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00:00 Intro
02:27 How EatFit started
10:08 EatFit during pandemic
13:46 How Curefoods was born
22:16 Acquiring other brands
27:50 People behind Curefoods
32:21 Curefoods hiring process
36:25 Curefoods business strategy
45:37 Will Curefoods go global?
50:46 Balance between growth and sustainability
52:34 Ankit Nagori’s future plans
56:36 Outro
Ankit got his start building an online community called YouthPad, with the tagline “Have your say” - ​​the website’s goal was to bring together the youth of Delhi NCR onto common platform, and he ran this platform from 2007 to 2010 when he got a job working at Flipkart.
By 2015 Ankit had proven himself to be a formidable intrapreneur, and was promoted to the position of Chief Business Officer - everything was going well for Ankit, but in 2016, after more than 6 years at the company, he left and teamed up with Mukesh Bansal, Flipkart’s Head of Commerce & Advertising to built Curefit, and over the next four years, Curefit evolved into India’s leading health and fitness startup. They acquired numerous gyms across the country, worked with celebrities like Hrithik Roshan, and launched a health food brand called EatFit.
Ankit Nagori had a vision to build marketplace of health restaurants for people who go to the gym and workout. So Ankit Nagori and Mukest Bansal started Curefoods and Acquihired EatFit as their first brand to build one of the biggest healthy-food facing house of brands startup in India.
Now, Curefoods currently operates brands like EatFit, CakeZone, Sharief Bhai, Nomad Pizza, Frozen Bottle, Olio, Rolls on Wheels, Great Indian Khichdi, Home Plate, Juno's Pizza, Ovenfresh.
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