accord is very ugly and they stopped the 2.0 turbo engine and the price is too high that for just a little more you can get a Lexus or Acura.

Compared to the Camry, the Accord used to attract a slightly younger and performance-oriented demographic. For this generation, however, the Accord just looks too bland (old?) and without the 2.0t engine, the performance is just ok. As it is, the Accord lacks any special features to stand apart from the Camry.

I have heard many describe this as a "Japanese Buick", which I think is spot-on. For the age 30-50 demographic (likely buyers), remembering your grandpa's Buick is not a positive association. I'm a Honda guy, too. Had a 2018 Accord Sport 2.0T for a while. My favorite car ever.

Sedans can make a comeback. Honda needs to make an emergency refresh like they did with the Civic in 2012 I think?

As a recent Honda buyer I’m happy to share the rationale behind my decision to purchase 2 Civic’s Vs a Civic for my wife and an Accord for me. The 2024 Civic is a better value and way better looking than the Accord. I think the Accord is now Honda’s ugly ducking of their whole lineup. Lastly, the Civic hatchback with the rear seats down provides a large amount of useful space.

It's all just design imo. For most people, both these cars get the job done. But the current Civic (especially the sedan version) looks significantly better than the previous Civic. The current Accord looks considerably worse than the previous Accord.

The Accord is being stomped by the Camry. The new Camry is so much nicer looking. Also, the pricing of the Accord is too high. The Civic grew in size, and because they are so close in size, but is cheaper, smart consumers will just buy the Civic. Sure wish we could have an Accord wagon again.

mid-size sedan buyers are moving to the Camry and the 2025 Camry will crush it.

I’m glad I got a Civic hatchback. My family has always kept some form of an Accord since 2002. Now we all agree the current generation is not hitting.

I feel like the Accord always went this way in the past. One generation a bit sporty then the next gen more plain looking. This time they went too bland with it and it's showing in the sales. If they make it to next gen, it has no choice but to look better by comparison. So we'll see how they survive this gen.

The only accord I would buy would be the one with leather interior, meaning the highest tier. Paying $43,000 plus tax for an accord seems absurd to me

Also who's idea was it to put a cvt in the accord?? Did honda hire some nissan engineers?

honestly i feel like Honda phoned in the current Accord. It's not anywhere near the car it used to be.

This is pretty funny considering most dealers tried marking up the Integra at launch.

The accord makes the lumina look cool, conversely, the civic si, is the new cool kid

I don't think the new Accord is ugly like many do, I just think it's bland looking which makes it a tough sell. Aand with the 2.0T gone it lost its sleeper buying crowd aswell.

The real problem is the Accord is identically priced as the CR-V. Crv is more spacious and opt for awd

Last month I was looking to replace my 2016 Accord, so I looked at the EX and EX-L Hybrid. The EX's has cloth interior, an awful stereo and anemic 1.5 T CVT. The hybrid trims are almost $40K and they don't even give you a spare tire and a jack. They give you roadside assistance and a tire inflator with a can of slime. No thanks. I bought a Ridgeline instead and I don't regret it one bit!

They’re both sedans that aren’t too far off each other size wise, and the Civic cost less. It’s a no brainer why it’s chosen more

The Accord Coupe discontinuation was personal. 😆2:51

90’s Buicks look the same and are a lot cheaper.

Removing the chrome from CRV improved looks 100%. Chrome is for old timers still driving Mercury Grand Marquis.

I think the 11th gen accord design was intentional because Honda wants to kill off the accord eventually

Ford Taurus is back everyone... just has a Honda badge on it.

More will dig on the 2025 Camry than the Accord

Thank you Kirk for doing this. You're the only guy in the industry that does this analysis which separates yourself from the rest of your YT peers. This is very valuable information.

Honda isn’t helping the Accord by cutting the trims with any sportiness. The Civic is also now larger than the Accord from 15 years ago. It's a very niche buyer who wants a sedan as large as the new Accord. The TLX sells almost entirely on aesthetics, so it reaches a point where everyone who wants one already has one. It's a full-size on the outside and a compact on the inside. I like every vehicle Honda makes, but it's hard to recommend their sedans other than the ITS or a low trim Civic. Maybe the Prelude will breathe some life back in next year.

I don't mind the exterior styling, as I tend to like conservative and understated, but two of the reasons I bought a Mazda 3 were a conventional automatic transmission and available AWD. Honda could've added AWD and made the Accord a world beater, but instead they killed the 2 liter turbo and 10 speed auto, two of the most compelling things about the Accord!

I think a lot of people are buying the Civic instead of the Accord now. My mom did. The Civic is so much cheaper than the Accord and the Civic is so big now that you can just buy the Civic touring for cheaper than a base Accord hybrid without taking a significant hit in fuel economy.

The new Camry is going to put the nail in the ⚰️ 😢.

Not sure what the Honda Accord design team were all smoking but this thing looks hideous from the front end. It reminds me of a Ford Taurus from the mid 90’s. The 10th generation Honda 1.5T’s have had issues with head gasket failures. The 2.0T’s in the previous generation are fine so far. I have a ninth generation Accord sport with the 6 speed tranny. I’m tickled to death every time I drive it. It looks great and drives really well. The 10th generation has finally grown on me after seeing this hideous piece of ***** masquarading as the 11 generation Accord.

I say 40% of the consumers doesn't likes the styling of the new Accord.. they should've just updated the previous model. Average age who bought the previous model was late 20s and early 30s

I'm glad I'm not the only one that thought how ugly the new accord is. The last generation looked much nicer.

Funny thing is i went to one of my local Honda dealers i saw a white civic si and a burgundy Accord touring hybrid and i found myself gravitating to the civic si it just looks much better.🤷🏽

its because the 2025 camry is a way better package. hybrid is standard, panoramic sunroof optional with rear vents standard too

The Honda Civic accomplishes 90% of what traditional Accord buyers want. Now that there are no compelling powertrains to justify getting an Accord over a Civic, and the Accord's styling has received less approval... Honda needs to get it in gear or the Accord is finished.

We don’t have the Accord nor the Camry in Europe. Just Civic and Corollas. But people mostly buy SUV versions of those cars… 🤦🏼

The 10th generation Accord is still way better than the new 🤷🏻‍♂️

The accord sales suck because the dealers that sell them suck.

Accord sales will worsen when the new Camry comes out. They're going to have to refresh the styling dramatically to stop the tide.

I regret not getting a new 2023 Accord Touring. The new one is nice but the previous one with the 2 liter turbo was cool.

I think it's the same for everyone, they LOVE the interior but HATE the exterior. I went to honda dealer with my mother to buy a car for me and the second she looked at the accord, she said it was ugly as hell lol

The Accord front end suffers from major RBF :I

As a former 9.5 gen 6-6 Accord coupe owner. The current gen isn't selling because it's exterior is......... An acquired taste and for the better part of 20 years now, the top trim level Accords while not performance cars, always punched above their weight in that realm. No, they wernt Sportscar fast, but they had above avg performance. This gen... Very little performance to be had. Sure it has an impressive hybrid system, but it misses the mark in terms of what the Accords recent history had become. Roll that into higher interest rates, and MSRPs and well... Not a shock that it's not selling.

It's bad enough that Honda put a weak engine in the new Accord, but the new Accord looks boring af. I've purchased many Accords, that's my go to car when I need car. Currently I'm need a new car, but the new Accord is ugly compared to prior 2 generations.

I have a 2015 9th Generation Accord EX and I was in the dealership for service and test drove an Accord Hybrid; car has an AMAZING ride, however it just doesn’t look nearly as good as my 2015 even 9yrs later and the fact that there were no rear seat vents kinda bothered me as I have them now. I also still average 35-38 MPG on the highway so it was an easy no for me.

Reason why I chose the Camry over the Accord a few years ago. Camry had a n/a engine paired with an 8-speed auto. Accord had an engine with a turbo paired with a cvt. So i chose the one that would be more reliable long term. Plus the Accord styling had that already old look.

The look of the Accord interior and exterior is fine. The dealership side stickers are a no-stater for me. I will not pay for over MSRP on any car. I owned a 2006 Accord V6, and it was great! Fast forward to today: 1) No V6, with a turbo 1.5 mini sized engine = yuk. 2) All sorts of costly items I do not want, from auto-braking to auto stop/start are now the norm. 3) Windshields cost more to replace and take-up more of your time. 4) CVT transmissions replaced 6 sp automatics which are repairable. 5) I always expect to see the monitor to retract into the dash, considering it is just a stick on look -- buy not too bad in this case. ;) 6) Higher prices for more plastic on modern cars. The local dealerships wanting an extra $7K in add-on crap on a CVT is beyond the pale. I will either keep what I have now, buy a fine used real car, and not a plastic fantastic, or buy new from Subaru. Yea, I know here comes the CVT again, and the motorboat or lawnmower sounds :)) I am done with Honda and Toyota. Let their greed be their end. I will say the new Camry Hybrid is a fair priced car, but the dealerships are adding on, and on. No matter which new car you go for, you are venturing into the great unknown for repairability, and longevity. Loads of tech to make it go means a load of cash come repair time.

As a previous accord owner it was no question that the new one is ugly. No turbo option just hybrids. I see alot of people driving the base model that's not hybrid.

TLX has poor rear seating, Acura almost daring the consumer to buy an SUV if they need the room!! Amazed such a large company like Honda/Acura is so off at times on their marketing!!

Looks like an old cop car

Thank you for this insight on the models with dropped sales. I follow Honda sales closely as someone who used to work at the Honda Marysville plant. I believe the 66% drop in Ridgeline sales is due to a stop sale on Ridgelines due to the defective wiring harness that affects the rear camera. Honda is slow to get replacement parts and i have a 2023 Ridgeline awaiting the recalled harness.

It’s ugly! Whoever allowed that design should be fired

the first thing I thought when I saw this accord redesign was: "wow, what an uninspired inferior tasteless design". Here in canada, a 2024 accord hybrid cost $47,000. So no body bought one, I can't recall ever seeing one on the road and it's mid June now.

Honda is doing it to themselves, yes the previous generation had to grow on us but it didn’t take long. But this generation doesn’t have the looks to be appealing to consumers and lacks excitement.

Nice coverage!

My God, get to the point. 21 minutes of air space for 4 minutes worth of information. How do you expect people to spend their time? These are honest thoughts and not trying to be ugly.

How are the sonata and Camry doing relative to last year? That information would give additional insight.

I love the Honda Civic. It looks so good. I don’t know why anyone would want the more expensive Accord.

Affordability and looks! I think Honda took a step back in the looks of their vehicles!!

I said it when I first saw it . It's plain , square and has no chrome accents . The prior generation Accord was rounder , sportier looking. The Accord as far as I remember came out in the 1980s and all generations were good till this one. They finally dropped the ball.

Honda need to Postpone their ev goals. Still research invest but don't forget what's making you money.

The accord is an amazing car especially the hybrid touring. My issue with it was the audio was lacking for upgraded audio. The audio in the civic type r is what it should’ve been. Other than that it was an amazing car. It rode really well it was incredible on gas and was spacious.

My mom last yearwanted to trade in her 2018 Nissan Altima. She knows i love Honda and Acura and asked me about the Accord. I told no, not good, and steered her towards the new Toyota Camry. My reasoning came down to styling and reliability. The Altima has a CVT transmission that was starting to show signs of it going out. I told my mom that the new Accord in her price range also has a CVT, and im not very fond of that type of transmission. The 1.5t in the Accord is also problematic with premature failure. The camry has a traditional automatic 6 speed transmission. Compared to a CVT, a traditional transmission is much more reliable. The engine in the Camry is a 2.5 litre N/A engine that is extremely reliable and puts out decent power. Lastly, the camry just looks much better. Accord is just ugly. My mom got a decently equipped Camry with plenty of options like lane keep assist, dynamic cruise control, and Apple Car Play/ Android Auto. She also got a great deal. $21k after trade in and only paying $280.00 a month.

Civic over Corolla. Camry over Accord, personally.

Sad how a boring looking front end is a dealbreaker to many. To be fair, the Accord has a pretty good interior, rear end, and side profile. As for discontinuing the 2.0T, Toyota did the same thing by discontinuing the Camry V6 without replacing that with their 2.4T. People that skip the Accord in favor of the Camry because they don’t like the idea of hybrids being pushed down the throats of consumers are hypocrites because the Camry is all hybrid now.

Great information. Now do the Ridgeline. The dealerships seem to be willing to deal on the Honda truck

It is baffling that Honda would make these ridiculous excuses regarding Honda moving to EV's. The state of Californian and the President has already passed policies regarding all vehicles going EV by 2035. Therefore, all car makers are moving in that direction and are not affected by car sales so lets get to the bottom line. Acura TXL - Honda unintentionally became in competition with Acura by putting so many premium products in the last generation Accord. Primarily the 2.0 turbo option (which was a fast engine), sunroof, leather seats, and technology in the inside. The Accord looked stunning especially after the refresh and styling became more aggressive. You basically got all the goodies that the TLX had at a much cheaper rate. Therefore the Accord was a better option than the TLX. Also, the TLX horsepower was decent but nothing exciting. Honda Accord - Because Accord outsold the TXL by a stretch because of direct competition, Honda had to stop that by downgrading the Accord by removing a lot of the premium products and coming up with a less aggressive design. The outcome......they made a hideous looking vehicle meanwhile the Camry design got better, and the K5, and Sonota made better looking vehicles. Honda basically sabotaged theirselves. The Accord can make a comeback by edning this generation or coming up with a massive refresh immediately. Acura Integra - The integra is an iconic car that so many people loved! The design looks nothing like the old school Integra which turned people off. Its basically another civic with a different design. The Integra doesn’t compete with the Supra or Z at all! The interior looks the same as the Civic so why would buyer pay more for the Integra. The Integra should've had its own DNA and real performance! Honda needs to start firing!

One day, when you get older, you will hand down your Civic to your kid and enjoy the comfy of the Accord.

My money either a 25 Camry or a 21 RDX.

The accord isn't selling because its very MID. It feels way more civic than it does accord. The Civic hybrid is essentially going to butcher the accord and I bet money it won't be for sale in a year. The Acura's don't sell because the preowned one's are like 10 grand cheaper YoY. Saving 10 grand on a one year old 10k mile acura is great value. Acura's are over priced when for that money you can get a lexus. Anyone who wants real sportyness that acura advertises, they go buy a BMW. For perspective, I have had honda dealers BEG for my 2.0T and were willing to pay me almost what I paid for it a year and a half ago, just to get me to buy a discounted EXL hybrid. I would need 1000$ in cash to trade up from a 2022 to a 2024. That is sad. The fact that 290k camry's sold in 2023, is INSANE. Those are the great numbers, and that isn't even the new 2025 model. Camry is better value in every metric.

There are a ton of these with less than 15k miles for sale in my area. Is it so bad that buyers are bailing after only a year?

Insane markups on the its still